Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151

Travel Market Report: https://www.travelmarketreport.com/

I recorded this one live aboard AmaWaterways's AmaCerto at this year's TMP on the River.

Dori Saltzman, cruise editor at Travel Market Report, joins me to break down everything travel advisors need to know about selling river cruises and what went down at this year's River Cruise Expo.

We also get into the good stuff like how to use press relationships to grow your travel business, why your "about me" page is actually not about you, and how marketing to your ideal client brings you so much ease.

If selling more river cruises, getting media coverage, and showing up as the go-to travel advisor in your niche is on your radar, this conversation was made for you.

Questions this episode answers:

What is the ASTA River Cruise Expo and should travel advisors attend?
How can travel advisors start selling river cruises with confidence?
How do travel advisors get press coverage to grow their business?
What is a unique value proposition for a travel advisor and how do you write one?
How should travel advisors market to their ideal client?
What is the difference between the River Cruise Expo and other travel advisor conferences?
How can travel advisors use LinkedIn and local press to build relationships with journalists?
Why should travel advisors say no to certain clients to grow a more profitable business?

Connect with Dori: https://www.linkedin.com/in/dori-saltzman/

Solve the mystery in Dori's book *affiliate link*: https://amzn.to/4s7FJIP

Luxury Travel Report: https://www.luxurytravelreport.com/

Enjoy (and take action!)

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website: https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com