Podcast
Status Update
Hosted by Disrupt · EN
New episodes every fortnight!
Welcome to Status Update. Hosted by BAFTA-winning ex-TV personality, Stevie Johnson and 'Voice of Gen-Z', Jake Crabb, our podcast is a dedicated exploration of the digital and creator space. Here we uncover captivating stories from some of the world’s best-known creatives, unlocking the secrets of creator success, entrepreneurship and the future of the digital space. Join us, and our lineup of creators on the journey. This is Status Update.
If you'd like to work with us please email at statusupdate@disruptmarketing.co
11episodes
Episodes
Newest firstAll episodes
Hannah Witton on life as an OG YouTuber!
Jun 12, 202400:50:41Tap to summarizeIn this episode, we are joined by OG YouTuber, Hannah Witton. We explore Hannah's journey as a content creator, discussing the early days of YouTube and the evolution of the creator economy. Hannah shares stories about why she decided to become a content creator, some challenging brand collaborations she’s encountered in the past and her thoughts on the need for creative direction. Our conversation delves into the rise of short-form content on platforms like TikTok and YouTube Shorts, and also delves into the role of subscription platforms such as Patreon, in supporting creators. We also touch on the future of influencer marketing and the importance of sustainable growth in the industry. Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048 Follow us on Instagram: https://www.instagram.com/disrupt/ Follow us on TikTok: https://www.tiktok.com/@disruptmkting Stevie: https://www.linkedin.com/in/stevie-johnson-392161120/ https://www.instagram.com/stevie/ Jake: https://www.linkedin.com/in/jake-crabb/ https://www.instagram.com/jake.crabb/
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Is it ever too late to find success in a new career? With Julian Bird
May 29, 202400:45:50Tap to summarizeWe sit down with Julian Bird, the Founder and CEO of Lorton Entertainment. A leading film and television production company in the UK, Lorton has produced some of the most acclaimed documentaries of recent times, telling the stories of icons like Oasis, Amy Winehouse, and Ayrton Senna. However, Julian's journey to the film industry is far from conventional. Originally a city banker, Julian experienced a transformative moment that led him to leave the finance world and pursue his true passion for making deals, in the movie business. Join us as we explore Julian's unique story and try to answer the question: "Is it ever too late to find success in a new career?" Julian's experience and insights provide a captivating answer. Enjoy! Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048 Follow us on Instagram: https://www.instagram.com/disrupt/ Follow us on TikTok: https://www.tiktok.com/@disruptmkting Stevie: https://www.linkedin.com/in/stevie-johnson-392161120/ https://www.instagram.com/stevie/ Jake: https://www.linkedin.com/in/jake-crabb/ https://www.instagram.com/jake.crabb/
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Talking branded content, virality and hot sauce! | With Matt Ford
May 15, 202400:48:29Tap to summarizeMatt Ford is the co-founder and CEO of CoLab X, the agency that aims to bring the traditional and digital worlds together through the power of content. Matt has previously worked at some of the biggest names in online content and is responsible for some of the most viral branded content moments on the internet. For marketers and those interested in the world of content, this episode is a real geek-out, as we try to answer the question What role does branded content play in today's performance-obsessed digital landscape? We also cover: What is an example of bad creator influence? Who is the rudest celebrity Stevie has ever met? Matt & Stevie's obsession with Hot Sauce What is branded content? The importance of storytelling in branded content. Brands who are doing branded content WRONG. The rise of creator-owned IP. Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048 Follow us on Instagram: https://www.instagram.com/disrupt/ Follow us on TikTok: https://www.tiktok.com/@disruptmkting Stevie: https://www.linkedin.com/in/stevie-johnson-392161120/ https://www.instagram.com/stevie/ Jake: https://www.linkedin.com/in/jake-crabb/ https://www.instagram.com/jake.crabb/
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Does Social Media Do More Harm Than Good? With Dr Karan
May 1, 202400:36:18Tap to summarizeDr Karan Rajan is an NHS surgeon with over 10 million followers, renowned for debunking some of the internet's wildest health myths and sharing invaluable medical advice that all can understand. He is also the host of his own podcast The Referral, and the No.1 best-selling author of ‘This Book May Save Your Life’. In this episode, we uncover Dr. Karan's rise to social media stardom, hear stories on the craziest health myths he's debunked so far and try to answer the question: does social media do harm than good? Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048 Follow us on Instagram: https://www.instagram.com/disrupt/ Follow us on TikTok: https://www.tiktok.com/@disruptmkting Stevie: https://www.linkedin.com/in/stevie-johnson-392161120/ https://www.instagram.com/stevie/ Jake: https://www.linkedin.com/in/jake-crabb/ https://www.instagram.com/jake.crabb/
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Is Diversity and Inclusion a Tick-Box Exercise? | Blind Tobes (Toby Addison)
Apr 17, 202400:35:41Tap to summarizeToby Addison (blindtobes) is a social media content creator and disability advocate. His mission is to use his social media to break down the barriers of his disability and educate and entertain his community. We touch on his love of football and darts, how he fights back against internet trolls, his best and worst experiences working with brands and whether they are genuinely committed to diversity and inclusion or merely going through the motions of a tick-box exercise. Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048 Follow us on Instagram: https://www.instagram.com/disrupt/ Follow us on TikTok: https://www.tiktok.com/@disruptmkting Stevie: https://www.linkedin.com/in/stevie-johnson-392161120/ https://www.instagram.com/stevie/ Jake: https://www.linkedin.com/in/jake-crabb/ https://www.instagram.com/jake.crabb/
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Queenie Porter on Achieving Business Success in the World of Sport | S2E2
Apr 3, 202400:33:41Tap to summarizeQueenie Porter is the managing director of Wow Hydrate UK working with some of the biggest names in sport, including; Manchester United and Tyson Fury. She also sits on the board at West Ham United Women and Essex County Cricket Club. Stevie and Jake explore Queenie’s career journey and try to answer the question: "What is the secret to business success in the world of sport?" Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048 Follow us on Instagram: https://www.instagram.com/disrupt/ Follow us on TikTok: https://www.tiktok.com/@disruptmkting Stevie: https://www.linkedin.com/in/stevie-johnson-392161120/ https://www.instagram.com/stevie/ Jake: https://www.linkedin.com/in/jake-crabb/ https://www.instagram.com/jake.crabb/
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Is personal branding a fad or a necessity? | With Amelia Sordell
Mar 20, 202400:37:41Tap to summarizeWelcome back to Status Update. Amelia Sordell, a leading personal branding expert and founder of Klowt - THE Personal Branding Agency, joins us in this episode. In our season opener, we tackle the question: "Is personal branding a passing fad, or a vital necessity for today's workforce?" Having built a huge personal brand of her own, garnered a BIG social media following (specifically on LinkedIn), and founded her own personal branding agency, there is no better person to answer our question and to provide valuable insight and tips into the BEST way to build your personal brand, than Amelia! Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048 Follow us on Instagram: https://www.instagram.com/disrupt/ Follow us on TikTok: https://www.tiktok.com/@disruptmkting Stevie: https://www.linkedin.com/in/stevie-johnson-392161120/ https://www.instagram.com/stevie/ Jake: https://www.linkedin.com/in/jake-crabb/ https://www.instagram.com/jake.crabb/
Transcribe →From TV to MD: Lessons Learned from Leading an Agency, Podcasting, and Parenthood (Bonus Episode)
Dec 6, 202300:37:48Tap to summarizeWelcome back to Status Update! In today's bonus episode, Jake takes the lead as Stevie is in the hot seat as he delves into what life was like after reality TV, sharing insights into why he ultimately decided to leave the show, and how he eventually made his way to be an agency leader, influencing from the inside at Disrupt Marketing. Outside of agency life, Stevie has joined parenthood which he touches on in this episode. Status Update hosts discuss the podcast journey so far, how they’ve found the process of creating the show and highlights. We also look to the future of our industry and discuss what trends we’ll see in 2024. In this episode, Stevie, and Jake delve into: Jake and Stevie's cringiest status updates Life after reality TV - How Stevie found his career path Lessons learned since becoming an agency leader Which side of the influencer marketing coin Stevie prefers Creativity vs Charisma - the key ingredient to success in today's creator economy. Status Update so far, how the hosts have found the process. How life has changed since joining parenthood. Trend predictions in the world of social and influencers for 2024. Follow Stevie on Instagram and LinkedIn Follow Jake on Linkedin Follow our influencer marketing agency, Disrupt, on all socials.
Transcribe →Gelling with Gen-Z: Jay Richards’ insights into Connecting with Gen-Z (LIVE)
Nov 29, 202300:35:09Tap to summarizeWelcome back to Status Update! Today’s episode comes to you LIVE from the Influencer Marketing Show Europe! In this episode, Stevie and Jake are joined on stage by Imagen Insights' co-founder, Jay Richards. Working with some of the biggest and most well-known companies on the planet, Jay and his team deliver valuable qualitative insights into Gen-Z demographics and beyond. Tune in now to hear this insightful episode. This is Status Update. In this episode, Stevie, Jake and Jamie delve into: Jay’s Cringiest Status Update How he found his passion for investing in underrated talent Founding Imagen Insights Conveying the importance of Gen-Z’s values to big companies Imagen Index: Developing a new way of Social Listening B2B Influencing: As important as B2C? Follow Jay on LinkedIn Follow Stevie on Instagram and LinkedIn Follow Jake on Linkedin Follow our influencer marketing agency, Disrupt, on all socials.
Transcribe →Giving Zero F*cks, Embracing Strangeness and Being Heard in Business with Amy Kean
Nov 22, 202300:39:01Tap to summarizeWelcome back to Status Update! In today’s episode, Stevie and Jake sit down with Author, Creative Sociologist, CEO and Creative Director of Good Shout, Amy Kean! Amy has had a hall-of-fame career. From being recognised as one of LinkedIn's top global voices in media and marketing as an advertising strategist, to her role as a university lecturer, bestselling author of the feminist fairy tale "The Little Girl Who Gave Zero F*cks," a playwright, poet, and trailblazing CEO & Creative Director at Good Shout. There are a lot of incredible accolades and titles which could define, but she chooses to go by one - creative sociologist. The catalyst behind Amy's decision to leave the agency space. Good Shout's mission to change the corporate narrative for those who don't fit in. The significance of storytelling and why we should all be doing it more. Embracing your strangeness for personal and professional growth. Why 'The Little Girl Who Gave Zero F*cks' is a great read for all. The intriguing question of whether we can predict social media trends. Speculation on whether Stevie Johnson will ever release a single. Follow Amy on Twitter and LinkedIn Follow Stevie on Instagram and LinkedIn Follow Jake on Linkedin Follow our influencer marketing agency, Disrupt, on all socials.
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