I’m in a bit of a ranty mood today.

I spent some time scrolling Facebook recently and it was wall-to-wall "shortcut marketing."

I saw ads promising to replace developers in 60 minutes, ads claiming you can make $250k with zero tech skills, and even one claiming your birth date is your $360k business plan.

These claims sell, because who doesn't want the shortcut?

But I think this is actually the industry's biggest problem. It perpetuates the myth that this is easy, and it sets people up for failure when they don't get the same results as the person with the huge ad budget and the team of ten.

In this episode, I’m talking about why you need to stop looking for the magic button and start embracing the process of iterating.

In this episode:

The ridiculous ads I saw on Facebook (and why they are dangerous).
The Creator Growth Loop: Being Seen, Creating Value, and Making Sales.
Why copying a "proven blueprint" usually results in throwing spaghetti at the wall because you don't know why it worked for them.
Why getting a Minimum Viable Product out there is better than waiting for perfection, because you can't steer a parked car.
How to run a proper test by changing just one thing (like price or email style) so you know exactly what made the difference.

Mentioned in this episode:

The 2026 Experiment: We have already kicked off with the first debrief (all about the lessons from launching this experiment!). If you want to see the real data behind building a business in 2026, come and join us.

Join here: theunicornadvisory.com/2026

Connect with Sue:

Instagram: @theunicornadvisory
Voxer: @unicornsue
Website: theunicornadvisory.com

Shortcut Marketing Is Our Industry's Biggest Problem