Amid a market where the majority of real estate agents are struggling, Realty ONE Group’s Cory Jo Vasquez shares powerful strategies to help them thrive. Learn the one thing to know before spending on marketing, how you can generate leads with zero...
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Luke Acree
Welcome to the Stay Paid podcast where we help agents and entrepreneurs master the latest business trends to unlock growth and create a life of freedom. Brought to you by Reminder Media. Hello, Stay Paid listeners. Before we get into today's episode, I have a free resource for you that you're not going to want to miss. So you know Stephen runs Acree Brothers realty. We did 269 transactions last year. 50% of those came from our sphere of influence. I've put together a PDF of the exact marketing touch points that we send to our database and I want you to check this out because I want you to have the same success that we're having. I put together this PDF. You can get access to it in the link in the description below. Don't miss it. And now on to today's episode.
Joshua Sty
Welcome to Stay Paid. I'm Joshua Sty.
Luke Acree
And I'm Luke Acree.
Joshua Sty
And joining us today, as always, is Stephen Acree and Cody Smith of the Acree Brothers Realty team. The number one team in Lynchburg, Virginia. Welcome, gentlemen.
Cody Smith
What is up?
Luke Acree
What is up?
Joshua Sty
And we are excited to.
Luke Acree
I gotta give them a better intro. Every. Every intro. They're like, it's like a. It's like a fraternity here or something. Like bros, what's up? What's up?
Cody Smith
Pause after every single one.
Joshua Sty
I give the pause and I'm just waiting for some gold, you know.
Stephen Acree
Better intro.
Luke Acree
Yeah, we gotta work on the intro, but that's okay.
Joshua Sty
Catchphrase. That's all right.
Luke Acree
Hello. Yeah, hello.
Joshua Sty
It is good to see you both today. We are excited to introduce our guest today. Her name is Corey Vasquez. She is the president and chief marketing Officer of Realty One Group. A 25 plus year communications veteran joining Realty One Group in 2018. Bringing with her years of experience in a host of communication fields including pr, crisis communications management and social media. She's been a frequent national speaker and has won several awards for integrated public relations campaign. Corey, welcome to Stay Paid. Thanks for being here.
Corey Vasquez
I love it. Thank you guys too.
Joshua Sty
In one breath.
Corey Vasquez
I know, right? That was well done. And also, I don't know if you guys are old enough to remember this game, but like, which one of these kids doesn't belong here? I should have gotten my makeshift headphones so that I could join the group. Yeah, it's great to be here. Thank you guys for having me.
Luke Acree
We just like to feel cool with these headphones. Josh and I were suckers.
Joshua Sty
Buy the red ones.
Luke Acree
Yeah, we bought Beats. Which, you know, what did they find out when you open them apart, they put like little weights in there just.
Joshua Sty
To make them heavier.
Luke Acree
Feel heavier.
Joshua Sty
Yeah, they do. Yeah.
Luke Acree
That's the power of branding, right? It's like, you know, is there any real difference between a Mercedes or BMW and a Kia these days? Kia is probably even better. But it's just that we are suckers for it. I would love to hear your take because obviously you're. You're a chief marketing officer. You've been an executive in the real estate space for a long time. How did you want get into real estate? And can you tell us a little bit about your journey to give the audience perspective of. Of what you've done?
Corey Vasquez
Yep, you bet. So, yeah, a lot of communications and marketing background. I did some tech. I took a couple years, thought I'd save the world. And worked for an animal shelter and was a fundraising development. Yeah. And I still. And actually I still foster. We foster a lot of dogs today. So everybody, everybody should do a little stint in nonprofit just to know what that feels like. And then I stumbled, I fell right into real estate marketing. I had an opportunity to work for a hospital or to go for work for ReMax in marketing. And the hospital was in the midd. A tuberculosis outbreak. So I went real estate. And that's literally how I landed myself at ReMax. And I'll tell you what, I was there for 13 years. I love, I love that brand. I love my brokers there. I still love my remax brokers. Was so much fun. Learning and knowing Dave Lineager and spending time with him. That pioneer, that entrepreneur spirit is something that I just find so fascinating. I think I have a small piece of that, but not anything like a Dave Lineager.
Luke Acree
I'm curious, just sorry to cut you off there, but I'm curious, like, was he obviously still around and stuff like that? I know he's been at a podcast. Was he one of these guys that was just believed in the impossible? Crazy. Everybody thought he was crazy. And high, high demands. Like he expect a perfection. Is that what it was like being around him?
Corey Vasquez
Exactly like that. And super organic and natural. There was no like waking up every day. I've got to find something disruptive to do. It's just in his nature. And actually we will talk about it, I'm sure. But I see that similar in Kuba Yevgenyev, who is our CEO and founder, which is why I fell in love with Realty. One group is they're not disruptive and they don't do change just for the sake of doing change. They do it because they see something different. And from the first time I met each one of them, I was like, yeah, this. This is a crazy spirit, and I want to latch on and I'm ready for the ride. So I love that.
Luke Acree
So what attracted you to Realty One Group? Like, because people are making brokerage switches, I hate to say all the time, but all the time. And you see this especially down at the real estate agent level. What made you go, okay, I'm going to take a chance to go over to Realty One Group. What did you see there? What do you. What do you think is unique about what you guys are bringing to the table?
Corey Vasquez
Yeah. And it was my time to leave ReMax, and I honestly had thought I might go do marketing in a different genre, a different niche. And I met the Realty One group. People were wonderful and flew me out just to get to know me. They're really big on. We are really big on relationship building and just knowing people. So it wasn't even really a hey, we've got a position for you. But I went out and met them. I first and foremost fell in love with the people. So as I mentioned, Kuba Mike clears our CFO and COO Ale as our general counsel. And man, just the warmest, most giving, most generous spirits. Really intelligent folks, too.
Luke Acree
And so even your general counsel.
Corey Vasquez
Even our general counsel.
Cody Smith
Wow.
Luke Acree
Now that is impressive.
Corey Vasquez
I know. And we've had moments. We pulled him to the dark side, otherwise he stays pretty true to legal. But I fell in love with the people. And I think that's. I think that's a big thing this day and age is to fall in love with the people first and then everything that they believe in. And that came very naturally when I figured out what they were doing at Realty One Group. And that is just like people want to bel still, they want to have a passion for what they do. There's no way in these kind of challenging markets that if you don't believe in what you're doing and have a passion for it, you're going to make it right. And so. And we. We see real estate as a team sport, and it's like, we're all in this together. So I think even in the days of COVID we were like, we're in this with you. We started doing zoom calls like everybody did, and we said we had it. We're here with you. What can we do? And so I think it's that culture that we have the feeling of belongingness. The brand certainly is fun, sticks out and again, I think you can follow great leadership when they have great mindse.
Luke Acree
You've done an incredible job with the brand. Because when I look at realty one group's brand, and this is not to knock other brands, but you guys have a really, really solid, what I would call premium feel to your brand. Quality is what I see when I see your brand. I don't see old. I see something that's fresh, new, up and coming. How do you think about brand when you're trying to, as a chief marketing officer, trying to differentiate yourself in the marketplace? Because real estate is, you know, you know, it's the same in a lot of ways. When you go to any of these brokerages, and we work with a ton of different brokerages here at Reminder Media, like what, what do you see as like the differentiator and defining brand?
Corey Vasquez
Well, and I think that we still kind of consider ourselves the, the up and comers, the newcomers, the younger brands. We've, we're celebrating our 20th, so I mean, really two decades of being in real estate. But I will say, like, I think we cheat a little bit because the older traditional brands, they have to kind of stay true to that always, that always model that they've had or that network gets disgruntled and gets frustrated. Our network knows when they sign on, we're going to do it differently. So. And one of the things that I love about what we do is Kuba created this brand. We have a fantastic creative team that takes the brand and makes it live. But then we, we give it away. We honestly give it to our brokers, we give it to our agents and say, make it yours. Don't bastardize the brand by any means, but make it yours. Because we know the brand looks very different in Boise than it looks in Tallahassee than it looks. And we just sold Jamaica. It's going to look very different out there. So we don't put a lot of parameters around it. We let them live it.
Luke Acree
Okay. Yeah, that, that is interesting because you're giving a lot of autonomy. I'm surprised. Do you run into issues giving people that autonomy?
Corey Vasquez
Little bit. Little bit. It's a, it's a leap of faith. Right. And so we, we want, we want to take that leap of faith because we want. We built this brand to be theirs. We didn't build this brand for us, we built it for them. And so I always go back to the fact that Cuba is one of the only founders still in the game, founded the company, still runs the game. He was an agent Right. And I think we talked about.
Luke Acree
I didn't know Kuba was still a practicing agent. He's still a practicing agent or.
Corey Vasquez
No, not in theory, but he's still running. He's still in, you know, operations, and he works with the agents all the time. And we own 12 offices. So he's still. We've got a president of those brokerages and he's still very much in their mix.
Luke Acree
Yeah, that's fantastic. Yeah, but ignorant brain, that's the difference. It's essentially like Reminder Media. Our game went to the next level once Acre Brothers Realty came onto the scene. Because there's just a nuance that you can't understand unless your boots on the ground, unless you have that connection. What did Kuba do his first year in business? What did he do? What, like 130 or something? Transactions.
Corey Vasquez
Such a fun story. Yeah, he's just again, that entrepreneur brain. So he was building computer hardware and putting together computers and he gets. He gets bored very easily. And he was at a bar, I think, or a restaurant and heard people talking about real estate and was like, I'm going to give it a shot. And he went out and sold. Did 111 transactions his first year. Thus the one that follows us everywhere. So he. And then he never saw his broker, but he was on a 70, 30 split. And he's like, what am I, what am I paying for? So he decided to leave and go do his own thing. And agents followed him. And that's how Realty One group started. But he does. He still operates this business from an agent brain. And so there will be times we do branding, marketing tech products, and he says, nope, the agents aren't going to use that start over. Like, if I were an agent, I wouldn't use that start over.
Luke Acree
Yeah. Then there's so many golden nuggets in there of like, leadership is basically planting your flag on a belief system of usually based on values, hopefully based on some value. And most of the time, great leaders have to do that when nobody else believes. Or you are what would be called like, disruption or basically could be even called as like, crazy. Hey, start over. I don't like it. This is no good. And you have to offend to get better. In essence, you have to be willing to offend. And that's what all great leaders tend to have. You look at all the great disruptors, all the great leaders of all time, they're just willing to plant their flag in a belief system focused on quality. And they're just not worried about the collateral Damage of someone's feelings because they are ultimately doing it for your better good anyway. It's like they believe in the vision over your feelings. Feelings because they know if I accomplish this vision, you'll be that much happier in, in your life and what you're doing. Can you tell us a little bit about like, the way you see the future? Because right now is such an. It's like a really crazy time. I don't know if these stats are true or not. Inman News came out with 71% of agents did zero deals last year. I saw a stat from Jared James. He said it was 74%. Just say it's even 50% a lot. Yeah, let's just say it's a lot.
Corey Vasquez
Let's just say it's half.
Luke Acree
Yeah, yeah, let's just say it's half or not doing. That's 1.6 million real estate agents. Half are not doing business. 71% haven't done a deal in a year. How are you seeing the market? What are you encouraging Realty one agents to focus on to try to not be in that percentage?
Corey Vasquez
I think, let me say it this way. I think on a good day, real estate, I, I admire what you guys do and I tell our agents that all the time. I, I haven't done it, but man, I admire the pants off of what you guys do on a good day. It's a tough job. These haven't been good days. And you guys had to dig so deep and you guys are doing a fantastic job. So kudos on, on the month you just had in January and what you guys have been doing because you have to dig deep into everything you've either ever learned or everything that you know you need to learn and go out and do it differently. You have to change your mindset on how real estate's done today. And those are, that's the, we'll just say the 50% or the 25%, whatever that might be, who are still in the business. And I think it ra the level of professionalism. Right. And we've needed to do that. We've talked about that in the last couple years. Especially with lawsuits and things is like our buyers and sellers has to be forefront. They're, they're the reason why we do this job. And we have to raise the level of service for them. And so the more we bring professional into the industry, I think the more that spreads throughout all of our agents and all of our brands and it just raises, it raises our industry, I think in the public's Eyes. So I, I'm not afraid of it. We want to help the agents who are serious about it. We want to help the agents who are doing it, like as a friend and family referral too, because that's important job. So we're just, we're, we're doubling down on coaching, we're doubling down on marketing, we're doubling down on technology and all the things that they're going to need in the next year or two or three until we're kind of riding easy again.
Cody Smith
You guys do a good job of feeling like a boutique brokerage but being, you know, national brokerage, because I can even see it feels premium, leading edge. Is that the tagline that you guys have?
Corey Vasquez
Yes.
Cody Smith
Like, I don't know why. I can just see that. So you do a great job branding and I've noticed a lot of top producers, you know, going over to, you know, Realty one.
Luke Acree
Yeah, it's interesting because you said you're doubling down on, you know, training and coaching. Doubling down on marketing. We're having so many agents because we're a marketing company. So many agents cancel and pause. Now they're canceling and pausing. Why? Because they don't have money. Right? Because they haven't said. But I try to tell them it's like the last thing you should be canceling is your marketing. Now I totally understand check equity versus sweat equity. So I like beg people, hey, even if you can't pay us to do marketing for you, please put in the sweat equity to get out there and market. Even if it's just calling people and letting them know about you and calling your sphere. But why do you think agents, they go to immediately canceling their marketing. It's like a restaurant turning off their sign when they have no patrons. It's like, well, that's not going to help you get more patrons into your restaurant. That's going to help you get less.
Corey Vasquez
No, but it's, I think it's like we talked about in a different way. It's that leap of faith. Right. Is like, and you invest in yourself. And so if you believe in yourself and you have the mindset that you're going to do it, you'll. Instead of going to get that six dollars, seven dollar, you know, Starbucks coffee every day, you're going to take that savings, you're going to look at your operational expenses and your marketing expenses and say, where am I better invested? And to your point, like they are pulling out of some marketing, some vendorships and partner relationships, but they're recognizing the Ones that are very important because they know their numbers, they're seeing where their referrals were coming from, they're seeing where they're getting business from. And we talk to our agents every day about know where these clients are coming from and double down. So if it's door knocking, I mean, that's free, right? If it's door knocking. I had an agent the other day above, it dropped off, it was going to be freezing here, 15 degrees in Denver. And he dropped off a box of hot chocolate and some marshmallows and stuff and just did a Popeye. And I, I'm not doing business with him, but I freaking love it. Like whatever it is, they're going to look at where they're getting, where they're getting those clients from and double down on that.
Luke Acree
Well, you guys saw like, Cody, how many deals did you like? 25, you know, closed in January. But how many came from circle prospecting?
Stephen Acree
Yeah, 10, about 20. Like 26% of our business.
Corey Vasquez
That's huge.
Luke Acree
Crazy. Circle prospecting. Literally calling on homes just because you have a reason to call or door knock right on those homes just because you have a reason. I think your biggest category was sphere referrals and sphere. And then it went to circle prospecting, which is, to your point, like this whole pop buys, this circle prospecting, like that is what is required today. Because it's not, it's a skills based market. It's not an easy market anymore. It's a harder market to get out there and actually be known and get the deals that are happening. Because you can look at it two ways, right? It's the glass half empty, glass half full. You can look at it as, oh, this is like the worst market in 30 years. You know, like transactions are down. Or you can look at it that no 4.1 million homes are still going to be sold this year. And that means there's 8 million sides that probably are going to happen this year. There are going to be a certain number of agents that get those sides. Are you going to be one of them? And real estate is a relationship based business, which means if you're known, you're liked and you're trusted, you have an 81% chance to get that business. According to NAR. How do you play in the mind share of your clients? Like, what is your share of the mind share? That is the question that every agent has to ask themselves. But I don't think we think about it that way. We tend to get down on the negative narratives and give ourselves excuses Yep.
Corey Vasquez
I would agree with everything. And, Josh, I think we talked about this a couple weeks ago when you and I had a conversation. And that's exactly what we're telling our agents is don't focus on that 4.1 million. Focus on your share of that. Focus on what your numbers were last year and where you want to go this year and do it on a month by month basis. We have a new class called Level up, which is taking agents from who have kind of rest on their laurels. And they know they do, you know, 20, 25 transactions a year. And we built a coaching program called Level up to say, like, okay, but you could be doing 35, 40, 50. Let's see how we can get you there. And it's really like, let's just take a bite out of that 4.1 million. And we want more of our share of that. So we tell our agents every day, I love that you guys have that same mentality. Let's just not look at it. And that's, again, driven by Akuba Kuba, gets up every morning with gratitude and grace. And he just, he just changes mindsets every day. Like, we're not looking at four point, looking at what's ours.
Luke Acree
Well, if you want to move the business, you have to move the people. In order to move the people, you have to move their mind. And that's why all the greatest entrepreneurs, that's why you read Think and Grow Rich. And it's like the business bible, in a sense. And it's not. It is about business, but it's not even really about business. It's about mindset. It's about controlling your mind. And that's where it all starts. And I'm interested because you're the president of this company and it's a massive real estate company. You've been around 20 years, but it's. It feels premium, feels like it's growing. How have you, like, one attracted top talent and led top talent within your organization? Like, what's your leadership style? How do you create? Because on the podcast you're coming, like, it seems, oh, she's really well put together. Professional. You're on top of it. Yeah, there you go. But, like, how do you go in a track, really high talent to your team, and then how are you leading the team and the brokerages to drive high performance?
Corey Vasquez
And, you know, my, my answer today is different than it was two years ago. Right. Given the market and given the stuff that that's happened with the real estate industry. And yet it's the same I sometimes hate that word mindset. It feels like a drinking game, right? Because you, every podcast you listen to, it's something about mindset. But what I think, what I think we realize about mindset is it's an everyday activity. So it's not like I listen podcast on mindset today, I'm going to go out and kill it. And then tomorrow you're like, man, this market sucks. Like, I don't want to do a pop by today. I don't want to make a call today. I don't feel like it. It's an everyday activity. It's like going to the gym every single day. And so we are in constant contact with all of our franchise owners who have opened our new franchise sales prospectors are coming to us because they see something fresh and different and they, they won't change unless it gets uncomfortable. And it's uncomfortable. And I think it's uncomfortable now to the point where some of them are like, I've been with this brand for 20 years, but I'm not seeing that difference. And I want something different. If we're going to, if we're going to go into a different market in the next two, three, four years, I want to be a part of something different. And that's what we keep hearing from them. They're watching other people do it and be super happy with their lives. Look, we have our challenges. We're like every brand. We have our. We're like every family. We have our dysfunctions, right? And we have our challenges, but we face them head on. And we know and we are very transparent about it with our network. Like, we're working on it. And we will, we will take care of you.
Luke Acree
So Steven knows a lot about family dysfunction.
Corey Vasquez
Yes, he does. Yes, he does.
Cody Smith
You are the number one dysfunction.
Luke Acree
That's what they called me growing up, you know, number one dysfunction.
Corey Vasquez
Number one dysfunction.
Luke Acree
Well, it seems like if I'm interpreting right and I could be wrong, but am I? This is what I'm hearing. I don't know what you guys are hearing, Cody and Steven, but I'm hearing like, you're really, really good and disciplined when it comes to your routines and like, your, like, even mindset. The way you described it, you described it as a routine, as a habit. You described it as like, oh, we're in touch every single day with our people doing XYZ and that. Like, when I get around really high performers, they have both sides of the equation. The art and the science. They have the motivation and the people skills and the ability to communicate and articulate. But it's built on a firm foundation of operational strength. And that operational strength can be really be dictated down to one thing. They do what they say they're going to do when they say they're going to do it every single time. And if they do that, then they win. That's essentially what I'm hearing from you, is going, hey, why have I been good? Because I know mindset matters, I know motivation matters. But at the end of the day, it comes down to the processes that drive your everyday habits. And we enforce those and we stick to them. And we're not. And we're willing to adopt or adapt, I should say, but we stick to it and we see it through where most people don't.
Corey Vasquez
Absolutely. And if you believe in what you're doing and you guys believe in what you're doing with your team, and you can see it in the results, right? And I believe in what I'm doing. I believe in what our broker owners are doing. We're surrounded by people who believe, even in the tough times. And I'm sometimes grateful. I know this might come off try. I'm sometimes grateful for those tough times because during COVID we, there was still so much belief in our network, in what we were doing, and that we were going to make our way out of it. In the last couple of years, there's still been so much belief. We haven't had a lot of people say, shoot, I don't know if I should be at Realty one group. I should probably go try something else. They stuck with us. That retention factor is huge for me because it means that they. They were. They were. I hate to say this, but they were sold on what we looked like, our culture, our brand, whatever. They got in and the sale matched what it was inside. And that's how I felt when I joined the company is that looked great and Cuba was wonderful and the people were fantastic. And two months in, I was like, oh, no, this is the real deal. Like, this is the real deal. And six years later, I've been with them six years. Six years later, it's still the real deal.
Stephen Acree
Well, that's awesome what you said. I think the one thing me and Steven have been talking about every top producer looks for is growth. So when you mention that word, that is why most people leave is that they feel like they're not having the growth that they need. And so you mentioning that is such a huge driver, especially for top is like, hey, I want to continually grow. Like, when me and Steven talk. That's like where my mindset always is. All right, what can we do to get that? Take that next step to capitalize.
Corey Vasquez
And there's no reason to ever stop that. I actually did a quick presentation for the level up class yesterday and saw one of our top producers in there. And again, she can literally sit on her, she's doing plenty of transactions. I know her family, I know her life to kind of make do. But she's, she's that professional that wants, every year wants to do something different and wants to make it better. And so she, she invests in herself, she invests in her business. She attends that level up class. She's going to do something different this year and I love it.
Joshua Sty
Very cool. Corey, thank you so much for joining us today. Before we close out, let people know how they can connect with you.
Corey Vasquez
Well, second of all, first of all, you guys are a great time. If you ever need like a little female host on your podcast, there's a lot of good health going on.
Luke Acree
Yeah, yeah. Well, definitely we need to take you up on that. Yeah. You know, because I, I told Josh the other day that we have to get some female co hosts coming on because it's, we're trying to do what, what Patrick Beth, David does or impulsive like they have frequent co hosts and stuff like that coming on the show. More conversational. We have a new segment that we're trying to build up and work on right now, which is going to be phenomenal, which we have. You come on. I'm going to tease it here. We're going to have hopefully live call ins with real estate agents around the country that ask us questions. So you know how like the Dave Ramsey show has call ins that go, I'm in debt. Help me, Dave. We're going to have real estate agents call in and go, I need leads, I need help. And then what we want to do is bring on, like really high level people like yourself that we go, okay, we have, you know, Susan out of Kentucky. Susan, tell us about your problem, tell us what's going on and then we can all give our takes. I think it's going to be awesome. Comment on this YouTube video if you want to see that segment because we're preparing it right now. We got questions already. What do we get? Like 300, 200, I mean, over the survey, 300 questions, you know, already. So we're going to call these people, get them on the show and it's just going to be, you know, quick sound bites of, hey, tell us your Problem, stuff like that. But it's gonna be awesome.
Corey Vasquez
Well, if I'm invited back on, I'll get the red headphones, I promise. Yeah. But also I just want to thank you guys for what you're doing because I love you. Feel like a part of our culture already is that you'll do stuff for other agents who aren't on brand, who aren't in the team because again, we just love the real estate industry. We want to better everybody for it. So thank you for doing that. You can find Realty one Group online. We're everywhere. So Facebook and then I encourage you to just go check out the brand, check out our culture on Facebook, Instagram and that sort of stuff. And like you guys said, it's a dynamic, fun and we don't discriminate. You guys can all come and join whatever brand you're with. Awesome.
Joshua Sty
Corey, thank you. Cody, Steven, thank you so much for joining today. Anything for the audience. You got a teaser, you got a sneak peek or something like Luke had. What do you got?
Luke Acree
Quite all right.
Cody Smith
No, but I love talking to you guys. I get calls weekly from this podcast, so reach out. Love being in relationship with people that you know, boots on the ground. We give feedback to each other, help each other grow. But feel free to reach out to me.
Stephen Acree
434-216-5306 actually, the is we did the circle prospecting video. I think it's already came out as well. But people should go back and listen to that episode and how to circle prospect.
Joshua Sty
Yes, that's right. All right, thank you all again. Thank you so much for listening. You can get all of those links, phone numbers, contact information, everything in the show, notes over@staypaidpodcast.com as well as the video of this episode. If you like this episode and want to show your support, head on over to Apple Podcasts. Drop us a five star review or Spotify drop us a review along with the comment. We'll read it here on the show. And the best way to support the show is to share this episode with somebody that you know. If you want to get hold of me, Luke, you can email us@podcastemindermedia.com and of course you can follow us on social media. We are at Staypay podcast for this episode of Stay Paid. I'm Joshua Stike.
Luke Acree
Guys, I'm Luke Acre. Corey, thank you so much for coming on. Super excited to have you on the show. But also I know we're doing a big partnership with Realty one group which is going to be awesome. So I can't wait for more of that. That. So everybody listening to this? You guys know the difference between top producers, mediocre producers is they take action. So my action item for you from this show is if you listen to what Corey is talking about and what I tried to hone in on for you is going, hey, if you want to change your business, you got to change your mindset. In order to change your mindset, you have to change your routines, which ultimately is what you're feeding your mind. And I would challenge you right now, today, to ask yourself, wherever you're listening to this, whatever time it is, what have you done up to this point in time? And was it intentional? Was it planned? Did you know what you were going to do? Or have you been reactive from the moment you woke up to the moment you've listened to this episode? And I would say that's the difference maker. If you want to be extraordinary, it's just a little extra. I think it was Jimmy Johnson who said that. Right. The extra is what is your routine that you're putting in to change your mindset, which will ultimately change your life because it will change your business. Remember, difference between top producers, mediocre producers, top producers take action. Take action on that today.
Stay Paid Podcast Summary
Episode: President of Realty ONE Group: “Thriving Agents Are Doing These 4 Things”
Release Date: February 10, 2025
Hosts: Luke Acree and Joshua Sty
Guest: Corey Vasquez, President and Chief Marketing Officer of Realty ONE Group
In this compelling episode of the Stay Paid Podcast, hosts Luke Acree and Joshua Sty engage in an insightful conversation with Corey Vasquez, the President and Chief Marketing Officer of Realty ONE Group. Corey shares her extensive background in communications and marketing, detailing her journey into the real estate industry and the strategic initiatives that have contributed to Realty ONE Group's success.
Corey Vasquez brings over 25 years of communications experience to Realty ONE Group, having joined the company in 2018. Her expertise spans public relations, crisis communications management, and social media, complemented by her accolades in integrated public relations campaigns.
Notable Quote:
“Everyone should do a little stint in nonprofit just to know what that feels like.”
— Corey Vasquez [02:03]
Corey's transition into real estate marketing was serendipitous. Initially aiming to impact the nonprofit sector, she pivoted to real estate marketing due to unforeseen circumstances, finding her niche at ReMax where she thrived for 13 years. Her admiration for entrepreneurial spirits like Dave Lineager and Kuba Yevgenyev influenced her decision to join Realty ONE Group.
Notable Quotes:
“I stumbled, I fell right into real estate marketing.”
— Corey Vasquez [02:43]
“From the first time I met each one of them, I was like, yeah, this. This is a crazy spirit, and I want to latch on and I'm ready for the ride.”
— Corey Vasquez [04:14]
Corey elaborates on Realty ONE Group's distinctive branding approach, emphasizing a premium and fresh brand image that differentiates them in a saturated market. Unlike traditional brands bound by legacy systems, Realty ONE Group empowers its agents with autonomy to adapt the brand to their local markets, fostering a sense of ownership and personalization.
Notable Quotes:
“We give it away. We honestly give it to our brokers, we give it to our agents and say, make it yours.”
— Corey Vasquez [07:59]
“Kuba created this brand. We have a fantastic creative team that takes the brand and makes it live.”
— Corey Vasquez [07:14]
Corey highlights the importance of operational flexibility and decentralized branding, allowing Realty ONE Group to maintain a cohesive identity while catering to diverse markets globally.
Notable Quote:
“We don't put a lot of parameters around it. We let them live it.”
— Corey Vasquez [07:59]
Addressing the daunting statistics surrounding real estate agent performance, Corey emphasizes the necessity for agents to adapt and elevate their professionalism to thrive. With reports indicating that up to 71% of agents closed zero deals in the past year, Realty ONE Group focuses on coaching, marketing, and technological support to empower their agents.
Notable Quotes:
“On a good day, real estate, I, I admire what you guys do and I tell our agents that all the time.”
— Corey Vasquez [11:18]
“We are doubling down on coaching, we're doubling down on marketing, we're doubling down on technology...”
— Corey Vasquez [12:11]
Corey discusses the importance of maintaining investment in marketing, even during financial constraints, advocating for a balanced approach between financial prudence and strategic marketing efforts.
Notable Quote:
“If you believe in yourself and you have the mindset that you're going to do it, you'll.”
— Corey Vasquez [14:22]
A significant portion of the discussion centers on leadership styles and the cultivation of a resilient mindset. Corey attributes Realty ONE Group's success to its culture of belief, transparency, and continuous growth. Emphasizing that mindset is an everyday practice, she likens it to maintaining a consistent routine akin to daily gym workouts.
Notable Quotes:
“It's an everyday activity. So it's not like I listen to a podcast on mindset today, I'm going to go out and kill it.”
— Corey Vasquez [18:46]
“If you believe in what you're doing and you guys believe in what you're doing with your team, and you can see it in the results... that's how I felt when I joined the company.”
— Corey Vasquez [21:18]
Corey also highlights the importance of operational strength and adherence to routines, asserting that consistent execution of daily tasks underpins high performance and success.
Notable Quote:
“They do what they say they're going to do when they say they're going to do it every single time. And if they do that, then they win.”
— Luke Acree [20:12]
Looking ahead, Corey introduces Realty ONE Group's "Level Up" program, designed to elevate agents from steady performers to high achievers by providing advanced coaching and strategic support. The program aims to help agents capture a larger share of the market by focusing on their individual strengths and tailored growth paths.
Notable Quote:
“Let's just not look at it. And that's, again, driven by Kuba, Kuba gets up every morning with gratitude and grace.”
— Corey Vasquez [17:41]
The episode concludes with the hosts and guests discussing upcoming initiatives, including interactive segments for real estate agents seeking advice, further emphasizing Realty ONE Group's commitment to community and continuous improvement.
Notable Quote:
“If you want to change your business, you got to change your mindset.”
— Luke Acree [26:07]
Autonomous Branding: Empowering agents to personalize the Realty ONE Group brand to fit their local markets fosters ownership and adaptability.
Focus on Professionalism: Elevating the level of service and professionalism among agents is crucial for retaining clients and standing out in a competitive market.
Continuous Coaching and Support: Intensive coaching, marketing support, and technological tools are essential for agent success, especially in challenging market conditions.
Mindset and Routine: A resilient and proactive mindset, combined with consistent daily routines, underpins high performance and business growth.
Community and Growth Programs: Initiatives like the "Level Up" program demonstrate Realty ONE Group's dedication to fostering agent growth and capturing a larger market share.
This episode of the Stay Paid Podcast offers invaluable insights into the strategies and philosophies that drive Realty ONE Group's success. Corey Vasquez's emphasis on branding autonomy, professional excellence, and a strong, supportive culture provides actionable lessons for real estate agents and entrepreneurs aiming to elevate their businesses. The discussion underscores the importance of mindset, consistent effort, and strategic investment in marketing and coaching to thrive in a competitive industry.
Connect with Corey Vasquez and Realty ONE Group:
For more information and to access resources mentioned in this episode, visit StayPaidPodcast.com.