Podcast
Startup Breakdown
Hosted by Caroline Sumners, Milly Barker · EN
Scaling a business can feel like a rollercoaster - and Startup Breakdown is here to ride it with you. Hosted by Caroline, a marketing strategist and Milly, a strategy and operations expert, this podcast combines real-world business advice with the hilarious and messy reality of running a startup.
With decades of practical experience, more than a few war wounds, and hundreds of millions of pounds raised between them, Milly and Caroline bring you the insights you need to grow your business - without losing your mind. Expect practical tips, candid stories, and plenty of laughs.
23episodes
Episodes
Newest firstAll episodes
Startup Breakdown Episode 71: Rejoice. It is Holiday Packing Spreadsheet Time
2w ago00:54:10Tap to summarizeIt is Harry Styles Fever #1 here on Startup Breakdown Episode 71 and a recap of the exhibition of Caroline's masters work in progress and pub quiz updates and the importance of a multi generational team. A hot topic is the social media ban for under 16s. Listen in to our thoughts on this. And Milly is off on vacation so we delve into her packing process again!We also answer whats the number 1 mistake we see founders make with marketing.Who are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
Transcribe →Startup Breakdown Episode 70: The dose decides the poison
3w ago00:48:00Tap to summarizeWe are rocking onto episode 70, high off the back of an actual in person meet up for the 2 of us. In TV talk we discuss Interior Design Masters and the lack of congruence to the prize and availability. We also talk about how much support you do (or don't get) from friends and family. In questions we discuss what to do when you realise you a 'Start-up Founder' but might not be a 'Scale-up CEO.' Realistically, what shifts do you need to make in your role to stay relevant to in your own company?Who are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
Transcribe →Startup Breakdown Episode 69: Better Than Nothing
4w ago00:40:01Tap to summarizeTech woes plague us yet again. Listening back to schedule this whilst in the middle of a heat wave but rediscovering that we were having biblical rain as we recorded reinforced what we already know - climate change anyone? We also talked about Vibe Coding with Loveable and creating a customer scorecard.In questions we talked about what advice we had for how much marketing you should do over the summer when attention is potentially not as much.Who are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
Transcribe →Startup Breakdown Episode 68: Jeans and a nice top
Jun 1700:52:18Tap to summarizeHas Milly accidentally been sending off the wrong vibes with her new red neckerchiefs? We cover our love of M & S and the return of customer service hour with Spec Savers and John Lewis updates. In actual business questions we answer because our market has become so crowded, we feel like our product is losing its competitive advantage. We’re currently adjusting our exit strategy, and wondering if we can use our internal operations to build a strategic moat? Would an acquirer buy us over a competitor just because we’re a 'better-run' company?Who are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
Transcribe →Startup Breakdown Episode 67: It is oh so bloody hot
Jun 1100:51:08Tap to summarizeIn the midst of a small heatwave we managed to record this episode of Startup Breakdown. We recounted our lovely bank holiday weekend and Caroline accidentally going viral and lessons learnt from that. Also how should we balance short-term performance marketing with long-term brand building in today's landscape?Who are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
Transcribe →Startup Breakdown Episode 66: Stretchy Waistband Day
Jun 400:40:34Tap to summarizeExcitement galore as Caroline finally gets to wear a jumpsuit she started making in Covid. Yes 6 years in the making. At a Climate Tech networking event Milly practiced her networking skills and we uncovered what everyone is really thinking at networking events. We also cover how should we balance short-term performance marketing with long-term brand building in today's landscape?Who are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
Transcribe →Startup Breakdown Episode 65: The Greatest Podcast Of All Time
May 2800:52:25Tap to summarizeIn this weeks breakdown element of Startup Breakdown we hear all about a very traumatic experience for Milly and her front door breaking. The feast and famine nature of business is at an all time high and we can talk all the ins and outs of business. We talk all things analogue marketing. Results tbd in a few weeks.In questions for Milly, I really want people to take more ownership. I feel like my team come and check everything with me before doing anything. How do I get them to do things on their own but also make sure they’re not doing it wrong?Who are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
Transcribe →Startup Breakdown Episode 64: If you build it they will come
May 2100:58:04Tap to summarizeAfter 64 episodes you would think that we have our s**t together but it seems not. Milly is going full Tom and Barbara (IYKYK) and making her own own milk. Caroline fondly recounts a holiday in Tenerife. Milly wears the funniest glasses ever and goes full Christopher Biggens (again IYKYK) We also have a rant about single supplements on holidays. And we answered what do you see as the biggest challenges for marketing for any business right now?Who are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
Transcribe →Startup Breakdown Episode 63: Tits Out On Oxford Street
May 1400:44:05Tap to summarizeIn this episode of Startup Breakdown we talk crying at Stacey Solomon's SYLO and how every time we watch we end of spending money. We also talk bank holiday activities including sauna's, cold water lido swimming, cinema visits and generally the need to relax on a bank holiday. Milly answers a question about how to strategically transition roles or people without losing the company’s heart or impacting morale?For more on how to say goodbye to employees. https://www.payasyougocoo.com/post/goodbye-is-the-hardest-word-what-to-do-when-your-first-employees-are-hitting-a-ceilingWho are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
Transcribe →Startup Breakdown Episode 62: The Sewage Chronicles
May 701:01:09Tap to summarizeIn this episode we talk Vinted, Milly on her quest to remove Ultra Processed Food from her diet, vibration therapy and veering dangerously close to unfounded science 😂 We also talk about ageism in marketing. We also talk about Claude Design and the pros and cons and how well it can create marketing deliverables for businesses. Who are your hosts?Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com. Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at startup.breakdown.podcast@gmail.com.
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