When you've been running a business for a long time, experience can quietly turn into ego. You start believing certain things are beneath you, like following up, reaching out to your network, or sending a simple check-in email.

In this episode of the Easy Yes Energy series, we explore how the Ego Trap shows up for experienced service providers and how it can block the very things that bring clients into your business.

Because sometimes the biggest obstacle to booking work isn't strategy—it's the story you're telling yourself about what you "shouldn't have to do anymore."

Topics discussed in this episode include:

The "I shouldn't have to do that" mindset.
Why simple actions still bring in clients.
How experience can become rigidity.
Ego disguised as perfectionism.
Why staying scrappy still matters.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

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The Ego Trap (And Why It's Costing You Clients)