You bought a great property. You amenitized it. You listed it. And then you priced it with your emotions and left thousands of dollars on the table.

In this episode, I sit down with Julie Brinkman, CEO of Beyond Pricing, to break down why revenue management is the most overlooked lever in your STR portfolio and what the top operators are doing differently.

Julie has been leading Beyond for almost six years, and the data her team sits on is unlike anything else in the industry. This conversation will change how you think about pricing forever.

We break down:

Why 55% of STR hosts are using Airbnb smart pricing or nothing at all, and why that's quietly destroying their returns

The 15 factors Beyond analyzes for every single night of your calendar, and why a spreadsheet can never compete

How Beyond uses guest intent data to see demand shifts before they show up in the market

Why the booking window collapsed in 2025 and what that means for how you price your calendar right now

Why last minute discounting is training your guests to wait you out, and what to do instead

What private equity consolidation in the STR space means for independent operators in 2026

The bottom line: your property is a six-figure asset. It deserves a revenue management system that treats it like one.

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