In this episode of The Stroke It Podcast, host Jenny Townsend closes out 2025 with an honest year-end reflection—equal parts gratitude, behind-the-scenes reality, and a clear reset heading into 2026. Jenny shares what this year really looked like: big goals, unexpected losses, team turnover, hard conversations, and the humbling feeling of being back in “year one” even after years of growth.

She walks listeners through the turning point that changed everything—implementing EOS and Traction, learning to lead with accountability, and realizing that goals don’t hit themselves without a real plan, role clarity, and ownership. Jenny breaks down the company’s critical number, what fell short, what got restructured mid-year, and why the second half of 2025 became a completely different business with a stronger foundation.

On the personal side, Jenny shares the routines and mindset shifts that supported her through the grind—morning walks, rest, health changes, travel, coaches, and the books that helped her think differently. She also previews what’s ahead: celebrating 10 years in business, a 2026 theme word (“Resonate”), bigger targets, and a renewed commitment to build momentum with intention.

What You’ll Hear in This Episode

✅ The real reason 2025 didn’t go “according to plan” (and why Jenny won’t use excuses)
✅ How EOS and Traction triggered major team shifts—and why that was necessary
✅ The leadership change Jenny had to make: accountability, hard conversations, and ownership
✅ The mid-year clarity moment that sparked restructuring, role changes, and new systems
✅ Why “checking boxes” doesn’t move the needle—and what KPIs actually revealed
✅ Health, routines, and rest: what Jenny leaned into to feel better and lead better
✅ Travel highlights, perspective shifts, and the power of stepping away to reset
✅ The books and coaches that influenced Jenny’s mindset going into Q1
✅ 2026’s word “Resonate” and how it will guide decisions, culture, and growth
✅ What’s coming next: 10-year celebration, new goals, and building real momentum

Resources Mentioned in This Episode

Books

📘 Traction by Gino Wickman — goals, accountability, EOS & business systems

📘 Seasons of Life by Jim Rohn — perspective on life’s phases

📘 Greenlights by Matthew McConaughey — mindset, resilience & humor

📘 The Four Agreements by Don Miguel Ruiz — personal freedom & relationships

📘 The E-Myth Revisited by Michael E. Gerber — small business fundamentals

📘 Present Over Perfect by Shauna Niequist — meaningfu

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Ep 209 Rebuilding, Resetting, and Setting the Stage for 2026