The National brings the sports card industry under one roof.

For collectors, the week centers on cards. For people working in the industry, it offers access to the companies and operators shaping its future.

Brett shares how to build relationships at The National, why passion alone will not earn a second conversation, and how the right questions can open doors.

He also examines an issue facing every hobby business. Companies spend time and money attracting new collectors while people who already buy, submit, trade, and sell cards struggle to feel supported.

Collector support must do four jobs: resolve problems, educate customers, identify patterns, and represent the collector inside the company.

The episode also covers Evan Parker’s approach to building with the collecting community and a Collector Relations Lead position at Veriswap that combines category fluency with operating experience.

Growth starts with attention. It lasts through trust.

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