We are currently in that weird, liminal space between Christmas and New Year’s. You probably don’t know what day of the week it is, and you’re likely fueled by leftover chocolate.

But if your brain is anything like mine, it hasn’t switched off. In fact, it might be spinning faster than ever.

You’re looking at 2026 and suddenly, the "good ideas" feel heavy. You’re asking: Should I launch a new product? Should I change my pricing? Should I start a YouTube channel?

It’s easy to get stuck because every decision feels like a "Babushka Doll"—you open one decision, and there are ten more tiny decisions hiding inside it. And if you pick the wrong one, it feels like the whole house of cards will fall down.

In this episode, I’m talking about how to get out of that paralysis by stopping the gambling and starting the eliminating.

We chat about:

How one simple decision like what product should I create, can suddenly turn into 50 tiny decisions about pricing, launching, and tech.
Using the "Guess Who" idea to eliminate the options that definitely won't work, rather than trying to magically pick the winner straight away.
Why you need to look at your actual reality to narrow down the list.
Why you should cross off any strategy that feels like painful and difficult (even if the gurus say it works).
The story of how I used ChatGPT to plan this podcast when I was stuck with video anxiety and limited time.
Why you need to get in motion first to get data and why a "good enough" decision is always better than a perfect one that never happens.

Today’s Tiny Test:

If you are stuck on a decision, grab a piece of paper.

Write down the decision.
List your constraints (Time, Money, and Energy/Assets).
Look at your options and cross off anything that clashes with those constraints.
Pick the "lightest" option left standing and treat it as your first test.

Mentioned in this episode:

The 2026 Experiment: If you want to watch me use this exact elimination process to plan my own year—and see the real-time data from every experiment I run—come join me inside The 2026 Experiment.

We kick off on January 1st!

Join for 50% off (Early Access) until Dec 31st: theunicornadvisory.com/2026

Connect with Sue:

Instagram: @theunicornadvisory
Voxer: @unicornsue
Website: theunicornadvisory.com

How To Get Out of Decision Paralysis