What does it mean to have your own taste as a collector?

In this flagship episode, Brett explores the tension between following the crowd and building your own point of view in the hobby.

Most collectors say they want independence. Few are willing to do the work that comes with it.

Because independent taste is not about being different. It is about being accountable.

Brett breaks down why consensus feels safe and why so many collectors lean on it. He explains how social proof shapes buying decisions and why it often replaces real thinking. Then he offers a clear framework to help you pressure test your own ideas so you can build conviction that holds up over time.

This episode covers:

• The difference between collecting from conviction and inherited hierarchy
• Why validation is not the same as agreement
• How to stress test a card before you buy it
• The role of taste in building a collection that lasts
• The hard truth about wanting independence but needing approval

If you want your collection to reflect you and not the algorithm, this episode will challenge how you think and how you buy.

You are the CEO of your PC.

Act like it.

Check out the awesome software that InfernoRed Technology can build for you.

Check out the Northeast Sports Card Expo in Marlborough, Mass June 26-28, 2026

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