Stay Paid Podcast Summary

Episode: President of Realty ONE Group: “Thriving Agents Are Doing These 4 Things”
Release Date: February 10, 2025
Hosts: Luke Acree and Joshua Sty
Guest: Corey Vasquez, President and Chief Marketing Officer of Realty ONE Group

Introduction

In this compelling episode of the Stay Paid Podcast, hosts Luke Acree and Joshua Sty engage in an insightful conversation with Corey Vasquez, the President and Chief Marketing Officer of Realty ONE Group. Corey shares her extensive background in communications and marketing, detailing her journey into the real estate industry and the strategic initiatives that have contributed to Realty ONE Group's success.

Guest Introduction: Corey Vasquez

Corey Vasquez brings over 25 years of communications experience to Realty ONE Group, having joined the company in 2018. Her expertise spans public relations, crisis communications management, and social media, complemented by her accolades in integrated public relations campaigns.

Notable Quote:

“Everyone should do a little stint in nonprofit just to know what that feels like.”
— Corey Vasquez [02:03]

Corey’s Journey to Realty ONE Group

Corey's transition into real estate marketing was serendipitous. Initially aiming to impact the nonprofit sector, she pivoted to real estate marketing due to unforeseen circumstances, finding her niche at ReMax where she thrived for 13 years. Her admiration for entrepreneurial spirits like Dave Lineager and Kuba Yevgenyev influenced her decision to join Realty ONE Group.

Notable Quotes:

“I stumbled, I fell right into real estate marketing.”
— Corey Vasquez [02:43]

“From the first time I met each one of them, I was like, yeah, this. This is a crazy spirit, and I want to latch on and I'm ready for the ride.”
— Corey Vasquez [04:14]

Branding and Marketing Strategies at Realty ONE Group

Corey elaborates on Realty ONE Group's distinctive branding approach, emphasizing a premium and fresh brand image that differentiates them in a saturated market. Unlike traditional brands bound by legacy systems, Realty ONE Group empowers its agents with autonomy to adapt the brand to their local markets, fostering a sense of ownership and personalization.

Notable Quotes:

“We give it away. We honestly give it to our brokers, we give it to our agents and say, make it yours.”
— Corey Vasquez [07:59]

“Kuba created this brand. We have a fantastic creative team that takes the brand and makes it live.”
— Corey Vasquez [07:14]

Corey highlights the importance of operational flexibility and decentralized branding, allowing Realty ONE Group to maintain a cohesive identity while catering to diverse markets globally.

Notable Quote:

“We don't put a lot of parameters around it. We let them live it.”
— Corey Vasquez [07:59]

Market Challenges and Agent Retention

Addressing the daunting statistics surrounding real estate agent performance, Corey emphasizes the necessity for agents to adapt and elevate their professionalism to thrive. With reports indicating that up to 71% of agents closed zero deals in the past year, Realty ONE Group focuses on coaching, marketing, and technological support to empower their agents.

Notable Quotes:

“On a good day, real estate, I, I admire what you guys do and I tell our agents that all the time.”
— Corey Vasquez [11:18]

“We are doubling down on coaching, we're doubling down on marketing, we're doubling down on technology...”
— Corey Vasquez [12:11]

Corey discusses the importance of maintaining investment in marketing, even during financial constraints, advocating for a balanced approach between financial prudence and strategic marketing efforts.

Notable Quote:

“If you believe in yourself and you have the mindset that you're going to do it, you'll.”
— Corey Vasquez [14:22]

Leadership and Mindset

A significant portion of the discussion centers on leadership styles and the cultivation of a resilient mindset. Corey attributes Realty ONE Group's success to its culture of belief, transparency, and continuous growth. Emphasizing that mindset is an everyday practice, she likens it to maintaining a consistent routine akin to daily gym workouts.

Notable Quotes:

“It's an everyday activity. So it's not like I listen to a podcast on mindset today, I'm going to go out and kill it.”
— Corey Vasquez [18:46]

“If you believe in what you're doing and you guys believe in what you're doing with your team, and you can see it in the results... that's how I felt when I joined the company.”
— Corey Vasquez [21:18]

Corey also highlights the importance of operational strength and adherence to routines, asserting that consistent execution of daily tasks underpins high performance and success.

Notable Quote:

“They do what they say they're going to do when they say they're going to do it every single time. And if they do that, then they win.”
— Luke Acree [20:12]

Future of Realty ONE Group and Closing Remarks

Looking ahead, Corey introduces Realty ONE Group's "Level Up" program, designed to elevate agents from steady performers to high achievers by providing advanced coaching and strategic support. The program aims to help agents capture a larger share of the market by focusing on their individual strengths and tailored growth paths.

Notable Quote:

“Let's just not look at it. And that's, again, driven by Kuba, Kuba gets up every morning with gratitude and grace.”
— Corey Vasquez [17:41]

The episode concludes with the hosts and guests discussing upcoming initiatives, including interactive segments for real estate agents seeking advice, further emphasizing Realty ONE Group's commitment to community and continuous improvement.

Notable Quote:

“If you want to change your business, you got to change your mindset.”
— Luke Acree [26:07]

Key Takeaways

1. Autonomous Branding: Empowering agents to personalize the Realty ONE Group brand to fit their local markets fosters ownership and adaptability.

2. Focus on Professionalism: Elevating the level of service and professionalism among agents is crucial for retaining clients and standing out in a competitive market.

3. Continuous Coaching and Support: Intensive coaching, marketing support, and technological tools are essential for agent success, especially in challenging market conditions.

4. Mindset and Routine: A resilient and proactive mindset, combined with consistent daily routines, underpins high performance and business growth.

5. Community and Growth Programs: Initiatives like the "Level Up" program demonstrate Realty ONE Group's dedication to fostering agent growth and capturing a larger market share.

Conclusion

This episode of the Stay Paid Podcast offers invaluable insights into the strategies and philosophies that drive Realty ONE Group's success. Corey Vasquez's emphasis on branding autonomy, professional excellence, and a strong, supportive culture provides actionable lessons for real estate agents and entrepreneurs aiming to elevate their businesses. The discussion underscores the importance of mindset, consistent effort, and strategic investment in marketing and coaching to thrive in a competitive industry.

Connect with Corey Vasquez and Realty ONE Group:

• Facebook: Realty ONE Group
• Instagram: @realtyonegroup
• Website: Realty ONE Group

For more information and to access resources mentioned in this episode, visit StayPaidPodcast.com.