Starbucks BioSnap a weekly updated Biography.

Starbucks just rolled out its boldest menu shakeup in years on February 9, debuting six globally inspired bakery treats like the Dubai chocolate bite, cookie croissant swirl, berry blondie, strawberry matcha loaf, yuzu citrus blossom croissant, and chocolate pistachio loaf, plus a new 1971 dark roast coffee and permanent iced double berry and banana bread matcha drinks, according to CBS News and Axios reports. This comes straight from CEO Brian Niccols Back to Starbucks turnaround, which notched a 4 percent same-store sales jump last quarter as shared at the January investor day, signaling the chains pivot from cuts to innovation amid whispers of spring chai and energy refresher launches. Food now drives 25 percent of US sales, with chief brand officer Tressie Lieberman eyeing afternoon snacking booms via flatbreads and wraps, per Restaurant Business Magazine.

Stock buzz hit on February 6 with shares surging 3.52 percent on the ex-dividend date amid 790 million in volume, as AInvest detailed, no big news just dividend plays. Yesterday, February 10, shares dipped 1.46 percent after Q1 earnings missed EPS at 56 cents versus 59 expected, despite 9.9 billion revenue beating forecasts and plans for 600 new stores plus two billion in cuts, AInvest noted, with Niccol touting top-line growth ahead of schedule.

Loyalty perks sweetened Super Bowl Monday on the 9th, offering Rewards members free tall brewed or iced coffee with any drink purchase, tying into record engagement from last years promo, NJBIZ reported. Overseas, Chiles union secured a national contract covering 176 stores with tips jumping from three bucks to 33 weekly per worker, Labor Notes revealed, a rare win after years of fines and strikes.

No fresh public appearances or social media splashes popped, though menu reviews from Tasting Table and Food Republic gossip on bakery hits and misses. Investors eye 400 annual US units by 2028, but margin pressures lingerall verified, no unconfirmed chatter here. Starbucks is buzzing back, darlings, with taste buds and tills perking up.

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