PODCAST SUMMARY

In this episode of Stories With Traction, Matt Zaun sits down with lead generation expert and former journalist Katie Wagner for a powerful conversation about the future of marketing, the growing “crisis of trust” online, and why authentic human connection is becoming the most valuable currency in business.

Katie explains why traditional inbound marketing is no longer producing the same results, how AI is reshaping consumer behavior, and why businesses must shift toward relationship-driven strategies like “nearbound marketing” to stand out in an overcrowded digital world.

ABOUT KATIE WAGNER

Katie Wagner is a lead generation strategist, agency owner, and former television journalist with more than 16 years of experience in digital marketing.

She specializes in helping businesses develop ROI-driven marketing strategies that drive real revenue through modern lead-generation systems, strategic partnerships, and authentic brand positioning.

ABOUT MATT ZAUN

Matt Zaun is an award-winning speaker and storyteller who helps organizations attract more clients through the art of strategic storytelling.

His workshops have helped more than 300 organizations improve sales, marketing, leadership communication, and company culture through intentional storytelling strategies.