My iPhone 16 Plus.

If you asked me two weeks ago which iPhone model I’d be getting this year, I would have answered without hesitation: my plan was to get an iPhone 16 Pro Max and continue the tradition of the past five years. I’ve been using the largest possible iPhone since the XS Max and have bought the ‘Pro Max’ flavor ever since it was introduced with the iPhone 11 Pro Max in 2019. For the past five years, I’ve upgraded to a Pro Max iPhone model every September.

And the thing is, I did buy an iPhone 16 Pro Max this year, too. But I’ve decided to return it and go with the iPhone 16 Plus instead. Not only do I think that is the most reasonable decision for my needs given this year’s iPhone lineup, but I also believe this “downgrade” is making me appreciate my new iPhone a lot more.

It all comes down to a simple idea: fun.

Realizing That, Indeed, Maybe I’m Not a Pro Anymore

This thought – that perhaps I could be just fine with a regular iPhone instead of a Pro variation – first popped into my head while I was watching Apple’s September keynote. With the addition of last year’s Pro-exclusive Action button and the cross-model introduction of the new Camera Control, I thought maybe I wouldn’t feel “left behind” in terms of major new iOS features. Historically, that’s always been the pull of the Pro line: there’s something exclusive to them – whether it’s the size, display technology, or design language – that pushes me to eschew the base model in favor of the more expensive Pro one, where “Pro” actually means “best”. But if the features I cared about most were trickling down to the non-Pro iPhones too, could my personal definition of “best” also change?

Besides feature availability, I also had a vibe-related realization during the keynote. More than in previous years, some parts of the photography segment were really technical and, for my personal taste, boring. Don’t get me wrong. I appreciate that Apple is unlocking incredible potential for photographers and filmmakers who want to shoot with an iPhone and have unlimited control over their workflow. It is necessary for the company to push the envelope and put that kind of power in the hands of people who need it. But that’s the issue: as I was watching the segment on audio mixes and nearly dozing off, for the first time in years I felt that Apple wasn’t targeting me – and that maybe that phone wasn’t meant for me.

I know, right? It sounds obvious. But if you’ve been writing about Apple or have been part of the “Apple community” for as long as I have, you know that there’s a kind of invisible social contract wherein true nerds are supposed to be getting and producing content about the most expensive iPhones every year. I know and say this because I’ve been guilty of this line of thinking before. There’s almost an expectation that whoever creates content about Apple needs to do so from the top down, purchasing the highest-end version of anything the company offers. But if you think about it for a second, this is a shortsighted approach: the vast majority of people can’t afford the most expensive Apple products and, in reality, most of our stories run the risk of sounding too aspirational (if not alienating) to them rather than practical.

This meta commentary about purchasing Apple products and the parasocial pressure of writing about them is necessary context because, regardless of my initial feelings during the keynote, I still went ahead and ordered an iPhone 16 Pro Max. Despite me not caring about any of the advanced camera stuff in the Pro models, despite the Action button and Camera Control arriving on the base models, and despite Brendon’s story on this very topic that resonated with me, I still thought, “Well, surely I’m supposed to be getting an iPhone 16 Pro Max. I can’t be the type of person who ‘downgrades’ to a regular iPhone 16, right?”

And so preorder I did, ever so convinced I had to stick with a more expensive (and more visually boring) iPhone because of the always-on display, ProMotion, telephoto lens, and increased battery life.

When the 16 Pro Max arrived, I could instantly tell that something felt off about it this year. I’m not saying that it wasn’t a good upgrade from my iPhone 15 Pro Max; the improved ultra-wide camera was great, battery life was magnificent, and the thinner bezels looked nice. What I’m saying is that, more so than in previous years, I felt like it was almost “too much iPhone” for me, and that its changes were only marginally improving upon my experience from the previous generation. Meanwhile, I was giving up the fun looks, creative constraints, and increased portability of an iPhone 16 Plus to keep up my end of an unspoken bargain with my audience – or maybe just myself.

The more I used the iPhone 16 Pro Max, the more I felt that it crossed a threshold of weight and screen size that I was not expecting. I’ve always been a strong proponent of large iPhones, but for the first time, the 16 Pro Max felt too big and heavy. This idea solidified when Apple eventually sent me a review unit of the iPhone 16 Plus: there I was, using an iPhone slightly smaller than the Pro Max (but still big enough), which was also 30 grams lighter, and, more importantly, had a stunning ultramarine color that put a smile on my face whenever I used it.

I used the iPhone 16 Plus for a few days alongside my iPhone 16 Pro Max. During that experiment, I realized that my initial feelings were right and I should have trusted my original instincts. The iPhone 16 Plus had all the things I wanted from a new iPhone (large screen, good battery, Action button, Camera Control, A18 performance) in a more accessible package that traded advanced photography features for increased portability and, yes, pure aesthetics. And just like I accepted a few months ago that I’m not necessarily an AirPods Pro person but actually prefer the base model AirPods, so I decided to return my iPhone 16 Pro Max and get an iPhone 16 Plus instead.

After a week, I haven’t missed the bigger, heavier iPhone 16 Pro Max at all. In fact, using the iPhone 16 Plus and forcing myself to be creative within its photographic constraints has reignited in me a passion for the iPhone lineup that I hadn’t felt in years.

Using (and Loving) the iPhone 16 Plus

Let’s address the elephant in the room: I’m not missing ProMotion and the always-on display as much as I feared I would.

I’ve never been a heavy user of Lock Screen widgets, so not seeing glanceable information on my Lock Screen without waking up the display is not a big deal. I thought I was reliant on the always-on display, but it turns out, I was just leaving it on because I could. If anything, I’d argue that not always seeing my iPhone’s display when I’m at my desk helps me stay more focused on what I’m doing, and it’s making me appreciate using my Apple Watch¹ to, well, check the time even more. In a way, the absence of the always-on display is the best Focus mode I’ve ever tested.

Plus, raising my iPhone or tapping the screen to wake up the display is not the end of the world.

The lack of ProMotion took a longer adjustment period – where by “longer” I mean two days – but now it’s fine. I’ve been switching between my iPad Pro with a ProMotion display and the iPhone 16 Plus without one, and I lived to tell the tale. I wish I had a better way to convey this that doesn’t boil down to, “My eyes got used to it and it’s okay”, but here we are. I was firmly in the camp of, “I can never go back to a non-ProMotion display”, but when you use a device that doesn’t have it but makes you happy for other reasons, it’s doable. Plenty of folks who claim that non-ProMotion iPhones are a non-starter also enjoy using the iPad mini; it’s the same ...