Transcript
A (0:00)
Foreign. This episode of Stylish is brought to you by DoorDash. When it can't wait, get Chemist Warehouse delivered straight to your door.
B (0:21)
Hello and welcome to our fortnightly episode of Stylish. My name is Madison Sullivan Thorpe. My co host is Rhiannon Joyce. We analyze everything in these episodes, from the world of brands with cult followings to creative campaigns that we cannot get enough of, fashion and beauty industry trends, and exploring those, how did they get their career stories, which is a perfect segue into today's episode. It feels like only an episode or two ago we were talking about our own career journeys, Rae, but the people have spoken. They want more.
A (0:55)
They want more. And when we put the call out on socials. Your personal page. My personal page. Stylish. Instagram. Again, so many DMs and so many replies. Some really, really obvious themes came through as well. So what we've actually done is collated the most popular themes and really curated the questions around that. So thank you so much to everyone that contributed and shared your questions. We have a lot to get through. Also, I'm not sure if you'll be able to tell this in the video cut downs, but we are recording remotely. I am in Sydney, Mads, you are in Melbourne. We are long distance today.
B (1:31)
It's giving covered long distance relationship. Sorry to use the C word without a, you know, precursor for our listeners.
A (1:38)
Yes. So nice little segue. For me, the reason why I'm in Sydney is our Upfronts event and this is actually my word of the week.
B (1:46)
Because I don't even have to intro you.
A (1:49)
No, you don't have to intro me. I've just gone straight in. I've again received Quite a few DMs asking what are media upfronts? So I thought this would be a really good opportunity for me to just address and talk about what they are. So, as head of Business development, I work very closely with Michelle and Zara on media, building out the strategy of what's to come in the next 12 months. So we're focusing on 20, 26 new product launches, but also building out our existing pillars. Now, coming back to upfronts, essentially what we do is we host some of our key brand partners, potential brand partners and agency partners at an event. This event is where we showcase what we're doing in the next 12 months, but also a lot of our research. So talk about our community, you guys, how you're so valuable, why you're so valuable, really get into the detail beyond the spots and do of demographic, where you Live how old you are and really understand attitudes and behaviors. So a lot of our community opt into market research and we're forever grateful for them to be able to contribute their thoughts, feelings and share who they are so that we can better understand them. And then what that does is create a space where we can then present that back to our brand partners at the upfront so that they can understand who you are and we can align our brand partners and the campaigns that we're doing with them. So essentially, upfronts are a media event. It's a really great way for us to showcase who you are, showcase what's coming up. It's glossy, it's fun. We spend a bit on what it looks like as well, because classic. I care a lot about that at the content and the community is the most important. But, yeah, wrapping up our upfronts in Sydney, it was really successful and I'm very happy.
