Podcast
Stories With Traction
Hosted by Matt Zaun · EN
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
21episodes
Episodes
Newest firstAll episodes
#198: What Honduras Taught Him About Business, Gratitude, and Growth
Apr 2800:38:40Tap to summarizeSHOW NOTES:In this episode of Stories With Traction, Matt Zaun sits down with Nick Martin of MainStreet IT for a conversation about leadership, customer experience, technology, gratitude, and the realities of building a business from the ground up.Nick shares why so many people dislike working with IT teams, what makes MainStreet IT different, and how great customer experience is built in the margins.He also opens up about his early dreams of playing for Penn State and the Philadelphia Eagles, the life-changing impact of serving in Honduras, and how that experience reshaped his worldview.The conversation also explores entrepreneurship, sales, AI, cybersecurity, and the role technology should play inside a business. Throughout the episode, Nick offers practical wisdom on how leaders can think more clearly about service, teamwork, risk, and perspective.
Transcribe →#197: Why Me? to Why Not Me?
Apr 2100:35:25Tap to summarizeSHOW NOTES:In this episode of Stories With Traction, Matt Zaun sits down with Jennifer “Jiff” Chapman for a powerful conversation about transition, identity, healing, self-leadership, and the mindset shifts that help people move from feeling stuck to living with greater clarity and confidence.Jiff shares her personal story of success in corporate sales, the devastating health crisis that changed everything, and how that experience ultimately led her into coaching, speaking, and helping others navigate major life transitions. This episode is deeply honest and full of practical takeaways for anyone going through a difficult season.
Transcribe →#196: Communication, Curiosity, and Working Through Unspoken Tension
Apr 1400:44:16Tap to summarizeSHOW NOTES:In this episode of Stories With Traction, Matt Zaun sits down with Dave Turano for a thoughtful conversation about leadership, communication, creativity, discipline, and the hidden tensions that shape teams and families.Dave is an executive advisor and situational sounding board for leadership teams, helping companies build more self-directed teams and stronger communicators. From difficult conversations to creative idea generation, Dave shares how leaders can become more effective in the moment, especially when tensions are high and the path forward is unclear.The conversation also delves into Dave’s personal story, including growing up in a dysfunctional home, learning to navigate chaos, and turning those hard-earned lessons into tools that now help leaders and teams communicate more effectively.
Transcribe →#195: Fear, Inspiration, and the Stories We Tell Ourselves
Apr 700:57:13Tap to summarizeSHOW NOTES:In this episode of Stories With Traction, Matt Zaun sits down with executive coach, keynoter, author, and Vistage Chair Danielle Baldwin for an honest conversation about inspiration, identity, and fear.Danielle shares how losing titles in her life (mother, daughter, corporate leader, wife) forced her to confront her true identity, and how that journey shaped her work helping CEOs and executives become more inspired, empathetic leaders.You’ll hear a powerful breakdown of the difference between “inspired by” and “inspired to,” why inspiration at work is so rare, and how leaders can intentionally create conditions where people don’t just show up, but run through walls for the mission.Check out Danielle’s book, Sparking Greatness: Harnessing the Power of Inspiration to Lead Boldly and Live Fully here, and website here.
Transcribe →#194: What's TRUST Got To Do With It?
Mar 3100:42:00Tap to summarizeSHOW NOTES:In this powerful and personal episode, Matt Zaun sits down with executive coach, keynote speaker, and author Ken Sher to unpack career disruption, leadership integrity, and the role of trust in long-term success.Ken shares the emotional story of being laid off after 25 years at Johnson & Johnson at 52, with kids in college, and how that devastating season ultimately shaped his career-coaching philosophy and his book, What’s Trust Got to Do With It?They dive into career resilience, courageous leadership, psychological safety, and how organizations either build or break trust in moments that matter most.
Transcribe →#193: Culture, Conviction & Change: Choosing Alignment Over Chaos
Mar 2400:47:18Tap to summarizeSHOW NOTES:In this episode of Stories With Traction, Matt Zaun welcomes back Ricardo Gonzalez, founder and CEO of Bilingual America, to dive even deeper into culture, beliefs, values, norms, and the accelerating impact of AI on trust.Ricardo breaks down what culture actually is (beyond the buzzwords and posters), why so many companies don’t have a real culture at all, and how leaders can either create and curate culture… or passively allow it to be created for them. They also explore how AI is reshaping work, eroding trust, and what wise leaders can do right now to harness its benefits without sacrificing humanity or credibility.Other Podcast Episodes mentioned: Company Culture: Definition, Benefits, and Strategies Company Culture and Trauma Company Culture Statement Needed
Transcribe →#192: Magic, Marketing, and Inside-Out Growth
Mar 1700:41:19Tap to summarizeSHOW NOTES:In this episode of Stories With Traction, Matt Zaun sits down with marketing advisor Tim Parkin to unpack what magicians and great marketers have in common: the ability to capture attention, control focus, and follow a repeatable process to create results.Tim shares how a childhood love of magic and an early career in software development led him to a process-driven marketing approach that most leaders never use. They dive into why so many executives cling to “safe” tactics, how AI is quietly homogenizing brands, and why the fastest growth almost always comes from the inside out rather than from chasing the next shiny tactic.
Transcribe →#191: Positioning, Presence, Proof: The New Playbook for Aspiring Speakers
Mar 1000:33:57Tap to summarizeSHOW NOTES:In this episode, Matt Zaun sits down with talent agent and founder Monique Sar to unpack what it really takes for executives, founders, and high performers to break into the professional speaking world. Monique represents speakers and influencers, helping them land deals and build speaking careers, and she doesn’t sugarcoat the process.They talk about why your past success in business doesn’t automatically translate into high speaking fees, why “getting your reps in” matters more than your résumé, and how to position yourself so event organizers actually understand what you speak about and why they should book you.
Transcribe →#190: Communication Is a Core Function
Mar 500:27:36Tap to summarizeSHOW NOTES:In this episode, Matt Zaun sits down with Joshua Altman of Beltway Media to talk about why communication is a core function of business, not an afterthought you bolt on three weeks before a product launch.Joshua shares what happens when companies call him at the last minute, how poor (or excessive) documentation slows everything down, and why leaders must rethink how they use AI for writing. They also dive into interviewing as a leadership skill, the power of likability and relaxation under pressure, and simple ways leaders can sharpen their writing and thinking every day.
Transcribe →#189: The Leadership Currency Nobody Talks About
Mar 300:36:44Tap to summarizeSHOW NOTES:Matt Zaun sits down with Todd White, founder of Clearpeg, to unpack the causes of organizational chaos and how leaders can reduce stress by clarifying decision authority, strengthening leadership behaviors, and aligning on values. Todd, a self-described “recovering engineer,” shares how his background in systems thinking and global business assessments led him to focus on professional development for leaders who can “make you a million or cost you ten million.”
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