Stephen Robles is not only a Shortcuts and automation expert—he’s also built a successful YouTube channel covering Apple products, smart home tech, and (of course) Shortcuts. But he didn’t just start making random videos. He figured out how to create content that people actually want to watch.

In this episode, Stephen breaks down his YouTube strategy: how he finds content ideas, how he packages videos for success, and why your title and thumbnail might be killing your views. If you’re a creator trying to grow on YouTube, this episode is packed with insights.

For all of the links mentioned in this episode, go to https://streamlined.fm/463

Top Takeaways

Your packaging (title & thumbnail) is everything. If no one clicks, no one watches—so spend time making them compelling.
Experiment with content angles. Stephen didn’t review the iPhone 15—he focused just on USB-C, which made his video stand out.
Consistency matters, but smart workflows matter more. He records multiple camera angles at once, uses AI to edit, and batches content to maximize efficiency.

Show Notes

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Growing a YouTube Channel in a Crowded Field with Stephen Robles