Miriam Alexander founded and runs Go Deep Strategy, a qualitative boutique specializing in hard questions. Her 20+ year career spans work for both client and research agencies and for startups as well as Fortune100 corporations. Trained as a robust researcher — she's done her share of segmentations — she loves the human connection found in qualitative work and works in both B2B and B2C. In the past she built and ran insights for the Yahoo Media Group, built and ran Insights and Analytics for a women's Lifestage media company and doubled revenues while leading Qualitative for a major research agency.

Miriam thrives on complicated challenges, combining innate curiosity, ability to connect and lateral analytic abilities to move her client's initiatives forward.

A Wellesley grad, Miriam is living proof that you can build an impactful career as a Philosophy major. A Southern California resident, she's discovered a strange love for Scandinavia in December, and until she can travel again, wishes that someone would give her triple miles for the trip from her upstairs office to the one downstairs.

HOW TO GET A COMPLIMENTARY INSIGHTS AUDIT (5-10K Value) from Miriam: Go Deep Strategy will review your current state — what you know and what you think you need to know — as well as your roadmap and goals. Based on those inputs they'll make recommendations for the areas that will most benefit from Insights work as well as how best to structure it (quant, qual, etc.). They'll give you the pros and cons of DIY vs. outsourced and make some agency recommendations if desired.

Contact Miriam at https://godeepstrategy.com/ and reference this Podcast Offer.

Connect with Miriam on LinkedIn: www.linkedin.com/in/miriamale...

ABOUT THE HOST AJ Davis is currently the Founder and CEO of https://experimentzone.com, which provides strategic conversion rate optimization services for online businesses. She also serves as a startup advisor to several companies and focuses on user experience research, data, and fostering growth.

AJ regularly appears on podcasts to discuss user experience, entrepreneurship, remote work, and conversion rate optimization.

Connect with AJ on LinkedIn: https://www.linkedin.com/in/ajdavisatx/

ABOUT THE SHOW Startup Insights is a podcast for entrepreneurs interested in building businesses that solve real problems.

We tell stories about early stage startups and how they've used user research to shape their product and strategy. We interview entrepreneurs and researchers who have come to understand their customers through interviews, surveys, and other techniques. Our guests highlight specific examples of how their businesses conduct research - and what they've learned along the way.

Who should listen?

-Early stage startups wanting to build impactful businesses -Funded startups managing their customer research strategy -VCs wanting to invest in data-based businesses -You can find us on SoundCloud and your favorite podcast platforms

Qualitative Research for Startup Insights and Strategy Featuring Miriam Alexander