Stay Paid Podcast Summary

Episode: He Sells Homes in 7 Days Using ONE AI Prompt (You Won't Believe This)

Date: November 27, 2025
Hosts: Luke Acree & Josh Stike
Guest: Jason Flory, CEO of Turn the Key RE, Realtor, and author of "Empowered Agents"

Episode Overview

This episode centers on how Jason Flory leverages AI—specifically, simple prompts to tools like ChatGPT—to rapidly sell homes by targeting the ideal buyer profile. The hosts and Jason discuss practical, actionable ways any agent can use AI to massively increase efficiency, improve marketing, and win more listings, regardless of tech expertise. Jason also shares insights from his book "Empowered Agents" and explains how AI’s use is transforming the industry.

Key Discussion Points and Insights

1. The Necessity of AI for Real Estate Agents

• Are agents at risk of being replaced by AI?
  “Those that don’t use it? Yes.” — Jason Flory (01:02)
  Agents won’t be replaced by AI, but agents who refuse to adopt it will be outcompeted by those who do.
• AI is framed not as a threat, but as an efficiency and productivity tool that increases agents’ capabilities.

2. Jason’s Core AI Strategy: The Buyer Avatar Prompt

• Process:

  • Enter simple prompts into ChatGPT, e.g., “I’m the listing agent of 123 Main St. Who is my ideal buyer profile?”
  • AI returns a detailed buyer avatar with demographics, interests, and likely occupations.
  • Use this profile to tailor lifestyle videos, scripts, property descriptions, and ad targeting.

• Example (Folsom $1.2M listing) (03:00–05:16):

  • AI identified likely buyers (tech/healthcare pros with kids, valuing schools and recreation).
  • Marketing content and ads targeted these traits, leading to an actual buyer who matched the profile exactly.
  • “It just nails it to the T.” — Jason (05:12)

• Workflow:

  1. Generate ideal buyer avatar.
  2. Use avatar for video/scripts (SEO-optimized).
  3. Repurpose scripts for MLS and social posts.
  4. Run targeted YouTube and social ads in buyer-concentration areas.

3. How Much Data Is Needed?

• Simple inputs: just the address, maybe basic context.
  “I literally will just give it the address. Here's who I am. Here's the house itself. Tell me who the buyer is.” — Jason (07:02)
• Jason avoids overloading the AI, preferring concise prompts to allow unbiased output.

4. Results & Impact

• Homes sold dramatically faster:

  • Local average days on market: 70–86
  • Jason’s listings: 4–7 days
    (09:35–10:05)

• AI’s accuracy in predicting buyers and focusing marketing is described as “insane” and “nuts.”

• AI is also used for listing presentations:

  • Prompt identifies top competitors for the listing so agents can precisely tailor their pitch.

5. Using AI for Listing Presentations & Market Updates

• Use tools like Gamma for pre-listing presentations.
• At appointments, emphasize unique, targeted marketing (e.g., YouTube, in-stream ads in nonlocal markets).
• Real-world example: Ran LA YouTube ads for a Fresno property, connected with a relevant buyer (13:35–13:54).

6. AI as a Differentiator in Credibility and Recruiting

• Jason wrote "Empowered Agents" to share AI knowledge and establish credibility ("This is the guy that wrote the book").
• The book is also used as a recruiting funnel and a value-add for speaking events. (14:32–15:17)

7. Additional AI Use Cases

• Market Update Content:

  • Screenshot market data, upload to ChatGPT, get multiple platform-specific scripts instantly.
  • Use HeyGen to create video avatars (including “Baby Jason”) for delivering messages, adding entertainment and approachability.
  • “It gives me everything that I possibly need to then send to my VA. So it takes no time.” — Jason (15:37–17:07)

• Local Content Automation

  • Discusses future of running local Instagram/YouTube channels fully AI-powered.
  • Use workflow automators like N8N or ChatGPT’s agentic mode to scale content creation and posting with minimal human input. (18:04–21:02)

• Book Writing:

  • Confirmation that most of Jason’s book was AI-assisted. Encouragement for agents to document and publish their expertise using AI tools. (23:23–23:28)

8. The Urgency and Commoditization of AI Adoption

• Leveraging AI right now is a “gold rush.”
• As AI-generated content becomes common, authenticity will resurface as a powerful differentiator.

Notable Quotes & Memorable Moments

• On resisting excuses:
  “I’m not a tech guy, but I’m consumed with AI... The rest of you guys are sitting here making excuses.” — Luke Acree (25:48)

• On AI's precision:
  “Since we’ve done it, we have not missed at all. Like, to the T, every single listing, it’s exactly who it said it was.” — Jason (09:04)

• On the buy-or-die mindset:
  “Top producers don’t have it all together... but they do it anyways.” — Luke Acree (25:48)

• On marketing differentiation:
  “We’re actually going to go where your buyer is that might not even be looking yet... YouTube and in stream ads getting to their TV and getting those eyeballs in areas that you don’t even know.” — Jason (12:47–13:49)

Important Timestamps & Segments

• [01:02] — Are agents going extinct? AI as necessity
• [03:00–05:16] — How Jason crafts a buyer avatar using simple AI prompts
• [07:02–07:25] — What data is fed into AI prompts
• [09:35–10:05] — Real-world results: days on market
• [12:47–13:49] — Using AI for listing presentations and unique buyer targeting
• [15:37–17:07] — Automating market update scripts and social media content
• [18:04–21:02] — Vision for automating hyper-local channels & workflow using AI
• [23:23–23:28] — AI’s role in writing Jason’s book
• [25:48] — Action item to “take action” with the buyer avatar prompt

Actionable Takeaways

• Use Jason’s 1-Prompt Method:
  With every listing, prompt AI with the property address and request an ideal buyer profile.
• Repurpose AI Output:
  Use the profile for video scripts, property descriptions, and targeted ads.
• Automate Content:
  Train AI or use tools like HeyGen for regular, platform-specific market updates and community content.
• Don’t Wait:
  AI is now table stakes; those taking action gain a massive advantage.

Where to Find Jason Flory & Resources

• Book: Empowered Agents (Amazon)
• Instagram/YouTube: @realestatejason
• Email: Jason@turnthekeyre.com
• Jason’s Linktree: Prompt templates and guides to training AI for your business

Tone and Final Thoughts

The conversation is energetic, practical, and encouraging—Jason demystifies AI with humor and realism, while the hosts emphasize action and immediacy. There’s a sense of urgency: AI is leveling the playing field, but only for those who move first and experiment, not for those waiting on the sidelines.

“Top producers don’t have it all together... but they do it anyway. Take action on that today.”

— Luke Acree (25:48)