Starbucks BioSnap a weekly updated Biography.

Starbucks is ramping up its afternoon game in the US, where over half of company-operated store sales hit by 11am, according to the Wall Street Journal on February 24. The chain is pushing less-caffeinated drinks like matcha and sparkling options alongside healthy snacks such as protein balls and flatbreads via new digital menu boards, higher staffing, and cozier seating to snag that post-lunch crowd and rival McDonalds all-day dominance. Meanwhile, in a protein power play, Starbucks rolled out cold brew coffee to its permanent US and Canada menu this week, per Nation's Restaurant News, tapping into the high-protein craze thats got everyone from latte sippers to experts buzzing, as noted in Nebraska Public Medias February 25 report on surging demand.

Over in South Korea, the buzz is all about tomorrows February 26 launch of Aerocano, an airy iced Americano extension, straight from the Straits Times and Korea JoongAng Daily. Starbucks Korea picked Seoul as ground zero for this black coffee twist, loving the nations Americano obsession, with free samples at the Byuldabang branch today and plans for over 100 new stores this year despite a 9.3 percent operating profit dip to 173 billion won amid rising costs, reports Comunicaffe. A viral spat unfolded too when a customer claimed a barista snapped at his quick re-order, but video showed just 38 seconds between, via Asiae on February 25pure cafe drama.

Back stateside, shareholder knives are out ahead of the March 25 AGM, with investors like New York City Comptroller urging votes against directors Jorgen Vig Knudstorp and Beth Ford over stalled union talks, scrapped oversight committees, and escalating strikes, as detailed in their February 18 letter and Manifests February 23 coverage. Labor woes could hobble CEO Brian Niccols back-to-basics turnaround thats sparking US sales growth and 400 new stores by 2028. No big public appearances or social flares popped, but whispers of ending the slump have Wall Street optimistic.

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