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Maia's the Co-founder and Chief Growth Officer of the Nav.it Money App, the fitness app for finances which provides personalized financial coaching to help people build good habits and live financially well. She's devoted to closing wealth gaps perpetuated by a system not built for the majority of America and believes financial wellbeing is an integral part of creating a healthier and more equitable society.

Maia talks about the importance of getting a Humanities degree in today’s job market and how her obsession with the customer journey led to her success as a founder.

In this episode, you will hear:

Why a small pool of early adopters could be your startup’s secret weapon
The exact strategy Maia and her co-founders used to find their early adopters and turn them into brand ambassadors
How obsession with qualitative marketing research was a key strategy that helped Maia grow her fintech app

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com