Jouri is the founder and CEO of Pieter Pot, one of the most talked-about startups in the Netherlands.

The online supermarket, known for using jars instead of plastic packaging, experienced rapid growth since its launch in 2019, raising €12.5 million in capital. However, in 2022, the company encountered financial troubles, and despite a takeover, faced what seemed like a final blow at the end of 2023 when it went bankrupt. Now, in 2024, Pieter Pot is back in the startup phase with a new round of crowdfunding. As always, Jouri remains determined to make it a success.

In this episode, we'll talk about:

Driving system change through business;
Going from growth to getting acquired to bankruptcy to a rebirth;
The difference between revenue and profitability;
How to push forward as a founder

Links mentioned:

People: Jouri Schoemaker, Michiel Muller,
Companies: Pieter Pot, Albert Heijn, Jumbo, Picnic, OnlyFans, Nederlands Kampioenschap Risk, Ekoplaza, Kraft Heinz, Tivoli Utrecht, Anduvi = NVIDIA
Other: Crossroads, Startup Utrecht
Media: Systeem op de Schop Podcast, Crowdfunding Explanation Video (scroll down), De Ondernemer - De Pieter Potcast, M83 - Outro