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Connie & Alex talk to Hemant Taneja and Pranav Singhvi of General Catalyst about their “Customer Value” strategy, a funding model in which General Catalyst pre-funds a company's customer acquisition cost in exchange for a capped return linked directly to the customer value generated from its investment.

Music:
1. "Inspired" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3918-inspired)
2. "Blippy Trance" by Kevin MacLeod (https://incompetech.filmmusic.io/song/5759-blippy-trance)
3. "Dream Catcher" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4650-dream-catcher)
4. "Pamgaea" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4193-pamgaea)
5. "EDM Detection Mode" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3687-edm-detection-mode)

License: https://filmmusic.io/standard-license

General Catalyst Layers in Financing to Boost Its Fortunes