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Key points:
• The shift from pitching products to creating genuine conversations is the single biggest lever in modern B2B sales — Gail Kasper's TV career taught her that authenticity always outperforms technique
• Founders underestimate the power of energy and presence — buyers decide in the first 30 seconds, before a single feature is mentioned
• Persistence is not pestering: Gail's framework separates follow-up that builds relationships from follow-up that destroys them — and the line is thinner than most founders think

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SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.