Luke Acrey (31:55)
Okay. Okay. Even better than. So like, I would then call using that offer script and saying, hey, if you were to receive an offer on your home, would you be interested to looking it over? Most people when they're offered an offer in their home, well, yeah, what's the offer? And then the follow up to that is like, well, what would you want, you know, for your home? And then it's like, well, you know, what's the offer? Well, Zillow and Redfin have the range to be, you know, 700,000 to 800,000. Is that in the range of what you would be thinking? And it's like, then you're figuring out the interest level, plus you're figuring out, you know, the opportunity. So if they're way over that, then you know, okay, this is probably not someone I'm going to be able to get. But if they're in that range, you've determined interest because they actually are interested in looking for an offer. So you've determined that, okay, this person is, you know, at least curious what their home's worth and at least curious to look over an interest, you know, or an offer from an interest perspective. And then ultimately based upon their response to the Zillow Redfin type range, then you give them a range, then you know, quality or, you know, qualification of that lead and then you go for booking an appointment, well, let me come out and take a walk through your property. And, and what we do at Acre Brothers, we usually give them like three types of offers. We give them an offer that if we took it to market, here's what it'd be worth. If we bought it with cash, here's what your cash offer would be worth. And if we did an rva, meaning a remodel, like you remodeled your kitchen, here's what the valuation would be. And that's how you develop the relationship with the homeowner, is you're going out there, you walk through their property. It's basically like a mini listing presentation. And then you share with them either because you've already prepped it, because you've already looked at the mls, you share with them what these three offers would be and that gets you in with that homeowner. And at the very least, now they're in your bucket relationship wise and you're nurturing them. This year We've closed over 26 deals, I believe from that script, doing that, literally calling neighborhoods. Now we have hired an isa, Nathan, who is calling, doing that. And then he books the appointment for Steven or Mark to go out there. That's kind of our structure. And it's a lot of phone calls, right, for those 26 deals, probably more now. But I think on the title of our YouTube, what did we say? 12,000 calls? Yeah, right. So it's a lot of phone calls that you're making. The ISA is making usually 200 phone calls a day. Double dial though, to 100 unique contacts. Now, not every day are they doing that, but that's our goal. And they usually see about one appointment from that. So that strategy is one. Getting back to your original question of where should I advertise? Right, because you want to do both is like now you have the proactive outreach with the cold calling, but then let's also move to the advertising. How big is the list? If the list is a thousand plus, let's consider creating a custom audience on Facebook and running Facebook ads. The other avenue I could point you to would be if you have their home address from this data, do you have their home address you could go to like El Toro or there's probably other companies that maybe are a little bit more cost effective and they do geofencing around addresses. And so you could potentially geofence that address. And what that does is it basically tries to advertise to IP addresses or phone addresses that it knows lives at that address. And so there's a way you could probably give them the list and they could geofence it. And then your ad would show up on ad networks, right? Like the cnn. You go to cnn, you see, you know, a real estate ad or something like that, it would show up on the ad networks. I think your most effective is probably Facebook. And then. Well, I take that back. Most effective is the proactive, actually outreach to a phone call from an actual one to one. But it's time consuming. It's a lot of sweat equity. Second to me would be probably a Facebook campaign mixed with a mailer campaign that would give you hopefully a reason to get a scan so you can call. But the problem with these types of campaigns, not even problem, but the expectation you got to have is you're going to have to nurture. This is a branding campaign and say you're going to spend for probably 18 months in order to get the trickle effect in for like eight brothers. With our Facebook leads, it's about 10.8 months to continue version just to give you an idea. So, you know, just keep that in mind. If you start spending on Facebook, you're going to need to commit to probably 18 months before you pull out to actually get the leads. But that's my thoughts. I don't know if you have more Josh, on the.
