Podcast
Strategic Counsel by ForthRight Business
Hosted by Anne Candido and April Martini · EN
Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now.
Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on developing leaders from the inside out. They are also Authors of the book: The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. They thrive on engagement from listeners and welcome any show topics! So, reach out and connect!
45episodes
Episodes
Newest firstAll episodes
Quick Hits: The Power of Your Personal Brand Series: How to Make Your Personal Brand Your Biggest Competitive Advantage
6d ago00:09:19Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about how to make your Personal Brand your biggest competitive advantage. When we are in the midst of a middle manager struggle - or any struggle - we have the tendency to doubt ourselves. The imposter syndrome kicks in. Am I really that good? Do I have what it takes? What is wrong with me? In this Quick Hit, you’ll hear why the key is to tap into what makes you YOU and modulate appropriately to shift perception. Catch the entire episode here
Transcribe →How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta
1w ago01:00:32Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what already exists. It’s hard to own the attribution of this content. And, it often comes off sounding like AI and not you. But, what if you were intentional in the way you train AI to represent you in voice and POV? This could be a game-changer. We wanted you to learn from a couple experts who know how to leverage AI marketing to own your POV, so we welcomed on Patrice Greene & Kathy Macchi, the Co-Founders of Inverta. They’re the #1 AI-powered B2B growth marketing agency. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Transcribe →Quick Hits: Stop Building a Persona. Start Building Thought Leadership.
2w ago00:12:31Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we’re going to talk about how to stop building a Persona and start building Thought Leadership. Many of you have asked us, “How do I establish reputation and credibility?” Or, more tactically, “How do I show up better on LinkedIn?” Well…it’s all grounded in building Thought Leadership from an authentic place. When we say “authentic place,” you probably know what is coming. Yup, Personal Brand! Become a better Thought Leader in this Quick Hit. For more, check out the full episode here
Transcribe →Classics: How to Overcome Generational Challenges in the Workplace with Mark Beal, Rutgers University
2w ago00:58:52Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Differences between generations aren’t anything new. But, this generation entering the workforce - mainly Gen Zers - seems to be throwing all of us for a loop. We’ve heard a lot about struggles with communication, motivation, and accountability. What’s going on here?! We wanted you to learn from an expert on all things generational differences, so we welcomed on Mark Beal, Assistant Professor of Professional Practice, Communication at the Rutgers University School of Communication and Information. He’s also a Keynote Speaker and the Author of several books on Gen Z. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Transcribe →Quick Hits: The Power of Your Personal Brand Series: A Deep Dive into Characteristics
3w ago00:10:06Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into another one of the 3 Personal Brand framework components: Characteristics. We define your Characteristics as your features or attributes. They make you YOU. They are neither good nor bad. And, they guide everything you do. In this Quick Hit, you’ll learn how to embrace your Characteristics to get on the path to your Big Thing. Learn more in the full episode here
Transcribe →The Power of Your Personal Brand Series: How to Make Your Personal Brand Your Biggest Competitive Advantage
3w ago00:50:11Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about how to make your Personal Brand your biggest competitive advantage. When we are in the midst of a middle manager struggle - or any struggle - we have the tendency to doubt ourselves. The imposter syndrome kicks in. Am I really that good? Do I have what it takes? What is wrong with me? The key is to tap into what makes you YOU and modulate appropriately to shift perception. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Transcribe →Quick Hits: The Role AI Should Play in Strategic Action Planning
4w ago00:09:54Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It seems like everyone is talking about the role AI should play in just about everything. You guessed it! Strategic action planning is no exception. You can prompt your favorite large language model aka LLM - ours is ChatGPT - to do some incredibly helpful things for your strategic action planning. In this Quick Hit, you’ll hear Anne prompt ChatGPT to run a competitive analysis for her business, her Tint World franchise in Cincinnati-Newtown on Round Bottom Rd. Hear the other prompts that can be valuable for your business in the full episode here
Transcribe →Classics: Today’s HR Department, What It Should Look Like
4w ago00:48:54Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com HR (Human Resources) has been a staple of organizations over the years. With all the changes to the workplace in recent years, is your HR department due for an update? We believe HR can evolve to better support the needs of businesses today. That means moving beyond compliance and administration with a primary focus on people development, cutting out what doesn’t belong anymore, and hiring differently. Hear our ideas and personal stories from our career in this thought-provoking episode. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Transcribe →Quick Hits: How to Improve Your Mental Fitness with Joshua Lifrak, Limitless Minds
Jun 2400:14:50Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It is often said one of the biggest indicators of success is mindset. Attributes like resilience, focus, and managing negative thoughts have long been heralded as the mental skills needed to achieve Big Things. Just like any skill, they can be acquired through practice. In this Quick Hit, you’ll hear from an expert who knows all things mental fitness. He’s Joshua Lifrak, the Author of WIN TODAY and the Director of Performance & Coaching at Limitless Minds. Hit a grand slam with the full episode here
Transcribe →Classics: Activating Your Voice with Kari Warberg Block, EarthKind
Jun 2300:59:43Tap to summarizeWe just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com There are so many powerful things you can accomplish once you have found your voice. Your voice is what breaks you out of the “I can’t do it” mindset. What you thought was once inconceivable and impossible becomes plausible and possible. We wanted you to learn from a trailblazer who’s used her voice to grow a super successful business, so we welcomed on Kari Warberg Block, the Founder & Chief Rebel at EarthKind. They’ve revolutionized pest control with solutions that are as kind as they are effective. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
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