In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income. But what does the path to starting your own business really look like? For Tara McKinney, it meant having the courage to be an Ask Muse guest on our show in 2021 so she could get help identifying and articulating her business niche. Then, ready to turn her idea into action, Tara joined our 8-module DIY course, Create, Design and Launch Your Business Website.

In this episode, Tara returns to the show as Founder of Soul in Service, to fill us in on her entrepreneurial journey and share her struggles, successes, and the valuable lessons she learned along the way. Tara's story is a testament to the courage and resilience required to turn a passion into a successful business.

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In This Episode You’ll Learn

The power of integrating rather than compartmentalizing all aspects of ourselves and our varied interests.
How external challenges can reveal what needs inner healing so you can be an even better entrepreneur.
How to match your ideal client niche to your unique attributes.
Email tips for nurturing your existing contacts and growing your customer base.

Key points Lori and Nola are sharing in this episode:

03:39 Tara reveals the value of her Ask Muse sessions
14:01 When you're building your business and then life happens
19:53 How Tara packaged her unique offerings
22:40 Email Marketing for Targeted Audience Reach
30:43 Advice for aspiring entrepreneurs
32:34 An amazing definition of a vibrant life

Resources

Tara's websites:

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Podcast Transcript