Stay Paid Podcast: Episode Summary
Episode Title: No Leads Falling Through the Cracks: Nick Harris' 3-3-3 System
Release Date: June 30, 2025
Hosts: Luke Acree and Joshua Steich
Guest: Nick Harris, Top Producing Real Estate Agent with Best Life and Company, Michigan
1. Introduction to Nick Harris
The episode kicks off with hosts Luke Acree and Joshua Steich introducing Nick Harris, a standout real estate agent from Michigan. Nick boasts impressive credentials, including averaging over 100 home sales per year and contributing to Best Life and Company’s status as Michigan's leading real estate team.
Notable Quote:
Joshua Steich [00:50]: "Joining us today is Nick Harris. Nick is a top producing real estate agent with Best Life and company, the number one exp team in Michigan for homes sold."
2. Early-Year Success and Market Insights
Nick shares his positive start to the year, having closed 24 transactions totaling over $8 million in volume by the end of April. He attributes his success to the seasonal nature of the Michigan market, where spring and summer see a significant uptick in activity.
Notable Quote:
Nick Harris [01:37]: "The beginning of the year has gone really well. I have closed, I believe to date I've closed 24 transactions for a little over 8 million in volume."
3. Lead Generation Sources
Nick delves into his primary lead sources, emphasizing a balanced approach with approximately 33% contribution from each of his three main channels:
- Sphere of Influence (SOI) and Repeat Referrals
- Social Media
- Circle Prospecting
This diversified strategy ensures a steady flow of leads from various avenues.
Notable Quote:
Nick Harris [02:24]: "The big three, you know, if I had to put a percentage on it, I would probably say like 33 for each lead source across the board."
4. Mastering Social Media: Organic vs. Paid
A significant portion of Nick's success stems from his strategic use of social media. He primarily focuses on organic growth, supplementing it with targeted paid ads. Nick highlights the symbiotic relationship between organic engagement and paid advertising, noting that familiarity built through organic content enhances the effectiveness of ads.
Notable Quotes:
Nick Harris [02:58]: "Most of it is coming organic just because one reason or another people… they're building a little bit more know like and trust."
Nick Harris [04:05]: "People notice… So it's a very low percentage that like follows. And likes don't really amount to anything. It's how interactive are you in the DMs and messaging and commenting back when people comment."
5. The Social333 System
Nick introduces his Social333 system, a daily engagement strategy that requires:
- 3 Follows
- 3 Direct Messages
- 3 Comments
This consistent interaction fosters relationships and enhances visibility within his network, effectively leveraging Instagram and Facebook algorithms to boost his presence.
Notable Quote:
Nick Harris [07:00]: "I call it my social333. So three different categories, three follows, three direct messages, three comments minimum per day."
6. Engaging the Sphere with SOI5
Beyond daily social media interactions, Nick employs the SOI5 strategy—reaching out to five individuals within his sphere each day through personalized video text messages. This method emphasizes genuine connection without overtly pushing real estate services, resulting in high response rates and strengthened relationships.
Notable Quote:
Nick Harris [12:11]: "I do a social five where Monday through Friday, I reach out to five people within my sphere and I send them a personalized video text message."
7. Effective CRM and Database Management
Nick emphasizes the importance of a robust Customer Relationship Management (CRM) system. He utilizes Follow Up Boss to organize his leads efficiently, ensuring no opportunities slip through the cracks. By categorizing his database into a broad contact base and a narrow, highly-targeted group poised to transact within 24 months, Nick maintains focus and prevents overwhelm.
Notable Quotes:
Nick Harris [12:44]: "I treat my database maybe different than what someone would. So I consider, like, I consider my actual database to be people who I know are going to transact within the next 24 months."
Nick Harris [19:30]: "Most people overwhelm their database with too many leads and that's when you get stuck in. Too busy with follow up, don't know what to do with follow up."
8. Time Management and Daily Scheduling
A disciplined approach to daily scheduling is pivotal to Nick's success. He structures his day in 30-minute increments, prioritizing prospecting and business development in the morning. His routine includes "deep work" sessions focused on strategic growth, followed by physical exercise and client appointments in the afternoon.
Notable Quotes:
Nick Harris [24:15]: "I am very calendar oriented… if it's not in my calendar, it's gone."
Nick Harris [28:00]: "From 5:00am until about 7, that's my deep work or working on the business rather than in it."
9. Setting Professional Expectations with Clients
Nick discusses the critical practice of setting clear communication expectations with clients. By defining his availability and response protocols through voicemail messages, he establishes a professional boundary that enhances respect and efficiency in client interactions.
Notable Quotes:
Nick Harris [31:36]: "My voicemail is very specific to my working hour… I'm busy prospecting for my buyers and sellers to help them in their current transactions."
Luke Acre [32:43]: "Nick is actually working right now. I'm actually. And it actually removes that excuse of the reason why they wouldn't want to work with you and makes them want to work with you more."
10. Conclusion and Key Takeaways
The episode concludes with hosts reinforcing the importance of disciplined scheduling, consistent engagement, and professional boundaries. Luke Acree encourages listeners to map out their weekly schedules and commit to honoring them, highlighting that top producers succeed through unwavering action and integrity.
Notable Quote:
Luke Acre [33:00]: "The difference between top producers and mediocre producers in every business is top producers take action. Take action on that today."
Final Thoughts
Nick Harris' 3-3-3 System exemplifies a balanced and disciplined approach to real estate success, blending consistent social media engagement, personalized sphere outreach, and meticulous time management. His strategies offer actionable insights for agents aiming to elevate their business and ensure no leads fall through the cracks.
Connect with Nick Harris:
- Phone: 248-875-2299
- Social Media: @nickharris_realtor
For more detailed insights and actionable strategies, listen to the full episode on Apple Podcasts or Spotify. Subscribe and leave a five-star review to support the Stay Paid Podcast.