What does it take to buy a creative agency, modernize it, and grow it entirely on your own terms? In this episode, Brandon and Alex sit down with Paige, Owner and CEO of Hoyden Branding, for an honest and energetic conversation about what it really means to lead a creative business.

Paige opens up about the biggest shift she made after acquiring the agency -- moving away from a production-house model and leaning hard into brand strategy and relationship-driven work. She shares how being in the same life stage as her team has shaped her leadership style, why going fully remote has made her more productive (even if she misses the office vibes), and how she keeps company culture alive without a shared physical space.

From navigating maternity leaves and scaling challenges to weighing outside investment and staying true to her "frugal boss" roots, Paige gets real about the messy math of growing a small agency. She also talks about an unexpected niche she's found in financial services -- and why she's on a mission to make wealth management, insurance, and financial planing actually cool.

Plus: her unfiltered new podcast Hoyden and Hang, why difficult clients are sometimes her favorite ones, and what she'd tell herself about asking for help sooner.

Find Paige and the Hoyden Branding team on Instagram, TikTok, and LinkedIn @hoydenbranding.

Connect with Lean Rocket Lab:

Website: leanrocketlab.org
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Instagram: @Leanrocketlab
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