Stay Paid Podcast: The Domino’s Tracker Approach to Real Estate with Sheila Reddy

Release Date: May 12, 2025

Hosts: Luke Acree and Josh Stike
Guest: Sheila Reddy, Founder of Mosaic

Introduction to Sheila Reddy and Mosaic

The Stay Paid Podcast, hosted by Luke Acree and Josh Stike, features Sheila Reddy, a transformative figure in the real estate technology space. Sheila transitioned from a successful career in healthcare management to founding Mosaic, a cutting-edge real estate platform designed to enhance workflow management, client experiences, and analytics for real estate agents and entrepreneurs.

Josh Stike introduces Sheila and Mosaic, highlighting her innovative approach: "Mosaic's wish list based search engine allows users to find properties based upon requested features or conditions" (00:11).

Sheila’s Career Transition: From Healthcare to Real Estate

Sheila shares her journey from healthcare management to real estate, emphasizing the convergence of her parallel interests:

"Mosaic is really kind of the convergence of two parallel paths that were happening in my life right out of school." (01:31)

She began dabbling in real estate while climbing the corporate ladder in healthcare, engaging in small-scale investing such as flipping and rental properties. The aftermath of the 2008 financial crisis presented a unique opportunity, making real estate more accessible for younger investors like herself.

Identifying Pain Points in Real Estate Transactions

A significant portion of the discussion centers on the common frustrations in real estate transactions, which Sheila sought to address through Mosaic:

"I was always doing a little bit of real estate as my career in healthcare was progressing and worked with a few different agents... but there were always points of friction." (02:37)

Specifically, Sheila highlights issues with last-minute document handling and lack of transparency:

"Experience that actually had some of those last minute, oh, this needs to be notarized... that was a big part of, you know, what we've tried to solve from a transaction management side digitally anyway, through Mosaic." (05:28)

The Domino’s Tracker of Real Estate: Enhancing Transparency

A pivotal moment in the episode is the comparison of Mosaic to Domino’s Pizza Tracker, illustrating the importance of transparency in client experiences:

"It's less so about the simplicity. The simplicity is just a byproduct of the fact that there's only so many steps that go into making a pizza and delivering it. What people really like about it is transparency." (10:30)

Sheila elaborates on how Mosaic provides clients with real-time updates and clear visibility into the transaction process, akin to tracking a pizza:

"What we try to do at Mosaic is offer that same experience on the transaction side of an agent. You have all these productivity tools within Mosaic on the transaction side to make that more efficient for yourself... it's also about client expectation." (12:33)

Marketing Challenges and Strategies

The conversation shifts to Sheila’s experiences in marketing Mosaic. She discusses the initial challenges and the strategic shift needed to achieve effective marketing outcomes:

"The first was just for me it was like a mindset shift in terms of thinking about our marketing as like experiments that we're running and like a hypothesis we're trying to prove." (13:45)

She emphasizes the importance of viewing marketing efforts as iterative experiments rather than seeking a one-hit-wonder campaign. Sheila also notes the shift in industry focus from lead generation to enhancing client experiences, influenced by recent industry changes like NAR settlements:

"We've always been about client experience... Early on, a lot of folks just wanted to hear, like, how can we consolidate logins for them or how can our productivity tools make them more efficient." (16:00)

Incorporating AI into Mosaic

AI’s role in enhancing Mosaic’s functionality is another key topic. Sheila discusses their strategic use of AI to improve property searches and transaction management:

"Our whole strategy to AI has been less about AI for AI sake... more about where incremental points in the process where AI can make something a little bit better." (17:40)

Examples include AI-driven image analysis to assess property features beyond traditional MLS data and improving search algorithms to prioritize property listings based on nuanced client preferences.

Balancing Technology and Human Touch

The hosts and Sheila explore the balance between leveraging technology and maintaining the essential human element in real estate transactions. They agree that while AI and digital tools enhance efficiency, the human touch remains crucial for nuanced, high-stakes decisions:

"People really want both. That's always been our philosophy is how do we provide that digital touch that agents can then use to deliver a more comprehensive client experience, end to end." (24:09)

Frustrations and Paradigm Shifts in Real Estate

When asked about the most frustrating aspects of the real estate industry, Sheila identifies a heavy focus on lead generation at the expense of client-centric service:

"Coming from like the healthcare industry... if you do that, your business inherently grows and it inherently grows in a more profitable way because now you're not spending all this money trying to generate the lead." (22:18)

She argues for a paradigm shift where agents prioritize delivering exceptional service, which in turn fosters organic growth through referrals and repeat business.

Conclusion and Call to Action

Towards the end of the episode, both hosts commend Sheila’s work with Mosaic and encourage listeners to explore the platform:

"Sheila, thank you so much for coming on the podcast today. Super impressive what you are doing with Mosaic." (27:40)

Luke Acree adds a final call to action, urging agents to enhance their client experience, whether through Mosaic or their own methods:

"Are you even doing that? Do you even know what the client experience is? Because you can't improve upon that which you haven't defined." (27:40)

Connecting with Sheila and Mosaic

Listeners interested in learning more about Mosaic can visit Mosaic.io or reach out to Sheila directly via email at sheila@mosaic.io for further discussions on enhancing client experiences in real estate.

Notable Quotes:

1. "Experience that actually had some of those last minute, oh, this needs to be notarized... that was a big part of, you know, what we've tried to solve from a transaction management side digitally anyway, through Mosaic." — Sheila Reddy (05:28)

2. "What we try to do at Mosaic is offer that same experience on the transaction side of an agent. You have all these productivity tools within Mosaic on the transaction side to make that more efficient for yourself... it's also about client expectation." — Sheila Reddy (12:33)

3. "Our whole strategy to AI has been less about AI for AI sake... more about where incremental points in the process where AI can make something a little bit better." — Sheila Reddy (17:40)

4. "People really want both. That's always been our philosophy is how do we provide that digital touch that agents can then use to deliver a more comprehensive client experience, end to end." — Sheila Reddy (24:09)

5. "Do you even know what the client experience is? Because you can't improve upon that which you haven't defined." — Luke Acree (27:40)

Join Luke Acree and Josh Stike on the next episode of Stay Paid as they continue to explore the latest trends and strategies to empower real estate agents and entrepreneurs in building successful, freedom-filled businesses.