Bryant Ellis is an entrepreneur, podcaster, and adventurer. Bryant is the Founder of the Adventure Challenge, which is a scratch-off book that reveals challenges filled with adventures.

The way it works is that you get to pick a challenge within the book, without really knowing what the challenge is, you scratch it off, and then complete the adventure with a loved one, and the rules are that you have to complete the challenge and there are no takebacks.

Over the span of just a few years, The Adventure Challenge went from a failed Kickstarter campaign to now generating a revenue of over $100MM. They’ve sold millions of books so far pushing people beyond their comfort zones to create amazing memories

In this episode we talk about:

The origin story behind the company
How Bryant designed and created the first version of the prototype
The idea generation process the company adopts to create adventures
Lessons from failures that eventually led to the success of the company

Check out The Adventure Challenge at https://www.theadventurechallenge.com/

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