When it comes to finding a storage deal, there are two types of people: those who chase everything, and those who know exactly what they’re after.

The problem? Most people fall into the first category: burning time, energy, and resources on deals that never really fit their goals.

In this episode of Storage Wins Podcast, Alex Pardo shares the simple but powerful checklist he uses to get crystal-clear on exactly which storage deals are worth pursuing. This framework takes the guesswork out of the search process so you can focus only on the opportunities that align with your market, resources, and goals.

You’ll Learn How To:

Get absolute clarity on the type of facilities you want to target
Choose locations that truly fit your market strategy
Evaluate your situation, goals, and what you are trying to accomplish in storage
Break free from the limiting belief that price should drive your decision
Analyze deals based on the gap between in-place and potential revenue

What You’ll Learn in This Episode:

(01:28) The checklist that completely changed the game for Alex in self-storage
(02:02) Storage deal avatar to evaluate deals
(03:15) Why you should reach out to mom-and-pop owners
(04:21) Defining your primary, secondary, and tertiary markets
(05:36) Types of markets you should avoid
(08:42) The ideal market: high demand with low supply
(10:20) TrackedIQ - A tool to calculate the supply and demand in an area
(12:52) The only way for you to fail is if you quit
(14:40) Evaluating your situation and goals before you buy
(16:10) Understanding CapEx in storage
(17:10) The ability of a storage market to expand
(21:29) Why filtering based on price is a mistake
(22:36) What “value add” really means
(24:16) Measuring the gap between in-place and potential revenue
(27:38) The power of having clarity and a document in buying a deal
(29:19) [Bonus] Markets to avoid: high crime, declining populations, overbuilt areas

Who This Episode is For:

Entrepreneurs who are struggling to pick the right market for their storage business
W-2 employees who are ready to replace their income with cash flow
Real estate investors who are burnt out from chasing bad deals
Anyone starting in self-storage who needs a clear starting point

Why You Should Listen:

If you’ve been spinning your wheels chasing every storage deal that pops up or worse, letting “analysis paralysis” keep you stuck, this episode will change the way you search forever. Alex Pardo hands you a clear, proven checklist to pinpoint exactly which facilities fit your goals, market, and resources. No more guessing. No more chasing deals that drain your time and energy.

Follow Alex Pardo here:

Alex Pardo Website: https://alexpardo.com/
Aex Pardo Facebook: https://www.facebook.com/alexpardo15
Alex Pardo Instagram: https://www.instagram.com/alexpardo25
Alex Pardo YouTube: https://www.youtube.com/@AlexPardo
Storage Wins Website: https://storagewins.com/

EP04: The Simple Checklist That Got Me My First Storage Deal