Loading summary
Josh Clark
Banking with Capital One helps you keep more money in your wallet with no fees or minimums on checking accounts and no overdraft fees. Just ask the Capital One Bank Guy. It's pretty much all he talks about in a good way. He'd also tell you that this podcast is his favorite podcast too. Thanks, Capital One Bank Guy. What's in your wallet? Terms apply. See capital1.com Bank Capital One NA Member FDIC hey there, everybody. It's time to talk about Squarespace. Squarespace is the easiest, fastest, and best way to build your own website. Squarespace can help you with email campaigns with all of the tools you need to engage your subscribers to drive sales and simplify your audience management. You can set up automated emails to build connections while saving time and easily integrate your products into email templates to drive sales and increase site traffic. So go to squarespace.com stuff for a free trial and when you're ready to launch, use our offer code stuff to save 10% off your first purchase of a website or domain.
Chuck Bryant
Welcome to Stuff youf Should Know, a.
Jerry
Production of iheartradio.
Josh Clark
Das Vedanja. And welcome to the podcast. I'm Josh. There's Chuck. Jerry's here too. And this is stuff you should know, comrade.
Jerry
Yeah. The Tetris edition. How much Tetris have you played? What's your background there?
Josh Clark
I was a very casual Tetris player. I mean, I didn't even realize there were as many levels as there are. I tend to flip out when things start to really go fast. So I wasn't very good at Tetris, but I did enjoy it when I played it.
Jerry
And where did you play it? Like, what system?
Josh Clark
On the nes. The classic nes.
Jerry
Okay.
Josh Clark
How about you, Chuck? What is your relationship to Tetris?
Jerry
Well, the only way I ever played it was on a Game Boy. I don't know if I had a Game Boy, if it was Scott's. I know he had one. But at any rate, I played it on the Game Boy only and really, really loved it and got into that for a while. I wasn't obsessed with it or anything, but I did have the Tetris dreams. I did walk around seeing things as Tetris on the landscape, so it definitely invaded my consciousness for a while, but I never played it on. On anything but the Game Boy. So I don't know how to play it with a regular controller or whatever.
Josh Clark
Yeah, I couldn't. Like, I tried playing it on computer and it. I was like, I don't. I can't get this. I'M just used to the NES controller for it.
Jerry
Yeah. I was going to try and play it today, just like, whatever. I'm sure there's some free online version you can play on your desktop. But I was afraid I was a little behind today. I was like, I'm not going to do it because I'll be 30 minutes later. I will have still be playing Tetris because it's a very addictive game. And part of why it was successful is because it seems like everybody that ever tried Tetris early on at least loved and became pretty addicted to Tetris.
Josh Clark
Yeah. I was asking Yumi, I was like, did you ever play Tetris? And she just kind of gave me this. She didn't even look over at me. She just looked at me out of the corner of her eyes and was like, I was pretty good at Tetris.
Jerry
Yeah, I could see that.
Josh Clark
Yeah.
Jerry
Come on.
Josh Clark
I never. I didn't ask her if she had the dreams, but I could see her having the dreams. Apparently that's a really common phenomenon. Right. I think it's actually called the Tetris effect.
Jerry
Yeah, for sure. When it starts invading your dreams or you start, you know, if you're walking around a city and you start looking at an alleyway that you could drop a long I beam into, then it's in your bones.
Josh Clark
Yeah, for sure. So, yeah, we'll talk a little bit about why it's so addictive. People have come up with theories for it. Like, it's a video game that's so addictive. Psychologists have actually come up with theories to explain why Tetris in particular, not video games. Tetris in particular has that Tetris effect and it's so addictive, which should kind of give you an idea of why. I think we talked about this in our Minecraft episode where I got everything right, that Tetris is actually the best selling game of all time.
Jerry
Yeah.
Josh Clark
Closing in on 550 million copies. Wow. Yeah.
Jerry
That is a staggering number of people, man.
Josh Clark
Right. And this video game hasn't been around since, like, the 1800s. Like, it's from 1984.
Jerry
It's not Oregon Trail.
Josh Clark
Right, right, exactly. You can't catch dysentery playing it.
Jerry
No. And big thanks to Olivia for this one. I had this idea when I recently remembered that I had not watched the Tetris Cold War thriller movie. That is a very loose sort of story about how this game was developed because it's a very interesting story set against the backdrop of the Cold War. They really, it's a fictionalized version, so it sort of loosely follows some of it, but it looked like a really fun movie that I kind of forgot about. So I asked Livia to put this together, and I'm going to watch the movie sometime this week, I think.
Josh Clark
So is that huge chase scene where Alexei Pajitnov is chasing the CIA agents across rooftops in Istanbul and catches up with them and kills them with a garrotte is made up?
Jerry
I think it is. And he was throwing Tetris pieces at them and building Tetris walls. That's the movie they should have done.
Josh Clark
Yeah, for sure. That would have been pretty cool. He just holds his hand out, and instead of a web coming out, it's Tetris pieces right in your face.
Jerry
All right, so you mentioned a guy that's very key to this. In fact, he's the most key because he is the creator, Alexei Pajitnov. The year is 1984. Very big, key year in American history in a lot of ways. And he was working at a place called the Jarodnitsyn Computer, Sintra, which is a part of the Soviet Academy of Sciences. And he came up with this game that he originally called Genetic Engineering. Great name. Eventually would land on Tetris, but it was a copy initially of his favorite puzzle game when he was a kid called Pentomino.
Josh Clark
I'm glad. Yes, you said it. It took me a little while and I was like, oh, like domino, but with five.
Jerry
Yeah, exactly. And it was like any other puzzle. It was a wooden box, and you had these pieces, 12 wooden tiles. Each represented a different shape that can be made with five squares. And it was just a physical thing. It was in a rectangular horizontal box. And you would just, you know, it was one of those puzzles where you would put the things in there and it wouldn't make, like an Elton John album cover. It would just fit. And you would be like, hey, I won. I fit all the pieces in here.
Josh Clark
Right. So, yeah, he basically took that and adapted it into. He's like, well, I'm going to totally revolutionize this. I'm going to change the shapes from five boxes to four. And so you can't call it Pentomino anymore because penta is what, five in Greek or Latin? Something like that, Right?
Jerry
Yeah. Five squares. Yeah.
Josh Clark
So he called it Tetris, named after tetra. Yeah, the Greek prefix meaning four. And apparently he also liked tennis and wanted to give tennis a little shout out. So that's what the is from. Tetra tennis. Tetris.
Jerry
Yeah, yeah. In this initial version, like I said, it was called genetic engineering. And at first it was just a horizontal. But he just basically did the exact same thing digitally that he had in his physical, I guess sitting in his closet somewhere. With Pentamino, it was a horizontal square with these pieces that you would, you know, click. I don't know if you dragged at that point or not. Did they even have the mouse at that point?
Josh Clark
I don't know.
Jerry
Anyway, you could get it over into that box and fit it that the pieces didn't fly down and they didn't disappear. When you would complete a line like the classic Tetris, that would come later when he would make it a big. And that was sort of the key basically was he found that that first version of genetic engineering was boring. And if he made it vertical, he made the pieces fall. And if he made those lines disappear as you went, that created this addictive quality that made Tetris.
Josh Clark
Tetris, that's it. Did you say that there weren't any graphics, that they were like characters and punctuation marks instead of graphics?
Jerry
So, yeah, that was the first version.
Josh Clark
The whole thing was made up of brackets, like each line was brackets and the pieces were exclamation points or periods or greater than symbols. It was pretty primitive, rough first version, but yeah, it had had kind of the bones to it. But it wasn't until you start clearing lines that that's what Tetris is all about. So around the same time he had a colleague called Dmitry Pavlovsky was also working on games and there was a 16 year old involved young lad named Vadim Gerasimov who was a summer intern and just happened to be at the right place at the right time. And the three of them got together with another guy, a psychologist named Vladimir Pokilko. And you put the four of them together and you have the earliest developers of Tetris.
Jerry
Yeah, he was interested in doing puzzles in relation to his psychological experiments. Gerasimov and the other guy, Pavlovsky, were porting games over to IBM PCs, which a lot of people in the Soviet Union, or not a lot of people, but that was sort of one of the main computers that they could have access to at the time. And they had this idea like, hey, we might be able to like profit from this one day, but that's going to be a tricky thing because, you know, this is the Soviet Union and everything that we do belongs to State.
Josh Clark
Yeah, that was a great Yakov Smirnov, by the way.
Jerry
I appreciate that.
Josh Clark
Yeah, so as we'll see the developers, Pajitnov apparently was like, hey, you know, I think it'd be a great idea if the USSR owned the rights to this game that we developed for the first 10 years. What do you think? He had said that it was basically an impossible choice. Like if he didn't do that, they would cheat him out of it and he would probably be investigated by the KGB anyway. So he just went along with that. But before that ever happened, there was the game started to spread. We mentioned Pokilko, he was a psychologist and he took it to a copy to the Moscow Medical Institute where he worked and was like, hey, why don't you guys try playing this, see what you think. And apparently the workers played so often that they had to delete it from their computers because they just couldn't be trusted with Tetris on their computers to get their work done.
Jerry
Yeah, that became kind of a common refrain in this story as it goes along as more and more people are like, why are all my employees crowded around the computer monitor? And they would go in and find them playing Tetris. It spread to, like I said, IBM PC users in the Soviet Union was copied onto floppy disks, transported across borders. And eventually a guy named Robert Stein who owned a UK based company called Andromeda Software Ltd. He saw this in Hungary. He was like, hey, Hungary gave us the Rubik's Cube. Here's another puzzle game. This is pretty interesting to me. So in 1986 he realized that he had a. Or I guess he got a hold of a telex number that could reach Pajitanov and he sent him telex and they started telexing back and forth saying like, hey, I'm interested in this. He ultimately got a reply that said, yes, we are interested. We would like to have this deal. And Stein didn't realize, in broken Russian that just meant, yeah, let's keep talking. He thought that meant, hey, sounds like we have a deal.
Josh Clark
Right. So he actually started creating copies of it. Right. And getting ready to sell it in the West. Is that correct?
Jerry
Yeah. Here's where it gets a little confusing because this whole story about who has the rights gets really in the weeds. And what happened was Stein started, he thought they had a deal. So he started developing the launch of this thing because he thought he had a deal when he did not even have these rights. They literally made a deal with a guy named Robert Maxwell, British newspaper mogul. There's a lot more to this guy than we could probably do a whole episode on him. But he had a couple of companies, one called Spectrum Holobyte in the United States and one called Mirrorsoft in the UK. And he made licensing deals for PC and console rights with Mirrorsoft for the UK and Europe for £3,000 plus royalties. And then for Spectrum Holobyte for North America and Japan for 11,000 plus royalties. When he didn't even own the rights to do so at this point.
Josh Clark
Yeah, so apparently they were out there selling units and then the Russians got word of this, something called Elorg Electron Org Technica, which was the Soviet organization for developing things like games like Tetris and then owning the rights to it, got in touch with Stein and were like, hey, you can't do this anymore. Like we own that. This is. Even Cold War stuff says that this is wrong, you know.
Jerry
Right, yeah. So in 1-29-88, Spectrum Holobyte released it in the US and he didn't get his deal signed with Elorg because they weren't like, hey, shut this down, you can't do it. They said, hey, let's talk. He didn't get his actual deal signed with them until the end of February. So he was selling these things for a month in the United States before he even had a deal with Elorg. And at that point he got I think like a 10 year licensing deal from them. So it was all that part of it was legit by this point.
Josh Clark
Yeah. And at the time it was almost $100 for a copy of Tetris for IBM and $68, these are in today's dollars, I should say, for the Commodore 64.
Jerry
That's not cheap.
Josh Clark
No, for sure not. But people were buying it because people liked it. And apparently also mirrorsoft made deals with Atari and Sega too to basically start producing Tetris cartridges for those consoles. And again, I think this was within that window where he didn't officially own any of the rights at the time.
Jerry
Yeah, he didn't have those rights. So you could have. It gets a little confusing, but you can have like PC rights, but not rights to do it on like a handheld game or like a standup console arcade game or something like that or what was to come, which was, well, they already had Atari and stuff like that and Sega like you mentioned, but all these are different licenses and this guy Stein was just kind of going full steam ahead without even owning these license, basically saying like, hey, I'll get these, don't worry.
Josh Clark
So yeah, so at the time there was another guy that we've got to introduce. And then we'll take a break after. Well, after that. His name was Hank Rogers. H E N K Rogers. He was Dutch born but grew up in America. And at the time he was working for a company called Bulletproof Software, a Japanese company. And his job was to find games to basically develop for the Japanese market. And one day in 1988 he was at CES in Las Vegas looking for ideas. And one of the ideas that he came across, Chuck, was Tetris.
Jerry
What a pro. We'll be right back.
Josh Clark
This is. Hey everybody. We want to tell you that Peloton has a variety that will allow you to adapt to any season of life and keep you coming back. Through changing interests, potential injuries and recoveries, and even just a busy season, Peloton's still going to be there to keep you going each step of the way.
Jerry
That's right. From four week strength building classes to running, cycling and everything in between, Peloton can adapt to any goal and need in this season of your life.
Josh Clark
Yeah, you can challenge yourself anywhere too with Peloton's All Access membership. So you can work out where you need to, like at home, on your bike, tread or row, or you can take your favorite classes on the go and at the gym with the app.
Jerry
That's right, Peloton has the perfect class for you to sweat in no matter what. So find your push and find your power with peloton@onepeleton.com.
Livia
Black Friday is coming. And for the adults in your life who love the coolest toys, well, there's something for them this year too. Bartisian is the premier craft cocktail maker that automatically makes more than 60 seasonal and classic cocktails each in under 30 seconds at the push of a button. And right now Bartisian is having a huge site wide sale. You can get $100 off any cocktail maker or cocktail maker bundle when you spend $400 or more. So if the cocktail lover in your life has been good this year or the right kind of bad, get them Bartesian at the push of a button. Make bar quality cosmopolitans, martinis, Manhattans and more all in just 30 seconds. All for 100 off. Amazing toys aren't just for kids. Get 100 off a cocktail maker when you spend 400 through Cyber Monday. Visit bartesian.com cocktail that's B A R T E S I A N dot com cocktail.
Josh Clark
Running a small business is complicated. There are, I don't know, dozens of software programs that you need and they're all so expensive and since they come from different companies, they don't always play nice with one another, but what can you do, right? Odoo? That's what. Odoo has all the software business owners need. We're talking CRM, sales accounting, literally every kind of software, and it's all on one platform. So it works together and it's quality software. So you're not sacrificing. It's just a better experience than a hodgepodge of programs. I mean, you'd expect to pay a premium for it, right? But that's the most amazing part about Odoo. This interconnected suite of business software costs less than the mishmash of disconnected programs you're currently using. Less. So my question is, why spend more on programs that are less efficient when Odoo's simple software platform can handle everything for a fraction of the price? Discover how Odoo can take your business to the next level by visiting odoo.com. that's O D O O. Okay. So when we last saw Hank Rogers, he was wandering around CES with a pennant that said Bulletproofs number one, eating some popcorn. And he had just stopped in front of this booth that was playing Tetris. And he dropped his popcorn and his pen in at the same time, his mouth agog. And he was like, I have to own this game. Like, we have to buy this game. And he wanted it himself. So much so that he talked his in laws into putting up their house for collateral so that he could have seed money to buy the rights to this game. And he actually traveled to Moscow. And this guy is where the Cold War stuff really starts to kind of come alive because he showed up in Moscow and was like, let's make a deal. And they're like, that's not how it works, Spy.
Jerry
Yeah, pretty much. I mean, at this point, he did make a deal with Spectrum Holobyte for the Nintendo Famicom console. And this is all early days. So the Game Boy had not quite debuted. That launched in 89. So it was. The timing of it was really, really key because as we'll see, the Game Boy is where it really, really took off. But he made a deal, sort of a handshake deal with the president of Nintendo of America to put Tetris in Gameboys. And he was like, hey, listen, you're selling these Game Boys, you're including Mario, which the boys love. But if you want to appeal to everyone and sell more of those, include Tetris. And I think that led to like 35 million units of Tetris. Game Boy Being sold.
Josh Clark
Yeah, it was essentially the same thing. When Apple loaded that YouTube album onto their iPhones. It was one of the greatest commercial successes of all time. This is basically the predecessor of that.
Jerry
Yeah, yeah, absolutely. So you said he was sort of bumbling.
Josh Clark
I can't leave with that. That was a joke. Like, that was a huge fuck. Everybody hated that just being, like, loaded on their phone. And apparently you couldn't get it off either.
Jerry
Oh, no, no, no. I remember that. I think I was one of the few people that was like, oh, nice. I like you too. Thanks for the song.
Josh Clark
Thanks, suckers, for the free album that I paid $1,000 for.
Jerry
Goodness me. So you mentioned that he was sort of bumbling around Moscow and they were like, hey, no thanks, spy. He eventually did get that meeting with Elorg because he's still trying to secure all these different license rights, and they weren't too pleased with him. But luckily for him, Pajitanov was in that meeting and he liked Rogers and they became buddies and that helped them secure the rights on the Game Boy.
Josh Clark
Yeah, because at the time, all of a sudden, there was a huge competition in Moscow for getting these rights because it became clear Stein didn't own the rights. Therefore Maxwell didn't own all of the rights. Nintendo didn't own all the rights yet. So Rogers was there, like, making these deals. And it is questionable whether he would have come out on top had Pajitnov not taken a sign or sign to him. But he did, and like you said, he talked the head of Nintendo America into installing the game on every unit. And, yeah, when you sell 35 million units of something, it's suddenly popular. That's when it finally blew up in the United States, because, again, it had been around for a few years by then, but when the Game Boy came out with it, that was it for Tetris. And also Nintendo was like, we're the Tetris platform now from now on.
Jerry
Yeah, for sure. And by the way, I did go to ebay. I haven't picked the one out yet, but there are plenty of Gameboys with Tetris cartridges. They're supposedly in good shape.
Josh Clark
So that's awesome.
Jerry
I'm definitely looking forward to that. Although Emily says I still have mine somewhere. I was like, all right, I'll just get it on ebay.
Josh Clark
You're like, how hard can you look for that?
Jerry
Yeah. And they range in price. I think some of the more dubious ones are like 30 to 40 bucks. And I just wonder about the stickiness of buttons and pads and things. But the one that's like 110, I feel like is probably a safer bet, but who knows?
Josh Clark
Yeah, yeah, you gotta look out for that 40 year old caramel sauce.
Jerry
Oh God, yeah. And cotton candy and stuff like that. But the Game Boy one though, the reason I bring that up again is because that's the one with that classic type A theme song.
Josh Clark
Oh yeah.
Jerry
From sound engineer Hirokozu Tanaka. Which is hard to believe, but it's actually a Russian folk song called Koro Bieniki, which means peddlers. And you can hear like a symphony doing that in a Russian symphony. And you're like, oh, wait a minute, I know that song.
Josh Clark
That's the Tetris song.
Jerry
Yeah, it's pretty cool.
Josh Clark
It is. And if you haven't heard it in a while, go just look up Tetris type a theme on YouTube and it'll take you back for sure.
Jerry
Yeah.
Josh Clark
So there was one more challenge for the rights to Tetris and that ended up being between Nintendo and Atari. Like I said, Nintendo is like, we're the platform for Tetris, just try it. And Atari was like, we're going to try you. We're so confident that we're going to produce hundreds of thousands of copies of this game. And a judge was like, nope, it's Nintendo's. And Atari had to eat the cost of all those. Yeah.
Jerry
The judge was like, don't you have a burial site for the heat?
Josh Clark
Yeah, exactly. Can you repurpose that?
Jerry
So they've sold a lot of these. But marketing of the game initially was a challenge. It didn't have like cutting edge graphics or anything. You really had to play it to kind of understand how addictive it was. So just looking at the game and selling the game was tough. So they sort of weirdly at the time really leaned into the Cold War and the Soviet stuff. They reskinned it to have St. Basil's Cathedral in Moscow on the title screen. They had all sorts of little Russian Easter eggs in there. At trade shows they had Reagan and Gorbachev impersonators, like playing against each other and stuff like that. And that actually helped sell the game as this, like this weird import from behind the Iron Curtain. Like, what are they doing over there?
Josh Clark
Right, yeah, that was funny. There was a New York Times article on it from, oh, I don't know, I think the like 86 maybe. And they threw a little bit of shade. They're like, it's kind of impressive. This is the first software from the Soviet Union being sold in the US which indicates that their computers are finally.
Jerry
Catching up to American computers, these IBM PCs.
Josh Clark
Right. So Tetris indisputably ended the Cold War and brought down the Soviet Union single handedly. There were no other factors involved whatsoever. And like we said, the rights for the game stayed with the USSR for the first 10 years. And then finally when they came back around to, or for the first time, I guess, to Pazhatnov, he just started lighting 10 cigars at once with $100 bills because this was already just a worldwide smash hit and now all of the royalties were going to start to come to him.
Jerry
Yeah, I mean he didn't try to fight this early on. Like, you know, if it was in the United States somebody would have taken him to court probably over the fact that like, yeah, I was your employee at the time, but blah, blah, blah, like he knew that was a lost cause so he never even tried to fight back. And I think wanted to get in line as a good, as a good Russian state employer and was like, okay, 10 years, you've got it. And you know, turns out patience is a virtue because he made, you know, he did pretty well on this thing in the long run.
Josh Clark
Right. So these guys started drifting over to the United States and there's a really sad like kind of appendix to this whole thing. In 1998, Pokilco, who was the psychologist who was involved in developing it, found that he had, he was being looped out now that the rights were coming to Pazhatnov and Rogers who made a separate deal without him. He was running a relatively unsuccessful software company and apparently killed his wife and son with a knife and then killed himself with a knife and which is a weird enough thing that there's still today conspiracy theories that he was killed by Russian mobsters or the government or something like that. But a couple of autopsies confirmed like, no, this was suicide. It's really, really sad and just a weird little bizarre kind of side thing to be tacked on to what's just widely considered such a fun pastime around the world.
Jerry
Yeah, there's a documentary or docu series rather called the Tetris Murders about this and I did not watch it, but I looked more into this and I'm not conspiracy minded at all, but this seems very, very pinky. There were three murder weapons to kill his wife and kid and himself. There were two different hammers and a hunting knife. Multiple murder weapons is just strange. There were documents burned on a grill. Everybody to a person they talked to were like, this guy was a super good dude. Loving father and husband. Like, there's no way he could have done something this brutal. Apparently the blood spatter analysis made no sense at all. And there were other people that were asked to sign off that were like, I'm not going to sign off on this.
Josh Clark
Wow.
Jerry
Like, there's no way this guy slit his own throat. Look at the blood. And they also found a note that they initially said was not a suicide note, but they would eventually say it was. And it said, I've been eaten alive, Vladimir. Just remember that I am exist the devil. Just very strange. It is so. I don't know, it just. A lot of this stuff doesn't add up. So I'm not really sure what the deal is.
Josh Clark
No, for sure. I think the one criticism is that the docu series doesn't actually say why anybody would have wanted to kill him and his family. But yes, everything I read say Russian mob.
Jerry
That's all you need to say?
Josh Clark
Yeah, yeah. It does kind of explain a lot. So like you said, there's a movie, I think it's on Apple TV that came out last year about this that you can see. I can't remember what it's called. Tetris something. Right?
Jerry
I think it's just Tetris.
Josh Clark
Oh, okay.
Jerry
He's got. What's his name? The Kingsman? Taron. Taron Edgerton. Yeah.
Josh Clark
I think of him more as Elton John.
Jerry
I do, too. I like that guy. I think he's a very talented actor.
Josh Clark
Oh, God, I hope he's not a monstrous scumbag.
Jerry
I do, too. We walk that fine line of like saying something nice about someone. Are they a monstrous scumbag? Or say something bad about someone and we'll just get back to them.
Josh Clark
Right? Yeah. You have a good track record of calling it, though.
Jerry
Well, I got one. I got Jared back in the day. That's about it.
Josh Clark
That was a mega one. That was a huge whale of land. Nobody was thinking that about that guy.
Jerry
Speaking of that guy, should we take another break or should we talk about gameplay first?
Josh Clark
We'll take another break. It feels like.
Jerry
All right, let's break and we'll talk about how you actually play this thing right after this.
Livia
Black Friday is coming. And for the adults in your life who love the coolest toys, well, there's something for them this year, too. Bartisian is the premier craft cocktail maker that automatically makes more than 60 seasonal and classic cocktails each in under 30 seconds at the push of a button. And right now, Bartisian is having a huge site wide sale. You can get $100 off any cocktail maker or cocktail maker bundle when you spend $400 or more. So if the cocktail lover in your life has been good this year or the right kind of bad, get them Bartesian at the push of a button. Make bar quality cosmopolitans, martinis, Manhattans, and more, all in just 30 seconds. All for 100 off amazing toys, art just for kids. Get a hundred off a cocktail maker when you spend 400 through Cyber Monday visit bartisian.com cocktail that's B A R T E S I A N dot com cocktail.
Josh Clark
Running a small business is complicated. There are, I don't know, dozens of software programs that you need, and they're all so expensive. And since they come from different companies, they don't always play nice with one another. But what can you do, right? Odoo. That's what Odoo has all the software business owners need. We're talking CRM, sales accounting, literally every kind of software, and it's all on one platform. So it works together and it's quality software, so you're not sacrificing. It's just a better experience than a hodgepodge of programs. I mean, you'd expect to pay a premium for it, right? But that's the most amazing part about Odoo. This interconnected suite of business software costs less than the mishmash of disconnected programs you're currently using less. So my question is, why spend more on programs that are less efficient when Odoo's simple software platform can handle everything for a fraction of the price? Discover how Odoo can take your business to the next level by visiting odoo.com that's o d o o.com 231 that's.
Olivia
The average number of apps used by many companies. This leads to a lot of context switching that distracts employees and costs your company. Luckily, Grammarly can help. Grammarly's AI works in over 500,000 apps and websites, making it easy for your team to crank out clear on brand emails, documents, messages, and more in just one click. They can go from blank page to finish, brainstorm or first draft, all without leaving the page they're on. Grammarly has 15 years of experience building effective, secure AI that can be implemented in days with minimal IT overhead. It goes beyond basic grammar to help tailor writing to specific audiences, whether that means adding an executive summary, fine tuning tone, or cutting out jargon. Join 70,000 teams who save an average of $5,000 per employee per year using Grammarly. Go to Grammarly.com enterprise to learn more Grammarly. Enterprise ready A.
Jerry
Okay, so if you want to play, if you've never played Tetris, you know, a lot of this kind of assumes, with that many hundreds of millions of games sold, plus many more people that played that didn't actually buy it, that most people have probably played this game. But the idea is that, you know, you have this horizontal screen and these different shaped blocks are coming down, and when you do a complete horizontal line across with these different shaped blocks, that block, that line will disappear. And all this time, more blocks are falling and falling and falling. And the key is to get to different levels by, you know, completing more and more lines. And they start going faster and faster and you can, you can spin them to get them into position and into place. And in different versions of the game, you can see what's coming. Sometimes just one, sometimes a few. And there are other variations along the years, but that's the basic gameplay of Tetris. It's very, very simple game.
Josh Clark
That was the best basic, most succinct explanation of Tetris I have ever heard.
Jerry
Was it good, though?
Josh Clark
For sure, yeah. Okay, that's what I'm saying. It was the best.
Jerry
I just thought you meant it was short and that'll suffice.
Josh Clark
No, no, I thought it was great.
Jerry
Okay, thanks.
Josh Clark
Because you could have gone on longer. But why you said it all just precisely. So it was very economical and efficient and I appreciate that.
Jerry
Thank you, friend.
Josh Clark
There's also multiplayer versions, which means that there's a lot of competitive Tetris championships. There's one in particular in the classic Tetris world championship, I believe is the biggest of them all. But some of the things that they've come up with. So Tetris was just basically the same for a very long time, and then when the rights reverted to pajitnov, they started experimenting with it, making it a little different, some of which you included in there. But one of the things that is pretty cool about multiplayer play is that when you start doing things like if you clear multiple lines at once, it's a Tetris combo, you can be rewarded by garbage being thrown to your player screen. And that'll be, you know, a few lines, sometimes a bunch of lines that have, like a really inconvenient break in the line, which makes it really hard to clear. And also it just pushed their regular screen up that much closer to the top, which is where you die, if you can die in Tetris. So there's like a lot of, like, kind of interesting Things that they did with this really basic game that didn't seem like it could be improved upon without really just being unnecessary. They seem to have come up with some really good ideas for it.
Jerry
Yeah. And I think. Did you mention that a true Tetris is when you get. What is it? I guess four levels at once?
Josh Clark
Yeah. When you throw down that coveted eyepiece, it's so satisfying. Yeah, exactly. That is a Tetris. Oh, boy.
Jerry
That's a satisfying. I remember that feeling. I can't wait to get that Game Boy. Should we talk about the pieces? Because you found some kind of cool stuff, as did Livia, that I never knew is that these pieces have names.
Josh Clark
Yeah, there's a bunch of slang names. There's a Tetris wiki that has a bunch of slang names, but somebody posted on Reddit a few years ago the original Nintendo manual for it and it has like the official Nintendo name. So we'll give you all of them or some of them.
Jerry
All right. The J and the shape also refers to. Or the letter refers to sort of the shape of the piece, right?
Josh Clark
Yes.
Jerry
Okay. So the J is the blue one. I never knew that there were colors because on Game Boy obviously it was not colored in the initial ones. But the blue one can also be called the gamma or the GE or GE or. I think it's the official. The Blue Ricky.
Josh Clark
The Blue Ricky. Yeah, that's the official one.
Jerry
What else?
Josh Clark
There's an Orange Ricky, that's the L piece, which is basically the mirror of the J. It's also called Jed or Right Elbow Orange Ricky. You don't really. You can't improve on that. It sounds like a disgusting drink. Yeah, you know, like a Creamsicle cruise ship drink. Gin Ricky?
Jerry
Yeah. Oh, boy. You might be onto something. What is a Gin Ricky?
Josh Clark
It's gin, lime and I think a little sweetener maybe. It's really simple. I think club soda. It's a pretty old drink.
Jerry
So kind of like a gin and tonic without but with soda instead of tonic and a little sweet?
Josh Clark
Yeah. Yes, I believe so. I think that's a pretty good description, man. You're just killing it with the descriptions today.
Jerry
How about this? The yellow cube. It's a square.
Josh Clark
Oh my God. Genius.
Jerry
That's known. You call it a square or the 0 or the smash Boy.
Josh Clark
Yeah, that's the official name of Smash Boy. Can't improve on that one either. The S is the green piece. It's the. The right facing zigzag piece. Some people call it the right zigzag or right Squiggly. But the official Nintendo name was the Rhode Island Z.
Jerry
That sounds like a sex position.
Josh Clark
It does, for sure. Wow, that's great.
Jerry
Z. There is a Z is the mirror, the red mirror of the Z. And that is. You can call it a lightning bolt or the left dog or the left snake or the Cleveland Z. Also, what I said before.
Josh Clark
Yeah, it's just more disappointing than the road. There's the T, the T piece that actually is used in the Tetris logo. And the T is called the Tiwi.
Jerry
The Tiwi. Okay. And then that I called it the I beam, but that's the cyan 4 line. Clearer. That's also the one that if you put it in the wrong place, it can really screw you, but that can produce that full Tetris. You can call it the stick, the line, the Slim Jim, the long skinny one.
Josh Clark
The hero is the official name for it though.
Jerry
Oh, okay, that makes sense.
Josh Clark
That's where that song, that Enrique Iglesias song comes from. It's about Tetris. Little known facts.
Jerry
So did you mention the championship?
Josh Clark
No. Yes, I did. The classic Tetris world championship. That's the big one. And they still use the original NES version, the one that I played and Yumi played and everybody. But you played, apparently.
Jerry
That's right. Which is a key distinction when it comes to competing, I guess, because I would have been pretty lost. Although there's no way I could. I wasn't like competition level. I was just okay at it.
Josh Clark
But dude, competition level is insane when it comes to Tetris.
Jerry
No, when you watch like real time speeds of what these people are doing, it's crazy. Like, that's when I'm like. I mean, I'm way done by that. By the time they start going that fast.
Josh Clark
Yeah, because the Nintendo controller, the original one, the rectangle with two buttons, like two red buttons, and then a D pad, the directional pad. Like it's. It works for certain kinds of games and certain kind of movements, usually with two thumbs. But with Tetris, the big part is to move the piece around and you want to move a lot of pieces really fast and move on to the.
Jerry
Next one as you're spinning them.
Josh Clark
Yes. Which means that you have to press the D pad really fast. And the D pad was not made for being pressed fast. So like you said, people have come up with some amazing techniques for competitive play.
Jerry
Yeah. If you're trying to get something going down that's coming down very, very fast all the way over and fitted On. On the left side of the screen and it's dropped on the right. You gotta hit that D pad like, go, go, go, go, go. And you can only do that. Like, you know, humans can only go so fast until they invented hypertapping, which was about 2011, according to Livia's research, which I found that to be pretty much true. Or early 2010s. It checks out. That means you're like, you're sort of vibrating your thumb. Actually, instead of pressing it, you're sort of vibrating your. You're like flexing your bicep so you're not fully releasing and pressing. It's just like a hyper press, a hyper tap.
Josh Clark
Right. So if you're trying that right now and you're like, I don't see how that works. Apparently a very, very few gifted individuals can actually hypertap. Which means that hypertappers dominated competition for a good 10 or so years. About 10 years. There was a kid named Joseph Seeley, or Saley. I'm sorry, Joseph. And he was 16 at the time. Back in 2018, he reached level 31. I don't think we said just using like normal movements on the NES controller. No one makes it past level 29. Yeah, you just don't. This kid made it to level 31 using hypertapping in 2018. He made it to level 35 in 2020. So at the time, that makes him the greatest Tetris player of all time. To that point.
Jerry
Yeah. So then in 2020 comes along a guy named Christopher Martinez, also known as Cheese. Capital Z. Capital Z. Yeah.
Josh Clark
I think the capital Z makes it cheesy.
Jerry
Oh, that. You're probably right.
Josh Clark
That's my take on it.
Jerry
No, I think you're totally right.
Josh Clark
Okay, well, we should say Christopher Martinez, AKA Cheese, AKA Cheesy, and we'll get it in there somewhere.
Jerry
So he introduced a technique called rolling. It's also called fly hecking H E C C I N G after a guy named Hector Fly Rodriguez, who developed this technique on arcade game consoles. Not even for Tetris, just on arcade game console. Like you know how to press the buttons faster. And I'm going to do a little audio. Josh, if you'll allow.
Josh Clark
Yeah, please.
Jerry
Because did you see how this was done? Did you see Hector's fingers?
Josh Clark
I did.
Jerry
It's amazing. This guy has like, they look like breakdancing fingers. They're just so fluid. But it's. If you imagine like a standup arcade game and those big round buttons, if you want to press that really fast, you can go tap, tap, tap, tap, tap, tap with one finger or you can do this with your four fingers.
Josh Clark
Very nice.
Jerry
Did that come through, you think?
Josh Clark
Good Foley work.
Jerry
So that's what he's doing. He's using all four fingers to, you know, kind of like the I'm bored thing when you do that on a table. He did that on a button and found like, boy, that's even faster than the fastest. Hyper tapping and Cheesy Cheese, I don't know, stole that, but he got that from him. So what you do in the case of a Nintendo, because they have tiny little buttons, you can't do that with your four fingies.
Josh Clark
No.
Jerry
You hold the D pad down just enough for it to engage and then you do that to the back of the thing and it essentially is making your D pad move that fast because it's already engaged and you're going really fast.
Josh Clark
Right to the back of the controller.
Jerry
Right to the back of the controller. Making the back of the controller essentially one large button.
Josh Clark
Yeah. And it's just kind of jumping up and hitting your thumb. That was another great explanation, Chuck.
Jerry
Man, that's a tough one because you really got to see it in action.
Josh Clark
But you still, you did it great hypertapping. The best hyper tappers can hit the button about seven times a second, which is mind boggling. What about a roller with rolling? People like Cheesy can hit it 20 times a second.
Jerry
What?
Josh Clark
20 times a second. And Cheesy obviously was starting to reach new heights as well. He's, I believe, still one of the premier Tetris players in the world. And it started to get people like, between Joseph Saley and Christopher or Cheesy, like they were like, okay, people can get past level 29. How many levels do you think there are in Tetris? And of course there's not like some point where the Nintendo developers were like, okay, that's it. You won the game at level 100. Just like many other games, they just let it go and go and go and then eventually the game just stops functioning. There's some zero that doesn't get carried or some number resets. You reach some crazy bit configuration and the thing just crashes. But that's just never been done with Tetris because they figured out using bots that it was somewhere between level 155 and the mid-200s. Right. 29 is where the best normal players max out in the 30s is where Joseph Saley was maxing out. This is like up to like 250. And there was A kid who beat the game, Chuck. A human. Not a bot, a kid. I've seen him with my own eyes on the TV and he was not a bot.
Jerry
How old was he? What's his name? Give this kid his due.
Josh Clark
He was 13 years old at the time. This was December of 2023. So about a year ago he was in Oklahoma. His name was Willis Gibson. Blue scuti was his player name.
Jerry
Yeah. Are you going to drop the level?
Josh Clark
I think he should.
Jerry
All right. This guy, after playing for 38 minutes, hit level 157 and crashed five times as much as the best players in the world and crashed the system and every. Did I say system?
Josh Clark
That's how excited you are, man.
Jerry
That's very weird. I was. And everybody was going crazy over this kid, except for Pajitnov who said, yes, well, you know, you beat the 40 year old version of game. Nice accomplishment, right?
Josh Clark
Yeah. He said that Tetris itself, the pure, like the theoretical version of the game, you could never beat it.
Jerry
Yeah, I get it, I guess, but come on, man.
Josh Clark
I know, I thought that too. Like it's 13 year old you're talking to, buddy.
Jerry
All right. Should we talk a little? We'll finish with Tetris on the brain. Because we started the show talking about Tetris. Getting into your dreams, getting into your. When you're packing your car. I still call that tetrising, as do a lot of people. When you're packing stuff, packing, moving trucks. It's kind of the vernacular now, but it does have very distinct impacts on your brain. Right. And usually in a good way.
Josh Clark
Yeah. Again, we said it was called the Tetris effect. There was a guy named Jeffrey Goldsmith who was a writer who was known for coining. I don't know if he coined a term or just was the first to apply it to Tetris, but he called Tetris a pharmatronic, which is like an addictive drug, but in software form.
Jerry
Yeah.
Josh Clark
And Pejitnov, ever the contrarian, said like, no, it's more like an earworm.
Jerry
Right. Is it with this guy?
Josh Clark
I don't know. He likes to be right, I think. But so. Yeah, so people have taken wide note of the fact that Tetris seems to be way more addictive on way more people than just about any other game. And so people have kind of investigated what the deal is behind that. I know at least one writer chalked it up to what's called the zigrenic effect.
Jerry
That is super cool. That was coined by a psychologist in Russia Bluma. Well, Ziggerink or. I'm sorry, Zigrnik. Bloomberg.
Josh Clark
What a great first name.
Jerry
I think it's Zeigernik.
Josh Clark
Okay, well, you know me in EIS and European pronunciations.
Jerry
I know this is in the 1930s. And she noticed that at restaurants, when a server had a large table of, like, let's say, 12 people, they could remember their orders, which was remarkable. But then when it came time to deliver food to the table, they had forgotten them. So the idea here is that the, you know, with the Zeigernik effect is that the brain really, really wants to store information about a task that isn't complete yet.
Josh Clark
Right.
Jerry
Like taking an order for 12 or in the case of Tetris, they're exploiting it by, like, constantly creating a little unfinished mission to create a line of blocks that you get fulfilled, and then they drop another one. So it's just triggering this constant feeling of satisfaction because you're completing these tasks by completing these lines over and over and over.
Josh Clark
And then after you complete one, you have another task to do. So your brain is activated again, like you said, moment by moment, over and over and over again.
Jerry
Pretty cool.
Josh Clark
It is super cool. There is another guy named Richard Heyer, or I'm sure in your pronunciation, Heyer, who in 1991, back in 91 at UC Irvine, he actually scanned the brains of Tetris players, and he found that the brain is much more engaged when you're new to Tetris, which is probably a reason why it became such a popular game. It just sucks in new players and that you. You start using way more energy in your brain when you start playing Tetris. And then it kind of goes down over time as you get better. And that apparently is when most people stop playing Tetris after a while, when they get really good at it because the brain's no longer being challenged like it was originally thanks to the Zeigarnik effect.
Jerry
Yeah, yeah. There have been other studies, of course. There was one that found that Tetris may reduce the strength of cravings. This was in 2015 by the British and Australian psychologists.
Josh Clark
Oh, the British industry. Is that a band?
Jerry
I thought that was the name of me. Yeah. It's like a British Sea Power. One of my favorite bands. Right, yeah. So just by psychologists in Britain and Australia, I think got it basically where they used ipods to check in with undergraduates seven times a day to see if they are craving drugs, food, sex, and other things.
Josh Clark
They just said yes.
Jerry
Yeah. That you might crave. Yeah. They're like we're undergrads. Duh. And playing Tetris for three minutes lessened the cravings. I am curious if that's just because they're preoccupied with it. They argued that it was effective because it involved. Because cravings involve working memory and visualizing the object of desire. So maybe that is it. You're occupied with another cognitive task. So much that you're not thinking about the heroin you want to do in your desk drawer.
Josh Clark
Right. And one of the great things about cravings is if you can ride it out or distract yourself or something like that, when you come back from that task, your brain very rarely goes right back to the craving. Yeah, that's amazing. They also figured out, for probably the exact same reasons or similar reasons, they believe that it can prevent PTSD from forming, which is a little weird. It's like you just had a traumatic experience. Quick, play Tetris.
Jerry
Right?
Josh Clark
More likely it will help you get treat ptsd. Very similar to emdr, where you watch like a pen or a ball on a screen or something like that. This is playing Tetris while you're recounting your traumatic experience. Your memory re catalogs it to something far less traumatic, thanks to your working memory being occupied while you're doing this other thing too. We should do an episode on EMDR someday. It's just insane how effective it can be.
Jerry
Yeah, for sure. I'd be way into that. They also found that potentially your brain might physically change. And then if you play Tetris enough, you might have a thicker cerebral cortices and more flexible cortical matter. So maybe your cognitive functioning and memory could improve. Although there have been other studies. Weirdly, this is very strange to me that found that playing Tetris does not improve things like spatial.
Josh Clark
I know.
Jerry
Cognition, and you would think that's the one thing it would help with.
Josh Clark
Yeah, I think it still helps with visual spatial, like arrangement, like you said, packing a car.
Jerry
Oh, okay.
Josh Clark
But it doesn't. You can't see something and be like, how's what's right side up? For this shape that I'm showing you a picture of, you can't just immediately say like, oh, it should be to the left or something like that. Like just that specific thing. I think it still does help, although I didn't see any studies. It's just, how could it not, you know?
Jerry
I agree. Studies be damned.
Josh Clark
You got anything else on Tetris?
Jerry
I have nothing else. I can't wait for that Game Boy. I'll report back with pictures at Chuck the Podcaster. Instagram.
Josh Clark
Oh, nice.
Jerry
I gotta put those kudzu pictures up. Hadn't done it.
Josh Clark
Oh, yeah, you need to, man. Yeah, yeah, you got to. You put it on the podcast. You got to deliver, Chuck.
Jerry
I have to deliver, Josh.
Josh Clark
Well, since Chuck says he has to deliver, and that was in agreement to me saying he has to deliver, obviously. We've unlocked listener mail.
Jerry
This is a timely one because. Because our bet date has passed. We got a few of these from people. Hey, guys, I'm from Brazil, and I started listening to your show during the pandemic. But I love those older episodes, and I was recently listening to1 from November 2019. Augmented reality coming soon. At the beginning of the episode, Josh and Clark. We get that a lot. That's okay. I'm sure my tombstone will say, Charles W. Chuck Clark Bryant.
Josh Clark
I will see to it that it does.
Jerry
If I outlive you, well, I'm gonna be between you and you me. So you can constantly just be talking over me.
Josh Clark
Okay, good.
Jerry
That's what we should do. It. You should do you, me, me, you, Emily.
Josh Clark
Okay.
Jerry
And then we're not gonna talk about pets or children, because that's too sad.
Josh Clark
What if we just did, like, a mass burial together and saved some money?
Jerry
Oh, yeah, just. Or sky burial. Throw us all up in a mountain and let the crows eat or whatever. Vultures.
Josh Clark
Yeah, but I'm sure shipping our cadavers would be kind of expensive.
Jerry
That's true. All right, well, we'll work this out.
Josh Clark
Okay.
Jerry
Anyway, Josh and Clark made a bet that in five years, augmented reality glasses would be all the rage, because Josh said that he thought they would be commonplace by Halloween 2024. Here we are. Josh, what do you think?
Josh Clark
That doesn't sound like something I'd say in retrospect.
Jerry
Well, Elisa says, I think Chuck won this one. It is funny, though. Recently, someone I know saw me, had my camera because it was an event. I was taking pictures, and I said, can I take your picture? And he said, sure. And I took his picture. Then he went, now can I take yours? And he touched his glasses and looked at me and walked away. And I was like, that dude's wearing photography glasses.
Josh Clark
You didn't chase?
Jerry
No, I knew the guy. Those meta Ray bans that you can, like, whatever, interact online through your glasses, Basically, what they're. Yeah. That's what you thought would be commonplace, I think.
Josh Clark
You didn't chase after him and say, like, hey, I never said yes.
Jerry
Uh, no, I didn't. Well, just thought I'd expose it here.
Josh Clark
There you go now we know you want to say his name and street address.
Jerry
I do not.
Josh Clark
All right, well, since Chuck told an anecdote about an anonymous friend using Google Glasses and I lost a bet, then we have to sign off by thanking whoever wrote this email. Who was it again?
Jerry
Elisa from Brazil.
Josh Clark
Oh, that's right. Thanks a lot, Elisa from Brazil. We appreciate it big time. Thank you for pointing out that I lost a bit to Chuck. Hopefully there was no money on it, was there? Do you know?
Jerry
No money as far as I'm concerned.
Josh Clark
And if you want to be like Elisa from Brazil, you can email us as well@stuffpodcastiheartradio.com.
Jerry
Stuff youf Should Know is a production of iHeartRadio. For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows.
Chuck Bryant
This is Tracy V. Wilson from Stuff youf Missed in History class. Do you like podcasts, music, and audiobooks? Because when you subscribe to Amazon Music Unlimited, you get three in one app. Imagine listening to your favorite podcasts and music on the go to work, school, the gym, or better yet, vacation. Now imagine being on vacation with your favorite audiobook from Audible, then listening to a new one every month from a huge selection of popular titles. That sounds like a pretty good vacation, right? Audible is now included on Amazon Music Unlimited. Download the Amazon Music app now to start listening Terms. Apply.
Tracy V. Wilson
Gifting is hard, but here's a hint. Give the gift of connection from US Cellular. Not sure what that means? Here's a slightly more specific hint. You can choose four free phones and get four lines for $90 a month from US Cellular. Your family wants new phones? How do we know? They told us. The good news is that compared to wrapping presents, you're great at getting hints. So take the hint and get them four free phones and four lines for $90 a month US cellular built for us.
Josh Clark
Hey everybody, did you know Crumbl offers new desserts every week? The Gourmet Bakery is on a mission to bring friends and family together over the best desserts in the world. With a rotating menu, you'll find a delightful mix of desserts that keep things fresh and delicious. Picture scrumptious cookies and light, fluffy cakes that bring smiles to everyone. With a new menu debuting every Monday, there's always a flavor that everyone will love. Download the Crumbl app today and make every dessert moment a celebration with those who matter most.
Podcast Summary: The Wild History of Tetris Stuff You Should Know | Hosted by Josh Clark and Chuck Bryant | Produced by iHeartPodcasts | Released: November 26, 2024
The episode kicks off with Josh Clark and Chuck Bryant sharing their personal encounters with Tetris. Josh recalls his casual gaming days on the NES, mentioning, “I tend to flip out when things start to really go fast” (01:26). In contrast, Jerry reminisces about his deep affinity for Tetris on the Game Boy, even experiencing the "Tetris dreams" phenomenon, which he describes as the game "invading my consciousness" (02:25).
The conversation transitions to the origins of Tetris, highlighting Alexei Pajitnov’s initial creation in 1984 at the Jarodnitsyn Computer Science Institute. Originally named "Genetic Engineering," Pajitnov simplified the puzzle pieces from five squares (Pentomino) to four, leading to the birth of Tetris—a name derived from the Greek prefix "tetra," meaning four, and a nod to Pajitnov’s interest in tennis (06:17).
Jerry explains how Tetris rapidly gained popularity within the Soviet Union, spreading through floppy disks and captivating workers to the extent that companies had to "delete it from their computers because they just couldn't be trusted with Tetris" (09:21). This fervor caught the attention of Robert Stein from Andromeda Software Ltd., who attempted to secure licensing rights, albeit mistakenly believing he had reached a deal due to a language barrier (12:01).
The episode delves into the complex legal landscape surrounding Tetris’s rights. Spectrum Holobyte and Mirrorsoft entered licensing agreements without holding proper rights, leading to conflicts with ELORG (Electronorgtechnica), the Soviet organization owning Tetris's rights. A pivotal moment occurred in January 1988 when Spectrum Holobyte released Tetris in the US without a formal agreement, resulting in a subsequent ten-year licensing deal with ELORG (13:06).
A significant turning point discussed is Hank Rogers's acquisition of Tetris rights for the Game Boy. At CES 1988, Rogers’s fascination with Tetris led him to secure a deal with Nintendo, ensuring that Tetris would become a staple on the Game Boy. This strategic partnership resulted in the sale of over 35 million Game Boy units, cementing Tetris’s status as the best-selling game of all time, with nearly 550 million copies sold globally (20:02; 20:47).
The hosts explore the competitive Tetris scene, highlighting the Classic Tetris World Championship. They discuss advanced techniques like hypertapping, which allows players to press buttons up to seven times a second, and rolling, introduced by Christopher Martinez (Cheese), enabling button presses up to 20 times a second (40:00; 43:14). Notably, young prodigy Willis Gibson achieved unprecedented levels, reaching level 157 and crashing the system, showcasing the game's enduring challenge (46:16).
The episode delves into the psychological phenomena associated with Tetris. The "Tetris effect," where the game influences dreams and daily thought processes, is discussed alongside the Zeigarnik effect, explaining how incomplete tasks in the game drive continuous engagement (47:38). Studies are cited, such as a 2015 British and Australian research project demonstrating that playing Tetris can reduce cravings and potentially aid in PTSD treatment by occupying working memory (50:28).
A somber segment covers the mysterious death of psychologist Vladimir Pokilko, who was integral to Tetris’s development. In 1998, Pokilko was found dead after killing his wife and son, followed by his suicide. Although autopsies confirmed suicide, lingering conspiracy theories suggest ulterior motives linked to the game’s rights and Soviet-era tensions (26:44; 27:44).
Josh and Jerry reflect on Tetris’s lasting legacy, emphasizing its role in bridging Cold War divides and its place in modern gaming culture. They mention popular media portrayals, such as the Cold War-themed movie “Tetris,” and discuss how the game continues to inspire competitive players and psychological studies alike (29:21; 47:55).
The episode wraps up by celebrating Tetris’s simplicity and enduring appeal. The hosts express enthusiasm for the game’s future, from competitive play to its psychological benefits, cementing Tetris as not just a game but a cultural phenomenon that continues to influence and engage millions worldwide.
"The Wild History of Tetris" offers an extensive exploration of one of the most iconic video games in history. From its Soviet origins and Cold War entanglements to its unparalleled global success and psychological impact, Josh Clark and Chuck Bryant provide a comprehensive and engaging narrative that delves deep into why Tetris remains a beloved and influential game decades after its inception.
<a id="timestamp01:26"></a>[01:26]
<a id="timestamp02:25"></a>[02:25]
<a id="timestamp06:17"></a>[06:17]
<a id="timestamp09:21"></a>[09:21]
<a id="timestamp12:01"></a>[12:01]
<a id="timestamp13:06"></a>[13:06]
<a id="timestamp20:02"></a>[20:02]
<a id="timestamp20:47"></a>[20:47]
<a id="timestamp40:00"></a>[40:00]
<a id="timestamp43:14"></a>[43:14]
<a id="timestamp46:16"></a>[46:16]
<a id="timestamp47:38"></a>[47:38]
<a id="timestamp50:28"></a>[50:28]
<a id="timestamp26:44"></a>[26:44]
<a id="timestamp27:44"></a>[27:44]
<a id="timestamp29:21"></a>[29:21]
<a id="timestamp47:55"></a>[47:55]
<a id="timestamp36:32"></a>[36:32]