There's a saying that goes, "Being the best is great; I'm number one. But being unique is better; I'm the only one."

I was reminded of this recently during a parents' evening at my children's school. Both of them – I'm pleased to say – are bright, happy kids. But a discussion about other kids who compete with each other to be "the best" brought that quote to mind.

What exactly did "being the best" mean, I wondered. It sounds noble enough, but did I want my children to join in? And thinking of that old quote, why might "being unique" trump "being the best?"

I thought about it some more and remembered what my dad used to say when I was a kid. "Just try your hardest," he would tell me. "I don't mind if you're not the best; just try hard and be yourself." Nobody's word carried more weight than my father's did back then. And if being myself was more important to him than being the best, then I was ready to listen.

Racing to the Bottom Is Not Unique

I realized that the tussle at school to become numero uno was probably destructive and self-defeating. OK, so whoever emerged on top might have their podium moment, but at what cost? How many playground friendships might unravel? How many tender souls might end up nursing battered egos?

Instead of being, as at first it appeared to be, a competition to reach the top, these schoolyard shenanigans were actually a race to the bottom. Kids were competing by matching each other's moves – copying notes, drawings, language, and even looks.

Any time someone arrived with a new hairstyle, the latest sneakers, or a fancy pencil case, their classmates would imitate them to gain an advantage. This most innocent of environments was becoming a dog-eat-dog world. Kids were competing to be the best by being the same.

Michael Porter in Pictures

All this was fresh in my mind when I read the excellent "What Is Strategy? An Illustrated Guide to Michael Porter," by Joan Magretta and Emile Holmewood.

It's a graphic novel – essentially, a short book in which text, illustrations, speech bubbles, and commentary panels interplay in a kind of storyboard format. And at first glance it does seems like an awkward marriage of business and children's publishing.

The book's theme and cartoon animals seem unlikely bedfellows. But it's actually a fantastically accessible introduction to the fundamentals of strategy.

Read on, and you'll pick up takeaways from the mind of world-renowned strategist,