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David Meerman Scott -- author of The New Rules of Marketing and PR -- reveals why B2B founders are still marketing like it's 2005... and the simple shifts that turn attention into pipeline.

What you'll learn:
- Why authentic content beats every paid channel for B2B founders in 2026
- The Fanocracy framework: how to make buyers actually want to hear from you
- Newsjacking: how to get in front of decision-makers when they're already searching
- The one marketing shift that generates inbound pipeline without cold outreach
- How to measure authentic marketing ROI without vanity metrics

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SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.