Your prospective customer may be on a journey, but their path to you won’t be a straight line. So how do you create messaging that resonates and brings them closer to the sale?

To solve that mystery co-hosts Lori Vajda and Nola Boea are taking a deep dive look at stage 2 of customer awareness, the pain/problem aware stage. But, don’t let the name fool you. This top of funnel prospect isn’t looking to make a purchase - just yet.

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In This Episode You’ll Learn

How to engage stage 2 pain aware customers appropriately.
When you understand where a prospect is on their journey, the more focused your messaging can be.
Marketing at this initial stage is about people who have needs — known or unknown — finding out about your business.
Tips for successfully attracting more prospects and informally letting them know what your brand has to offer them.

Key points Lori and Nola are sharing in this episode:

(01:58:62) Business owners tend to make this common mistake with stage 2 prospects and it could end up costing future sales.

(04:16:85) The 5 stages of awareness refers to potential customers. As a business owner, when you know the stage of awareness, you can create messaging the hits the mark with prospects.

(11:58.93) The reason messaging at stage 2 is usually longer and more in depth.

(13:46.91) This is why it’s so important to create different messaging regardless of whether it’s for top, middle or bottom of your sales funnel.

Resources

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#84: How to create messaging that solves your buyer’s pain points