Podcast
StirredUp
Hosted by StirredUp · EN
Jessica & Heather are co-hosts of ”Stirred Up,” a podcast blending their corporate experiences with a little redneck charm.
14episodes
Episodes
Newest firstAll episodes
Who's Buying and Flipping Your Local Hospitals, Schools, and Apartments?
1w ago00:32:10Tap to summarizeYour local hospital. Your kid's school. Your apartment complex. You might think these are owned by your community but increasingly, they're owned by Wall Street. Private equity firms are quietly buying up essential services across Michigan and across the country. But it's not just your standard flip. They're loading them with debt, cutting costs, and selling them for profit. And by the time they're done, the community is left holding the bag. In this episode, Heather and Jessica sit down with Jim Baker, Founder and Executive Director of the Private Equity Stakeholder Project, to break down exactly how this works. We cover: ➡️What private equity actually is and how the money loop works ➡️Which Michigan industries are already affected — and how to find out if your hospital or apartment is PE-owned ➡️The pension fund paradox: how your retirement savings might be funding the very system squeezing your community ➡️What transparency reforms could actually fix this ➡️And what YOU can do about it today If you live in Michigan — or anywhere in the Midwest — this one hits close to home. 🔗 Read the full PESP report: pestakeholder.org/reports/wall-street-in-the-wolverine-state Private Equity Stakeholder Project: pestakeholder.org Stirred Up Pod is an independent media company committed to systemic accountability and community impact.
Transcribe →Summer Porch Sessions, TikTok Shop, AI Slop and Mothers Day
1w ago01:02:03Tap to summarizeIt's the Summer on the Porch series, and we're doing what we do best: starting somewhere random and ending up somewhere real. This week Jessica's continued hot take that's been sitting with her — that the only people genuinely impressed by AI are men, because women have been running these systems in their heads their whole lives. Heather's a little salty about Mother's day and we know she's not alone. Jessica, a bit hungover from an Adult Day at the golf course (one breakfast, several fireball-adjacent beverages) followed by a bon fire is THANKFUL for freshsethair.com saving the day. Shameless plug. Since the front porch summer series is running off of 2 moms running on fumes, we lightly cover the story of the day -- TikTok Shop — what it actually is, why it's growing at a pace that should embarrass everyone sleeping on it, and whether it's just a platform for junk or a real opportunity for small makers and artisans. Heather's sitting on a business decision about her handmade goods. We think through it out loud. Honestly, she should go for it. This is where we delve into brand strategy, frankly a reoccurring topic in our conversations, and it gets interesting. Heather's take: consumers are done with purpose-driven brand theater — they just want the product to work and the price not to break them. Jessica pushes back with a nuance: the gap is widening. Commodity products will win on pure price. But identity brands? They're going to matter more, not less. Bush Light paraphernalia in her son's room is load-bearing evidence. We also get into beauty care ingredients (Heather works adjacent to the science and has thoughts on hyaluronic acid, retinol, and when the drugstore version is genuinely fine), menopause being a full-body experience nobody warned us about, the perfume dupe question, and the case for Olay when the budget is tight. Plus: Heather's open house prep is in full swing — five yards of mulch, a new deck Mike has been building at night for a month, holes in the walls from the nieces, a $250 print from Australia that may or may not arrive in time. A graduation party origin story involving a sneaky cooler of Bud Light. And a hard earned gardening PSA: do not plant sunflowers in the shade. Learn from us. Fresh Set makes its bonfire season debut. Because if you know, you know. Stirred Up is a Midwest podcast for people who want more than the headline. New episodes weekly — find us on YouTube, Spotify, Apple Podcasts, or wherever you listen.
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One Woman's Trash is Another's Treasure & the Last Cigarette
3w ago00:47:07Tap to summarizeWe recorded this one while literally hauling the last bits of garage sale pieces to the thrift. This week, Jessica and Heather unpack garage sale culture, the surprisingly fascinating people who show up at dawn for your old blender, the people who were fighting over a 25 year old tin canister of crackers and definitely got sideways on topics such as the real return of smoking as a vibe. Heather reveals what her last meal — and last four cartons of cigarettes — would be. No studio. No plan. No anxiety.
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The Billion Dollar Hobby Lobby Empire with a Cult Following
May 701:01:10Tap to summarizeJoann Fabrics is closing its doors but Hobby Lobby just keeps growing. New stores, bigger profits, a billionaire family quietly getting richer. Hobby Lobby is a story about private ownership, religious exemptions, a workforce that keeps showing up, and a customer base that treats Sunday closures like a sign from God. This week on Stirred Up, we're pulling back the curtain on one of America's most quietly powerful retail empires.
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🥇 We're All Going Bananas over Savannah Bananas
Apr 3001:07:01Tap to summarizeThis week, Jessica and Heather are going full banana on the most chaotic, joyful, and surprisingly genius sports business model in America. We're breaking down how a broke couple from North Carolina bought a failing baseball team for $1.8 million, eliminated every single thing that makes sports annoying, and accidentally built a $500 million entertainment empire — with a waitlist longer than the population of Connecticut. No bunting. No fees. No boring. Just pure, unhinged Fans First energy. You're going to want a ticket. You're probably not going to get one. Listen anyway.
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Youth Travel Sports Turned Childhood Athletics into a Pay-to-Play. Spoiler: Someone gets Rich
Apr 2301:17:23Tap to summarize$10,000 and a Prayer. outh travel sports is a $40 billion industry built on one thing: parental hope. Families are spending $3,000, $5,000, even $10,000 a year... going into debt... skipping vacations... working extra jobs... all chasing a dream. Meanwhile, private equity firms are buying up the tournaments, the facilities, the uniforms, and the software. Every dollar your family spends has a destination. We followed the money. Youth travel sports costs have jumped 46% in five years. Nearly 20% of families go into debt to keep their kids on the field. And while you're booking hotels for another tournament weekend, KKR just paid $4.75 billion for the company that makes the uniforms.
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A Special StirredUp Episode - A Full Hour Dedicated to The Spill Segment
Mar 2600:51:10Tap to summarizeHeather and Jessica chat in the studio to update on just about everything... - Job Applications - Crashing Out - Women's Health - Olympic Hockey And what else?
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Quince: Quiet Luxury or Just a Fancy Temu?
Mar 1901:05:05Tap to summarizeNo description available
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Is Sustainability Dead? Let's talk Greenhushing, EPA Cuts, State of Cleaning up Toxic Communities
Mar 1201:19:43Tap to summarizeHave corporations tossed their ESG - sustainability goals out with the trash? Or are they just too scared to talk about it? 🌍🔥 In this episode of StirredUp, we’re challenging... I sustainability dead? While the world warms up, the corporate suits are cooling down and quietly scrubbing ESG goals from their websites and deleting goals that hold these highly influential companies to being good while doing good. 🎥 Inside This Episode: Does Sustainability Matter? Why a single degree of global warming isn't just "nicer weather," it’s the trigger for simultaneous floods, droughts, and hurricanes that are already breaking our infrastructure. The Rise of Greenhushing: We name names. From Coca-Cola to Walmart and BlackRock, corporations are playing a dangerous game of "Greenhushing"—dropping their ESG (Environmental, Social, and Governance) targets to avoid political crosshairs. The Political Backlash: How the recent surge in anti-ESG legislation and Republican-led pressure is forcing CEOs to choose between their climate promises and their stock prices. EPA Under the Knife: With massive proposed budget cuts (some as high as 50% for 2026), the federal "backstop" for pollution is crumbling. Toxic Legacies in St. Louis, MI: We take you to our own backyard. The Velsicol Superfund site in Michigan has been a toxic "cautionary tale" for 50 years. With years of cleanup still required, what happens when the funding dries up? Can a community ever be "safe" if the government stops looking?
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The Subscription Economy: Why you no longer own your movies, heated seats, or software
Mar 501:12:47Tap to summarizeThe average American household now manages over six entertainment subscriptions alone—but the "leaks" don't stop at Netflix. We are now "renting" our office software, our car’s performance, and even our home security. In this episode, we pull back the curtain on the $250 billion subscription economy. We explore why brands are desperate to turn every product into a monthly fee, how new "Click-to-Cancel" laws are fighting back, and what happens to your digital legacy when you stop paying the rent.
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