🔥 61 Deals from Google Reviews?! Here’s EXACTLY How They Did It They doubled their reviews in one year and are on pace for 100+ deals from inbound Google traffic in 2025. Cody Smith and Stephen Acree of Acree Brothers Realty Team break down the...
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Luke Acree
Welcome to the staypay podcast, where we help agents and entrepreneurs master the latest business trends to unlock growth and create a life of freedom. Brought to you by Reminder Media.
Joshua Stike
Welcome to Stay Paid. I'm Joshua Stike.
Luke Acree
And I'm Luke Acree.
Joshua Stike
And today we're going to be talking about one of the most powerful but often overlooked ways to generate leads, build credibility, and stand out in your market. And that's Google Reviews. Here's the stats. According to bright local, over 90% of people read online reviews before choosing a business, and real estate is no exception. When someone Googles your name or best real estate agent near me, those stars next to your name can be the difference between getting the call or getting passed over. And today we have on as always, Stephen Acree and Cody Smith from the Acree Brothers realty team, the number one team in Lynchburg, Virginia, to talk about their Google review strategy.
Stephen Acree
Love it. Sup, boys?
Luke Acree
Welcome back, guys. You got been crushing it lately with the episodes. We're getting great reviews on, like the open house one circle prospecting. I really like the just finally got a compliment. Good job. I like the idea that we're just literally telling people what we're doing with Avery Brothers Realty and whether I don't know if it's the right way or not, but we know it's working because you guys are closing deals. How many deals are you up to right now for the year? We're what, March 25th when we're recording this?
Stephen Acree
Well, 26 in March, so so far, 26.
Cody Smith
But for the year closed or pending, we're at 80.
Luke Acree
80. 80. Let's go. How many agents? Five agents.
Cody Smith
Yep. Five agents and then five agents.
Luke Acree
Yep. Sweet. Yeah. Crushing it. Let's talk Google Reviews. I want to frame it a little bit, though, for the audience because I think it's so important to understand the psychology of a buyer. And why do people buy? Because once you understand the psychology of a buyer, then you understand how to speak to them. And I think a huge mistake that we always know, I see in people that start businesses is they're working from the psychology of the seller, because that's who they are. And so they market to where they're at. They talk about where they're at instead of thinking about where the buyer's at. And if you think about that common saying, you got to get people to know like and trust you in order to buy from you. Trust is the essential component there because in a psychology of a buyer, buyers buy from people they look up to, people they Believe, know something that they don't know, can do something for them that they can't do, can get them from point A to point B. So the big question is how. How do you build trust in the psychology or in the mind of the buyer? And reviews are a way to build trust. Why? Because if you think about in life, why do you believe in things? Like, why do you believe the things you believe? And there's probably a myriad of reasons, but one of the main reasons you believe what you believe is because of the testimony that came before. Meaning if you go to an airport right now to take off and you watch 9 out of 10 planes take off, a 9 out of 10 crash, you are not getting into an airplane because the testimony. Yeah, the result that happened, it's just not going to happen. So you got into planes maybe because you didn't understand the physics of why it works, but you've seen the testimony of it worked for other people, you've talked to other people that it's happened for, and you've experienced it. So in essence, in this broad example, what you're trying to do with reviews is you're trying to influence your buyers so they trust you. Because trust oftentimes is built off of testimony. And so talk a little bit about where you focus. There's a myriad of platforms you can focus on, from Zillow to Google to Facebook and Yelp and all these others. Where do you guys focus? How do you think about reviews?
Stephen Acree
Well, yeah, and in your example too, which is funny, like the 1 out of 10, even if 1 out of 10 planes crashed, you wouldn't get on the plane. So the key there is your averages, your statistics. Right. You want to see that a thousand, two thousand. Right. Planes in order to get on the plane and trust the plane. So the same thing for reviews, like, we're trying to amplify the number of reviews that we have and have one, two, you know, bad reviews out of, we have 300, I think, in 20 something reviews right now. So it's just about your averages and the amount of testimonies that are there as well.
Cody Smith
Yeah. Another example way we think about it, if you think about a restaurant and you want to go to a restaurant, you ask your friend, hey, what restaurant should I go to? What Mexican place? They might mention one. But what's the first thing you go do? You go look up the restaurant to see the review. So you even don't trust your friend.
Stephen Acree
Yeah.
Cody Smith
As. As much as you trust the reviews to tell you. Because if you go and the reviews are, let's say it's a three star at a restaurant. You're probably not going to go even if your friend told you about it. But if it had five stars and the referral and it compounds. Wow, then you're definitely going to go. So it's just, it's crazy. Even that concept of trusting someone, you don't know more than you even know because of the mass population of people that said yes.
Luke Acree
Yep. It's star rating plus volume. Like if you think of you shop on Amazon, you immediately look at the star ratings and the volume and I almost trust volume. Well, I can't say I trust it more, but 100, I would choose a higher volume of reviews with a lesser star rating.
Joshua Stike
Yeah, like 100 five star reviews. I might go with 1400. Four and a half.
Luke Acree
Yes, exactly.
Stephen Acree
Yeah.
Luke Acree
Yeah. Because volume just is a testament of.
Stephen Acree
Yeah.
Luke Acree
This is actually real. Because there's too many fake, you know, reviews. Like we got hammered. Like this happened to us in business on reminder media. We focus so hard these crypto comments. So many reviews. Reviews. And now go check out our Facebook page of reviews. And we have gotten spammed and bought like these, these bots of crypto. Yeah, cryptos. Just comedy reviews for us. And it makes all of our other reviews not trustworthy. Now even though they were real and we have, we spend so much money with Facebook through Facebook ads, they will not solve this bot problem. And you can't delete them because you.
Stephen Acree
Can'T delete five star, which is.
Luke Acree
You can't. Yeah, but it makes it untrustworthy. Makes it untrustworthy. But you can't delete them because they don't want you to be able to delete, you know, bad reviews. Right. And only have good ones up there. So now you have all these. It's just so terrible. But those are the things you face in business. And this is why you can't just have your reviews on one platform. And we learned that the hard way and we shifted focus to start getting way more on Google business profile.
Stephen Acree
But we did the same thing. We focused on getting a lot of reviews, but we also realized we need to focus on the quality of the reviews. We did that this last year, helped us out a ton. Like, so you can't just have a bunch of five star reviews that you do PI Day or something like that. And we get 80 reviews. I can't remember how many was. But you know, you get 80 reviews of pie day. You got to tell them what to say or else it's just going to be five star review without any content that's there and those you can't have, you can have a mixture of those but you can't have them all. Just 5 star reviews with no, you know, communication skills are incredible. You know, they help solve this problem, that kind of thing.
Luke Acree
That's a great point. So how do you try to guide people on what you're looking for in the review without coming across the wrong way or doing it the wrong way. Right.
Stephen Acree
Because you don't want to write it for them.
Cody Smith
But yeah, we have like a full post call script which we can get into. But one thing I was going to add is so we made this a primary focus and specifically Google because last, not last year, the year before we got a good amount of call ins and realized how easy and good those leads were. So we wanted to primarily focus on like all right, how can we generate that better? Which was to get our Google's review up. So we've been in business now for nine years. Only this year, seven years prior we had 150 reviews. At the beginning of this year we had 310.
Stephen Acree
Yeah.
Cody Smith
So we doubled the amount of reviews because we made a focus on it to do it and how we did that was by using, utilizing our tc but you can also do it for yourself and specifically targeting them once it's closed. Now you can also do this pre closing and get the review. But we really focused post closing with.
Stephen Acree
The call and go and go into that. But like one of the things I want to add to that we are in the perfect market for Google reviews and the reason we're in a good market for that is because it's in a, it's a hard market right now. So if you look at the stats I think it was what 75% Luke from narrow 71.
Luke Acree
71%.
Stephen Acree
Right. And the reason being is like people want quality right now because we're in high interest rates, a high interest rate market and we're in a low inventory market. So it's super difficult to do the right thing. People don't have cash in their pocket. So this is a very tough market to be in. You really have to help navigate your clients through terms of the contract, through price of where they should be, all that good stuff. And that just opens the door to the top. I always say it, the top 20% of real estate agents are the ones that are winning right now and it's the bottom rung that's losing. This is a way for you to look like you're in the top 20% of realtors. And obviously if you get the reviews, you're probably going to be in the top 20% from sales and all that good stuff. But you need to amplify your reviews to show that you are the trusted person in this kind of climate, this difficult market.
Luke Acree
That's a great point.
Cody Smith
Yep.
Stephen Acree
If you want to go into like operationally how we do it.
Cody Smith
Yeah.
Luke Acree
Awesome.
Cody Smith
And yeah, I'll get into the operational too. But another just like benefit is it boosts your. Like you go top in the rankings to the left side, which is huge. And we use it in listing appointments, we use it in buyer's consultations that were the number one five star review team here in Lynchburg. And it's just, it backs you up so good. Yeah, you can use it. So we're using it in multiple ways, not just to get leads, but also to capture leads once we're done.
Joshua Stike
I think what you're saying, like search engine results. Right. So you actually go to the top. Your, your Google reviews actually impact your search engine results. So if someone Google's real estate agent near me, it's number of reviews, it's quality of reviews. So your five stars. It's the, the what you were mentioning earlier, the keywords in the review. So making sure that a brothers was the best real estate team that I worked with type of thing. Because you want that, that all of those keywords within the review itself plays into your search results.
Cody Smith
Right. And people will tell us that like, hey, how'd you find us? Oh, we find you through Google. You're the most reviewed team. And I read through the comments and it seemed like you guys did a great job.
Stephen Acree
Yeah. And what was it, 40 last year? Like obviously it's hard to track a lot of times because you got to.
Joshua Stike
Ask 40 from Google reviews.
Stephen Acree
40 from Google or inbound phone call related to, you know, our Google reviews.
Luke Acree
Yeah, that they mention them in the process, essentially.
Cody Smith
Yeah, between like. In between like Google Ads as well as Google Collins. I mean you're looking at. Give me one second. 61 for Collins and Google Ads.
Luke Acree
Wow, that's amazing.
Cody Smith
Listings signs and things like that as well. But. But that's still a ton and Google.
Luke Acree
Reviews bolsters every other medium of marketing you do. So let me summarize real quick. Then platform wise, you're really going after Google like we are. Are you avoiding now Zillow and Yelp and Facebook? Avoidance. The wrong word. But do you focus at all on those other platforms or.
Cody Smith
No, we don't go for them. No. Yeah. Our. I think our Zillow, I think we're at like 70, 80 reviews just from the past.
Stephen Acree
The reason I'll add on to that, to the reason we don't is just an operational difficulty there. Right. It's not. We shouldn't go for Zillow reviews because, like, one of the things, I saw the billboard the other day, I thought it was phenomenal. Jeff Sims in our area, he put up, you know, 150 reviews, right. And then he tacked on Google. He said, google and Zillow. And I'm like, oh, man, we should do that for marketing because we have, I think 150 or something like that on Zillow. I'm like, so we should be saying 450 reviews instead of 320something reviews. So, like, we would go after it if operationally we can handle it. But what we're looking at right now is how do you execute on one thing? Um, and so that's such a golden.
Luke Acree
Nugget where most people focus on too many things that ideally they are right. But you can execute well and just focusing on just one platform for now because, you know, you can execute on it. And making that sacrifice, that is. That is spot on. Yeah. What about Facebook at all? Any going after Facebook or.
Stephen Acree
No, did the same thing. We probably got, you know, plus reviews on Facebook, but we just, we just gotta focus on plus.
Cody Smith
Like you said, when I was looking at our Facebook reviews, we get so many spam ones that I was like. And I would try to do the same thing you were doing. I'm like, man, this is like, so hard.
Luke Acree
It's so frustrating, man. Yeah. Facebook is basically a joke now when it comes to reviews.
Cody Smith
And when I think of how are you looking up things? Google is how you search.
Luke Acree
Yeah.
Cody Smith
I know a lot of people start using ChatGPT and things like that, but Google is by far the one I think of when I'm looking up someone. So priority wise, I would say, let's get that one built up.
Luke Acree
Yep.
Cody Smith
Really?
Luke Acree
So you choose the platform Google, you guys in your process are doing it post close with your transaction coordinator. They are reaching out by email and phone or just phone. How are they technically doing it?
Cody Smith
Yeah. So email and phone. But what gets you the reviews of the phone call.
Luke Acree
Okay.
Stephen Acree
Or face to face.
Cody Smith
Or face to face.
Stephen Acree
It's easier for the agent to get a fricking fantastic review because they're the ones servicing the client and face to face. And no one wants to, you know, sit there when you Ask for the review and say no. You know, like you should be like if you're smaller, I mean, dude, you should be focusing on at closing, at the closing table, you should be focusing on getting a badass review. And everyone will give that and it's really like people will ask you directly, what do you want me to say? Like I've had two clients in the last like probably three months. Like, hey, can you write it for me? You know what I mean? What you want me to add? I'm like, hell yeah, I'll do that. Right. But like you should be intentional about getting that review. Obviously if you get bigger operations, operation wise, you just have to have these massive systems and operations to make sure you get, get the reviews.
Cody Smith
Okay, so operationally you want to summarize?
Luke Acree
Yeah, no, I was going to say if you can walk through, like how does that call go? Like Caleb is making that call. What does it sound like? How does that go?
Cody Smith
Yeah. So before we get in the call, the one thing you should do is so go look up@acrereview.com. look up acreview.com on your phone right now. And this one thing changed. The game is by making a URL directly to your Google review page. So if you type in acreview.com and we got this from another agent, Kel Williams called Nick, he does it. He has over a thousand reviews and this was his like play that he does and we took it and then made it our own with our rip off and duplicate.
Luke Acree
Love it.
Cody Smith
Rip off, duplicate. So he did this and so we did Acre reviews. And if you do that, it will pull up five stars and a comment box. And so we make two calls post closing. The first one is to check to see how everything's going and ask for a referral. That's the first call. The second call. Now it's about three days after closing and then the seven day marker, about a week we do another call. And it's a super simple script. I'm going to pull it up just so I get exactly right what Caleb does. So it goes. Hey Luke, I am for a huge favorite for Steven. It will only take two minutes. Are you open to helping Stephen? Just two minutes?
Luke Acree
Yeah. What does he need?
Cody Smith
Sweet. I just sent a link to you. Can you click that for me?
Luke Acree
Sure. Okay. Yeah.
Cody Smith
Awesome. So select that farthest star to the right for a five star review for Stephen and the team and let me know if that worked for you. Did the five star work?
Luke Acree
Yep.
Cody Smith
Perfect. Lastly, I just want you to type something great about Steven that He did for you. I'm sure his communication was great. I'm sure he helped you through some things. So communication, like, responded quick, you know, got me through to the end. How happy are the house? Can you write that?
Joshua Stike
All right.
Luke Acree
He was a little annoying.
Stephen Acree
That this does without even trying is like. It keeps you accountable. You know what I mean? Because Caleb, when he makes that call, he's like, dude, I don't want to make this call. And then that's. Oh, Stephen, you need to do a better job with communication. Right? Yeah. So it does keep you accountable, but.
Cody Smith
You just walk them through, like, communication quality. Help me get through the deal. Perfect hit submit. Awesome. I'm going to let Steven know right now that you left him. Review me so much. I'll probably reach out and say thank you because that. Big deal. That's it. Thank you so much. And that's it.
Luke Acree
That's fantastic. A question for you on that. You're very assumptive. Assumptive of the five star. Assumptive of the positive. Which I love.
Stephen Acree
Right.
Luke Acree
Because I think you need to assume because that's how you get the. The business. Have you tried it the other way where you're not as assumptive, but you are more just like. Would you mind leaving us review? And that's the star rating there. Obviously we'd appreciate five stars, but you know, whatever you believe you should rate us, we'll take that. Have you tried that way and not got.
Stephen Acree
The only thing I would say to that is you got to make sure they leave the review right there.
Luke Acree
Or else the assumption is more about the speed or the execution of the review.
Stephen Acree
Absolutely.
Cody Smith
So the biggest. So we've been obviously working through the script a ton. In the very beginning or whenever we go off script, we get less reviews.
Luke Acree
Interesting.
Cody Smith
And the acre review.com. that link is huge. That's literally the fundamental piece. Because we would get. It'd be a great transaction. And this happens to everyone. So. So people can relate listening to this. Yes. I 100 give you review. I'll get it when I get home. And they forget.
Joshua Stike
Yeah.
Cody Smith
And it's not that they didn't want to. It's just like.
Luke Acree
Yep. Agree, man. Yeah.
Stephen Acree
Imagine putting a task, five tasks to follow up for Kayla when he's got 30 transactions going on for him to follow up with that person five more times to make sure they leave the review.
Luke Acree
Yeah.
Stephen Acree
Every time you get a worse feeling because they're distancing themselves from the. The awesomeness of the transaction. Every week that goes by, it Just operationally just doesn't work nearly as well to get the number of reviews.
Cody Smith
Yeah. And then your gets discouraged because he's calling and nothing's happening. So we went the kind of. Not that exact route. But if you're not being assertive and like, hey, number one, making it really easy for your client to do. And number two, being a little bit assertive and telling them what to do. So if you said send the link and then ambiguously do this later or if you're not telling them, do it right there. Right. Then it won't happen. Yeah, just won't. Not that they don't want to. It just won't.
Luke Acree
You know what we should do is take Dawson after, like, for the good reviews. Like the really, really good ones.
Stephen Acree
Yeah.
Luke Acree
And have him drive to their house and film it on his phone.
Stephen Acree
Yeah, it would be awesome. We're trying to buy a little bit, like each event that we have. Doing, like some video testimonial.
Luke Acree
Yeah. Because the video testimonials are really powerful on your site and on Facebook ads and stuff.
Stephen Acree
Yeah.
Luke Acree
But I'm just thinking for the really good ones, Caleb can mark them, you know, in the process. And basically. Oh, this was a phenomenal one because we get a ton of reviews that are. I call them, like, they're good reviews, but they're kind of subpar. And then you get the ones that are like, holy cow, this is life changing right here.
Cody Smith
Right.
Joshua Stike
You know, when do you make that phone call and. And when do you know when to try and get it in person? Like, what. How would you get it in person versus when do you actually make the call?
Stephen Acree
One thing before you go to that. So we. Caleb pitches it a lot in our sales meeting. That agent go for the review at closing. So it's not that we always just have to get this right after closing. We'd rather have them at the closing table. So it's just a constant reminder to the agent to get them at closing before we make the call.
Cody Smith
Yeah. And one thing we're working to do to help the agents is get a QR code to take to closing or just have like the closing person do it.
Luke Acree
That's a good idea. Yeah.
Cody Smith
They can just scan it and it pulls up a review, makes it super easy.
Luke Acree
That's a really good idea.
Cody Smith
That's by far the best way because that's the. You're going to get your best review that way because it's in person and you can kind of guide them through. They're excited. Yeah. To help you so number one would be at the closing table. But it. In our experience, it's hard to get agents to do that piece. So then us to be able to control it, have a staff member do it. And then we also make that incentive based for our TC as well.
Stephen Acree
Yeah.
Cody Smith
So a certain amount of reviews, he gets a certain bonus in order to get that. So. And encourage him to drive toward that. Yeah. So, yeah. And then the call, the Google review calls about a week after, because first of all is checking on the client and also asking for a referral, because that would be huge. And then second is the review.
Luke Acree
So you also get reviews. So you get them one, you know, ask at the closing table. If you don't get them there, Caleb's calling after the fact. You also get reviews at your client events. You mentioned PI Day, right. Where you're giving out pies to all your database. How does that ask go when you're at the event? And what does that look like mechanically?
Cody Smith
Yeah, I would say the one we probably had the best at was our ice skating event, and we did a raffle. So the idea was free ice skating. And then you could also purchase your Christmas gift for your kids. We did like a 200 gift card if you left us a Google review, and then another entry if you do like a Zillow or a Facebook review. So I think we had about, like 30 or 40 through our ice skating event to get reviews that way.
Stephen Acree
Yeah.
Luke Acree
That's fantastic.
Stephen Acree
Yeah. And call all your family members at Google. You can leave when it's not attached to a transaction. So if you have a friend or something that knows you're trustworthy, um, you know, whatever it may be, family members that know you're trustworthy and, like, you just call them. Because Caleb got 50 reviews in the last month to get his bonus. And so it's like, you know, it can be done. You guys can amplify your reviews, and this is not faking it. Like, your family members should know that you're a trusted person in the real estate industry and should be able to write.
Luke Acree
Caleb called me, but I was like, you don't want to know what I would write. Caleb. No. Just kidding.
Stephen Acree
Yeah.
Cody Smith
For the pie event. So let's say you don't do a raffle or something, or you don't have the finances to do something like that. For the PI event last year, we simply just made it apart. We had a QR code in the front. They walked in, we hand them their pie, gave them something, and then go, awesome. You know how Things going perfect. It'd be huge for us. If you haven't left to leave a review. Have you left a review yet? Most people say no. Okay, awesome. Well, scan this real quick for me. It'll take you right to the Google and then you just do the whole script.
Stephen Acree
Yeah, most, most people's fear in this, I just love the accountability side too. Most people's fear in this is, well, you know, I didn't do a good job. I feel like my communication was not good. It's like that's, like that's really like a reflective piece to go. Why at the closing table are you struggling asking for review? It's probably because you didn't look over the HUD and look over all the numbers and make sure all the numbers were correct and have good communication before closing. Make sure the keys at closing, like all of these pieces should flow from you asking for an amazing review. If you have trouble asking for an amazing review, reflect on that and go, it's because I need to be better. You know, don't wish this was easier. Wish you were better in this business. And like you'll start to ask for more and it will be easy. You'll start to ask for incredible reviews when you do an incredible job for people.
Cody Smith
And what Nick does is he starts from the beginning of the, the whole client experience to say, hey, we are looking for a five star experience. Right. So any time through the transaction I want you to let you know. Let me know if you don't feel like you're getting that five star because at the end we're going to ask you for a five star review and we want to hear you. True.
Stephen Acree
Yep.
Cody Smith
So we're going to ask you at the end, but anywhere through here, you don't feel that you let us know that we're not.
Luke Acree
That is so good smart. Yeah, it's so smart.
Joshua Stike
And the real pro tip is you print the QR code under the piece. So whenever they're finished. Well, no, you want to get them after the sugar.
Cody Smith
Yeah.
Luke Acree
They feel reciprocity. Stephen just made me fat. I'm gonna give him a review under.
Cody Smith
Like each slice a different QR code. Facebook.
Luke Acree
That's a new marketing ploy. Gosh, I feel that's a business guys we're creating right now. We're gonna give pies where each slice you have to do something. Yeah, that's fantastic. Great stuff.
Joshua Stike
Awesome. Gentlemen, thank you again so much for coming on this sharing the gold 60. You said 61 deals, right. Last year from these Google call ins leads from most of them pointing back to your review. So fantastic. Make sure that you guys are taking notes and applying that in your business. Before we close out though, how can people connect with you?
Stephen Acree
Yeah, always. I love talking to people and hearing their story and then hearing what they're doing to be successful. Just shoot me a call, shoot me a text. I love jumping on the phone with you guys. I jumped on Zoom with someone the other day to walk them through our strategy, our script, that kind of thing. So feel free to reach out anytime. 434-216-5306 awesome.
Joshua Stike
Thank you guys and thank you all so much for listening. You can get all of the show notes and the information that we talked about here on the episode over@staypay podcast.com and if you like this episode, we'd love it if you take a minute to leave a comment, subscribe, leave us a rating on Spotify. Leave us a star rating on on Apple podcast.
Luke Acree
Give us a review for the love of God.
Joshua Stike
Subscribed to our YouTube channel as well. And if you really want to help out the show, just share this episode with somebody that you know. If you want to get a hold of me or Luke, you can email us@podcastremindermedia.com and of course you can follow us on social media as well. We are at Stay Paid Podcast for this episode of Stay Paid. I'm Joshua Stike.
Luke Acree
Guys, I'm Luke Acrey. Love it. Go get reviews. We appreciate any reviews that you give us. I think the action item from this is what Cody said. Acre reviews. Com they literally made a URL that takes you straight to leaving them a Google review and so you can apply that to your business to make it super simple. And then apply Steven's tip of going to all your friends and family and send them that URL and ask them if they would write and rate you so you can get up higher in the search engine and get more reviews to impress your clients in your listing presentations and wherever else you're meeting them. Remember the difference between top producers and mediocre producers in any business. Stop Producers. Take action. Take action on that today.
Stay Paid Podcast: The Google Review Strategy That Landed 61 Deals (and Costs Nothing)
Release Date: April 14, 2025
Hosts: Luke Acree & Joshua Stike
Guests: Stephen Acree & Cody Smith from the Acree Brothers Realty Team
In this enlightening episode of the Stay Paid Podcast, hosts Luke Acree and Joshua Stike delve into the transformative power of Google Reviews in the real estate industry. Joined by Stephen Acree and Cody Smith from the top-performing Acree Brothers Realty Team in Lynchburg, Virginia, the conversation unpacks a Google review strategy that has successfully landed 61 deals without incurring additional costs.
Joshua Stike opens the discussion by highlighting the critical role of online reviews in today's business landscape.
"According to BrightLocal, over 90% of people read online reviews before choosing a business, and real estate is no exception." [00:14]
Stephen Acree emphasizes the significance of review averages and volume:
"We're trying to amplify the number of reviews that we have and have one, two, you know, bad reviews out of, we have 300, I think, in 20 something reviews right now." [03:30]
The hosts and guests agree that a high volume of positive reviews significantly boosts credibility and trust among potential clients.
Luke Acree frames the conversation around buyer psychology, stressing that trust is a cornerstone of successful transactions.
"Trust is the essential component there because in a psychology of a buyer, buyers buy from people they look up to, people they believe." [02:10]
Cody Smith draws parallels between choosing a restaurant and selecting a real estate agent, underscoring how Google reviews often guide decisions even over personal recommendations.
"If you go and the reviews are, let's say, it's a three star at a restaurant. You're probably not going to go even if your friend told you about it." [04:19]
The Acree Brothers discuss their strategic focus on Google Reviews over platforms like Zillow, Facebook, and Yelp. Stephen Acree explains:
"We focus on Google because that's how you search. Facebook is basically a joke now when it comes to reviews." [10:30]
Cody Smith adds that managing reviews across multiple platforms can dilute the effectiveness and authenticity, choosing instead to concentrate efforts where it matters most.
A significant portion of the episode is dedicated to the practical implementation of their review strategy. Cody Smith details their process:
"We make two calls post closing. The first one is to check to see how everything's going and ask for a referral. The second call is about three days after closing and then the seven day marker." [14:30]
Stephen Acree emphasizes the importance of timing and persistence:
"Every week that goes by, it just operationally just doesn't work nearly as well to get the number of reviews." [17:11]
They also discuss the use of a dedicated URL (acreview.com) that directs clients straight to their Google review page, simplifying the process:
"If you type in acreview.com and we got this from another agent, Kel Williams... he has over a thousand reviews and this was his play that we did and then made it our own." [13:43]
Beyond quantity, the Acree Brothers stress the importance of quality in reviews. Stephen Acree notes:
"You need to focus on the quality of the reviews... communication skills are incredible. They help solve this problem." [06:39]
They advocate for guiding clients on what to highlight in their reviews without scripting responses, ensuring authenticity and relevance:
"Help me get through the deal. Perfect hit submit. Awesome." [15:43]
Joshua Stike connects the dots between reviews and search engine optimization (SEO):
"Your Google reviews actually impact your search engine results. So if someone Google's real estate agent near me, it's number of reviews, it's quality of reviews." [09:46]
The team discusses how a robust Google review profile not only attracts more leads but also enhances their ranking in search results, making them more visible to potential clients.
The Acree Brothers share innovative tactics to gather reviews during client events. Cody Smith recounts their ice skating event:
"For our ice skating event, we did a raffle... a $200 gift card if you left us a Google review." [20:08]
They also discuss incentivizing their transaction coordinator (TC) to secure reviews, ensuring that the process remains consistent and effective:
"A certain amount of reviews, he gets a certain bonus in order to get that." [19:27]
Addressing common hurdles, Stephen Acree and Cody Smith acknowledge the difficulties in consistently obtaining reviews, especially at larger scales. They highlight the necessity of having dedicated systems and the role of accountability in maintaining momentum:
"It keeps you accountable... you should be intentional about getting that review." [17:25]
As the episode wraps up, the hosts and guests provide actionable steps for listeners to implement their own Google review strategies:
Luke Acree sums it up:
"Choose Google, apply Steven's tip of going to all your friends and family and send them that URL and ask them if they would write and rate you." [24:25]
The episode underscores that a strategic and well-executed Google review system can significantly enhance a real estate business's credibility, searchability, and overall success.
For more insights or to connect with the Acree Brothers:
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Note: All timestamps correspond to the original podcast transcript provided.