In this episode of Startup Therapy, Ryan Rutan and Will Schroeter challenge the startup world's focus on big exits and venture capital. They highlight the benefits of cash-flowing businesses, showing how consistent profits can lead to financial security. Using real examples, they explain how making $10K a month can be as powerful as having millions in the bank—emphasizing sustainable growth and long-term success.

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Startup Therapy Podcast
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https://www.startups.com/begin
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Wil Schroter
https://www.linkedin.com/in/wilschroter/
Ryan Rutan
https://www.linkedin.com/in/ryan-rutan/

What to listen for:
00:19 The Value of Consistent Cash Flow

01:23 Examples of Profitable Local Businesses

03:37 The Misconception of Startup Exits

03:49 Real-Life Stories of Successful Small Businesses

06:16 The Broken Narrative of Startup Wealth

07:26 Reevaluating Business Success Metrics

09:05 The True Value of a Profitable Business

09:38 Calculating the Financial Impact

13:20 The Reality of Business Exits

18:09 Replacement Value vs. Exit Value

19:14 The Value of Experience and Pre-existing Solutions

19:39 Cash vs. Business Value: A Deep Dive

20:21 Real-life Examples of Business Growth

23:34 Risks and Rewards of Running a Business

27:12 The Importance of Consistent Earnings

34:54 Long-term Value and Compounding Effects

Assets OVER Exits

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