In this episode, we are joined by Adrianna Zakher, a canadian marketing expert. We focus on the 6 essential B2B marketing strategies for startups.

Topics covered include the importance of starting with an organic strategy, identifying where your audience hangs out, crafting a full funnel strategy, leveraging long-form video content, using the right tools and systems, and knowing when to incorporate paid ads.

Adrianna also provides valuable insights and actionable steps for optimizing your marketing efforts from day one.

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00:00 Introduction

00:31 Tip 1: Starting with an Organic Strategy

00:58 Tip 2: Identifying Your Audience's Platform

05:53 Tip 3: Crafting a Full Funnel Strategy

13:41 Tip 4: Leveraging Long-Form Content

20:45 Tip 6: Just get started

21:05 How to sprinkle in paid?

23:36 Outro

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Adrianna Zakher:

- LinkedIn: https://www.linkedin.com/in/adriannazakher/

- Business: https://sociallykordial.com/ & https://kordialmedia.com/

Simon Frey:

- LinkedIn: https://www.linkedin.com/in/simonfrey/

- Website: https://simon-frey.com

- Business: https://www.beansandbytes.de/

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The 6 obvious steps to mastering B2B Marketing with Adrianna Zakher

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