Stay Paid Podcast Summary Episode: She Generates Half Her Business from Instagram | Marie Boatman’s Proven Strategy
Release Date: May 19, 2025
Host/Author: ReminderMedia
Guests: Marie Boatman, Stephen Acree, and Cody Smith of the Acree Brothers Realty Team

Introduction: Welcoming Marie Boatman

The episode kicks off with hosts Luke Acree and Joshua Stike introducing Marie Boatman, a top-producing real estate professional with over eight years of experience in helping clients buy and sell homes. Marie’s unique background in event and wedding planning contributes to her exceptional organizational skills and creative approach in real estate. Known for her strong social media presence and a business largely built on referrals, Marie shares valuable insights into her strategies for success.

Marie Boatman [01:06]: "I'm fiercely committed to helping my clients reach their goals with care and precision."

Navigating the Current Real Estate Market

Marie discusses the unpredictable nature of the current real estate market, highlighting the challenges in pricing and the fluctuating buyer and seller psychology. She observes that while some listings receive multiple offers and sell quickly, others linger on the market without clear reasons.

Marie Boatman [03:21]: "Pricing has never been harder. It's tough."

Marie emphasizes the presence of low inventory, which continues to affect market dynamics. She notes that buyer behavior is driven by a mix of fear and FOMO (Fear of Missing Out), leading to hesitancy in making decisions until market conditions seem more stable.

Marie Boatman [03:45]: "We do have really low inventory still for, you know, a normal market."

Adapting Listing Presentations and Building Trust

To address the uncertainties in the market, Marie focuses on transparency and demonstrating her value through comprehensive marketing plans. She avoids aggressive cold lead generation, relying instead on referrals and her established sphere of influence. During listing appointments, Marie prioritizes showcasing her marketing strategies, particularly her emphasis on video and social media.

Marie Boatman [04:24]: "I really don't know what's gonna happen with your home. And so all we can do is like, here's my marketing plan."

Marie ensures sellers understand her commitment by dedicating significant time to create extensive video content, aiming to produce enough material to market the property effectively over several months.

Marie Boatman [05:34]: "I'm gonna shoot enough content where I will have stuff for four to six months, potentially more if needed."

The Power of Video Marketing and Social Media

A significant portion of the discussion centers on video marketing as a crucial tool for real estate agents. Marie advocates for the consistent use of video to maximize property exposure and engage potential buyers across various platforms. She believes that video is no longer optional but a necessity in today’s digital landscape.

Marie Boatman [07:39]: "If agents aren't doing video, that's a miss right now."

Stephen Acree adds that while creating videos is essential, the challenge lies in effectively distributing them to reach the intended audience. He highlights the difficulty in garnering engagement on social media platforms, emphasizing the need for an active approach to video sharing.

Stephen Acree [09:48]: "It's like, how do you get that video out to your buyers and out to like the agents and stuff?"

Content Planning and Consistency

Marie outlines her strategy for content creation, which involves categorizing her videos into different "buckets" such as listings, lifestyle, community, and trending topics. She emphasizes the importance of planning content in advance by meeting monthly with her videographer to brainstorm ideas that align with current trends and upcoming events.

Marie Boatman [15:49]: "Every week can be a little different because if I know I'm going into a week really listing heavy, I'm trying to make sure I'm marketing each listing while also potentially throwing in something funny or something community in between."

Marie advocates for posting multiple times a week, balancing listing videos with other engaging content to keep her audience interested and prevent monotony.

Combining Social Media with Community Engagement

Marie highlights the synergy between her social media efforts and her community-focused activities. She believes that building strong relationships through client events, subscription boxes, and local engagements enhances her online presence and drives referrals.

Marie Boatman [27:06]: "If you want to really grow your business and you're not doing it from an expired or a cold calling or whatever, I think it is."

Marie shares her experience with subscription boxes, which she curates for her top clients, adding a personal touch that strengthens client relationships and encourages word-of-mouth referrals.

Marie Boatman [26:55]: "I deliver those and I do the COVID letter that's like, you know, basically like, here's why I put this in here. Here's why I like it, and thank you for your business and referrals."

Overcoming Challenges: Time Management and Prioritization

The conversation delves into the common challenges real estate agents face, particularly time management and content prioritization. Marie describes her method of pre-scheduling shoot days and maximizing each session by creating varied content types to ensure efficiency and consistency.

Marie Boatman [18:30]: "The key is, we meet at the end of every month, and we plan out the next month."

Stephen and Cody discuss the struggle of maintaining a steady flow of content without overwhelming their schedules. Marie suggests integrating listing shoots with other content creation to optimize time and resources.

Marie Boatman [21:24]: "We're figuring out what we're going to shoot for the month, we will pre-select like three shoot days for the month."

Actionable Insights and Conclusion

As the episode wraps up, Marie emphasizes the importance of authentic engagement on social media. She advises agents to be present and responsive, fostering genuine connections rather than relying solely on automated posts.

Marie Boatman [30:15]: "Social is social media because it's social. Like you need to be there. Like be present, be engaged."

Hosts Luke Acree and Joshua Stike echo these sentiments, encouraging listeners to take immediate action. They stress the necessity of not only creating quality video content but also ensuring its active distribution and engagement to achieve significant business growth.

Luke Acree [32:18]: "Everybody should be doing video. So I'm just going to act like you're doing video. And like Marie said, you have no excuse."

Key Takeaways:

1. Embrace Video Marketing: Consistently create and share video content to maximize property exposure and engage potential clients.

2. Plan and Categorize Content: Organize video content into different themes and plan monthly to ensure variety and relevance.

3. Combine Online and Offline Strategies: Strengthen social media efforts with community engagement and personalized client care to build strong relationships and drive referrals.

4. Prioritize Time Management: Schedule dedicated content creation days and optimize each session to produce diverse content efficiently.

5. Authentic Engagement: Actively participate on social media platforms by responding to comments and messages to foster genuine connections.

Marie Boatman’s approach exemplifies how integrating strategic video marketing with meaningful community interactions can significantly enhance a real estate agent’s business. Her methods provide actionable steps for agents aiming to leverage the power of social media to achieve growth and create lasting client relationships.

Connect with Marie Boatman:
Instagram: @MarieBRealty

For more insights and resources from this episode, visit staypaidpodcast.com.