In this episode of Storage Wins, Alex Pardo and Dan Wentzel take a step back from tactics and dive into something even more important: how to pursue your first deal without losing sight of what matters most. As Dan gets closer than ever to closing, the pressure begins to build—and with a new baby on the way, the tension between business and life becomes very real.

This conversation goes beyond self-storage and into the internal game every entrepreneur faces. The fear of not moving fast enough. The comparison to others. The belief that more time equals more success. And the pressure we place on ourselves that can quietly slow everything down.

Alex challenges these assumptions head-on, introducing concepts like thought auditing, Parkinson's Law, and redefining productivity—not by how much time you spend, but by how intentionally you use it. This episode is a powerful reminder that success isn't just about closing deals—it's about building a business that actually supports your life.

You'll Learn How To:

Release self-imposed pressure that's slowing your progress
Reframe the belief that more time equals more results
Use Parkinson's Law to become more efficient with less time
Audit your thoughts to identify limiting beliefs and false assumptions
Balance business growth with family, health, and personal priorities
Create a life-first approach that your business supports—not replaces

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What You'll Learn in This Episode:

[1:19] Why chasing success can cause you to lose sight of what matters most

[3:09] The myth of "balance" and why it's really about focused presence

[5:00] Dan's update on deal progress and building momentum

[7:08] Moving toward a deal under contract and setting up the LLC

[9:54] The internal pressure of not moving fast enough

[11:03] How family responsibilities shift priorities and perspective

[13:16] Why wanting more time is the wrong question to ask

[14:06] Identifying inefficiencies and reallocating your time intentionally

[15:37] The danger of comparison and how it creates unnecessary pressure

[16:21] Recognizing how much progress has actually been made

[17:09] Why most pressure is self-inflicted—and how to release it

[18:42] The impact of mindset on performance and decision-making

[21:05] Why chasing timelines can work against you

[23:22] The power of constraints and working with less time

[26:36] How Parkinson's Law applies to your productivity

[29:26] Why less time can actually make you more effective

[33:28] The importance of being intentional with your time and priorities

[37:14] Designing your life first, then building your business around it

Who This Episode Is For:

Entrepreneurs feeling overwhelmed or behind in their journey
Investors struggling with pressure, comparison, or time constraints
Anyone trying to balance business growth with family life
People chasing success but feeling like something is off
Listeners who want to build wealth without sacrificing what matters most

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Why You Should Listen:

Most people think they need more time, more deals, or more resources.

In reality, what they need is a better way of thinking.

This episode will challenge how you view productivity, pressure, and progress—and help you realize that the biggest breakthroughs don't always come from doing more, but from thinking differently.

If you've been feeling overwhelmed, behind, or stretched too thin, this conversation will help you reset, refocus, and move forward with clarity.

Follow Alex Pardo here:

Alex Pardo Website: https://alexpardo.com/
Alex Pardo Facebook: https://www.facebook.com/alexpardo15
Alex Pardo Instagram: https://www.instagram.com/alexpardo25
Alex Pardo YouTube: https://www.youtube.com/@AlexPardo
Storage Wins Website: https://storagewins.com/

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Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:

https://www.facebook.com/groups/322064908446514/

S2E17: Win in Business Without Sacrificing Your Life