This question comes up a lot!

At the beginning, creating an online course seems like a huge, complicated project, but when you break the whole process into smaller steps, it becomes doable. Filming your course is the most exciting part. It's your ideas and expertise coming to life!

If you’re completely new to online courses, know that you don’t need to be a professional filmmaker or have a Hollywood-style film studio to create it. Using the tools you have right now, you can film a course that looks great, sounds great, and makes your audience excited to learn from you.

👉Step #1 - Choose one of the three types of filming for an online course.

1. Talking Head

This involves filming yourself speaking directly to the camera. It’s great for building a personal connection with your audience, sharing information, and explaining concepts. It works well if you're including hand demonstrations, using a whiteboard, or engaging in a lecture-style presentation.

2. Screen Share

This method is ideal for demonstrating how to use software, presenting slides, or navigating digital tools. You record your computer screen while narrating the process.

3. Over-the-Shoulder Filming

This style combines the two techniques above and is especially useful for hands-on tutorials or physical demonstrations.

Over-the-shoulder camera angle: Perfect for tasks like cooking, crafting, or tech setups where viewers need a detailed view of your hands or workspace.
Split-screen editing: A view of your talking head alongside a screen share or demonstration to provide context and personality while showing technical details.

👉Step #2 - Choose the platform to film your online course.

Kajabi - Includes built-in tools for recording coaching sessions, group webinars, or course videos. Great for all-in-one content hosting and management. 30-Day Free Trial here.
Zoom - Ideal for recording with or without screen share that can later be edited into course material.
Loom - Simple and fast for quick screen recordings with voiceover.

Each platform offers unique features, so your choice will depend on your level of experience with filming and editing.

FAQ

How long should my videos be?
How do I create an outline or script?

How do I organize my content into videos?
How do I make my videos interactive?
I've covered much of these questions in my other article, Step-by-Step How to Structure an Online Course
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👉Step #3 - Gather filming equipment.

You don’t need to splurge on high-end gear to create a professional-looking course. Many successful course creators began with just a smartphone, an inexpensive microphone, and a naturally lit room. What matters most is the value you’re providing to your audience, so focus on making your content shine, and don’t stress about having the perfect gear.

1. Camera

Beginner Option: Start with what you have! Most modern smartphones have excellent cameras that can record high-quality video. Just make sure to use a tripod to keep your shots steady.
Upgrade Option: If you’re ready to invest, consider an entry-level DSLR or mirrorless camera like the Canon EOS M50 or Sony ZV-E10. These provide great quality without breaking the bank.
Pro Tip: Ensure your camera can record in at least 1080p HD for clear, sharp videos.

2. Microphone

Audio quality is just as important (if not more) than video quality. Even with great visuals, poor sound can turn people off.

Beginner Option: A lavalier (clip-on) microphone like the Rode SmartLav+ is affordable and works with most smartphones or cameras.
Upgrade Option: A USB microphone like the Blue Yeti or Samson Q2U is perfect if you’re recording in a quiet space and don’t need to move around much.
Pro Tip: Record in a quiet room and test your audio before filming to avoid echoes or background noise.

3. Lighting

Good lighting makes a huge difference in how professional your videos look.

Beginner Option: Use natural light by filming near a window during the day. Just make sure the light is even and doesn’t cast shadows on your face.
Upgrade Option: Invest in a ring light or softbox lights for consistent, flattering lighting. A popular option is the Neewer Ring Light, which is easy to set up and afford...