Growing on Instagram Without Posting Daily, Fixing Boring Listings & Why Documenting is Dead

Summary

Stay Paid Podcast Summary

Title: Growing on Instagram Without Posting Daily, Fixing Boring Listings & Why Documenting is Dead
Host/Authors: Luke Acree and Josh Dyke
Guest: Eric Simon (“The Broke Agent”)
Release Date: July 21, 2025

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Introduction

In this episode of the Stay Paid Podcast, hosts Luke Acree and Josh Dyke welcome back a special guest, Eric Simon, famously known as “The Broke Agent” on Instagram. Together, they delve into effective strategies for growing a business in real estate through social media, podcasting, and optimized content creation.

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Guest Introduction

• Josh Dyke introduces Eric Simon, highlighting his transition from a real estate agent to a renowned content creator and his role in launching BAM—a premier real estate news and education site.

• Eric Simon shares his enthusiasm for returning to the podcast, remarking, “This is my favorite podcast that I've ever been on...” (00:56).

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Caller Segment: Courtney King from Montana

Caller Profile:
Courtney King, a real estate agent, co-hosts the podcast Prosperity Playbook alongside a lender, insurance agent, and attorney.

Question:
“How do I grow that podcast audience?”

Discussion Highlights:

• Challenges of Podcast Growth:
  Eric Simon begins with a candid acknowledgment of the difficulties in growing a podcast, stating, “Growing a podcast is very difficult and takes an enormous amount of time” (03:20).

• Strategic Content Planning:
  He emphasizes the importance of planning the podcast’s title and thumbnail before recording to streamline the editing process and enhance clickability. “When you frame up the title and the thumbnail beforehand, you're giving yourself that framework to actually have a better episode” (03:27).

• Leveraging Short-Form Content:
  Eric advocates for creating short clips from podcast episodes to boost visibility. “Most people now are consuming the short form content even more than the podcast itself” (04:59).

• Cross-Marketing with Guests:
  Luke Acree adds, “Your audience grows the largest when you interview other people with audiences,” encouraging cross-promotion through guest networks (06:10).

• Benchmark for Success:
  Citing Matt Holleran, Eric notes that a successful podcast can reach listenership levels comparable to the host’s database. “If your listener, like your viewership or listeners, reaches about the level of your sphere database, you're doing really well” (07:03).

Notable Quotes:

• Eric Simon: “The more views you're going to get are going to be from your social channels that are already in existence, as opposed to just trying to grow the podcast audience organically” (09:45).

• Luke Acree: “Think about the relationships we're building with the guest that we bring on” (07:35).

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Caller Segment: Julia from Maine

Caller Profile:
Julia, a real estate agent with 1,800 Instagram followers, seeks to tap into social media for lead generation beyond her primary source of sphere referrals.

Question:
“What’s the difference between posting top of mind or top of feed and what’s better for your growth?”

Discussion Highlights:

• Quality Over Quantity:
  Eric Simon explains that Instagram’s algorithm now prioritizes content quality over mere presence in the feed. “Your following is not nearly as important as it was... It's way more about the content” (14:36).

• Hyperlocal Content Strategy:
  He advises focusing on hyperlocal content—breaking news, community events, and local developments in Southern Maine. “Think hyperlocal as much as humanly possible” (24:05).

• Engagement Techniques:
  Strategies include engaging with followers through meaningful comments and responding to DMs to boost algorithmic favor. “Spending 15 to 30 minutes a day being social on social” (26:02).

• Content Variety:
  Julia learns the importance of diversifying content formats to keep the audience engaged. “If you're posting the same type of content every single time, you should stop doing that” (33:31).

Notable Quotes:

• Eric Simon: “It's really effective to focus on how do I go viral in my local market?” (17:24).

• Julia: “I posted some of that and that got so much engagement... people started following me” (28:21).

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Caller Segment: Melody from Florida

Caller Profile:
Melody, a seasoned realtor with 22 years of experience and an annual Gross Commission Income (GCI) of around $4-5 million, aims to streamline her daily activities to achieve her goal of retirement in five years.

Question:
“How do I stay consistent through your creative process when you don't really even like social media?”

Discussion Highlights:

• Content Batching and Planning:
  Eric Simon recommends bulk recording content and scripting to alleviate daily creation pressures. “Pick a day... and you actually plan out your content right there” (38:55).

• Utilizing AI Tools:
  Incorporating AI-generated video content to create realistic and engaging property visuals efficiently. “Generate me a video of a home in Southern Maine” (32:40).

• Structured Daily Routine:
  Luke Acree shares insights into a successful realtor's daily schedule, emphasizing morning routines, market analysis, and consistent prospecting. “We spend majority of 150 calls can take anywhere from two hours to three hours” (46:17).

• Goal Setting and Accountability:
  Establishing clear financial and operational goals to drive daily actions. “Write a letter to yourself of where you want to be” (53:16).

Notable Quotes:

• Eric Simon: “You need to think about the quality of your content... how do I create better content?” (54:14).

• Luke Acree: “If you heard something that you know you need to do, you should be doing, but you're not doing it, you need to do it” (56:18).

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Key Topics and Insights

1. Podcasts as a Growth Tool:

   • Strategic Planning: Pre-planning titles and thumbnails enhances episode focus and SEO.
   • Short-Form Content Synergy: Extracting clips boosts visibility and attracts listeners.

2. Instagram Growth Without Daily Posting:

   • Algorithm Focus Shift: Emphasis on individual content quality over follower count.
   • Hyperlocal Engagement: Targeting local news and events to resonate with the community.
   • Interactive Engagement: Meaningful comments and DM interactions enhance visibility.

3. Effective Content Creation vs. Documenting:

   • Quality Over Quantity: Prioritize valuable, entertaining, and educational content.
   • Content Variety: Utilize multiple formats (Reels, carousels, standard posts) to maintain audience interest.
   • AI Integration: Leverage AI tools for efficient and visually appealing content production.

4. Real Estate Business Building:

   • Structured Routines: Establish morning routines that include exercise, education, and prospecting.
   • Batching Tasks: Plan and create content in batches to ensure consistency despite daily unpredictabilities.
   • Goal-Oriented Actions: Clearly define financial targets and daily tasks to stay motivated and on track.

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Conclusions and Takeaways

• Focus on Content Quality: High-quality, engaging content trumps sheer posting frequency or follower count on platforms like Instagram.

• Leverage Existing Networks: Utilize guests’ audiences and cross-promote to expand reach efficiently.

• Diversify Content Formats: Keeping the content varied prevents audience fatigue and fosters sustained engagement.

• Strategic Planning is Crucial: Pre-planning and batching content can save time and ensure consistent quality, essential for long-term growth.

• Routine and Discipline Drive Success: Establishing consistent daily routines and clear goals can significantly enhance productivity and business growth.

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Notable Quotes

• Eric Simon (14:36):
  “Your following is not nearly as important as it was a year ago... It’s way more about the content.”

• Luke Acree (35:57):
  “Top producers take action. So if you heard something that you know you need to do, you should be doing, but you're not doing it, you need to do it.”

• Josh Dyke (33:31):
  “Do it again. You got to do more of what's working.”

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Final Thoughts

This episode provides actionable strategies for real estate professionals aiming to leverage social media and content creation without the pressure of daily posting. By focusing on quality, engaging locally, and maintaining disciplined routines, agents can effectively grow their businesses and achieve their long-term goals.

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Stay Paid Podcast continues to be a valuable resource for agents and entrepreneurs seeking to master business trends, digital marketing, and relationship-building tactics to unlock growth and create a life of freedom.

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For more insights and detailed strategies, listeners are encouraged to visit remindermedia.com/ask to submit their questions and follow Stay Paid Podcast on Instagram and YouTube.

Transcript

[Eric Simon]

Foreign.

[Josh Dyke]

Today, we are answering your burning questions in real estate, business marketing and more. On these episodes, we take live calls from listeners of Stay Paid. And if you want to have your questions answered live on the show, make sure to follow us on Instagram. We are at Staypay Podcast. Shoot us a direct message saying you'd like to come on the show. Or you can visit remindermedia.com ask submit your questions there and we will reach out to you to schedule a time. My name is Josh Dyke, chief marketing officer at Reminder Media and joined as always by Luke Acre, president of Reminder Media. And we have a very special guest host with us this week, an absolute rock star of content and social media strategy. You know him as the broke agent on Instagram. Eric Simon. Welcome back to Stay Paid.

[Eric Simon]

It's good to be back. This is the my favorite podcast that I've ever been on and it's nice to have my life is completed back two years later.

[Luke Acre]

Has it really been two years? That's because we've done so much content together through BAM that it exactly.

[Eric Simon]

We've done so many webinars and conversations and everything. But it's an honor to be back on the show.

[Luke Acre]

Dude, it is great to have you. This is the first Stay Paid ever, probably that I've done vocal warm ups before the show. I was literally just in my car doing like, me, me, me, me, me, trying to warm up my voice. I. I woke up this morning without a voice and I was like, I feel fine. And I was like, what the heck happened? And I realized that I was chasing my kids around for an hour last night being the tickle monster. Anybody can relate to that comment in the YouTube comments if you've ever been a tickle monster. But I lost my voice there. So I'm going to let Josh and Eric carry this one. But you guys are going to get real answers from people that are in the trench, building businesses, doing it every single day. You guys know we build Reminder Media and then we also have Acre Brothers Realty. Eric, not only was he a real estate agent at one time and then became an extremely great content creator, but he also helped launch bam, which is, I believe the best news site in real estate for education and everything you need to be successful in real estate. So we're excited. Let's go and bring in our first caller that wants to talk to Eric and maybe wants to talk to you and I. Josh, I don't know if Courtney wants to talk to you and I anymore. She might just want to talk to Eric.

[Josh Dyke]

The Broke agent Courtney King from Montana. Welcome to Stay Paid.

[Luke Acre]

I would love to hear from you, Courtney. We have the broke agent on. We have the great Eric Simon. I would love to hear from you. Your question to try to help you grow your business. All things social content. We have the master on. What question can we help you with to help you grow?

[Courtney King]

I started a podcast last year with four complimentary other gals in similar industries. So I'm in real estate and I have a lender, an insurance agent, and we had an attorney. It all started with estate planning questions that I had with the attorney and realized, wow, a lot of people probably don't know any of this information. And it's becoming more and more important with our parents getting older. So we cover a lot of life lessons and discuss all those things. So my question was, how do I grow that podcast audience?

[Eric Simon]

Great.

[Luke Acre]

How do you grow, Eric? What do you think, man? Because you have a couple successful podcasts and a successful media company, what would your reaction be?

[Eric Simon]

I'll start with some bad news, if that's okay. Courtney, Growing a podcast is very difficult and takes an enormous amount of time. And even on some of our bam podcasts, we have plateaued just because the real estate agent audience is so small. I love the storytelling angle that could get you outside of the real estate space. But something that's been extremely successful for us when we're framing up our podcast is coming up with the title and the YouTube thumbnail before you actually record the podcast. That really helps frame up everything that you're talking about and then takes up, takes out a lot of the guesswork after the episode. Because I know after these podcast episodes, Luke and Josh know this too, is you're editing, you're trying to come up with the perfect title based off of what everybody said. You're trying to match that thumbnail to that title. It's very time consuming and then you end up kind of losing the essence of the actual episode. But when you frame up the title and the thumbnail beforehand, you're giving yourself that framework to actually have a better episode. And you're already setting yourself up for success because you know kind of what's going to get clicks, whether it's through YouTube or through Spotify. Another way to do it is, are you. Are you recording short form clips after it? Are you publishing clips on social.

[Courtney King]

No, that's a good idea. We have somebody that helps with editing and loading it. So they do all the YouTube stuff. Yes, but doing the short clips would probably be helpful.

[Eric Simon]

Yeah, it's very hard to get discovered on the podcast platforms. Just publishing something through anchor and then hoping people discover it on Spotify or YouTube, then it's very title based, right? Like if you're not publishing short form content, people aren't even going to know the podcast really exists. And most people now are consuming the short form content even more than the podcast itself. So the clips might actually, they could definitely get more views to the actual podcast, but that might help with your branding more than the actual podcast itself because we could have a short form clip that gets 30, 40,000 views and the podcast itself only gets 1500. So what I would do is while you're actively filming the podcast is try to come up with four or five questions before. That could be great hooks for those short form clips. Because whenever I used to do the over ask podcast, whenever I'm doing the walkthrough podcast and I could find myself kind of stumbling over my words, then I try to reform or reformat the actual hook to the question to make it more deliberate, knowing that there's going to be a short form clip out of it. Because those clips are just as important, if not more than the podcast itself to drive more views to the podcast.

[Luke Acre]

Super. Well said. Some, some things we've seen with Stay Paid, we have seen that your audience grows the largest when you interview other people with audiences. So you know, for you in your podcast, right, you have your lender, insurance, person, attorney, make sure just from a basic standpoint, you have an email created that can go to all of their databases. So after you create the actual content that Eric's talking about, that's gold. Then make sure you make it easy for them to send out to their list. So make sure that cross marketing is happening. And then think about guest wise. You know, there's so many good guests probably in your community that you could bring on that have an audience. And you just need to make sure you do the work with that short form clip where you are tagging, you are collaborating with them in order to try to grow your audience. That's one thing that's helped us a ton. We had Matt hollerin on and Matt runs Proudmouth, which is a podcasting agency. So he's produced about a thousand what shows for like 10,000. It might have been 10,000. It's nuts. I mean, this guy's a master at podcasting. He gave us an interesting benchmark which was basically how do you know if your podcast is doing well audience wise? He said what he has seen from running podcasts for all these advisors and different service based businesses, it if your listener, like your viewership or listeners, reaches about the level of your sphere database. So if you have 200 people in your database and you're getting 200 listens per episode, you're doing really well from a podcasting standpoint, from what he has seen running thousands of shows. So that's a good benchmark for you. Because a podcast like yours, it could, I'm not saying it wouldn't, it could go national, but more than likely it's always going to be decently small. And so it's like, well, how do I gauge the return here? Two ways we do it with Stay Paid is we think about our overall database of people and client base and what's our viewership compared to that. And then we also think about the relationships we're building with the guest that we bring on. Hence, you know, Eric here we formed a whole partnership with Bam literally from our relationship started on the podcast where we, you know, got to know Eric through the podcast and then it translated to a whole relationship together. So those are two things to think about from a podcasting standpoint. I don't know if you would add anything.

[Josh Dyke]

What's the name of your podcast, Courtney?

[Courtney King]

Prosperity Playbook.

[Josh Dyke]

Prosperity Playbook.

[Courtney King]

We're on Spotify and YouTube.

[Josh Dyke]

That's awesome. Let's send some audience to Courtney.

[Luke Acre]

Yeah, go, go. And then remember, you can use AI to help you develop all these hooks that Eric is talking about. I don't know, Eric, are you guys using AI to help you develop the hooks yet or.

[Eric Simon]

No, not to develop the hooks. I just, I, I know which guest I'm talking to beforehand. I look at their content, whether it's the, the walkthrough or formally over asking and basically come up with three or four. The hook should take three or four seconds. Just quick question and then the, the, the person on the other end answers it and then you give a call to action at the end. One thing also that's really effective, Courtney, is to use something like a mini chat automation to get more clicks to your podcast through your short form content. So on Instagram, if you say comment the word and then you give a specific word like comment the word podcast and then you could send them a DM link directly to your podcast. So you're driving direct traffic from the short form clip to the podcast is kind of a teaser and then making sure you plug it in your Instagram story on your Facebook and in your newsletter, just like Luke and Josh said. So the, the More views you're going to get are going to be from your social channels that are already in existence, as opposed to just trying to grow the podcast audience organic with the best YouTube title and thumbnails. That's really effective. But you got to use the audience at your disposal first to get the initial eyeballs.

[Luke Acre]

I know one mistake we made with our podcast and probably still suffer from it today is we went really broad, Courtney, in our, like, Persona. We were going after, we basically were going after every entrepreneur and every, you know, we can maybe label it. We went after every service based and then we. Exactly. Content wise. It was motivation, it was, you know, entrepreneurship, it was personality. Like, we didn't get focused for many, many years. And that really hurt us in a couple ways. One, it hurt us in developing the content because the content became very generic and broad and not specific enough to resonate with people. And then it hurt us in terms of, like, guest is like we were getting so many different guests from so many different industries and it, it never really built a tribe. To this day, Stay Paid is a decently popular, popular show across the industry. But it is not nearly as good as it probably could have been if we would have developed a tribe by being way more niche in the beginning and getting loyal listeners within that tribe and then breaking out. And we fell to the classic mistake of we tried to reach everybody and so therefore reach basically nobody from a tribe perspective and then slowly switched after school of hard knocks. So I would just encourage you, your podcast, think about who are you trying to talk to and try to get specific in that and then go and develop these topics for that specific audience. And then that will lead you to the guest and that will lead you to the hooks. Yeah, like, that's a, like, I'm looking.

[Josh Dyke]

At your page right now and number one, branding looks awesome. The thumbnails are fantastic. The one thing I would tell you would be your titles. So, like, for example, your most recent podcast, if I'm looking at the right one, the prosperity playbook is housing crisis, episode 15. That doesn't say who it's speaking to. That doesn't say what, what are we talking about with the housing crisis that gives no sort of context to the person who's just on YouTube seeing thumbnails pop up because the thumbnails look great. Your titles, I would want you to run through AI, do more testing with the various titles, get more information in there, not just for SEO, but also for context, and then make sure that all three of you are blasting this out to Your entire. Your entire database. So your email list. Make sure each week you're getting that episode out and why people should be listening to it based on who you're actually targeting with your episodes. But you're like, you know, out of the three things that you need, branding, thumbnail titles, you're. You've got two of them.

[Luke Acre]

Yeah. Your branding looks awesome. Like, the imagery and stuff like that. Looks fantastic. I can't wait to listen. Courtney, thank you for coming on the show. Hopefully, that helps friend us. If you haven't already on Instagram, we'd love to connect.

[Eric Simon]

Friend more. What are you insane? Do you mean shoot a follow request? What is this, 1990?

[Josh Dyke]

He's in my space.

[Luke Acre]

Yeah.

[Eric Simon]

Adam on aim. Courtney, I need friends, dude.

[Luke Acre]

I need friends in my life.

[Eric Simon]

Yeah. Add us on MySpace. One last thing. Results Driven titles always really work for us, especially on the walkthrough whenever we say something like, this agent gained 50,000 subscribers from this YouTube strategy. Anytime you could put a numerical value in your thumbnail or your title, and it's results driven. And people understand why I'm listening to this episode. That's when we find ourselves getting the most clicks.

[Courtney King]

So, Gary, I wrote down lots of notes.

[Luke Acre]

All right, Courtney, Friend. Friend me, Courtney, because I need a friend. Ignore Eric and Josh. You know what I mean? But, you know, follow if you want to. No, really appreciate you coming on.

[Josh Dyke]

Pen pals, you know.

[Eric Simon]

Exactly.

[Luke Acre]

I'll send you a carrier pigeon.

[Eric Simon]

I'll see you on AOL Instant Messenger.

[Josh Dyke]

Awesome.

[Luke Acre]

Love it.

[Josh Dyke]

Thank you, Courtney. You can make sure to get your questions answered live here on the show. If you go to reminder media.com ask and submit your questions. We had a ton of submissions for this episode, so we sent this out to our email list. We put it into our account interface, letting our clients, whenever they log in, have an opportunity to submit.

[Luke Acre]

A lot of people scared to see you face to face, though.

[Eric Simon]

Erica, of course, come into the gauntlet. This is the shark tank. I'd be scared, too. I wouldn't want to talk to me.

[Josh Dyke]

We. We can't get everyone on the show, but the number one question asked Eric. And so I'll throw this out to you because you are a genius at Instagram and growing your following and looking at people's profiles and helping them coach you know, how to better optimize it. But this was, I'm telling you, out of probably half the questions related to how do I grow my following on Instagram without posting every day? So this one specifically was from Teresa, but, like Half the people ask the same question. So how do people grow their following without posting every day? Can they grow their following without posting every day? What are your thoughts?

[Eric Simon]

Yes. Can I give you three answers to this?

[Josh Dyke]

Absolutely.

[Eric Simon]

All right, I'm going to start with this. Your following is not nearly as important as it was a year ago, two years ago, three years ago. It's not about the following anymore. It's way more about the content. Gary Vee has been talking about this where it's the individual piece of content and the views and shares that you get on an individual post that matter way now, way more now than your following. For example, I have 500,000 followers on the broke agent Instagram. Now if you have zero or 50 followers, you could still get the same amount of views as I get because the way Instagram algorithms work has now become like the TikTok ification of algorithms which where the AI is so specific and smart that is going to serve you quality content over content of the people that you actually follow. So the name of the game used to be build a huge following on Instagram, Facebook, YouTube. And then the audience comes like, you'll still kind of know the exact amount of views that you're going to get with every post. That is not the case at all. So really try to worry about the individual piece and quality of the content. In terms of posting every day, you certainly don't have to post every day. You should be focusing on quality. Meta actually recommends now that you only post three to five times per week on Instagram and Facebook. So that's really all you need as long as you're focusing on the actual quality of the post. Does it have a good hook? Are you retaining their attention throughout the entire video? Do you have a strong call to action action and really focusing on shares? The shareability of your content is the number one metric that you should be focused on because that's what's going to get you the most views. It's not likes or comments. So you have to think, is my post entertaining? Is it valuable and is it providing new information? If it's not doing any of those three things, then it might not even be worth posting. Obviously, the more you post the better because you are getting more shots up, right? So you do have a better chance at going viral in your local market. So the more the better. But yes, you don't have to post every single week like it's 2019, 2020. Another thing to do is if you want to grow your following without without posting, I did this on the Broke agent from basically 2015 to 2019 is social. Is social. Right. So I would be commenting on local pages, I would be commenting on bigger accounts than mine with something valuable. Not just fire emojis or laughing emojis, but something that actually gamifies the system to where now you are popping up in the comment section because your comment got a lot of likes, because it's a comment that brought value or laughter to people. So it's a great way to grow your brand is you turn on the Post notifications of 10 hyper local places in your market. Every single time they post, you're in there and you're commenting, you're leaving your two cents. So it's a great way to grow on social.

[Josh Dyke]

That's awesome. When you're commenting, I am, I am definitely guilty of the fire.

[Eric Simon]

Yeah. I mean everyone is. Right. It's just the easiest thing.

[Josh Dyke]

Yeah.

[Luke Acre]

Like every time you do it to me, Josh, I'm like, he doesn't care about me.

[Eric Simon]

Exactly.

[Josh Dyke]

What do you do, like when you're commenting? Like, what's your thought process when you're going through and actually trying to add value to comments to where you're not just kind of reiterating the point that the person originally made? Like, what's just your. Because you're such a creative person? Like, what's your thought process when going through and commenting on people that you want to engage with?

[Eric Simon]

Well, my thought process with the Broke Agent is going to be completely different than a real estate agent or a mortgage broker or someone who's listening to this. Mine was say something funny because then they're going to go to my Instagram profile and attach the two together. Right. It's like the Broke Agent, he said something funny. I go to his profile, his profile is funny. This makes sense. I want to follow him. So I would go on in the news and basically they'd post something and I would just comment something like, yeah, now that that didn't happen or that's false. Or I would go on like Tom Ferry's account and make fun of him. Or real estate coaching. And he loved it because it was fun to have back. And for forth banter like that, it's good to see a comment that kind of goes against the grain of everything else that's there. But it's, you know, it's an opinion. Do you have an opinion on what's being said if it's a news channel and someone posted about a new coffee shop or new development in a specific area and then you Leave your two cents on it. And it's actually providing value, humor, entertainment, or it's an opinion, then that's a little bit better than, like I said, the smiley or a fire emoji. It's got to be something that shows some sort of personality. Right. Something that that's going to give them a reason to go to your Instagram profile. And then is your profile actually set up to where it matches the comment? Because if you're saying hilarious things and then they go to your profile and it's just some boring agent profile, it's just a bunch of just listed posts that it's not going to translate to the actual follow.

[Luke Acre]

Yeah, it makes so much sense. You know, I heard Gary Vee say basically it's turned into interest media, not social media.

[Eric Simon]

Exactly.

[Luke Acre]

And so I think that is a great way to summarize what you were saying. Because the problem there though becomes is that, oh man, you really have to get good at creating. And so this whole idea of document versus create, what's your feeling on that? Do you think that's going away where it's like you still document but it really doesn't matter as much as you really need to focus on actually creating content. Because I've been going through this in my, you know, kind of content here at Reminder Media is going, man, I feel like we need to do less so we can do better because our content is just like everybody else's now and it's not standing out, it's not getting views.

[Eric Simon]

Is the question should you still be documenting over?

[Luke Acre]

Yeah, like it's like, do you think it's worth documenting versus creating or focus all of your energy because time is your limited resource?

[Eric Simon]

Yeah.

[Luke Acre]

I mean, if you're all of your energy into creating at this point, if.

[Eric Simon]

What you're documenting is interesting, then it's still worth posting out. But I think we all kind of fell into the trap of, oh, we're all vloggers like Gary Vee. Everybody wants to see every aspect of my life and I want to show you the behind the scenes process of preparing the listing presentation as opposed to just providing value in an actual post. If you have time to do it, great. But I don't think all of our lives are as interesting as someone who's documenting like a Neil Dingra or a Gary Vee where they're flying on private jets and talking to celebrities and rappers. It's like, yeah, easy for you to say that, that you want to document your work because of course I want to watch you in A behind the scenes.

[Luke Acre]

Yeah, because it's very unique.

[Eric Simon]

Logan Paul. Like, that's sick. But do you want to see me just, you know, in line at Starbucks saying, like, hey, I'm headed to a listing appointment? I don't think that's that interesting, so.

[Luke Acre]

Well, it depends what you're ordering at Starbucks. Yeah.

[Eric Simon]

Yeah.

[Josh Dyke]

Awesome, man. Thank you, Eric. All right, we are going to bring on our next guest, Julia calling in from Maine. Julia, welcome to Stay Paid. Thanks for calling in.

[Luke Acre]

How are we doing, Yuria? Thank you so much.

[Julia]

I'm super excited to be here.

[Luke Acre]

We are excited to have you on the show.

[Julia]

Me.

[Luke Acre]

So we have the master of content on with us today. What is your question on social content to help you grow your business that we can help you with? Sure.

[Julia]

The question I have is what's the difference between posting top of mind or top of feed and what's better for your growth?

[Eric Simon]

Yeah, so what. I don't. What is the difference? What do you mean by that? Like, if you are posting on your feed, you are staying top of the mind?

[Julia]

Well, not necessarily. I feel like, you know, sometimes people post just for the sake of posting.

[Eric Simon]

Okay, I see what you're saying.

[Julia]

And so do you want to post to stay top of mind or top of feed? What's better?

[Luke Acre]

Interesting. So this kind of ties into the discussion we were just having on the idea of quality versus quantity. So I'd love to get your take. But, Yulia, can you give us a little bit of perspective on your social right now, like how many followers you have, how long you've been in real estate, just to give us a little context? Sure.

[Julia]

I've been in real estate for four years, and I actually have been listening for staypayed for four years, since the beginning of my career.

[Luke Acre]

Thank you.

[Julia]

Absolutely. And my Instagram right Now is about 1800 followers. It's not that much. This is not my primary source of leads. The primary source of leads is sphere referrals, past clients. And I would like to tap into this beautiful space where people have so many followers and they could absolutely get leads from that.

[Luke Acre]

Yeah, great, Great question. Eric, you want to give your thoughts on this?

[Eric Simon]

Yeah, I think going back to the previous question, it's really more about quality over quantity at this point, because your algorithm is not going to show content that is just being published to stay top of feed. Right. So that was the name of the game three or four years ago, is put up as many Instagram stories as possible, Put up as many posts as possible. I don't care if it's just listed, I just sold a happy fourth of July graphic, a picture of your kids, whatever it is. Like, it just didn't matter because you wanted to show up in people's feeds. But now when you scroll, your Feed is now 40, 50% curated content based off of the for you page of the quality content that's being fed to you. So you're actually not going to show up as much to people if you're just trying to stay top of feed. But the quality of your content isn't good because people are just going to start to tune out and Instagram is going to see, oh, you know what? I don't really want to show this person's content to people anymore because no one's interacting with it. So you really do have to focus on the quality of it. And how you do that is you go hyper local as much as humanly possible. You break news to your audience about stuff. Where's your market?

[Julia]

In Southern Maine.

[Eric Simon]

Okay, In Southern Maine. So you break news to your market about what's happening in southern Maine. Whether it's real estate, whether it's a new coffee shop, whether it's a new development, whether it's a new minor league sports stadium that's going in. People want to get information. And 54% of people are now getting it from social media. As opposed to actually typing in a blog or watching Fox News or CNN or their local news channel, they're actually getting it from scrolling on X, scrolling on Instagram, scrolling on TikTok. So why not be the person delivering that news now in that caption, in the copy, you could still relate it to real estate, how it's affecting that specific area. But if you actually want to post contact that has content that has an impact, that does grow your following, it's really focusing on how do I go viral in my local market? Am I providing new information? Is it news, is it educate, or is it entertaining? Is it educating to these people? If it doesn't hit one of those categories, it's just not going to really resonate with people. So think hyperlocal as much as humanly possible, because that is by far the easiest way to grow on Instagram right now.

[Luke Acre]

Yep. And I think you hit the nail on the head when you said your primary lead source is referrals. I'm assuming. Right. Sphere, in essence. Well, social media, the greatest aspect of social media is your sphere. It's way less about the viral clip getting you new followers that turn into transactions. It's way more about the top of mind awareness with the sphere that you have. And it's just one of the many tools, as you know, in the tool belt that you know, it goes along with email, goes along with prank, goes along with your client events. It's just one of those things. I don't know what you think on this, Eric, if it's still effective from actually influencing the algorithm. But those 1800 that you have, are you actually engaging with them on social and do you know, Eric, does that still influence the algorithm as much as it did?

[Eric Simon]

Okay, yeah, this kind of go back goes back to the previous answer too, is spending 15 to 30 minutes a day being social, on social. So responding to people's stories, responding to your clients, dms commenting, leaving positive comments on there, that juices the algorithm for your post. Because if you're DMing with people, Instagram sees that as the most powerful form of communication. You know, like if Luke and I DM together and then Luke posts his post, pops up immediately on my feed. Because Instagram recognizes how connected we are. So if you spend 15, 30 minutes, minutes a day doing that, that will help with the initial engagement of all of your content because it is still reciprocal. Right? Like again, if I see Josh or Luke commenting on my post, I'm more likely to comment on theirs. If I see a follower that doesn't interact with me at all, I probably won't throw that person alike. And also, and it's like most of.

[Luke Acre]

The things in marketing, it's the stacking effect of the more they see you do it. Because I have people that do this to me. Agents will be commenting on my stuff and it's crazy how I get to know them because I just see their name all the time. And out of the thousands of people you interact with, you're like, oh, this their name out of the way. Yeah, exactly. This person stands out. But it wasn't just because they commented one time time, it was because every post they were commenting on it for me. So like your tip earlier, Eric, on like finding the local accounts that you can comment on, I would think like the quantity should be in the social engagement, the quality should be in the posting. Like that's probably the new thing that, that you should be doing. You know, to me, I just go, so many people are focused on trying to get viral. I actually think we have a call in happening here shortly of someone talking about going viral, but I just don't think that will produce the results that you want. I've had a couple viral clips, only a couple Eric's had many and they haven't helped us nearly as much as I thought they would have. I thought for yeah, I thought I was like, oh my gosh. I remember when we were going viral multiple times on TikTok and I was just like this is it, we've made it. And it really didn't translate to bear maybe a blip in listeners even for our podcast. But then it just felt so I would just not worry about follower growth as much as quality of follower.

[Julia]

Interesting. Very interesting, yes. I actually just collabed with a local summer camp I'm sending my kids to a main camp that the one that you see on the the Parent Trap movie. Maybe like something similar. Not the same one, but something similar. And I connected with the owners Instagram and I said hey guys, can I come over and do some videos? Can I interview you? And in fact so I posted some of that and that got so much engagement and I was interesting. Like has nothing to do with real estate, but literally talking about hey, what it's like to go to a summer camp for the first time. And so they explained it and people were commenting and people DMing me and people started following me and actually you.

[Luke Acre]

Know what you need to do?

[Julia]

What's that?

[Josh Dyke]

Do it again.

[Luke Acre]

You got to do it again. You got to do more of what's working. When you see something that works, you got to do it again. Maybe not with the exact same summer camp, but you got to go, okay, what are the other summer camps in the area that I can do this with? Like you just double down. Like you literally have answered your own question. It's like boom. That's your quality content right there. Just do 10x of it. It's like the old Grant Cardone 10x. You got to get 10x of it of what you're doing. Like you're answering your own question. That's it.

[Eric Simon]

I do think of yourself as a media company that happens to sell real estate and that'll be such a huge mind shift to you. Mind shift to you. That'll really help your content take off. Because I'm not saying to not post the listing content because that's important for you, that's important for your sellers to get the word out about what you have. But if you, if the 70, 80% of your content is all community, hyper local based summer camp, coffee shop, new restaurant, new burger place, that sort of information, you're getting all these new eyeballs that when you do actually post a listing, when someone is ready to buy, then they're more likely to reach out to you, but you have to build that audience first with the hyperlocal content, and then you can build the real estate content underneath it.

[Luke Acre]

I still really love the content where I see the agents going, what a million dollars can afford you in King of Prussia, Pennsylvania. You know, like, how much money do you need to earn in order to afford a $500,000 home in Southern? Like, that type of content, to me, I still feel is underplayed. I don't know if I'm more, you know, apt to it just in what I like to look at, but it feels like not enough agents are doing that for the hyper, hyper local market. It's like, tell me in every neighborhood in the areas you serve, what salary I need to make in order to afford this home, what, you know, a million dollars will buy me. Like, get there and then do. If you can tie it into great property tours of the house. The other play is like the deal of the week play. I think it's Shiron's right. I feel like more agents should be going, the nicest home on the market right now in King of Prussia, Pennsylvania. Like, you should be. You have access to all the homes that are out there. Everybody loves to look on Zillow for the nicest home in their area, and it just ties you to that. But it's great, you know, clickable content that I think you could lean into, too, if you're looking for, like, what else can I post that ties me to real estate? Those, to me, feel like they work.

[Eric Simon]

Yeah. The. The. Here's what a million dollars could get you in this market is such a better hook that reaches such a higher audience than, hi, my name is Eric Simon. I'm standing in front of my new list listing. 1545 Broxton Street. It's like, all right, you've already lost me, but here's what $800,000 could get you in this specific area. If I'm within that striking range, I'm definitely going to watch that video. You could also disguise your listing videos as hyperlocal videos. So say you're talking about a new dumpling shop that opened up in your neighborhood. You talk about how amazing it is. You show a little bit of the food for the first 20 seconds of the video. Oh, by the way, down the street is a new listing that I happen to have. So it's like you. You rope them in with the hyper local content, and then you could still infuse real estate or your knowledge about the neighborhood right after it so it's kind of like bearing the lead a little bit. But you're coming up front with new information entertainment, by the way, down the street from here. If you want to live close to this amazing new coffee shop, I happen to have a new listing. And then now it's like your listing video has been disguised as a hyperlocal video.

[Luke Acre]

Yeah. So good. So we, we've actually been testing. I don't know, Josh, if you've been super involved with this or not, but they're about to test AI video of houses.

[Josh Dyke]

Yeah.

[Luke Acre]

And it has gotten really good. So just go play around with, you know, AI video of like, say, you know, generate me a video of a home in southern Maine and tell it what you want and it will generate you a little video clip of a home that is really realistic. And that's where you can make it easy for yourself to do these types of videos we're talking about. You don't even have to go out to the home and film. You can just behind you have this video of this home going, which is beautiful. It's eye catching because it's AI and you're talking about, here's what a million dollars can afford you, and you have a million dollar looking home in southern Maine behind you as you're talking. So stuff like that.

[Julia]

It's brilliant. Well now, okay, so Eric, you said okay, don't, don't post. Just listed, just sold, or maybe post it here and there. But is there one thing that I should completely stop doing on Instagram that will help me grow?

[Eric Simon]

One thing you should stop doing. If you're posting the same type of content every single time, you should stop doing that. You need variety. So if you're only posting Instagram reels, you definitely have to mix in carousel posts and your standard feed posts. If you're only posting standard feeds and carousels, you have to mix in Instagram reels. People like to consume content differently and it really helps break up the feed. So if you find yourself and you're doing a news story, you're doing a green screen and the engagement is bad, just do that as a headline post. You know, you could put your photo in the center of it, but just try that as a headline post. Or maybe it's a screenshot of a tweet or text only. So you want to constantly be changing the format. I see a lot of agents where their entire feed is just the same style of post every single time, whether it's a just listed or whether it is a hyperlocal post. But it's the same exact sort of content, I think that becomes ineffective because you start to get conditioned to it and you want to be surprised by someone's feed on BAM or the broke agent. It's always something new. It's memes, it's carousels, it's screenshots of text, it's green screens, it's headlines, it's clips from podcasts. It's like we are, we're a media company, so it's a lot easier for us. But I would say break up the sort of media and then double down on the stuff that's getting the most engagement.

[Luke Acre]

Love it. So good. Yulia, this has been fantastic. I said to the last person, friend me, you know, but I'll change it, you know, follow us, friend only me. Follow us. Yeah, there you go. We're already best of friends, guys. Thank you for being a lawyer list loyal listener and thank you for calling into the show. Really, really appreciate it and let us know how your social goes. So try some of the tips we're talking about and follow up with us. Let us know how it goes. We'll have you come back on. So appreciate it, Julio, thanks.

[Melody]

Awesome.

[Julia]

Thank you. Take care, guys.

[Luke Acre]

You want to go to one of our mail in questions?

[Josh Dyke]

I do, because I like this one from Nicole. Nicole is in the state of Washington and she's really talking about the creative process here. So she's saying engaging content consistently is what she needs help with. I'm a creative by nature, but I'm not consistent. I need to be more present as it is important. But I really do not love focusing on social media. So how do you stay consistent through your creative process when you don't really even like social media?

[Eric Simon]

Well, you'll start to like it once you start seeing the actual engagement and everything come through. I think I'm resistant to it too, by the way. I don't want to be posting every single day. Trust me, I'd rather be on the driving range for the next three and a half hours than trying to come up with the next broke agent me, where I've recycled the same 40 captions for a decade straight. So I'm exhausted by it too, by the way. But in order to stay consistent, one of the easiest hacks you could do, there's two things. One is you actually bulk record. So you pick a day, whether it's once a month or it's once every two weeks and you actually plan out your content right there. So you get a camera person or a videographer or you get someone in your office or you just set up your own iPhone. That's really all you need, an iPhone and a mic and you actually plan out what you're going to record. So that way the day to day of real estate doesn't take away from your content and vice versa because it's obviously really hard when you an inspection pops up, a listing appointment is showing out of nowhere and you haven't posted in the last two weeks because a deal is falling through. But if you bulk record and you actually plan out with scripts and plan out, you know, three or four hours of that day of actually formatting all the content, that's going to be really effective for you. And another thing is look at the calendar ahead, right? So say it was earlier in June. You look at July and see what sort of content should I post about? Look at the holidays, look at what's happening in your local market. Is it fourth of July? Okay, how much content can I create around the 4th of July? Better not just be a 4th of July graphic with fireworks saying Happy 4th of July. It should be useful content about the best fourth of July spots to watch the fireworks in insert market or the best place to grab a cocktail while watching the fourth of July. How can you make it hyperlocal? How can you make it valuable? And then you look at other holidays throughout July. Is there a fake holiday like National Drive Thru Day or something which is on July 24? The only reason I know that is because we create content for our members. But what does National Drive Thru Day do? Obviously no one knows it exists or cares about it. But then you could say, oh you know what, this is my favorite drive thru here in Los Angeles. Here's why there's no line. I love the food here. Maybe it's like a local place and it's in between my office and a lot of my listings. What's your favorite drive thru spot? I know that sounds kind of simple, but it's that sort of content that just kind of breaks up the feed a little bit. Where it's not just education, real estate content, it's just, hey, this is part of my daily routine. I like to go to this drive through. Which drive through do you like to go to? So look at the holidays, look at the fake holidays and then try to get a feel for what's happening. Kind of just as the, the zeitgeist of that time. Right? Like right now it's summer, so kids are out of school. So what are the best kid friendly restaurants to go to? In your local market, what are the best summer camps? As we just mentioned, how do, how can you beat the heat in Tucson, Arizona? Are there water parks? Are there places with good air conditioning? Are there, you know, secret spots you found about that are actually great hiking because there's no sun hitting you? So any sort of stuff that you could do around the theme of the time, that always gives your content rocket fuel.

[Josh Dyke]

Yeah, those ideas are gold. So do you content batch? Like, do you have a day in your week?

[Eric Simon]

No, I'm completely hypocritical and full of crap.

[Josh Dyke]

I was curious.

[Eric Simon]

No, honestly. So we used to with Bam. So I used to fly to Naples and film 15 YouTube videos and those were my marketing Mondays that we've shown. And if, you know, if I'm going out of town, we'll do a bunch of walkthrough episodes beforehand. But my job is content creation, so I'm doing it every single day. If you're a real estate agent, you should batch record because that is not your full time job, even though it's a large part of it.

[Luke Acre]

And most of the ones that we have on like the Shannon Gillettes and Jens and Marie, they, they all tend to content. Yeah.

[Eric Simon]

Well, it takes the pressure off the daily content creation. And then you actually have to plan the content. Right. It's not like you just say, hey, July 16th, I'm gonna do this for five hours. Then you show up with no plan. Right. It's like, I got a videographer coming to this. I need some outfit changes. I need to figure out what my hooks are. I need to actually write these scripts. So it's mentally prepares you to do the content. Your content is going to be better than if you just do everything.

[Josh Dyke]

That is a great point. If you apply an external, you know, motivation. Yeah. Pressure like that is especially for creatives. Like we thrive off of that. You know, that pressure of last minute. Yeah, well, last minute. But also like I got to show up and perform, you know, and be prepared for this.

[Luke Acre]

That's a great and fun fact about your host today. Josh never has to worry about outfit changes because he always wears the same outfit. If anybody ever notices that. Has anybody ever noticed that in the YouTube video?

[Josh Dyke]

Yeah. Comment. If you notice I literally wear the same outfit is that old, like in.

[Luke Acre]

Your closet every day and hairstyle. It's just like literally your closet is.

[Josh Dyke]

Just the only thing you can change the time. The only way you can tell time passes in our podcast is watch my beard growth. And then one day it'll go short.

[Eric Simon]

Otherwise, it just all looks like it's the same day.

[Josh Dyke]

All right, we are bringing on our next caller, Melody from Florida. Melody, welcome to Stay Paid. Thank you so much for calling in.

[Melody]

Hi. Thank you. How are you guys?

[Luke Acre]

We are doing fantastic. Melody, how are you?

[Melody]

Great. Getting ready to rain here in Florida.

[Luke Acre]

I love, man.

[Josh Dyke]

Sounds about the norm, right?

[Luke Acre]

Yeah, that's the norm. And probably humid as all get out. Right. That's why I don't think I could ever live in Florida. The humidity would kill me. I think so. Although, yeah, that's what they say about the dry heat in Arizona. I think too. So. All right, so I would love to hear, Melody, your question, like, how can we help you grow your business?

[Melody]

Okay, so I've been a realtor for 22 years and I try to stay consistent, but sometimes I just, you know, I get off. Life happens. But I try to do my time blocking, do my tasks, check them off. But I'm afraid sometimes I'm not doing the things that I need to be doing or wasting time on things that I shouldn't be doing. So I guess my question is, what does a typical day look like for a successful realtor to you?

[Luke Acre]

That is the million dollar question. I don't think there is a typical day, but tell me a little bit about where are you at so far this year in GCI? Like, what's your volume? What's the GCI so far this year?

[Melody]

So right now I'm at 2 million. I do like it is if I can do a contract once a month, I'm good with that. I've got. I'm a very good lister. I do a lot of listings.

[Luke Acre]

Okay, so you're about 2 million in volume. So you think you'll end the year around 4,5 million?

[Melody]

Yes, that's usually where I am.

[Luke Acre]

Around 4,4,4 or 5 million. What's your goal? Do you have a target that you want to try to hit this year?

[Melody]

It's just about the same. If I can do like 80, make, made 80,000. If I do five.

[Luke Acre]

Is that what you did last year in the year before?

[Melody]

Last year was 65.

[Luke Acre]

Okay. Because I was just trying to get to the reason why I was asking these questions. Give me context to help, you know, give you the, I guess, best advice I can. And then also, you know, trying to find the motivation. Like if you're consistently doing 4 to 5 million and you're worried about your calendar but you're happy with the one a day, then why does it matter? Right. Because the, the why drives the action. So I guess can you tell me, like, why are you feeling like you need to change your schedule or you're maybe missing out on something?

[Melody]

I want to retire. I'm 69. Okay. So five years from now, I want to be able to retire.

[Luke Acre]

Okay.

[Eric Simon]

Love it.

[Luke Acre]

So we found them. Okay. So I would love to take this because we have the master of content and social on this. So I would love, Eric, for you to give your take on what a good week in posting of content or social would look like for Melody. And it doesn't just have to be about social content and other stuff. And then I can give you Melody, my take on from like the real estate whole perspective that we do at Acre Brothers.

[Melody]

Okay.

[Eric Simon]

Yeah. For a week of content for a real estate agent, this is a prescription. Three to five posts per week on Instagram and Facebook and you could just cross promote those. Maybe one long form YouTube video a week or a month on YouTube. Are you doing any long form right now?

[Melody]

I'm not doing YouTube right now.

[Eric Simon]

Okay. YouTube is the ultimate hack where you don't need that many subscribers, you don't need that many followers. It's all very title and thumbnail based where people are actually searching in your market. Will their search. What, what part of Florida are you in?

[Melody]

Ormond beach, Daytona Beach, St. Augustine, that.

[Eric Simon]

Area, east coast, where I'm sure people are actually searching on YouTube about that. So that's how you could get discovered. So be, let's just call it one YouTube video per month, three to five posts per week, and then one newsletter every two weeks. I think is the ultimate way to stay in front of your database where it doesn't feel like this enormous amount of pressure, like you're a media company pumping out too much content.

[Luke Acre]

Okay.

[Melody]

On the YouTube, what would you suggest doing?

[Eric Simon]

I would suggest your first step on YouTube is you go to agents in other markets like San Diego or California. I could just give you the names. Right now there's a guy named Dan Parker in San Diego. I would look at his top 10 performing YouTube videos and use those exact titles for your market. So a lot of these agents are kind of copycat channels. Whether it's Ken Posak on Orlando or it's Jeremy Knight in Austin. There's Trey Serrano in San Antonio. Those are four right there. Or if you just go on their tie or go on their YouTube channels, copy paste their titles, throw it into ChatGPT and say make these titles except for in my market, then it's going to flip the titles and Then you basically have the framework for your script right there. So if it's five reasons you shouldn't move to Daytona, but in that video, you're actually giving positive reasons. Sometimes if you start with a negative, you actually get more clicks to it. Then you kind of already have your script and everything available. And you could also have ChatGPT write those scripts for you. So you say, write me a script about the five reasons I shouldn't move to Daytona, but make it actually positive as to why they should. And then it's going to provide all this information for you. So the first place I would start is at least consume some agent content on YouTube. So you kind of get an idea of how long should the video be, what should the hook look like, what should the framework be like? And then how do I position my channel to basically look exactly like that, but in my market?

[Luke Acre]

Love it.

[Melody]

Thank you.

[Luke Acre]

Absolute gold. So when it comes to, like, the agent schedule, like I joked in the beginning, I don't think there is a magic formula. You know, I'll tell you what we do at Acre Brothers and I'll kind of give you a take of. We have a top producer I've been coaching for the past two years. Last year he closed about 80 deals. And then I have another producer on the team. So Tim, who we've actually had, he'd be a great episode for you to listen to, Melanie.

[Josh Dyke]

Tim Bushnell.

[Luke Acre]

Tim Bushnell. We kind of talk about his early days, right? So he does about 80 deals a year. This year he might do actually a little bit more. And then I have another agent on the team, Noah, who will do probably 24 deals this year. Maybe 24 to 30. Somewhere in that range. Deals, what we do for them is, you know, it starts in the morning, right? So every morning I'm Texting Tim at 5:00am, you know, are you up now? This is just our team. You don't have to do this, but I'm just giving you the. The concept of what we do. But it's like every morning, 5am, it's a text in the morning. Tim and I and Noah, we're big. Your body, mind and spirit. So it's like, okay, this is where you feed your mind and spirit, and this is where you make sure you start off the morning winning the morning from a body perspective. So, like exercising. So, you know, I'm a gym person. I go to the gym. Tim's not. He does like a walk and stretching and then I'm always challenging them. Hey, what book are you reading? Right now. And then we're people of faith. So it's like the Bible. Hey, did you spend time in the Bible today? And it's like we focus in really early because if you can win that first morning, as they say, you can win the day. Then when Tim and them get to the office, it's somewhere between 7:30 and 8:00am and the most important thing in the morning is to eat the frog. Eating the frog is all about doing the hardest task first. What is the hardest task in real estate? It is prospecting. And nobody wants to prospect. So we like Noah's goal this week is 150 calls a day. So 150 calls and that's gonna be some of those will be sphere follow up calls, right? And touch base. Probably usually 20 to maybe 50 a day at most. More around the 20 to your extra sphere. The majority of those calls are to cold anonymous type leads, whether they came into our Facebook ad that came in or circle prospecting is really good right now. So we have a whole podcast on circle prospecting that you can go listen to and we teach you exactly how we do it, where we buy the data from the script that we're using, how we're doing the, you know, the offer, all that stuff. But we'll spend majority that 150 calls can take anywhere from two hours to three hours. And the one thing I skip before we get to the calls is we always look at the market first thing in the morning. Because if you get in at 7:30, you're not really calling people at 7:30. You usually start around 8, 8:30 somewhere in that. So we're looking at the market and from the market perspective. We learned this from Sean Carpenter. I would challenge you look at the market from two perspectives. One for education and one for ability to reach out to people, you know. So one time look at your mls and go, okay, what came on the market, what sold? What do I need to know about, right, for my current buyers and stuff like that, sellers. But then look at it through the lens of your sphere and go, okay, what happened in these areas that I could text somebody in my sphere about today that, hey, Melody, I was looking and I saw that right up the road from you, you know, 1100 First Avenue sold for this price. What do you think of that? Did you see that? And now it gives you an easy outreach to your sphere based upon activity that's happening in the market. And that was a tip we learned on this podcast from Sean Carpenter. So I forget what episode that is, but you can go listen to how he does that. But you, you basically win the morning to exercise and feeding your spirits and mind. Right. Then you get into the office, you educate yourself on the market and do outreach based upon the market. Then you move into prospecting for two to three hours. Once you get out of prospecting, then you are with your clients. Essentially you are doing appointments. You are, you know, doing, whether it's a listing appointment, showing buyers around, you're doing kind of those ins and outs of the business and then usually that they come back and at the end of the day make more calls at the end of the day. And those calls usually are follow up calls. We use FUB as a CRM. So follow up bosses, a CRM. They're usually around their tasks that are set. So follow up calls to the things that have happened throughout the day. That is what a normal day looks like for them. The only thing that throws it is when Eric, your prospect calls you and he wants to go see a property at 9. Right, right. So the commitment is not the necessarily time block. Even though we try to stick to the calendar, but it just has not played out practicality. The commitment is the conversations. And we know we can't control the conversations, but we can control the activity. So that's why Noah's trying to do 150 dial. So it's like if I read you a text message like this was Tim this morning. This is give you an idea of Tuesday goals. One post, three stories, 30 tasks, five combos, one appointment. Ratify bundle lots for bear brothers, follow up with the Bowmans on potential offer. That's literally the text Tim sent me this morning when he got to the office. That is every day I will get a text like that from Tim. So I would just encourage you think about that for your business and going, hey, Eric just gave you a great roadmap for your social media and what you need to do there then apply. Okay, how many combos can I have a day in real estate? They say if you can have 20 combos a day in real estate, you will be a top producer. And I've seen that played out to be true. We never usually make it to 20. Some days we will. But you see Tim's goal today just have five, five combos. So you need that and that's what I would encourage you to do. So hopefully that helps.

[Melody]

Okay, it does. Thank you.

[Luke Acre]

Awesome melody. That's fantastic. Hey, now go implement and go from 4 million to 8 million. It's very doable. You have so much more in the tank. I can see it. You just need to be challenged to get to the next level. Because I can tell you've been cruising at 4 million and you're not even thinking about it. Really not saying you're not working hard, but if I'm reading, you're correct. You can go to 8 million, but you've got. You have this big goal in five years or so to retire. You've got to get real intentional of what that looks like income wise. We had a caller come in, I forget a couple call in episodes ago asking us about retirement. And I challenged them. Write a letter to yourself of where you want to be. You got to get real specific about the goal. If you want to hit the goal, you can't hit a target you don't know exists. You got to get real specific. So what income do you want to be making and how is that income going to be? Do you want to put your license and referral status and be able to make 1% right off of the transaction? Like get real intentional and then really focus. The next five years, you'll knock it out of the park because 99 of people, they know what to do. They just don't do it. So be the 1% that actually does it and you'll see your life change. Love it, Melody. Really appreciate it.

[Melody]

Thank you guys. Have a great day.

[Josh Dyke]

All right. There you go. Make sure to submit your questions to be answered live here on staypaid remindermedia.com Ask Eric, thank you so much.

[Luke Acre]

Yeah, man, this is. This is great. We're gonna have you back two years from now.

[Josh Dyke]

Now that actually knows what they're talking about. This is a nice change of pace.

[Eric Simon]

I gotta tell you. That day, besides the morning sounds horrible. The day that was just laid out. I was just thinking. I was thinking, thank God that you're like, God, man.

[Luke Acre]

That's why I got out of the real estate business. Exactly. It's so funny.

[Eric Simon]

Yeah.

[Luke Acre]

What is it? Dave Ramsey says, live like no one else so you can live like no one else. Right? It's like, choose your poison. Doesn't have to be that. For some people, though, batching the content and making the content is as much hell as making the phone calls. You know what I mean? It just is like choose your poison. But you are correct.

[Eric Simon]

It is just like anything that you develop a muscle for it, right? Like, just as you develop a muscle to make those calls and handle the objections that your buyers or sellers or clients have, you develop the muscle of, how do I create better content? How Do I find the better hook? How do I use an audio that works for this? How do I use a caption like you can see it slowly come together and then it does just become a whole lot easier?

[Luke Acre]

100.

[Josh Dyke]

It's awesome. Thank you again so much for joining us. Obviously you can follow Eric at the Broke Agent on Instagram. Anywhere else you want them to go, Eric.

[Eric Simon]

Just check out now bam on Instagram now bam.com for a media company.

[Josh Dyke]

Awesome. Thank you so much and thank you to all of our callers. As I mentioned, during the show, you can go to remindermedia.com ask to submit your questions. You can also follow us on Instagram. We are at Stay Paid Podcast and then of course, like every episode you can get all of the show notes and the video. Stay paid podcast.com make sure to check out our YouTube channel. Now that we've been doing more of these question and answer type of episodes, we have a ton more videos. Right. So we had each one of these questions that are being asked here on the show. We cut that up into a specific episode so you can go on there, scroll through the titles, see which one relates most to your business. Make sure you're checking us out and subscribed on Spotify as well. But you can go to YouTube. Remind YouTube.com reminder media is where you can find all of those for this episode of Stay Paid. I am Josh Dyke.

[Luke Acre]

And I'm Luke Acre. Guys, please give your feedback. I'm loving the feedback on the show. It's really helping us. I've gotten some really valuable feedback. So it's helping me understand kind of what to do with the show to make it better, to make it more impactful for you. I promise we will keep refining this to make it the best call in show out there, the best place to get real estate advice. Eric, man, loved having you on. We are definitely going to have you back on. I really feel like this is going to be an incredible a platform for people to get advice where they can't normally get it. Especially brand agnostic because we're not loyal to any brand. We're only loyal to ourselves here. I'm just kidding. Yeah, loyal to our clients. There you go.

[Eric Simon]

I love the format. This, this was a blast. It's fun to go rapid fire. It's fun to talk to different faces. As much as I like talking to your faces on this pod and I remember when you were coming up with the show, I thought that was brilliant because you do just get so many amazing social clips and other YouTube videos. Out of this. So you're mass producing, like five or six different pieces of content that could also be blog posts, by the way, or different newsletters. So each one of these is filled with so much informational and content gold. I'm just jealous I didn't come up with it.

[Luke Acre]

Well, our plan is we're going to keep bringing the best of the best to you so you can get access to people maybe you couldn't often get access to. So that is our hope. We're going to keep bringing in experts like Eric to help you guys grow your business. Remember, though, the difference between top producers and mediocre producers in every single industry is top producers take action. So if you heard something that you know you need to do, you should be doing, but you're not doing it, you need to do it. Take action on that today.