3c:I[58016,["/_next/static/chunks/0jjo8hz~ewue4.js","/_next/static/chunks/0abq8zp15pmva.js","/_next/static/chunks/05gz47kazl1ze.js","/_next/static/chunks/139o5utivfajl.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0d1e9m2ig9v3v.js","/_next/static/chunks/0fg30bidui1gn.js","/_next/static/chunks/0rizq9ux3s1w3.js","/_next/static/chunks/0bbc2ioe2xmkf.js","/_next/static/chunks/0z7avafhgjcyr.js"],"ProcessEpisodeButton"] 3e:I[185,["/_next/static/chunks/0jjo8hz~ewue4.js","/_next/static/chunks/0abq8zp15pmva.js","/_next/static/chunks/05gz47kazl1ze.js","/_next/static/chunks/139o5utivfajl.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0d1e9m2ig9v3v.js","/_next/static/chunks/0fg30bidui1gn.js","/_next/static/chunks/0rizq9ux3s1w3.js","/_next/static/chunks/0bbc2ioe2xmkf.js","/_next/static/chunks/0z7avafhgjcyr.js"],"SendEmailButton"] 3f:I[45269,["/_next/static/chunks/0jjo8hz~ewue4.js","/_next/static/chunks/0abq8zp15pmva.js","/_next/static/chunks/05gz47kazl1ze.js","/_next/static/chunks/139o5utivfajl.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0d1e9m2ig9v3v.js","/_next/static/chunks/0fg30bidui1gn.js","/_next/static/chunks/0rizq9ux3s1w3.js","/_next/static/chunks/0bbc2ioe2xmkf.js","/_next/static/chunks/0z7avafhgjcyr.js"],"SignupCTA"] 36:["$","div",null,{"className":"flex flex-col gap-2 text-sm text-muted-foreground","children":[["$","span",null,{"className":"inline-flex items-center gap-2 bg-secondary/50 px-3 py-1 rounded-full","children":[["$","svg",null,{"className":"w-4 h-4","fill":"none","stroke":"currentColor","viewBox":"0 0 24 24","children":["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","strokeWidth":2,"d":"M8 7V3m8 4V3m-9 8h10M5 21h14a2 2 0 002-2V7a2 2 0 00-2-2H5a2 2 0 00-2 2v12a2 2 0 002 2z"}]}],["$","time",null,{"dateTime":"2026-04-15T16:00:00.000Z","children":"Wed Apr 15 2026"}]]}],null]}] 3d:T449,

Join 250+ B2B founders in Sprint Club (free 7-day trial): https://www.strategysprints.com

Uri Levine, founder of Waze and author of "Fall in Love with the Problem, Not the Solution," reveals why cancelled customers are your most valuable source of truth.. and how talking to them transforms your product, retention, and growth.

In this episode you will learn:
- Why churned customers give you the most honest feedback
- The exact questions to ask customers who cancelled
- How Waze used customer pain points to build a $1.1B company
- The "fall in love with the problem" framework for any B2B founder
- How to turn cancellation conversations into retention systems

ABOUT THE SALES SHOW
Simon Severino helps B2B founders grow revenue with proven sales systems, positioning, and AI-powered workflows. New episodes every week.

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino

Why You Should Talk to Customers Who Cancelled with Uri Levine