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Uri Levine, founder of Waze and author of "Fall in Love with the Problem, Not the Solution," reveals why cancelled customers are your most valuable source of truth.. and how talking to them transforms your product, retention, and growth.

In this episode you will learn:
- Why churned customers give you the most honest feedback
- The exact questions to ask customers who cancelled
- How Waze used customer pain points to build a $1.1B company
- The "fall in love with the problem" framework for any B2B founder
- How to turn cancellation conversations into retention systems

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