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Announcer
This is an iHeart podcast.
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Chuck Bryant
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Chuck Bryant
Hey everybody, Chuck here for another one of our Christmas centric episodes with our 12 Days of Christmas Toys playlist. And today I'm very pleased to introduce to you an episode that I liked quite a bit because when I was a Kid, I loved me some Hot Wheels. And so this is that episode, How Hot Wheels work. Pretty interesting story. Hope you guys enjoy it.
Josh Clark
Welcome to Stuff youf should know from howstuffworks.com. Hey, and welcome to the podcast. I'm Josh Clark. There's Charles W. Chuck Bryant, and Jerry.
Chuck Bryant
You know what that just sounded like?
Josh Clark
What?
Chuck Bryant
Like that's what happens. Like, you're having a nightmare, and Yumi wakes you up in the middle of the night, and you just go, hey.
Josh Clark
Welcome to the podcast.
Chuck Bryant
And then she slaps you across the face real hard.
Josh Clark
That's true.
Chuck Bryant
Yeah.
Josh Clark
That is what that sound is like.
Chuck Bryant
That's what it sounded like.
Josh Clark
It's pretty accurate. I don't know what got into me.
Chuck Bryant
You were just supercharged about this topic.
Josh Clark
That's terrible.
Chuck Bryant
What?
Josh Clark
Supercharged?
Chuck Bryant
I don't get it.
Josh Clark
It's like a supercharged engine.
Chuck Bryant
Oh, I didn't even think about that.
Josh Clark
Oh, good. That makes me feel better.
Chuck Bryant
Yeah. You know, Jerry, by the way, before, when I told her what we were doing, said, oh, my gosh, that was my favorite toy when I was a kid.
Josh Clark
Nice. Hot Wheels are pretty great. Yeah.
Chuck Bryant
I had a quite a collection, and I don't know where they are today.
Josh Clark
Oh, really? No missing, huh?
Chuck Bryant
Yeah. I don't know if they were thrown out or if. If my brother has them or they're in my mom's attic or what. Because I'm kind of curious if I have any value.
Josh Clark
Yeah, you need to find them. Yeah, they could be. Apparently, as far as Hot Wheels collectors go, it could be in mint condition, all the way down to beater condition.
Chuck Bryant
Oh, is that how they rank them?
Josh Clark
Yeah.
Chuck Bryant
Mine would be beaters because I played with them like crazy.
Josh Clark
That's good. I mean, that's what they're for. Sure. You know, and there's value for a beater, too. Like, some people apparently harvest them for parts to rebuild, like a, you know, a new Frankenstein model.
Chuck Bryant
Oh, really?
Josh Clark
Yeah.
Chuck Bryant
That's pretty neat.
Josh Clark
There's a lot of stuff you can do with them.
Chuck Bryant
Yeah. And we should thank the fifth grader who wrote this article, too.
Josh Clark
Sad face.
Chuck Bryant
I complained about that out loud to Holly. I was like, this article actually says sad face, like, as a sentence.
Josh Clark
Yeah, I know that.
Chuck Bryant
Issues.
Josh Clark
I'm glad you said something. Yeah.
Chuck Bryant
What if it was a fifth grader? Your feelings are all hurt.
Josh Clark
I think her feelings are hurt either way now. Sad face. So we're talking about Hot Wheels today. I had a couple. My favorite toy was G.I. joe, but I. I appreciated Hot Wheels.
Chuck Bryant
Yeah. I had G.I. joe, too.
Josh Clark
We should do a G.I. joe episode sometime.
Chuck Bryant
I had the older ones, though.
Josh Clark
You probably had the huge ones. Yeah, yeah. Now I had the real ones.
Announcer
Yeah.
Chuck Bryant
Oh, yeah. I don't. That's fighting words, man.
Josh Clark
The ones that I had were so awesome. They were like. There was a huge, vast collection of all of them. There was like, Cobra. Cobra didn't exist when you were collecting G.I. joe's.
Chuck Bryant
No. But how could you say, like, oh, that one that's 10 inches tall and has real clothes and fuzzy hair. And the kung Fu grip is inferior to this little plastic thing.
Josh Clark
I think you just said it all. Fuzzy hair says it right there. I don't really mean that, Chuck. I don't have a dog in that fight. Like, if you like the big GI Joes, that's cool. I got no problem.
Chuck Bryant
Yeah. As a quick side note, I have to tell this story.
Josh Clark
Okay.
Chuck Bryant
When you know how I used to do book reports and you would have to have a visual aid.
Josh Clark
Yeah.
Chuck Bryant
I might have told this before. If I do, I apologize.
Josh Clark
I don't recognize it.
Chuck Bryant
I did a report on Franco Harris. Went elementary school because he was a football player. Yeah. I don't know why I did on Franco Harris.
Josh Clark
Yeah.
Chuck Bryant
But I got my mom to make me a little Pittsburgh Steelers uniform for my GI Joe because he looked like Franco Harris.
Josh Clark
Nice. Yeah.
Chuck Bryant
And that was my visual aid.
Josh Clark
Do you still have it?
Chuck Bryant
No, of course not. We had the GI Joes, but I think the Steelers uniform has gone.
Sponsor Voice
Bye.
Chuck Bryant
Bye.
Josh Clark
That's sad. Yeah. You know, I'm sure your mom put a lot of work into that.
Chuck Bryant
Now I feel guilty.
Josh Clark
So, Chuck, I have a question for you.
Chuck Bryant
Yes.
Josh Clark
Did you know that the number one vehicle manufacturer on the planet is, in fact, Hot Wheels?
Chuck Bryant
I did.
Josh Clark
It's astounding until you stop and think about it.
Chuck Bryant
Sure.
Josh Clark
Like, apparently, since 1968, when Hot Wheels were first introduced, more than 4 billion Hot Wheels have been produced. That's more than the big four Detroit automakers combined. You're like, wow. And then you think, oh, yeah. It costs a minute fraction of the cost to build a Hot Wheels than it does a normal car.
Chuck Bryant
Yeah.
Josh Clark
Plus, also, it's not like you're gonna go, I want this Buick Cutlass supreme in every color it comes in.
Chuck Bryant
Right.
Josh Clark
You know, with the Hot Wheels, you can do that.
Chuck Bryant
Yeah. What's the Lego? Stat is they're the biggest manufacturer of tires.
Josh Clark
Yeah. Yeah.
Chuck Bryant
I wonder, though, do these not count as tires because they're plastic? They count as wheels.
Josh Clark
I don't know, man.
Chuck Bryant
Because 4 billion times 4. That's 16 billion tires.
Josh Clark
That's a really great question.
Chuck Bryant
I might have to challenge Lego or maybe just look up how many tires they manufacture.
Josh Clark
Ol? Kirk Christiansen is not gonna be happy about this.
Chuck Bryant
Who was that?
Josh Clark
The founder of lego.
Chuck Bryant
Oh, remember?
Josh Clark
Ol?
Chuck Bryant
Oh, yeah, that's right. I thought you were saying old.
Josh Clark
No. Yeah. So let's talk about the history of this stuff, huh? Okay. So Hot Wheels, like I said, have been around since 1968. And anybody who's heard the Barbie™ podcast will recognize the name Elliot Handler. That's Ruth Handler, the inventor of Barbie Trademark's husband.
Chuck Bryant
Sure.
Josh Clark
And Elliot apparently saw a real chance to muscle in on an already extant market by a company called Tyco that had a line of miniature metal cars. Die cast cars is what they're called.
Chuck Bryant
Yeah.
Josh Clark
Called Matchbox cars.
Chuck Bryant
That's right.
Josh Clark
By the time Hot Wheels came around, Matchbox was already there and had established a market. And Mattel said, let's get in on that.
Chuck Bryant
Yeah. And the rumor is that he saw his grandchildren playing with them and said, they kind of stink. I can make these better. Cooler. And he had a, as the story goes, Had a designer, which we'll talk about in a second, called Harry Bradley.
Josh Clark
Sure.
Chuck Bryant
And he had a hot rod. And Elliot was in the parking lot one day and said, man, those are some Hot Wheels you got there.
Josh Clark
And apparently, if you go look at the old original commercials for Hot Wheels.
Chuck Bryant
Did they say that?
Josh Clark
Well, that's how they pronounce it. Hot Wheels.
Chuck Bryant
Oh, instead of Hot Wheels.
Josh Clark
Yeah. The emphasis is on the hot. It sounds awkward. They're like, race your Hot Wheels.
Chuck Bryant
But it makes sense.
Josh Clark
You can race them. Just go buy some Hot Wheels. That's what they. That's how they say it. Collect all your Hot Wheels.
Chuck Bryant
Yeah, but that makes more sense in the context of a sentence.
Josh Clark
It does. But having been raised.
Chuck Bryant
Right, right.
Josh Clark
You know, post.
Chuck Bryant
The infatuated Hot Wheels is wrong.
Josh Clark
Yeah. Hot Wheels. Hot Wheels.
Chuck Bryant
Now I'm trying to picture the guy in the parking lot saying, those are some Hot Wheels you got on your. There. You'd say, Hot Wheels you got there. You know?
Josh Clark
Yeah.
Chuck Bryant
Oh, boy. We can sure waste some time.
Josh Clark
We sure can.
Chuck Bryant
But the first 1968 is like you said, when the first line came out of 16 Hot Wheels, they were sold initially for 59 cent apiece.
Josh Clark
Yeah. And like you said, the guy whose car originally inspired the name Hot Wheels was Harry Bradley, and he was the designer of that first 16 cars. They were also called California Customs Miniatures. Was that first original 16 group of Hot Wheels that were released in 1968, so. And Harry Bradley designed them all, including, apparently he got his hands on the first one, by the way, that came out was a Chevy Camaro, of course. The second one that came out was the Chevy Corvette, of course. And apparently the Chevy Corvette came out before the actual Corvette came out.
Chuck Bryant
Yeah, the 69 Corvette, that is.
Josh Clark
So Harry Bradley was an old hand in not just miniature car design, but car design in general. He was an old GM designer, and I guess he had connections still at GM and probably under the table in a possibly illegal way. Got his hands on the blueprints for the Corvette that hadn't been released yet. And hot wheels beat GM to the punch in releasing the 1968 Corvette.
Chuck Bryant
Yeah, 69.
Josh Clark
Thank you.
Chuck Bryant
That's all right. As the lore goes, he supposedly knew that the cafeteria door was unlocked, so he snuck in through the cafeteria door.
Josh Clark
But that's called industrial espionage.
Chuck Bryant
Yeah, that sounds like a story. Like just lore. Okay, but maybe. So maybe he committed industrial espionage.
Josh Clark
Yeah.
Chuck Bryant
So like you said, Those were the two of the first 16 in that original lineup, that original collection, which if you have any of those.
Josh Clark
Yeah, you're doing okay.
Announcer
Yeah.
Chuck Bryant
You got some money that you're sitting on?
Josh Clark
Because, I mean, like, they went all out on those, that original line.
Chuck Bryant
Oh, yeah.
Josh Clark
Like there are bushings to the suspension. Yeah. I mean, the chassis, it had suspension, like shocks. Like you could press them down and it would bounce back.
Chuck Bryant
I had some of those. I don't think they were from 68, but when did they quit making those?
Josh Clark
It said up until 77 was when they stopped making the.
Chuck Bryant
Oh, no, 70 is when the suspension got an overhaul.
Josh Clark
Okay. So for the first couple years, they were really putting a lot into these things. The tires were redline racing slicks.
Chuck Bryant
Yeah.
Josh Clark
And the whole reason they went to so much trouble is because they really wanted to destroy their competitor, Matchbox. And one of the ways they did that was by making these things far more functional than the Matchboxes were. The Matchbox cars were. So they really could race. And if you put a Matchbox car up against a comparable Hot Wheels, say the same model car, the Hot Wheels will destroy it. Every time. In the head to head race, as.
Chuck Bryant
We saw on the Internet, a guy did that, of course, he took two Volkswagens and two Audi eights, I think, and one Matchbox and one Hot Wheel, and he said they won by at least a car length every time he tried.
Josh Clark
Right.
Chuck Bryant
And this was no loop de loop or anything. It was just the Straight race. Right. They painted them originally in Spectraflame, which was very shiny and sparkly and expensive. And I don't think we said that all Hot Wheels are built at 1.64scale.
Josh Clark
Yeah, that's a big point.
Chuck Bryant
But not necessarily all Matchbox cars. They kind of vary here and there. Right. But like you said that Spectraflame and the Redline tires didn't only last until 77, and the suspension only lasted till 1970. And they. Sadly, a lot of that had to do with the fact that they moved them from Hawthorne, California to Hong Kong.
Josh Clark
Yeah.
Chuck Bryant
And like, any product, you're like, hey, you can make it for half as much if you make it in China. So let's move. Let's ship the operations overseas.
Josh Clark
Well, not only that, it's. The Spectraflame Pain is pretty expensive. It's awesome. It looks great, but it's pretty expensive. So with any collector's item, as they started to downgrade the components and the parts and the manufacturing and ultimately the final product, all that did was make the original stuff all the more valuable today.
Chuck Bryant
Yeah.
Josh Clark
They had fewer and fewer of them as the years go on, proportionately speaking.
Chuck Bryant
Yeah. They had actual axles. Like, you know, it was like a real. They were designed by car designers, and they were made, apparently to reach 200 scale miles per hour.
Josh Clark
Yeah, that's pretty cool.
Chuck Bryant
That's way cool.
Josh Clark
Yeah. Remember, like, in the cockroach episode, we talked about how they're the fastest animal on the planet, relatively speaking? Pretty neat stuff.
Chuck Bryant
Yeah.
Josh Clark
So Chuck right out of the gate. Mattel had a hit on his hands.
Chuck Bryant
Oh, yes.
Josh Clark
They released them in 1968. By 1970, Hot Wheels was a Saturday morning cartoon in the vein of, like, Dune Buggy and Scooby Doo and all those guys. Hanna Barbera. Dune Buggy or Speed Buggy? Speed Buggy, Yeah. Remember Speed Buggy? Yeah. It was like a dune buggy that could talk. It was basically Wonderbug. No, it's Speed Buggy. Okay. There's Wonder Bug, too. If you took Shaggy and put some, like, racing goggles on him.
Chuck Bryant
Yeah.
Josh Clark
And then turned Scooby Doo into a speed. A dune buggy.
Chuck Bryant
Yeah.
Josh Clark
That's Speed Buggy.
Chuck Bryant
Oh, is that a cartoon?
Josh Clark
Yeah. They went around solving mysteries and stuff like that.
Chuck Bryant
Yeah. Wonderbug was. I think that was live action.
Josh Clark
Oh, this is a cartoon.
Chuck Bryant
Sid Marty Croft.
Josh Clark
This is exactly like Scooby Doo by the people who did Scooby Doo, using the same people who did the voices for Scooby Doo. It just vaguely changed the characters. Hot Wheels was virtually the same thing, except it was about racing clubs. There were the bad guys and good guys.
Chuck Bryant
And do you know what this proves? What is the 1970s, the dune buggy was a very popular thing. Remember seeing those on the road? Like, I used to see them all the time. Not all the time, but in the 70s it was a common thing.
Josh Clark
Yeah.
Chuck Bryant
You don't see them anymore very rarely. Nope. No gremlins, no Yugos. No wonder Bugs.
Josh Clark
You know, I like gremlins. Do you?
Chuck Bryant
They're okay.
Josh Clark
For me though, the coup de grace of car design is the AMC Pacer. Yeah, it's like the Formica kitchen of cars. Yeah, it's beautiful in all the weirdest ways.
Chuck Bryant
So much window.
Josh Clark
That would be my sought after Hot Wheels. If I had a Hot Wheels. That. If I just could have one Hot Wheel. Yeah, it would. I don't know if that would be it, but I'd be happy with that one.
Chuck Bryant
Now, do they have that as a Hot Wheel?
Josh Clark
Oh, yeah.
Chuck Bryant
Okay.
Josh Clark
And if you look up AMC Gremlin Hot Wheels, they went to town on those. They had some with like the intakes like sticking out of the hood and just all sorts of just awesome different variations like Indy car gremlins and stuff like that. Yeah, because. And that raises a pretty good point. Hot Wheels has always been about the racing design. Like they've designed them to look like racing cars, but they've also manufactured them to actually be able to win a race. Like we talked about with Matchbox.
Chuck Bryant
Yeah. And one of the differences, that is one of the main differences between the Matchbox and the Hot Wheel is they were just much more interested in being sportier. Like you could get, you could get a Matchbox like a delivery truck. Right. You know, they had that and. But the Matchboxes looked more real. They all were about looking realistic and not necessarily performance. And hey, if you want a bread truck, you can get a bread truck.
Josh Clark
Right? Exactly.
Chuck Bryant
But you can't get a bread truck. Hot Wheel.
Josh Clark
We'll talk more about all of this jam right after this.
Sponsor Voice
Support for the show comes from public, the investing platform for those who take it seriously. On public, you can build a multi asset portfolio of stocks, bonds, options, crypto and now generated assets which allow you to turn any idea into an investable index. With AI, it all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20% year over year, you can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you back test it against the S&P 500. Then you can invest in a few clicks. Generated assets are like EFTs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com podcast paid for by Public Investing Brokerage Services by Open to the Public Investing Inc. Member FINRA SIPC Advisory Services by Public Advisors, llc SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not investment recommendation or advice. Complete disclosures available at public.com disclosures tired.
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Josh Clark
Hey everybody, we're hitting the road again starting in January 2026. Picking up again in April 2026. And eventually Canada will tell you year dates too.
Chuck Bryant
That's right. We're going to do at least three legs and the first leg is starting out in Denver, Colorado at the Paramount Theater on January 27th. We're going to go back to our beloved Seattle at the Paramount Theater there on the 28th, and then finally back at SketchFest on the 29th at the Sidney Goldstein Theater.
Josh Clark
Yep. And then April 16th, 17th and 18th, we're going to be in Madison, Wisconsin, Chicago, Illinois and Akron, Ohio. And if you're not keeping up with all this or taking notes, don't worry, you can get all the info you need and buy tickets@stuffyouchouldknow.com, click on the tour button and thank us later. That's right.
Chuck Bryant
We can't wait to see everybody again out there on the road. You want to go ahead and talk about some of the other differences between Matchbox and Hot Wheel?
Josh Clark
Yeah, sure.
Chuck Bryant
Since we're at it, Matchbox or I'm sorry, Hot Wheel is the one that is more likely to have branded versions.
Josh Clark
Oh man.
Chuck Bryant
And do they ever like the Ghostbusters Ectomobile, right?
Josh Clark
Or even more than that, like they have a deal with eminem Mars for 2015.
Chuck Bryant
Oh, they do.
Josh Clark
So they have like a Twix trucks and a Skittles van and like all this stuff. They have licensing with DC and Marvel this year.
Chuck Bryant
Fast and the Furious. I know they had a line.
Josh Clark
Yep. So they're really big time into branded. And a lot of times they'll have like a store will just have exclusives access to an exclusive line of Skittles cars or something like that that you can only get at KB Toys.
Chuck Bryant
Yeah. I think they have a NASCAR deal, too, if I'm not mistaken.
Josh Clark
I would not be surprised.
Chuck Bryant
And the Hot Wheels usually have a little bit wider, a longer axle and wider wheels because it's just cooler if that wheel sticks out from the body a little bit, you know?
Josh Clark
Well, plus also supposedly. And we'll talk about this a little more. When you shrink a car down to scale, it looks a little weird. Yeah.
Chuck Bryant
You might as well go ahead and bring that up.
Josh Clark
Okay.
Chuck Bryant
It looks weird. You can't just shrink it and have it in the same proportion and have it look normal.
Josh Clark
Right. Like, it'll be as far as, like shrinking a car down by scale. It will be in the exact same proportion, but it's just off a little bit. Like. So what they do to make a Hot Wheels raceable is they expand the wheel well a little more.
Chuck Bryant
Yeah.
Josh Clark
They break it out a little bit.
Chuck Bryant
Yeah.
Josh Clark
Which is why the wheels stick out some on a Hot Wheels, but not on a Matchbox.
Chuck Bryant
That's right.
Josh Clark
Because matchboxes are all about realism. To heck with how it looks as long as it's real.
Chuck Bryant
One of my favorite ones, and I had one of these that they mentioned, this article was the Red Baron. The person who wrote this said it was an inexplicable and inexplicably cool helmet over the cockpit. I don't know about inexplicable. It was just the roof of the car was a helmet.
Josh Clark
Right.
Chuck Bryant
But I looked it up again today, and I was like, oh, yeah, I had that thing. But it was. It wasn't a Nazi helmet per se, but it was that shape of the helmet.
Josh Clark
Right.
Chuck Bryant
Like the US Soldiers have that shape now, you know, where it's cut lower around the ears. Right. Instead of just a straight, you know, like the World War II helmet.
Josh Clark
Right.
Chuck Bryant
But the Nazis use those first, you know, because it's a better design for war. And it also had a black iron cross on the side of it.
Josh Clark
Well, hence the Red Baron. Right.
Chuck Bryant
Yeah. But it was. It's easy now as an adult to look and say, that looks like a little Nazi hot rod.
Josh Clark
Yeah. But the Red Baron was World War I. He was pre Nazi Germany. Yeah.
Chuck Bryant
And it was Also, I think at the time just, like, looked like the biker gang.
Josh Clark
Sure.
Chuck Bryant
Would wear, like those helmet with the iron cross.
Josh Clark
Yeah. And all of it was Southern California hot rod culture. Yeah, exactly. Is what gave rise to Hot Wheels. So it makes sense.
Chuck Bryant
Yeah, I don't. I don't think there was any, like, surreptitious intent.
Josh Clark
Yeah. So like I said, right out of the gate, Hot Wheels was a hit. They had a cartoon within a year or so of the first 16 being released. The second release, they had, I think 22 new cars.
Chuck Bryant
Yeah. 33 total.
Josh Clark
And then the third year, they. They had another. They released 33 after that. Right.
Chuck Bryant
Oh, yeah, I'm sorry. 33 by 1970.
Josh Clark
So they did 16, 24, and then 33. And all of them came in, like, different colors. Right. So like I said, if you had one, that didn't mean you had them all. You wanted to collect them all. Yeah. So kids were going crazy for it. And another way that Mattel very wisely targeted children was to get in with fast food.
Chuck Bryant
Yeah.
Josh Clark
In 1970, the first hot Wheels came out as a toy at Jack in the Boxes.
Chuck Bryant
Oh, really?
Josh Clark
Yeah. The big one, though, the one that, like, put them over the top, was in 1983, when kids who were lucky enough to be taken to McDonald's for.
Chuck Bryant
Dinner, the Happy Meal, to get a.
Josh Clark
Hot Wheel, which is what they called them at the time, could get one of 14 Hot Wheels in 1983. And they had some cool ones. They had a Chevy Citation.
Chuck Bryant
Did they really?
Josh Clark
Yeah, they had one that was one of my favorites, actually. It was a Toyota Mini Trek, which is a, like a station wagon camper. And it even said painted on the side, good Time Camper, that you could get in your Happy Meal. Which, if I could have one Hot Wheel, it would probably be that, you.
Chuck Bryant
Know what they were doing now that I look back through my adult eyes?
Josh Clark
Like, snorting pot.
Chuck Bryant
No, they were giving you a bunch of crappy ones because you wanted to keep coming back to get the cool one.
Josh Clark
Yeah, probably.
Chuck Bryant
You're like, ah, I got a citation. Like, can I go back because I want to get the hot rod.
Josh Clark
Right.
Chuck Bryant
That's exactly what they were doing.
Josh Clark
Sure.
Chuck Bryant
Man, I feel so, like, manipulated.
Josh Clark
What did you think they were doing with Happy Meals?
Chuck Bryant
Well, I mean, I know it was all manipulation to get you to try and own all of them.
Josh Clark
Right.
Chuck Bryant
But they should have been all cool ones. But you can't do that because the regular kid might be like, nah, I got the cool and I'm fine. But if you get the citation. You feel jipped off and you really want to go back and get one of the hot rods. Yeah, it's. My eyes are wide open, my friend.
Josh Clark
Well, that's why our friends down under in Australia have like, outlawed marketing directly to children, which I think is a fantastic.
Chuck Bryant
Oh, really? Yeah.
Josh Clark
That's so unfair. To market directly to children. It's just almost literally is like taking candy from a baby.
Chuck Bryant
Right.
Josh Clark
Like, kids aren't sophisticated enough to psychologically defend themselves from being like, bombarded by adults to say, go tell your parents to buy you this. You can't function correctly without this trapper keeper. So go get it.
Chuck Bryant
The trapper keeper.
Josh Clark
Yeah.
Chuck Bryant
What do they make, a law?
Josh Clark
Yeah.
Chuck Bryant
Really?
Josh Clark
Yeah, it's a big one. Very progressive law. I think all countries should adopt.
Chuck Bryant
Well, in 1983. I agree wholeheartedly. By the way, in 1983 is when that Happy Meal thing happened. And also the same year they moved from Hong Kong to Malaysia and it said that's when they added their economy cars. So that must have coincided with the Citation.
Josh Clark
Yeah, the Citation, man. One of the most disappointing Happy Meal toys you could possibly get.
Chuck Bryant
Yeah. Because it reminded you of your dad who drove a Citation, right?
Josh Clark
Who was always mad.
Chuck Bryant
Yeah. Oh, dear.
Josh Clark
So, chuckers.
Chuck Bryant
Yes.
Josh Clark
After 1983, not a lot happened. Hot Wheels just kept going on, expanding more and more and more. I think they had another Happy meals joint in 91 or something like that. And in 1995, they said, we need to do something big. And they did. They released something called Treasure Hunt series, which is a purposefully limited release car series of cars. I think they did 12 models at 10,000 each originally, and hence the name Treasure Hunt. They were hard to find.
Chuck Bryant
Yeah. And one of the cooler ones for me was the Oldsmobile 442.
Josh Clark
Yeah, that thing is neat.
Chuck Bryant
A dude at my church had a 442 and it was just awesome, man. He had like the only muscle car in the youth group. And years, like two years ago, my brother, I was talking about this dude, Jason Singleton. I was like, whatever happened to him? He's like, oh, he still lives in so and so. And he went. And you know what, dude? I went, no, you went. He still got it.
Josh Clark
Oh, yeah. Why would you get rid of it?
Chuck Bryant
He still has the car. I went to his Facebook page and it is like the center of his life. I'm sure it's his baby. I mean, he's had that thing since like 1986 and just it's juiced up. And he used to Scare the daylights out of me in that thing. But it was also exhilarating, you know, to be riding with him and he, you know, like 200ft of drag. He would lay like power braking and you would get like four sets of tires a year.
Josh Clark
He'd be in the passenger seat going, save me, Jesus.
Chuck Bryant
Yeah, I was very scared because I was, you know, I didn't flirt with the wild side back then.
Josh Clark
No, the Oldsmobile 442 is as close as you got.
Chuck Bryant
Yep. It was exhilarating.
Josh Clark
And then. So that was 1995. This treasure hunt thing kind of went. It didn't go exactly as planned. Mattel was like, oh, we could make even more money if we put these into wider release. So the original 10,000 releases were redone again and again and again. So treasure hunt kind of became commonplace.
Chuck Bryant
Sure.
Josh Clark
But it was a good idea and it tapped into this whole idea of collecting. Like, Mattel was like, we know you're out there and we're going to design these just for you.
Chuck Bryant
Yeah.
Josh Clark
And we'll talk more about collectors, but just to kind of button up the history of Hot Wheels. It all came full circle in 1996 when Mattel bought Tyco and hence Hot Wheels bought Matchbox.
Chuck Bryant
So they're all owned by Mattel at this point?
Josh Clark
Yes.
Chuck Bryant
All right, we'll get to the design and collecting right after this.
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Josh Clark
Hey, everybody, we're hitting the road again starting in January 2026, picking up again in April 2026. And eventually Canada will tell you year dates too.
Announcer
That's right.
Chuck Bryant
We're going to do at least three legs, and the first leg is starting out in Denver, Colorado at the paramount theater on January 27th. We're going to go back to our beloved Seattle at the Paramount Theater there on the 28th, and then finally back at SketchFest on the 29th at the Sidney Goldstein Theater.
Josh Clark
Yep. And then April 16th, 17th and 18th, we're going to be in Madison, Wisconsin, Chicago, Illinois and Akron, Ohio. And if you're not keeping up with all this or taking notes, don't worry. You can get all the info you need and buy tickets@stuffyouchouldknow.com, click on the tour button and thank us later.
Chuck Bryant
That's right. We can't wait to see everybody again out there on the road. So back then, if you wanted to do a smaller version of a larger car and scale it down, you didn't have computer aided design and stuff. Sometimes you might have had a blueprint, which helped, but sometimes you just had to get out there in the parking lot with the tape measure.
Josh Clark
Yeah.
Chuck Bryant
And just take some measurements and then, you know, be good at math.
Josh Clark
Right.
Chuck Bryant
Basically.
Josh Clark
And like, like we said Harry Bradley, who's the daddy of the Hot Wheels designs, who's the guy who did the first 16, he was a GM designer originally in his footsteps, followed Howard Reese and then after that, Larry Wood. And those are some of like the legendary Hot Wheels designers.
Chuck Bryant
That's the Mount Rushmore of Hot Wheels, pretty much.
Josh Clark
Yeah. And yeah, they would just literally go out and measure these things. And that was one way that Hot Wheels were born. Another way was that, and this definitely differentiates Hot Wheels from Matchbox is that there are Hot Wheels that only exist in the Hot Wheels world.
Chuck Bryant
Oh, yeah, yeah, yeah.
Josh Clark
They, they are called the fantasy cars. Like they're just the designers imagination come to life.
Chuck Bryant
Right. Whereas Matchbox only, I believe, has bred trucks.
Josh Clark
Exactly.
Chuck Bryant
Well, they only have cars that are based on real cars.
Josh Clark
Right, right. Hot Wheels has a whole fantasy line.
Chuck Bryant
It's interesting that they're owned by the same company still and they just have kept that distinction. Yeah, you know, I guess some people are Matchbox Kids and some kids are Hot Wheels kids. I had both. I think I had a bread truck.
Josh Clark
Is that why you keep going to the bread truck?
Chuck Bryant
Well, no, I didn't have a bread truck, but I do remember having a couple of, like, weird utility type vehicles that I don't remember. They were probably gifts or stocking stuffers or something. I don't think I like, sought it out.
Josh Clark
I was always into Tonka trucks. I thought Tonka was great. They were obviously much bigger, but those were like construction vehicles, like dump trucks and stuff like that. And still today, that Volvo dump truck, the giant one with the huge wheels, I think is one of the coolest vehicles ever created. Yeah, I think I had one of those when I was a kid.
Chuck Bryant
I didn't have a lot of Tonka stuff. One of my favorite Hot Wheels, though, was the little red express truck.
Josh Clark
I don't remember that.
Chuck Bryant
If you saw it, it might ring a bell. It was basically. Can't remember what kind of truck it was. I think it was a Dodge, but it was just a cool red stepside pickup truck. And it had the two. The two vertical mufflers on each side that went up above the truck.
Josh Clark
I think I know what you're talking about. Yeah.
Chuck Bryant
Yeah, it's really cool. And if you go to the Petersen Automotive Museum in la.
Josh Clark
Oh, yeah.
Chuck Bryant
They have a really cool exhibit there that I haven't been to in person, but I was looking at it online. Permanent exhibit where they have the real life versions of the Hot Wheel cars and they have a little red express truck, a full size one. Yeah. And I saw it and I was.
Josh Clark
Like, whoa, did you just die from nostalgia?
Chuck Bryant
Might have teared up a little bit at the desk. But they have, you know, the gussied up Corvettes with the big chrome engines coming out of the hood.
Josh Clark
Do they have the 442?
Chuck Bryant
Don't know if they have the 442, but I'm very.
Josh Clark
They will when your friend dies. But it's in his will.
Chuck Bryant
It'll go straight to the museum. Yeah, I'm gonna go to this thing, though, at some point. I don't know on this next LA trip or not, but it's right there near the La Brea Tar Pits, I think.
Josh Clark
Oh, yeah.
Chuck Bryant
So I want to go check it out.
Josh Clark
I've been there. Yeah, it's neat.
Chuck Bryant
It is neat. But back to the design. These days, you're not gonna need a tape measure and stuff like that. You're gonna Photoshop designs and you're gonna even get a 3D printer to do your prototype.
Josh Clark
That had to have helped them tremendously.
Chuck Bryant
Oh, yeah.
Josh Clark
Because, you know, with. If you're designing real life cars and you have a 3D printer, that's pretty handy, but with Hot Wheels, like, you can print out pretty much exactly what it's going to look like.
Chuck Bryant
Sure.
Josh Clark
And once they have the. The prototype done, they'll make them. They'll make a mold out of it and then inject it with molten metal under tremendous pressure. Yeah. And that's why it's called die cast. You create a die that you cast all of the ensuing ones from.
Chuck Bryant
Yeah. And I think they're made with less metal than they used to be. But they still have metal components, right?
Josh Clark
Oh, yeah.
Chuck Bryant
I haven't seen a new one in a while.
Josh Clark
I haven't either. But I'm almost positive they do. And apparently they're still about like, a dollar.
Chuck Bryant
Oh, really?
Josh Clark
Yeah. I was on the Hot Wheels collector site today, and, like, they kept making reference to about a dollar. So just what's called the mainline. Yeah, the ones that they make en masse.
Chuck Bryant
The Citation.
Josh Clark
Exactly. I'll bet if you got your hands on that 1983 citation, it'd be worth a few bucks.
Chuck Bryant
You're right.
Josh Clark
But they kept referring to the mainline stuff about a dollar.
Chuck Bryant
Well, they just kept making their manufacturing cheaper and cheaper. So they've maintained that cost, I guess.
Josh Clark
Yeah.
Chuck Bryant
So as far as collecting goes, the most valuable, and that is not this crazy one made out of diamonds for the 40th anniversary, which we'll talk about in a minute. But the most valuable regular Hot wheel is the 68 beach bomb, which was a VW bus in hot pink that had real surfboards sticking out of the back of it.
Josh Clark
Yeah. Originally they only released, I think, 25 of them like that. There were a couple of problems. It was difficult to manufacture them with the surfboards sticking out of the back, even though it was more realistic.
Chuck Bryant
Sure.
Josh Clark
And it also was terrible on, like, a loop de loop track. Yeah. Because I guess the surfboards would either weigh them down or it would get stuck.
Chuck Bryant
Yeah.
Josh Clark
So they only made just a few of these things. The Beach Bomb, that was the highest selling Hot Wheels ever was a pink one. They made even fewer of those because apparently a lot of boys were like, I'm not playing with some pink van. Even if it does have cool surfboards. Sticking out of the back. So the thing sold for like I think 70 something, $75,000 in 2000 and it has since sold again. In 2011 I saw in like LA magazine for like 125,000.
Chuck Bryant
Yeah, it's a lot of money for a tiny little car.
Josh Clark
Yeah, it is. And that's the highest one ever, apparently. By a long shot too.
Chuck Bryant
Yeah, I mean, I've seen others that were worth like 10 grand and stuff. Like, I think one of those 442 originals is like 10 grand.
Josh Clark
Yeah, I guess like 1970 Mongoose or Cobra are worth about 10 grand these days. And a lot of them just like with any collector's item, you'll see if there was just a few of them made, obviously they're going to be worth a lot more if there is something that. Where they adjusted the design. Like, for example, the Python was originally called the Cheetah.
Chuck Bryant
Yeah.
Josh Clark
And then they found out that a real life executive with real life lawyers at GM owned the name Cheetah. Yeah. Because apparently GM executives just own names for cars that could potentially be used.
Chuck Bryant
Like every fast animal name.
Josh Clark
Right, exactly. So they changed it to the Python, but that was after they'd started manufacturing the Cheetah. So there's some out there that say Cheetah stamped on the bottom. And if you have one of Those, it's worth 10 grand.
Chuck Bryant
Yeah. It's funny to think about. It's the same with Star Wars. Like sometimes the mistake ones are the ones that are super valuable because like, there was some recall, but like, oh, but you want that one because the Boba Fett's rocket really shot out before kids started choking on them.
Josh Clark
Right. Or catching on fire.
Chuck Bryant
Yeah. And that's the one you want? Yeah, but like you said, it's all about scarcity and supply and demand.
Josh Clark
Dude, this whole thing is reminded me of a really great gallery I put together about hilarious knockoff toys.
Chuck Bryant
Oh, that's a good one.
Josh Clark
Yeah, go to stuff you should know.com and look that up. It's pretty awesome. There's some really strange interpretations of beloved toys, including Star wars toys that people who make counterfeit toys come up with to try this skirt trademark law maybe or something. Or else they just fully don't understand the toy and what its allure is, so they just make it in this weird interpretation. It's pretty hilarious stuff.
Chuck Bryant
Yeah, it's a good one. We'll post that again.
Josh Clark
Okay.
Chuck Bryant
And then I did mention the diamond studded one. I always think these things are just ridiculous, but like to take any. Like the diamond studded bras was worth, you know.
Josh Clark
Oh, yeah, I forgot.
Chuck Bryant
A million bucks. I just always think it's kind of dumb. But they did make a 40th anniversary edition in 19. I'm sorry, in 2008. With 2,700 little diamonds and rubies for tail lights and black diamonds for the tires and all that stuff. 18 karat white gold body. But it's worth a hundred and forty. Or it cost $140,000 to put together, I'm sure.
Josh Clark
Gaudy. It's a gaudy Hot Wheels. Yeah. The car is cool. It looks like Mad Max's car.
Chuck Bryant
Oh, you get. Is that a picture of it? Yeah, I don't think I saw that.
Josh Clark
Can you identify that car?
Chuck Bryant
What is that? Looks familiar.
Josh Clark
It does look familiar to me.
Chuck Bryant
Sort of like a DeLorean, but I don't think it is.
Josh Clark
I don't think so either.
Chuck Bryant
No. Man, that new Mad Max looks good, though.
Josh Clark
Oh, they're remaking Mad Max.
Chuck Bryant
Well, there's a new reboot, I guess is what they call it these days.
Josh Clark
Cool. Who's in it?
Chuck Bryant
What's his face that played Bane? Oh, yeah, Tom. Tom what's his face?
Josh Clark
Huddleston?
Chuck Bryant
No, not Tom Huddleston. But it looks. It's the same director.
Josh Clark
Tom Hardy.
Chuck Bryant
Yeah, Tom Hardy. But it's the same director from all the Mad Max series. So it's.
Josh Clark
Oh, really?
Chuck Bryant
Yeah. Yeah.
Josh Clark
Wow.
Chuck Bryant
And it just looks the whole. It's supposed to be just like one long, intense chase battle.
Josh Clark
Yeah. Sounds a lot like a Mad Max movie.
Chuck Bryant
Yep.
Josh Clark
Have you ever seen Vanishing Point?
Chuck Bryant
I think so. What is that?
Josh Clark
It was like, man, I can't remember the car, but the car was basically the star. It was one long car chase from like, I think Colorado to California.
Chuck Bryant
Yeah, I remember that.
Josh Clark
That's a good one. From the seventies.
Chuck Bryant
Yeah. Two lane blacktop Challenger. That's another classic movie.
Josh Clark
The Car. Yeah, I haven't seen that one.
Chuck Bryant
Yeah, that's a good one. That one weirdly had James Taylor in it when he was young and, like on drugs and cool.
Josh Clark
Were they apologizing to France?
Chuck Bryant
No. I don't know what the deal was.
Josh Clark
Did you hear about that? No. So that whole Charlie Hebdo, like, solidarity march, the US sent like, Yeah, I think the assistant deputy in charge of the USDA or something like that. So to apologize, John Kerry had James Taylor go to France to perform. You've got a friend.
Chuck Bryant
Shut up.
Josh Clark
For the French government. Yeah.
Chuck Bryant
Just talk about it. I know, isn't it Send Guns n Roses or something at least. Well, not send Guns n Roses from 1988.
Josh Clark
That would be a gift. Guns N Roses, man. One more thing about collecting. If you wanted to be the coolest collector of Hot Wheels on the planet, you would have to build a time machine and go back to 1987 to my hometown of Toledo, Ohio, which is where the first ever Hot Wheels convention, Collectors convention was held. I really wish I would have gone to that because I was there at the time.
Chuck Bryant
What year was it?
Josh Clark
87. Oh yeah, yeah.
Chuck Bryant
I can't believe we sent James Taylor. I'm still just like, yeah, I can't focus on anything.
Josh Clark
Well, if you want to know more about James Taylor or Hot Wheels or just about anything there is in the universe, you can type it into the search bar@housestuffworks.com and since I said search bar, it's time for listener mail.
Chuck Bryant
I'm gonna call this Minimum wage argument not Argument Proposal. All right, listen to how homelessness works from quite a few years ago. And you guys commented that part of the problem was that low minimum wage in comparison the cost of renting a two bedroom apartment, you'd have to work something like 87 per hours. 87 hours per week to afford it. With the implication we need to raise minimum wage. After hearing this, a clear solution occurred to me. I think disagreements on raising minimum wage as a result was simple misunderstanding. On the raise side, people believe this wage should be set at a level that would allow someone to raise a few children and live a modest but reasonably comfortable level, or at least a safe level. On the don't raise it side, people believe minimum wage is just a starting point for working, like for teenagers at their summer job or after school. This side believes workers should were never intended to and should not expect to be able to support a family that pays minimum wage. So here's my solution. Since we're a democracy here, let's just decide what it is supposed to accomplish and then set it at the appropriate level to do that. If we decide as a nation that someone should be able to raise a family, rent a two bedroom apartment while earning a wage, minimum wage, let's just figure out what that would cost and set the wage there. Figure in rent, clothing, food, utilities, transportation, etc. Let's say it's 27 grand per year, then set it at that rate. On the other hand, if we as a nation decide that minimum wage is just a starting point and not meant to support a family, it's intended for people with no work history or experience and Low to no marketable skills. And we need to set minimum wage at a relatively low level and let the market, the free market will ultimately determine the wage for entry level workers. And workers historically have been able to increase compensation by gaining skills, skills and good work history. With this settled, any argument about setting minimum wage at a living wage would be mistaken because we all just decided that people are not meant to live on minimum wage and certainly not meant to support a family. That is from Joe Prohaska in Reno, Nevada. And interesting. I look forward to seeing the rebuttal emails.
Josh Clark
Yeah, love that kind of stuff. Stuff. Yeah. It's a great proposal. I mean, I think that is what it's based on.
Chuck Bryant
Sure.
Josh Clark
But as far as I know, the cost of living calculations are really out of date.
Chuck Bryant
Yeah.
Josh Clark
And take a lot of stuff into account that doesn't really apply any longer.
Chuck Bryant
Plus, regardless of what you think it should or should not be, the fact is adults with two kids are still going to be working these jobs. It's not just going to be teenagers looking to advance.
Josh Clark
But it would be nice to put that issue to bed to say like, this is what we're trying to achieve or this is is not what we're trying to achieve.
Chuck Bryant
Right.
Josh Clark
At the very least, you get everybody talking.
Chuck Bryant
Yeah. Because should some teenager at his first job make like 14 bucks an hour?
Josh Clark
I don't know.
Chuck Bryant
I don't know if that's sending the right message either.
Josh Clark
I don't know.
Chuck Bryant
I don't know.
Josh Clark
We'll leave it up to you guys. Our dear listeners.
Chuck Bryant
When I started working, it was like three bucks an hour or something. It was ridiculously low.
Josh Clark
That is ridiculously low. If you want to let us know how you feel about Joe's proposal. Was it Joe?
Chuck Bryant
I believe it was Joe Reno.
Josh Clark
Joe Reno. Joe, you can tweet to us@syskpodcast. You can post it on facebook.com stuff you should know. You can put it in an email@stuffpodcastowstuffworks.com and just for kicks, you can hang around our home on the web stuff you should know.com. For more on this and thousands of other topics, visit howstuffworks.com.
Chuck Bryant
Hey friends, just want to let you know, our friends at Squarespace have partnered with the dude Jeff Bridges in a really cool thing called www.dreamingwithjeff.com. and this is something Jeff Bridges actually came up with. It's a project where he has his friends in various locations around LA with these cool, relaxing sounds and guided meditations and stories designed to lull you asleep. It's really neat. And he's also the face of no Kid Hungry, which is a great charity group you should look into. So check out www.dreamingwithjeff.com and see what the dude in Squarespace has going on.
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Support for this show comes from Public, the investing platform for those who take it seriously. On Public, you can build a multi asset portfolio of stocks, bonds, options, crypto and now generated assets which allow you to turn any idea into an investable index with AI. It all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20% year over year, you can literally type any prompt and put the AI to work. It screens thousands of stocks, buys one of a kind index and lets you back test it against the S&P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.comsysk and earn an uncapped 1% bonus when you transfer your portfolio. That's public.comsysk paid for by Public Investing Brokerage Services by Open to the Public Investing Inc. Member FINRA and SIPC Advisory Services by Public Advisors, llc, SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com disclosures tired of juggling sales tools or spending hours on prospecting just to book a few meetings? Meet Apollo, the Go to Market platform for finding leads, connecting with buyers and closing deals all in one place. Apollo gives you access to over 210 million contacts and AI that handles all your busywork finding leads, drafting emails and even prioritizing your day. So stop paying for five different sales tools when one does it all. Visit Apollo I.O. and sign up free today.
Josh Clark
Hey everybody, we're hitting the road again starting in January 2026, picking up again in April 2026 and eventually Canada will tell you year dates too.
Chuck Bryant
That's right. We're going to do at least three legs and the first leg is starting out in Denver, Colorado at the Paramount Theater on January 27th. We're going to go back to our beloved Seattle at the Paramount Theater there on the 28th, and then finally back at SketchFest on the 29th at the Sidney Goldstein Theater.
Josh Clark
Yep. And then April 16th, 17th and 18th, we're going to be in Madison, Wisconsin, Chicago, Illinois and Akron, Ohio. And if you're not keeping up with all this or taking notes. Don't worry, you can get all the info you need and buy tickets@stuffyou should know.com. click on the tour button and thank us later.
Chuck Bryant
That's right. We can't wait to see everybody again out there on the road.
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Chuck Bryant
Guaranteed Human.
Podcast: Stuff You Should Know
Hosts: Josh Clark and Chuck Bryant
Release Date: December 12, 2025
This festive “12 Days of Christmas: Toys” installment explores the classic toy car brand Hot Wheels. Josh and Chuck dive into the origins, evolution, design innovations, and cultural impact of Hot Wheels, while contrasting them with their main competitor, Matchbox. The episode is a lively, nostalgia-filled ride through Hot Wheels history and collector culture, peppered with fun personal stories and trademark banter.
1968: First release with 16 models, initially called "California Customs Miniatures."
Innovations:
“They went all out on those ... there are bushings to the suspension ... like shocks ... you could press them down and it would bounce back.” – Josh (11:51)
| Time | Topic | |----------|-----------------------------------------------------------------| | 02:19 | Chuck intros the Hot Wheels episode | | 06:33 | Hot Wheels: World’s largest carmaker | | 07:52 | The origin story: Mattel, Elliot Handler, Harry Bradley | | 09:56 | The “original 16” Hot Wheels | | 12:29 | Hot Wheels vs. Matchbox: racing, design differences | | 14:50 | Hot Wheels' immediate success and cultural impact | | 20:39 | Branding/licensing: Ghostbusters, Fast & Furious, candy brands | | 21:49 | Scaling down cars: design adjustments for looks and speed | | 24:24 | Fast food promotions (Jack in the Box, McDonald's Happy Meal) | | 27:23 | ‘Treasure Hunt’ collectible series debuts | | 29:57 | Mattel acquires Tyco and Matchbox—rivals become siblings | | 32:36 | Changes in design: from tape measure to 3D printer prototypes | | 37:48 | The world’s most valuable Hot Wheels: the Pink Beach Bomb | | 41:13 | Diamond-studded luxury Hot Wheel for the 40th anniversary | | 44:02 | The first Hot Wheels collectors convention (Toledo, 1987) |
Josh and Chuck bring their trademark mix of playful debate, dry wit, and deep-dive research. The episode is peppered with tangents—from bread trucks to muscle cars to cartoons—anchored by genuine nostalgia and a sense of fun.
Hot Wheels endures as both a beloved toy and a serious collectible, thanks to relentless innovation, smart branding, and pure fun. Whether you’re a nostalgic adult or a new fan, there’s a story—and possibly a small fortune—in every tiny car.
For more details, pop culture commentary, and several great laughs about childhood, restoration, and collecting, listen to the full episode!