I’m curious, how was 2025 for you?

I’ve lost count of the number of people who have told me it was a weird, funky, or just plain shite year. And honestly? It kicked my butt too.

I found myself getting stuck way more than normal. I stopped launching things. I ghosted my email list. Even as a strategist who helps other people make decisions, I stopped making them for myself because I felt this immense pressure to get it perfect.

In this episode, I’m sharing why I’m done with that pressure, and why I’ve decided to treat 2026 completely differently.

We chat about:

Why so many of us got stuck in limbo this year, second-guessing every move and worrying about the doom and gloom headlines.
The specific question I asked myself that completely shifted my energy from heavy to excited.
Why I miss the early days of business where I just tried things to see what happened, and why I’m bringing that energy back.
Why relying purely on vibes and emotion led me to burnout, and why I’m bringing logic back into the driver's seat.
A sneak peek at the big experiments I’m running next year, including the debate between evergreen and live launching.

Mentioned in this episode:

The 2026 Experiment: This episode is the origin story of The 2026 Experiment. If you want to stop guessing and start testing alongside me, come and join us. It’s a year-long living laboratory where I share every experiment, every clue, and every honest debrief.

Join here: theunicornadvisory.com/2026

Connect with Sue:

Instagram: @theunicornadvisory
Voxer: @unicornsue
Website: theunicornadvisory.com

Just me, or was 2025 a really weird year?