The trends that will define 2025

Summary

Podcast Summary: Style-ish – "The Trends That Will Define 2025"

Episode Information:

• Title: The Trends That Will Define 2025
• Release Date: January 7, 2025
• Host/Author: Shameless Media
• Description: Style-ish is the podcast for all things fashion, brand, business, and beauty.

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Introduction

In the inaugural episode of 2025, hosts Madison Sullivan Thorpe, Annika Joshi Smith, Joanna Fleming, and trend forecaster Tully Walter dive deep into the fashion, beauty, and branding trends expected to dominate the coming year. The conversation is vibrant, informative, and filled with insightful predictions that promise to shape the industry's landscape.

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Leaving Behind: Trends to Say Goodbye To

Annika Joshi Smith emphasizes the importance of updating brand strategies by moving away from influencer-centric marketing:

“[02:14] Joanna Fleming: ...brands need to go back to rewarding their customers because that's who's shopping their brand.”

The hosts concur on abandoning outdated practices such as persistent discounting and micro-trends. Annika specifically critiques microdermabrasion in beauty routines, advocating for more advanced and skin-friendly treatments:

“[07:00] Annika Joshi Smith: ...microdermabrasion is just outdated. We've got so many better treatments... it's a killer for the skin barrier.”

Another significant trend to leave is the resurgence of tanning culture, particularly among Gen Z, which poses serious skin cancer risks:

“[09:22] Annika Joshi Smith: ...almost half of Gen Z deliberately sit in the sun to work on their tans. And 37% of them knowingly use less or no sunscreen when doing so.”

The hosts call for brands to refrain from approving content that glamorizes sunburns, drawing parallels to smoking in advertising:

“[11:27] Annika Joshi Smith: ...brands need to do better... you shouldn't be smoking in your paid content... why can't not being sunburnt be in the brief as well?”

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Embracing New Trends: What’s In for 2025

1. Moto Boho

Tully Walter introduces "Moto Boho" as a fusion of bohemian aesthetics with urban edge, featuring elements like paisley suede, fringing velvet, and corduroy textures. Accessories play a crucial role, with slouchy leather bags and modernized clogs making a comeback.

“[22:30] Tully Walter: ...motoboho is an urban take on boho that combines light, ethereal layers with tough accessories.”

Celebrity endorsements, such as Chloe’s latest collection and Daisy Edgar-Jones' stylish appearances, have significantly propelled this trend forward.

2. New Animal Prints

Moving beyond traditional leopard prints, the podcast forecasts a diversification in animal-inspired patterns:

“[31:05] Tully Walter: ...new animal prints like ocelot, snakeskin, and zebra are set to take center stage in 2025.”

Brands like Tony Bianco are already showcasing these diverse prints, and accessories like snake-themed shoes and zebra heels are expected to add personality to minimalist outfits.

3. Castle Court & Medieval Core

Influenced by cultural phenomena like Wicked and Game of Thrones, the Medieval Core trend introduces opulent, storytelling-driven fashion. Expect big dresses with cinched waists, full skirts, and luxurious detailing reminiscent of medieval aesthetics.

“[36:01] Joanna Fleming: ...fisherman aesthetic blends nautical stripes with medieval influences, inspired by Chanel's 2010 resort show.”

While some hosts express reservations about fully embracing this trend, selective integration through event wear is encouraged.

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Color Trends: Cherry Coated and Beyond

Tully Walter highlights "Cherry Coated" as the standout color of 2025, characterized by opulent reds such as oxbloods, wines, and burgundies. These hues are versatile, suitable for both bold fashion statements and subtle accessories like nail polish and lipsticks.

“[39:39] Joanna Fleming: ...Cherry Coated has seen a 325% increase in searches year-on-year. It's echoed by brands like Muumu and Alaia.”

Complementary colors like powder pink, emerald purples, and navies are also on the rise, offering multiple avenues for incorporating these rich tones into everyday fashion without substantial investment.

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Brand Strategies: Edutainment and Meaningful Partnerships

Joanna Fleming and Tully Walter discuss the evolution of brand strategies, emphasizing the importance of combining education with entertainment (Edutainment) on social platforms. Successful campaigns are those that resonate deeply with brand identity and consumer values, avoiding superficial collaborations.

“[18:26] Joanna Fleming: ...education meets entertainment. Brands like Ralph Lauren are setting the gold standard with interactive and culturally relevant campaigns.”

Meaningful partnerships that align with brand ethos, such as Ralph Lauren’s collaborations and Venmo’s localized campaigns, are poised to define successful branding in 2025.

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Setting Up for Success: Personal Insights

As the episode concludes, each host shares personal strategies for navigating the year ahead:

• Annika Joshi Smith advises listeners to audit their beauty products, ensuring they are not using expired items that could harm their skin.

“[46:51] Annika Joshi Smith: ...check the expiry dates on your beauty products and refresh your bathroom cupboard.”

• Joanna Fleming introduces the concept of a "word of the year" instead of traditional New Year's resolutions, encouraging a focus on embodying a specific trait throughout the year.

“[47:39] Joanna Fleming: ...use your notes app to list every time you embody your word of the year. It’s like a gratitude journal without the daily writing.”

• Tully Walter emphasizes the importance of personal wellness, planning to embark on a journey that includes practices like acupuncture and cupping to enhance well-being.

“[48:13] Tully Walter: ...2025, I'm going to dive head first into my wellness journey.”

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Conclusion

The "Style-ish" episode on 2025 trends offers a comprehensive look into the future of fashion, beauty, and brand strategies. From abandoning outdated practices and embracing new aesthetics to understanding color dynamics and personal well-being, the hosts provide valuable insights for listeners eager to stay ahead in the ever-evolving style landscape.

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Notable Quotes:

• Madison Sullivan Thorpe introduces the episode:

  “[01:07] Madison Sullivan Thorpe: ...our trend report, courtesy of our very own Annika Joshi Smith and Pinterest's Tully Walter.”

• Tully Walter on customer loyalty:

  “[05:12] Tully Walter: ...it really generates a different type of value. It doesn't say, hey, we're going to gift you something, we're doing this for you.”

• Joanna Fleming on meaningful collaborations:

  “[19:44] Joanna Fleming: ...a collab is a collab until it really makes sense.”

• Tully Walter on Cherry Coated color trend:

  “[43:10] Joanna Fleming: ...Cherry Coated has seen a 325% increase in searches year-on-year.”

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This episode serves as an essential guide for fashion enthusiasts and industry professionals alike, outlining pivotal trends and strategic shifts poised to influence 2025's style narrative.

Transcript

[Annika Joshi Smith]

Foreign.

[Madison Sullivan Thorpe]

This episode of Stylish is brought to you by Upstate. Get 30 days of unlimited classes for just 29 with the code stylish. And find your positive state of mind.

[Joanna Fleming]

This is Stylish, the podcast for all things fashion, brand, business and beauty. My name is Madison Sullivan Thorpe and my co hosts are Anika Joshi Smith and Joanna Fleming.

[Annika Joshi Smith]

Hello.

[Tully Walter]

Hi.

[Annika Joshi Smith]

Welcome, girlies.

[Joanna Fleming]

Happy New Year.

[Annika Joshi Smith]

Party time or is party time already been?

[Tully Walter]

Oh, it's well and truly started. I'm already like, ready to tap out.

[Joanna Fleming]

No, I feel like I prefer January more to December. I feel like there's so much pressure to catch up with people pre Christmas break. I actually love nothing more than catching up with people in January. Cuz there's no pressure.

[Tully Walter]

That's true.

[Annika Joshi Smith]

Apples.

[Joanna Fleming]

The weather's good. Put on a cute little outfit. You know, I don't like summer outfits, but maybe I'll like wear a mini skirt with a shirt sleeve shirt and a sheer top.

[Annika Joshi Smith]

Perhaps.

[Tully Walter]

Maybe that poochie number.

[Joanna Fleming]

Okay. Today we are going to be discussing our very exciting trend report, courtesy of our very own Annika Joshi Smith. The stylish team, along with Pinterest predicts trend forecaster Tully Walter. Later, we'll swap in things that have helped us set up for the year ahead. But first, we're sharing our predictions for what's in and what's out for fashion, beauty and brands in 2025.

[Annika Joshi Smith]

I love an ins and outs list. This is my favorite time of the year. I love seeing what people are into and what they hate. It's so revealing.

[Joanna Fleming]

I love it too. But don't you feel like sometimes you get a little attacked?

[Annika Joshi Smith]

100%. 100%.

[Tully Walter]

And you get very judged and I'm like, shit, I should be doing that. Like, I learned something a little earlier, which we'll be discussing soon, and I'm like, oh, my God.

[Joanna Fleming]

I just love when people be like, out sitting at wine bars and I'm like, no, no, come on.

[Tully Walter]

Very much.

[Annika Joshi Smith]

And well, I'm going to be sharing my beauty and skincare ins and outs. Annika, you're going to do fashion and then Mads, you're going to do brand.

[Joanna Fleming]

Yeah.

[Annika Joshi Smith]

So, Mads, do you want to kick us off?

[Joanna Fleming]

Sure.

[Annika Joshi Smith]

With yours? Let's do our outs first and then we can end on a high and do our eat and together.

[Joanna Fleming]

Absolutely. So we're kicking off with all the things we want to leave in 2024, and we spoke about it a little bit on one of our episodes as a headline, but I think brands need to Leave doing same, Same, same in 2024. I know that we've spoken about timeless wardrobes and timeless dressing and quiet luxury, and I think that timelessness can still exist without every retailer and every designer needing to look the exact same. So I'm guilty of it myself, shopping that way. But for this year, I really want to see designers go back to pushing the envelope a little bit and having that sort of signature look and feel. My other 2024, let's leave it. Do you love that I've rebranded out? And I'm really sorry to the influencer community, but I think it's time we go from poll number one to poll number two, because for 2025, the customer is queen. So I think Brittany Saunders sum this up incredibly in a TikTok that she uploaded where she said there is a time and a place for the influencer gifting, influencer trips, press trips, all of those things. But ultimately, brands need to go back to rewarding their customers because that's who's shopping their brand. And so I think Refi did a really great job of this with their community trip last year. But I think customer experience needs to go back to being at the core. And I think there is a little bit of this, like, content creation, press fatigue. And I know we've all been invited to things and we're all so grateful for that. But ultimately, I think, you know, customers feeling really important and feeling like a vip, I think putting customers back at the heart. So sorry. To the influencer community. Maybe just a little car park for a while and let the customers in for 2025.

[Annika Joshi Smith]

Yeah, I think loyalty programs are hugely important to customers, like they are so important to fostering that relationship with customers.

[Joanna Fleming]

I think you're so right about the loyalty programs and I think as well, those surprise and delight moments where it's not always when you're to receive a loyalty reward, like your birthday or holidays and things like that.

[Annika Joshi Smith]

Yeah, I think loyalty programs have really been replaced in, like, more recent years, probably the last year with just discounting and persistent discounting. And maybe people don't always need a discount, they just need to be recognized for being a loyal customer. So I think we might see a lot more of that.

[Tully Walter]

I agree. I think customers as well, you just forget sometimes how valuable they are if they are loyalists. I'm such a brand loyalist. Like someone I realized about myself this year was I'll find a brand that is consistent. They kind of deliver my sizes, designs, shapes I love and I can rely on them. And so I Invest everything I have in them. If you get a little bit of like, oh, a TED program or the first sneak peek to the new collection, and it can be just 24 hours or something to give them, like a little heads up.

[Annika Joshi Smith]

Yeah.

[Tully Walter]

That goes such a long way. And I think it really, like, generates a different type of value. It doesn't say, hey, we're going to gift you something, we're doing this for you, but it just gives that little special, delightful feeling you said. Mads, I like it.

[Joanna Fleming]

It's value add. Not necessarily value add.

[Tully Walter]

Yes, I'm Vic, but you make me feel like a Vi.

[Annika Joshi Smith]

Now who's in marketing?

[Tully Walter]

Me.

[Annika Joshi Smith]

Annika, do you want to do your outs?

[Tully Walter]

Actually, I do, but mine are kind of similar to Mads, weirdly. And I swear I should have read these notes, but it's actually very true, because brand, whether it's retail, whether it's beauty, whether it's business, I think there's such a kind of time and place for the same, same dressing, that kind of cookie cutter formula. We've seen the numerous TikToks all about kind of playing it safe. So for me, we are definitely leaving that in 2024. And of course, I've had a little sneaky peek to collections for 20, and there's definitely a lot more individualism, a lot more expression and I think just a lot more fun for half one. So that's like January through to June next year, we are seeing colour bombs and it's gonna be, I think, a lot of, kind of more evoking senses of joy emotive dressing again. And people just actually kind of feeling a little bit more optimistic and inspired because obviously that's what we want our clothing to do and we want it to feel a bit more uplifting. So, yep, we'll be leaving playing it safe here and micro trends. Now I know how fun these are and I know everyone wants to dip their toe in, but I think we're now focusing on longevity, investing in wardrobe heroes and pieces that you're going to get so much wear out of. And I mean, that can be things from, you know, you could do the really cool trends, but then have it in a smaller way. We're seeing things like key charms and all those kind of more childlike accessories. You can totally touch on those trends, but doing it in a bit more of a meaningful way. Through your phone cases, we spoke about Pierre Mance and Heather Mayhem and doing things like really cool animal print laptop covers. So there's things that are having a bit more of like a wearable sensibility, I would say. So buy Micro Trends. Hello, Investment pieces.

[Annika Joshi Smith]

I like that. Mine are very specific.

[Tully Walter]

Oh, come on, give it to us.

[Joanna Fleming]

We love it.

[Annika Joshi Smith]

All right. Number one thing we're going to leave in 2024, because I feel like it should have been left in 2014. Oh. Is microdermabrasion. So this is a professional treatment for anyone that doesn't know what this treatment is. Basically it uses like a tool to exfoliate the upper layers of the skin, but it also uses suction, as most people that are interested in beauty or have been into a clinic would have had. Microdermabrasion.

[Tully Walter]

Guilty.

[Annika Joshi Smith]

Because it was really, really popular. But my issue with this treatment is that it's just outdated. We've got so many better treatments at our fingertips now that are in the same price point that will generate better results and be less harsh on the skin. So microdermabrasion, I have found in my own experience, is just not good for your skin barrier. It's a killer for the skin barrier. It really does worsen redness in redness prone skins or those with Rosett like myself. So I've had issues with this previously from having this treatment. And I see clients all the time that are getting regular microdermabrasions that have got serious barrier issues that we then need to correct. So that's definitely my out. We can opt for chemical peels, we can do skin needling. There are so many other modalities that we could be doing that are in that same price range. So let's just leave microdermabrasion in 2024.

[Joanna Fleming]

Sounds like it should have been left in 2014.

[Annika Joshi Smith]

And then hopefully the other thing we're leaving at the door is some B. I am seeing a really scary return. Thank you, Mads, for the round of applause. A very scary return to tanning culture that's really being led by Gen Z, which is alarming because I think this age group wasn't privy to those marketing campaigns that we saw as children and teenagers. We saw a lot of ad campaigns around tanning and the dangers of tanning. And I feel like maybe it's just a move away from TV ads and we're not really watching those anymore. Like, we've got Netflix now, who's actually watching Free to Wear TV that regularly, especially in that age group. So they're not able to be reached as easily as we were back then. And I wrote an article recently and I found this survey in 2023 of over a thousand Australian adults by La Roche Posay. And it revealed that almost half of Gen Z deliberately sit in the sun to work on their tans. And 37% of them knowingly use less or no sunscreen when doing so.

[Tully Walter]

Wow.

[Annika Joshi Smith]

Which is really concerning because skin cancer is the most preventable cancer. You've got basically control over it. Yes. There are elements of that that you can't help. Skin cancer will affect people that have been sun safe, but it's something that you can protect yourself from. And there's not a lot of other cancers out there that you can safeguard yourself from as much as you can with skin cancer and melanoma. So it's so, so important to not be baking yourself in the sun. You will still get the vitamin D that you need. Guys, let's not use that as an excuse. You don't need to be laying out in the sun for two hours to get your vitamin D. You will get enough vitamin D from five minutes with your leg exposed in the sun.

[Tully Walter]

Yeah.

[Joanna Fleming]

And you know what I think as well? If cancer isn't enough to scare you, if you're a little bit vain, it is the number one prevention of aging. Like, stay out of the sun. It is the best way to remain youthful appearance. Like, honestly, sun safety, but also like vanity metric, tick tick 100%.

[Annika Joshi Smith]

And I think that for that age group, honestly, that seems to be all that appeals to them right now. And I, I don't want to generalize, and I don't mean to say that in a snarky way, but it really does seem to be the thing that will force them into sunscreen use. And just the triangle bikini tan lines at the moment are sending me, like, I'm really struggling with it on social media.

[Tully Walter]

They ruin an outfit. Guys, come on. Like, you know, it really limits you. If you want to wear something strapless and you've got the triangles. I'm like focusing on your triangles.

[Joanna Fleming]

It's really become like a trademark, though. It like, kind of shows that you've been on holiday or that you've been out and about. And I think what's really dangerous is we're consuming content in a really different way. And I think, as you mentioned, we all watch TV and we had call time on melanoma and we had really scary, rightfully so ads with largely young women who had been using sunbeds or tanning lotions and oils in the sun and who sadly passed away losing their lives to melanoma. They're watching girls their own age with really, really harsh sunburn and going, I really like that influencer on Tick Tock or I really resonate with that girl and if she's doing it, I'll do it too.

[Annika Joshi Smith]

And we can't. What these people are posting on social media, at the end of the day, it is up to them what they post on their platforms. But something I have a real issue with is there are a lot of brands specifically in the skincare space that are still approving paid content with these influencers where they are visibly sunburnt or have tan lines. We should not be approving that content. Yeah, I've seen a very, very big skincare and beauty brand approving content and I've seen the ads go out. This influencer is visibly burnt. That should never have gotten approved in my opinion. And that is exacerbating this problem that we have. So these brands need to do better, in my opinion, because we can't control what these people want to post on their socials. They can post that content if they want to, but when it comes to paid content that they've been paid to create, they should not be sunburned. It's like smoking. You shouldn't be smoking in your paid content. That would be in the brief. Why can't not being sunburnt be in the brief as well?

[Tully Walter]

Fair. Slip, slop, slap everybody.

[Annika Joshi Smith]

Anyway, that's my other out. Let's do ends.

[Joanna Fleming]

Okay, what have we got in for 2025? Annika, why don't you kick us off?

[Tully Walter]

Oh my goodness. Well, on a softer note, we actually have a soft power. So this is all about not having to wear a suit and tie to feel empowered, but using your fashion again as a self expression motive and also just kind of feeling more liberated and instilling self confidence in everything that you're purchasing and wearing. We are seeing so much celebration around the female form, around FEMA females in general. There are so many campaigns at the moment about more practical dressing, the return of the corporate boss, and I think just anything that makes women feel empowered in general has become such a huge call out. Some of my dear girlfriends, they just did a whole campaign for Paris Georgia on the Career Girl. And I'm actually that's kind of where my tea today, I forgot. But it's kind of like they want to celebrate women in business, women supporting women and just all working together. And I feel like in 2025 we're going to see so many really cool takes on this from pencil skirts. Sharp tailoring if you want to touch on the really cute ties. But even just like sheer dressing Showing off your body, feeling confident no matter what shape or form you are, and just being really supportive to all women. So that's something I'm excited for. Some of the collections we've seen are literally their ethos is their key messaging, the fabrications, everything is actually speaking to, like, woman makers. Why we made this piece, what would make us feel good about. So that's something I'm quite excited about. And then my second one. I know we've talked about nostalgia a lot lately, but there is this huge key theme about looking back while looking forward. So it's kind of looking back on the past and make more informed decisions again. Even this episode right now, what we're going to leave behind and what we're going to focus on and even kind of looking at the archives. So there's going to be so many trends that you see coming up that I have a little bit more of a retro touch with, like, a bit more of a modern twist. So Poochie, totally having a moment where you're seeing a lot of retro coming through. Studio 54 vibes. We're seeing even retro sneakers like Muhammad Ali, little like, boxing style boots. Sportswear is going to be a mainstay. So we're looking back at some of these kind of really more practical, sensible kind of trends as well. And it could be a really good time to raid your mum's wardrobes and thrift shops because you might see some really cute pieces that are going to have a mainstay for the year ahead. So I'm excited about that.

[Annika Joshi Smith]

Good one.

[Joanna Fleming]

Jo, what are you bringing in?

[Annika Joshi Smith]

Oh, I've got another. Yeah, I've got another couple of big ones. My first one is biostimulators or polynucleotides you might have heard heard about salmon sperm injections.

[Tully Walter]

Oh, I want this.

[Annika Joshi Smith]

Yeah, so do I. I really want to try it for my under eyes. I can do it first if you want. And I'll let you know. So I've mentioned this in a previous episode where we talked about undetectable beauty and we were talking about celebs like Christina Aguilera, Lindsay Lohan, Demi Moore. Demi Moore, who keep coming up on our feeds and they look literally 20 years younger than they actually are. So I suspect that they're all having bio stimulators. I would assume that that's part of their routine now and that's what's keeping them looking so youthful. But. But basically these are injectable substances. They stimulate the production of collagen and elastin. They Increase skin hydration for a more plump appearance. They support and strengthen barrier function and you end up with smoother, brighter, firmer, bouncier skin.

[Tully Walter]

Sign me up.

[Annika Joshi Smith]

So these don't give you volume like a filler does. So I think this is going to replace fillers. I think it probably already has in a way for a lot of people. And yeah, using your own collagen for your own benefit, really. So that's my first one. Second one is Exosomes in topical skincare and as part of your professional modalities like skin needling. So again, I've mentioned these, I think on a previous episode, but they're similar to peptides, but not the same. So they're little messenger molecules, they improve cell communication, they help to improve age related concerns. Again, they increase hydration, they support repair and rejuvenation and they stimulate the production of collagen and elastin. So I think we're going to see a lot more brands and their new product development featuring Exosomes. I'm already aware of some brands that are working on some things in the background, so I think that that is going to be a huge ingredient. I feel like retinol was huge in 2024. I think exosomes are going to be huge in 2025. 2026.

[Tully Walter]

Sign us up.

[Joanna Fleming]

Might need you to write that down. I definitely have no idea how that's spelled or how the hell I'm going to spell it.

[Tully Walter]

Do you want to be a doll and maybe just link some little.

[Annika Joshi Smith]

Sure. Some.

[Joanna Fleming]

Yeah.

[Annika Joshi Smith]

Amazing.

[Tully Walter]

Cool, cool, cool.

[Madison Sullivan Thorpe]

We've been chatting in the office about how that first week of a new year feels like a clean slate. We can't help but talk about our goals, plans and routines. And based off these conversations, it feels like the General mood for 2025 is that we just want to feel good. And this can be impacted by everything from what we wear to who we spend time with to how we move our body. Movement is a big one, but for many of us it's more about the mental health benefits we exercise to become can create a balanced lifestyle, be a part of a community and have a really clear and positive state of mind. If this is your vibe for 2025, Upstate is exactly what you need. There are 12 studios across Victoria offering boxing, reforma, pilates, hot Pilates, yoga and sound bath meditation. So it's truly designed for your body and your mind. The hot Pilates is a crowd favorite because you feel incredible afterwards. And we personally love a sound bath meditation moment during a stressful Week. If you are keen to try, you can get 30 days of unlimited upstate classes for just 29 with the code stylish. That is s t y l e I s h. So find your positive state of mind one sweaty workout at a [e-mail] thank you so much to upstate for making this episode of stylish possible.

[Annika Joshi Smith]

Meds.

[Joanna Fleming]

Okay, so my two ins for 2025, one of them I feel like we've started to see trickle in the back end of 2024, but it is brands just having fun and edutainment on their social platforms. And I think no matter.

[Annika Joshi Smith]

Did you make that up?

[Joanna Fleming]

Education meets entertainment.

[Tully Walter]

I love that honestly trademark that shit that's gonna go viral.

[Joanna Fleming]

Look, there's a couple of brands that I think have been doing it so well in the back end of last year, Louisville, in their response to Sophia Richie's husband Elliot Grange talking about the duck wearing the jean and they made that video Marc Jaco with tiktokers who are very much part of that community and just having so much fun and taking the platform for exactly what it is, which is fast, zippy, fun content. And I think we saw it with Patrick Tahl, with Jules as well with the sodomy when that trend kicked off, honestly, within the week, Jules was flown out to a Patrick Tar event doing content like, I just want to see more of that. I want to see less of brands in boardrooms deciding for five months if that's a trend and then jumping on.

[Annika Joshi Smith]

And that's where they're going to see success. Waiting two weeks to jump on a trend. If their social team is telling them it needs to be today, they need to do it today.

[Joanna Fleming]

Totally. So I am all for just fast, zippy, great content that also educates the customer. And I think ultimately we were still discovering how to use the Patrick Ta blush with that content. And then my second one is campaigns and partnerships, but only with really deep level brand alignment.

[Tully Walter]

Thank you.

[Joanna Fleming]

And I just think a collab is a collab, is a collab until it really makes sense. And so for me, I think like best in class, if I wanted to give an example of this would be Ralph Lauren. I think they have done some incredible stuff over the last God since inception, but the last year in particular feels like a masterclass from them. They are a brand that are lifestyle, not a brand. And I think you go into any one of their stores or look at any one of their campaigns and if you took the logo away, you took their name off the door, you would know exactly who it is. But I think they had a really cute interactive bear in their holiday windows in London, New York, Chicago, and Tokyo. And it was the Ralph Lauren Polo bear who was, like, waving, and you could do an interactive message. They've had the great stuff they've done with the tennis tournaments across the world. I just think they're doing really cool stuff, and I just want to see more like that. I mean, they've got tennis collections now. The Ralph Baer is always, like, in tennis thing. It just makes sense.

[Annika Joshi Smith]

Yeah.

[Joanna Fleming]

Charlie XCX with Acne Studios. Like, she did the, hey, wanna see what's in my bag? And pulled out her middle finger. Like, to me, that made 10,000 times more sense than her. And H and M. Total H and M wasn't brat. It didn't live that ethos. Acne. Acne Studios is exactly who her customer is. Do you know what I mean? And then more locally, I think Venmo are doing some really cool stuff.

[Tully Walter]

Oh, yeah.

[Joanna Fleming]

The end of last year, they had their Bondi store open, and everyone in Sydney loves their dogs because, you know, people have dogs, not kids anymore. Right. And so they've got these, like, branded dog washers with the Venroy boys out the front. All the dogs are getting, like, Venmo print bandanas. I'm like, I just want more of this stuff where it makes sense.

[Tully Walter]

Yeah.

[Joanna Fleming]

You're either tailoring it to who the audience is in that location, or you're tailoring that partnership to who the audience is of your adjacent brand.

[Annika Joshi Smith]

Yep.

[Joanna Fleming]

So snaps for them and more of that in 2025.

[Tully Walter]

Snaps to you. I'm such an advocate for this one, and I feel like, as well, on one of our more recent episodes we touched on, there are so many collabs, and they are popping up all the time. But, like, what's the meaning behind them? Where's the cultural relevance? Are you just doing it because it's part of this playbook that you should be? But I don't really care. If it feels like a sellout, then we move on and it's like, focus on something bigger and better.

[Joanna Fleming]

Yeah. Love it 100%.

[Tully Walter]

Okay. Wow. Now it's my time to take the lead here, and I'm feeling a little nervy but excited. Okay, so 2024 has been a big and interesting year in fashion. We have seen numerous micro trends. The usage of the word core comes to mind a lot to describe different esthetics and subgenres and fashion. We have had everything from ballet flats becoming Integral to every wardrobe. Gen Z and millennials debating over how socks and shoes and the return of Chloe solidifying the move on from quiet luxury to more maximal dressing. And the list definitely goes on. So today we're doing our Trend forecast for 2025.

[Annika Joshi Smith]

Yay.

[Tully Walter]

I am so excited to lead this one because we're going to share some upcoming trends that we're predicting for the year ahead. And we've also teamed up with Tully Walter, a trend forecaster from Pinterest predicts. So let's get into it. Okay. So one of our overarching trends has been moto boho. 2025 is said to be the year the boho trend really solidifies its place in our wardrobes, but it's going to be with a twist. So we're thinking paisley suede, fringing velvet, and cord, as well as some subtle, romantic silhouettes in there as well. And we're also going to see it kind of carried through a lot of our accessories. So that's things like slouchy bags, lots of leather, and even some more unexpected accessories as well. Celebrities like Sienna Miller might come to mind. In the mid 2000s and 2000s, she was definitely the face of boho. Do you guys remember?

[Annika Joshi Smith]

Yes.

[Joanna Fleming]

Yeah.

[Annika Joshi Smith]

Very much so. I'm also seeing the slouchy bags and the suede corduroy textures coming through a little bit. I just don't know how I feel about this one. It's not very me, I don't think.

[Joanna Fleming]

I find it so funny because all the shades you love, it leans so hard into boho. Yes.

[Tully Walter]

I don't know.

[Annika Joshi Smith]

I feel structured.

[Tully Walter]

Oh, my goodness. Okay, maybe I'm going color palette.

[Annika Joshi Smith]

Yeah.

[Tully Walter]

You need to come by our showroom, because right now we have have literally got some of the coolest kind of trends, like little think hot pants and, like, chocolate suede with a chocolate bomber from one of our brands. One of others. I know. I'm letting all the trade secrets drop right now. We have got cranberry beautiful hobo suede bags, cute little eyelet details to kind of modernize it. But you can also do the trend with a beautiful floaty dress and a leather jacket to kind of edge it up a bit.

[Annika Joshi Smith]

Yeah.

[Tully Walter]

But the trend has definitely gained a lot of momentum off the back of Paris fashion week in 2024 with Chloe's Chemina Kamali collection as well.

[Joanna Fleming]

So Tully from Pinterest described moto boho as an urban take on boho that combines light, ethereal layers with tough accessories. It's a move away from the 70s hippie vibes to focus on effortless, intuitive styling. And online searches for boho fears has increased 755% year on year. Wow, an edgy boho outfit. Searches are up 40 year on year.

[Annika Joshi Smith]

Really?

[Tully Walter]

Yeah. I know it's definitely going to be a bit of a mainstay. I feel like I'm going to be doing it through toying with sheer looks. You could even do like lace pairing.

[Annika Joshi Smith]

I can do lace, yeah.

[Tully Walter]

And then definitely do lace. Kind of incorporating a little bit of fringing and suede into my wardrobe.

[Annika Joshi Smith]

I liked the sound of that outfit you described with the little hot pants. And then I assume the bomber is the moto part and then the hot pants are like the boho part.

[Tully Walter]

Yeah. Okay. You actually need to come visit as well. So we've got beautiful trenches in your palette.

[Annika Joshi Smith]

Okay.

[Tully Walter]

There's like sage green. There's like some really lush kind of textures that have like that velvet texture to them, but they are a really beautiful suede and they're definitely going to be like, you can pair it back with your denim. You can touch on the trend without going all in.

[Joanna Fleming]

Yeah.

[Annika Joshi Smith]

Come pass this week.

[Tully Walter]

Come by.

[Joanna Fleming]

I feel like Chloe's fashion show really kicked this off for me. And then I just feel like I wasn't sold until I saw Daisy Edgar Jones press tour for Twisters and she teamed up with Danny Michelle, who's a celebrity stylist who's worked with with Hailey Bieber and Kendall Jenner. But honestly, if you haven't seen Daisy Edgar Jones from that press tour, I strongly recommend checking it out because she looked incredible in this, like, head to toe Chloe outfit. And I just feel like that. And then Daisy Jones and the six, which was about a year ago, I was obsessed with that show. I was like, okay, maybe I am willing to flirt with boho, but I think I'm quite short in stature, so I have to be careful with how flowy things are because otherwise I can look like a little blueberry.

[Annika Joshi Smith]

I did see some nice things in Zara the other day and I was like, this feels very boh ho to me. There was a few, like, flowy maxi dresses, a bit of a lace trim, and I was like, oh, this is different. And now that I'm having this conversation, like, that makes a lot of sense.

[Tully Walter]

Definitely. And even crochet some really pretty kind of summary styles in there as well. So you're not going head first into the trend. But we honestly cannot forget as well the accessory that's making a huge comeback in this field.

[Joanna Fleming]

I know what you did.

[Tully Walter]

The return of the clock clog.

[Annika Joshi Smith]

Oh, no. Oh, that's bringing me back to, I want to say 2012.

[Tully Walter]

2012, maybe.

[Joanna Fleming]

Oh, honestly, I feel like you could keep going back.

[Annika Joshi Smith]

Yeah, I remember having a pair of them. Same. They were from Ruby Shoes.

[Joanna Fleming]

It's the clogs, and there's like.

[Annika Joshi Smith]

They're actually quite comfortable.

[Joanna Fleming]

Yeah, there's the clogs and there's the wet clogs, too.

[Tully Walter]

Oh, yeah, yeah.

[Annika Joshi Smith]

Okay.

[Joanna Fleming]

Choose your player.

[Tully Walter]

You can also do it because, like, there's so many of them now that are a little bit more of a, like, modern take. So the moto part coming in with studs and eyelets. Very muu. Moo. Very Chloe, obviously. But there's going to be a lot of iteration, so watch the space for our short girlies. Like, Matt's over here tapping into the trend with their clog.

[Joanna Fleming]

Well, I mean, I didn't think I'd be in a mesh ballet flat in 2024, but I went and did that.

[Annika Joshi Smith]

Neither did I. So bring on the clog. I say.

[Tully Walter]

Wow. Actually, thank you for that segue because it kind of leads us into our next aesthetic, which is the fisherman aesthetic.

[Annika Joshi Smith]

Oh, make it stop.

[Joanna Fleming]

And Pinterest have predicted that this trend is going to build out more holistically into the fisherman aesthetic, with searches for cable knit sweaters up 110 year on year and fisherman sandals up 30% year on year.

[Tully Walter]

Honestly, you guys, it's, like, gonna be a mainstay in our upcoming wardrobes. Think nautical kind of styled stripes in there as well. Tully says that it's going to be millennial coated sailor stripes and a fisherman aesthetic that has almost that Blair Waldorf 2000s kind of goatier, Karl Lagerfeld type kind of vibe. Vibe. And it's definitely reminiscent of Chanel's 2010 resort show. So it's all over the mood boards. A new nautical emerging. I remember having this.

[Annika Joshi Smith]

This dress by Mink Pink that was like a blue and white stripe.

[Tully Walter]

Yeah.

[Annika Joshi Smith]

It was like a bodycon dress. And I wore it with a rope belt. Oh. And I thought it was, like, so cool. And I also had those strappy sandals, the ones that you would wrap around your ankle. You remember those ones? Yes.

[Joanna Fleming]

Are they fishermen or are they, like, Grecian goddess?

[Annika Joshi Smith]

I think they're the gracious.

[Joanna Fleming]

Yeah. Nice.

[Annika Joshi Smith]

Yeah, yeah. But I don't know what's fishermen?

[Joanna Fleming]

Greek fisherman, someone?

[Tully Walter]

Honestly, it's a hybrid of the two, but all the classics are, like, totally being reinvented. And I think it's going to be not stripes as we kind of holistically think of them or traditionally think of them. Like, I saw Victoria Beckham put them through one of her recent Runway shows and it was like a really big, oversized, slouchy jumper that had really thin scaled stripes through it, tucked into some little knitted underwear. It was the cutest look. Obviously I'm not doing that, but it's.

[Joanna Fleming]

Like that to Kohl's off.

[Tully Walter]

She jumps to the fish island style.

[Joanna Fleming]

It's funny that you mentioned Victoria Beckham because anytime I think about stripes or I try on something that's striped, I think about a book of hers that I bought. I think I was maybe 13 or 14. My grandma used to take me to a bookstore every Christmas and I picked out Victoria Beckham's that Extra half an Inch. And in the front of the book, she dedicated it to, like, her family, but made a nod to her mum as like her original style icon. And she said, mum told me to never wear horizontal stripes. I mean, the irony is she's in a horizontal stripe in the front cover. So, like, I love baby's sense of humor, so obviously thought that was hilarious.

[Annika Joshi Smith]

Yeah.

[Joanna Fleming]

But when I saw this, I was like, no, no, no, no, no. Vertical stripes only when you're five foot. Nothing. I can't afford to go sideways. It can only go up and down.

[Annika Joshi Smith]

I'm really not a stripes person. So the fisherman aesthetic is a little bit concerning if that's what we're going to see everywhere. I just don't like a stripe unless it's a very light one. Yeah, I do have sharp shirts that are striped, but, like, I wouldn't buy a striped jumper. It's not for me.

[Joanna Fleming]

Cable knits, though. I feel like that's like, even then.

[Tully Walter]

I can't get around it.

[Joanna Fleming]

The no, for you, this is your out.

[Annika Joshi Smith]

Maybe if I was in brown, maybe I could be convinced.

[Tully Walter]

You could honestly do like those really cute little varsity cable sweats as well that come in like. And they're cute. They're a little bit more fitted, not too slouchy. That's a nice way to y. But I think it's actually quite interesting because we're just closing market at the moment for sales by some of our brands. And. And we are doing this huge collaboration with Anthropologie, so anthropology. Free people owned by the same group. And obviously free people. Boho. Very kind of like on the pulse when it comes to all these trends. And we've actually designed an embroidered fish broderie for one of our brands. Soleil. Soleil. And just, like, a really simple white tunic, and it literally screams this trend. So it's like you can either take fish literally and actually dive right in, or you can kind of touch on it with, like, the rope sandals. Like, Saint Agni are doing some really cool rope sandals and detailing at the moment. Moment.

[Joanna Fleming]

Yeah.

[Tully Walter]

Even like a stripe. You could easily do, like, a pinstripe, which is a little bit chica.

[Annika Joshi Smith]

Yeah, I can do a pinstripe. I can get around the pinstripe. Actually, now that we are talking about the fisherman aesthetic, there are a lot of brands at the moment doing prints with, like, lobsters.

[Tully Walter]

Yeah, yeah, yeah, yeah.

[Joanna Fleming]

I'm like, is that fisherman or is that just fish? Sorry, don't want to be Captain Obvious.

[Tully Walter]

Okay. So moving from one animal to another, our next trend for 2025 is the new animals. So we have obviously seen a lot of animal prints this year. I would say we have seen a lot of leopard print. And so print wise, we are looking to what we're calling the new animal less leopard and a lot more kind of focus on diversifying the animal prints as well. So a recent Vogue business feature said that market data reveals a staggering 104% year on year increase in animal print arrivals for spring summer 25, with a strong presence in pre spring 2025 collections from Versace and Givenchy, suggesting further exploration this season. Did any of you guys see leopard print in 2024?

[Annika Joshi Smith]

I had leopard print 2024. I had some leopard print bikinis, actually.

[Joanna Fleming]

Oh, yeah.

[Tully Walter]

I did not expect this at all.

[Annika Joshi Smith]

Yeah. I like leopard print because it's just my palette, but in a pattern.

[Tully Walter]

Yeah, cute. But you find it easy to cover the whole thing up because we're not tanning out here.

[Annika Joshi Smith]

Yeah, exactly.

[Tully Walter]

Thank you.

[Madison Sullivan Thorpe]

Yeah.

[Annika Joshi Smith]

It was covered with a brown sarong and a white shirt. So yes. Saw the bikinis, but still it counts. But the leopard print gene, everyone was in leopard print jeans. But when you say new animal, can I get some, like, descriptors of different animal prints?

[Tully Walter]

Do you know what I actually find really interesting? Mob wife and leopard was, like, such a huge trend, and it was, like, such a big play that was out there. We are still, I think, looking at a touch on leopard, but there's different kind of scales of it. There's even, like, a new take on it called the ocelot, which is quite interesting.

[Annika Joshi Smith]

Is that, like, black and white?

[Tully Walter]

I'm gonna need to show you a pict, but it's kind of like A smaller scale of leopard and it's almost polka dotty but not. It's interesting, you actually might like it. And then the return of snakeskin. That one's going to be quite big again.

[Annika Joshi Smith]

Snakeskin.

[Tully Walter]

Yeah. And zebra. Zebra is going to be in a lot of looks coming up and it's quite nice cuz it's obviously a bit more black and white and a little bit more paired back if you're that way inclined. But it's definitely a print that surprisingly I'm going to get around.

[Annika Joshi Smith]

I did Tony Bianco released a Rome collection in, I think it must have been December last year and they had a lot of leopard print, a lot of snake skin. Snake skin, a lot of tiger print. So yeah, that makes sense.

[Tully Walter]

It's interesting because like for some people, animal prints are their neutrals and it's the trend that will always be in our fashion cycle. It's always going to pop up and it's actually really easy to pair. I actually shared some very revealing photos with the girls today on my Camila and my sass and by days. But anyway, we're going to leave those in 2014 where they belong. But that's definitely that trend of like the spray on jeans, the leopard print, but now maybe a more wider leg. We're seeing accessories doing so much in the space as well.

[Joanna Fleming]

I mean, I might eat my words on this, but I just can. I don't think I can go back to leopard print. And this is so funny, but as a child I was obsessed with Shania Twain.

[Tully Walter]

Oh, I, I'm still obsessed.

[Joanna Fleming]

Like obviously it's my go to karaoke, man. I feel like a woman. Like I could kick a door down.

[Annika Joshi Smith]

More like a mom pop star than a child.

[Joanna Fleming]

Like most kids were seeing Britney Spears and I was seeing Shania Twain.

[Annika Joshi Smith]

Her themes were a little bit more.

[Joanna Fleming]

Mature, but I was obsessed with her and my mom and I always laugh at this. All I wanted to wear as a kid was leopard print because Shania Twain wore leopard print in all of her music videos. Like it was like her signature look. And I think I exhausted my leopard print quota when I was by the time I was about 7 or 8.

[Annika Joshi Smith]

I can't imagine you in leopard print, to be honest. Yeah, I mean when I was seven, yeah.

[Joanna Fleming]

It was the coat that I would not take on.

[Tully Walter]

I love that for you, but I.

[Joanna Fleming]

Love it for others and I love it fish and I twice.

[Annika Joshi Smith]

So discounting our leopard print, are there any animal prints you would wear, Mads?

[Joanna Fleming]

For sure. I think snakeskin is definitely something I could dabble in. I know you mentioned Tony Bianco earlier and I think there's been some really great snakeskin kind of mules or like a little boot moment. I feel like that with an all black or charcoal outfit, I could definitely sprinkle in a little something or maybe in a bag.

[Annika Joshi Smith]

I love a snake. Snake print shoe.

[Joanna Fleming]

Yeah. Yeah. A little subtle touch for me.

[Tully Walter]

Speaking of shoes, I actually have my eye on a pair of stunning zebra heels and I know quite rogue for me. But I'm so excited to invest in them because I feel like it can kind of take a very simple plain outfit and just add a little personality and pizzazz.

[Joanna Fleming]

Yeah.

[Tully Walter]

Do we still say pizzazz?

[Joanna Fleming]

Yeah, we do.

[Tully Walter]

Now we bring it back. It's fetch. Okay, so now our next trend that we're going to be seeing and this is one I'm just not too sure how I'm going to get around. Castle Court, Medieval Core.

[Joanna Fleming]

When we spoke to Tully, she was saying that the rise of esthetics like balletcore and Cottage Corps fueled this love of escapism in fashion and something she's been seeing as well. In 2025, Tully says that Castle Core and Medieval Core is set to dominate. Pinchas predicts highlights the trend with searches for medieval core up 110% year on year, she says to expect big dress energy to shine in event dresses missing. Featuring cinch waist, full skirts and opulent details. Influenced by Wicked's cultural impact and the broader romance driven fascination with fantasy, this trend blends storytelling and fashion. She says.

[Annika Joshi Smith]

Okay, I'm glad that she went into a little bit more detail there. I appreciate that, Tully, because I was just thinking of the Game of Thrones costume apartment and I was like, there's no way, there's no way. But describing that impact of Wicked, yes, I can get around the big dresses.

[Joanna Fleming]

Chapel Roan comes to mind as well. Who's probably been dabbling in this that we saw a little bit in the back end of 2024. How do we all feel about this one?

[Tully Walter]

I'm honestly, I'm envisioning a really kind of tightly laced corset and like smock shirts and smocking and excessive puffy shoulders coming out the top. Almost kind of like a mix between Bridgeton, Pirates of the Caribbean. I don't even know where my head's going, but it's one I'm going to actually leave up to maybe the Scandies and the Danish crowd to kind of make it feel cool for me because I just don't think I can get around this one.

[Annika Joshi Smith]

You didn't see any of at the fashion weeks that you went to late last year.

[Tully Walter]

I actually have seen quite a bit of smoking, so that's something. But it's been in, like, really, like around your kind of wrist or maybe cinched in through the waist. Kind of subtle, but I haven't seen Chappelle Roan vibe dressing out there.

[Annika Joshi Smith]

Chappelle.

[Joanna Fleming]

Sorry, not to be confused with Chappelle Corby. Jo, what do you think of this one?

[Annika Joshi Smith]

Yeah, I just don't know if this one's going to be for me. I don't think it's my kind of style, but I could get around, like, for an event, I could get around the big skirt and the corset kind of vibe. I could get around that.

[Joanna Fleming]

I feel like the toned down version of this would be like Vivian Westwood dresses, you know, where there's that kind of core setting and then we see this sort of full body skirt come out, which I just, you know, praise be Vivian Westwood. I think everything that that woman did was incredible. But, yeah, I think I'm with you, Jo. Maybe for event dressing, but the bodice thing I can get around, like, I do think, like, a corset always looks so beautiful. So I feel like, I mean, these are all trends. You can translate them and integrate them in your own way. We don't have to, like, go and fish with striped shirt on and go and play medieval music in the background of us in a puff about.

[Annika Joshi Smith]

Get readies with me.

[Tully Walter]

Oh, my God, I'm in the.

[Joanna Fleming]

Oh, my. I think we can all agree that a diamond tennis necklace is the chicest piece of jewelry one can own. But you might not know that it was actually named when star player Chris Everett lost her diamond bracelet during the 78 US Open. It's been the epitome of style ever since. And now, with the tennis season in full swing here in Australia, it's the perfect time to add to your collection. Michael Hill is helping you find your perfect match with a range of gorgeous diamond tennis bracelets and necklaces. You can even create a bespoke piece with a selection of new tennis pendants that speak to your love of tennis or just feel special to you. You can explore the collection in store or online. Thank you so much to Michael Hill for making this episode of styling as possible.

[Tully Walter]

Okay, moving right along, let's talk colors. You're going to be quite happy about this because our top colorway so far is very cherry coated.

[Annika Joshi Smith]

Okay. So I can do Cherry.

[Joanna Fleming]

Yes.

[Tully Walter]

And I mean, it's kind of tying into your espressos that you've got on today as well. But we obviously saw a lot of red in 2024, so 2025, and this is going to be making Rhiannon so happy right now. But opulent reds, deeper reds, more kind of luxe reds like oxbloods, wines, Burgundies, those are really, really, really making a focus. And they're kind of going to be a take on our new, I don't want to say our new neutrals, but it's going to be a bit more of those softer tones coming through because they complement your jewels really well. And in the US in particular, they take like seasonality so insanely, literally. It's all about like jewel tones for fall. And so obviously, obviously they're going to be having their seasons ahead of us and we'll be following the pack later on. So expect a little bit more of those navies to tie back with this. A little bit of emerald purples and those espressos which are sparkling in today. So look at you. Already on Twin for 2025.

[Joanna Fleming]

The way that I can't hear the word espresso without seeing Sabrina Carpenter song in my head. When we spoke to Tully about Cherry Coated, she said that they've really coined this shade name themselves and that searches for Cherry V vibe are up 325% year on year and dark cherry red is up 235%. Runways really echoed this shift with Hughes reminiscent of Tom Ford's era of Gucci and 2000s Prada. Again, a very grown up, more demure move on the Y2K trend that has gripped the zeitgeist of late is what she told us.

[Tully Walter]

And you can even do this in like nail polish, like beautiful lipsticks. I don't know, there's something about a really sharp red luxe lip that is just, just like shifts. Because, you know, I like what you.

[Annika Joshi Smith]

Said about the US being much more seasonal dresses.

[Tully Walter]

Oh yeah.

[Annika Joshi Smith]

Because I don't think we do that as much here. Maybe in like Melbourne where we see more of a seasonal change in terms of our weather. But if you live in Brisbane, you're wearing kind of the same things all year round.

[Tully Walter]

Lightweight layers. Totally. It's honestly so interesting because whenever we're talking to our buyers, they're really looking at our collections and sometimes dissecting the Australian brands because it's obviously a split seasonality. But they're like, where are my jewel tones? Sorry, that was my US accent. But anyway, it's very, very literal, because a customer now, if she's investing, she also wants that buy now, wear now mentality. So when we touch on all of these trends and these palettes in particular, they want to make sure it peers back to the season. So, yeah, it's really interesting.

[Joanna Fleming]

What I love about this, too, is, and I think, obviously, we're in a cost of living crisis. People are pinching pennies where they can. What I love about something like this or a shade like this being kind of in the zeitgeist is, as you mentioned, a nail color or a lip is a lot cheaper than going and buying something.

[Tully Walter]

Yeah.

[Joanna Fleming]

So you go and buy a $35 cherry red lipstick or an oxblood kind of tone. You can wear that to a black tie wedding, or you can wear it with a T and jeans. And I love that you're still dabbling in that trend without necessarily having to go and invest in a pair of shoes or a new handbag or. Do you know what I mean? Like, there's other ways with colors like this kind of coming in that you can interact with it.

[Tully Walter]

Exactly. And I think it ties into what I was saying before as well about focusing on longevity. So even though there's trends within the space, we want to make sure we're kind of playing with them in a way that's probably a little bit more sensible in ways that you can kind of, like, incorporate the trends as well without feeling like you've got to splurge and go all out. That's why I kind of like the accessories and, like, touching on things, like, even in your keychains, making it really cute.

[Annika Joshi Smith]

Mm. And what other colors aside from cherry, should we be expecting?

[Joanna Fleming]

Brown, Brown, Brown. Jo's just closing her eyes, crossing her fingers and hoping for the best.

[Tully Walter]

She's literally waiting. Well, I mean, look, it's very complimentary, but it's powder pink, so I like pink.

[Joanna Fleming]

Oh, it's in your wheel.

[Annika Joshi Smith]

I don't know. Yeah, it kind of is, I think.

[Joanna Fleming]

Yeah.

[Annika Joshi Smith]

Yeah.

[Joanna Fleming]

Is it like a cousin of your wheel?

[Annika Joshi Smith]

It's definitely not a. No, it's not black.

[Tully Walter]

Okay, well, when to that. But it's very much one of our biggest colors for 2025. We're already seeing it. We're seeing it all over the runways. I think spring summ in particular, it's one of our key colorways, sitting next to, like, your butter yellows and your powder blues. And in a feature of the color trend for who, what, where? Writer Kristen Nichols writes that the shade will be taking over. This includes ahead of the curve brands that continue to set the trends season after season, such as Muumu, Alaia, Kate and countless others. So we're going to be seeing a lot of it and I've actually started to see it a little bit more in a bit of a modern way now as well, where brands are actually color blocking really pink, bright pinks, powder pinks, soft pinks with burgundy. So we're kind of seeing an intersection between the two trend colorways, which looks really cool.

[Annika Joshi Smith]

Well, your Harris Tapper top with the bow at the back is going to.

[Tully Walter]

Be very much trendy.

[Joanna Fleming]

Lives to see another year, doesn't it? Fantastic. I can't say I own a lot of powder pink. Do you think this is something you would invest in for longevity?

[Tully Walter]

I think as well, are we going to look into perhaps like some really cute accessories and some cute ways to wear it? Honestly, I wearing is this even a pink? This a very nude kind of soft pink. And it's kind of one of my always colors that I wear on my nails. So I feel like doing it that way could be a little touch.

[Joanna Fleming]

Anika. That is a clear nail polish pink.

[Tully Walter]

Okay, we'll poll the listeners later.

[Annika Joshi Smith]

I've had a lot of pink in the past. I've really enjoyed pink as a color in clothing previously. So yeah, I think I can get on board.

[Joanna Fleming]

Well, I think I might start and stop at Harris Tapper. I love that top. I feel like you do perfection ones. Yeah, it's my double. I hope it's powder pink enough to stay on trend.

[Tully Walter]

You know what?

[Joanna Fleming]

If not, you'll still see me in it.

[Tully Walter]

I've actually got that same top and I love wearing her with like a denim and I think that's a nice way to touch on the trend. So you'll see me back in it, too.

[Joanna Fleming]

Great. And to finish today's episode, given it is our first for 2025, we're going to be doing the swap, but we're going to do it a little differently this week. We're going to be talking about what we're going to do for 2025 to set the year up for success for each of us. Jo, I know we were discussing yours off my.

[Annika Joshi Smith]

We were.

[Joanna Fleming]

And I feel like it's a great one. So why don't you start?

[Annika Joshi Smith]

Yeah, it's a great one that you helped me with because I was struggling to think of something for this segment. But go through and check all of your beauty products. Check their little expiry container on the Back you'll see a little icon that is a container. It'll have like 6m, 12m, 24m. That means the amount of months that that product is okay to continue using after it's been opened. I'm sure that is the expiry date essentially once the product has been opened. If it hasn't been opened, then you have a bit longer to work with. But it's a good time to go and refresh your bathroom cupboard or your makeup and have a look and just check that you're not using things that are four years old that you probably shouldn't be using. Could be the root of a few issues. If you are using 4 year old liquid foundation. I'm talking to you, Ange. If I have to call any anyone out and also clean your brushes, it's a really good time to be reminded to clean your brushes if you're not super onto it. Having that little bit of time off in Jan, I hope a lot of people are enjoying a little bit of a break. Clean your brushes. The brush cleaner I'm using at the moment is by DMV collective St. Jack. Also have a spray that you can sanitize your brushes with. I used to use Dr. Bronner's as well, which is another really affordable option that you can clean your brushes with. So that is my tip, man.

[Joanna Fleming]

Love it. So mine. I've touched on it before, but I am definitely doing it this year as well. I'm not going to say what my word is yet. It feels like it's too soon. But I have a word of the year I started last year and my last year's word was brave. This year. Who knows, maybe I'll just close at a later date. But what I do is I really recommend doing that over New Year's resolutions because I think New Year's resolutions can feel like you're setting yourself up to fail. But with my word of the year and I did this last last year, use your notes app and list every time you feel like you embody that word. Because it was actually so nice at the end of the year being able to go into my notes section and read all these bullet points of random little times or really big things that happened, big decisions I made, or little things along the way where I just listed out every time I felt like I embodied that word.

[Annika Joshi Smith]

That's really cute.

[Joanna Fleming]

Yeah, it was really nice. It was like a little bit of a gratitude journal plus love journal to myself without having to sit down at the end of every day. List three Things that I was grateful for. I just think it's a nice way to start the year. Also keeps you kind of on track for the year ahead.

[Tully Walter]

Yeah, well played. I like that one. I'm going to start it.

[Joanna Fleming]

Yeah. What's your lucky last.

[Tully Walter]

Okay, well, here I am being philosophical again. But this year I think for me has been quite an eye opener. I think from just being a business owner in general, wearing so many hats, having so many responsibilities has been, been.

[Annika Joshi Smith]

It'S been a lot.

[Tully Walter]

I think now it's something that has become really apparent to me is just my well being and trying to actually now put myself first. And I think all the time I'm trying to be, you know, a really good boss, a really good mentor, really good wife, a really good dog mama, really good mother, sister, co host, everything, you know, co host. Oh my God. Can't forget that. And it's a lot. And I just dived head first into work and obviously just so many things around me. Travel has been huge, huge. And I have been worn out. And so 2025, I'm going to dive head first into my wellness journey. I have just discovered acupuncture and cupping and I do not understand how I've not done this before. Have you guys done it?

[Joanna Fleming]

I've done both. Yeah.

[Tully Walter]

Oh my God. My brain is like one of those brains that has 5,000 tabs open at one time. It's like, why talk so fast as well? And I'm constantly on. This is the only time I feel like I've actually switched off when those little needles were in me. Maybe because I couldn't move, but like game changer. So that is going to be part of my wellness journey. Journey and a newfound respect I have for relaxation in 2025.

[Joanna Fleming]

I love it. And what a lovely way for us to finish our very first episode of 2025. That is all for this week's episode of Stylish. Thank you very much for joining us if you're new in 2025. Well, thanks for rejoining us if you're back from 2024 and of course, thank you very much to you, Joanna Fleming and Annika Joshi Smith.

[Annika Joshi Smith]

Our pleasure.

[Joanna Fleming]

And remember, you can drop drop us an email anytime@style-ishameless media.com we're all back from holidays now so we promise to reply. If you don't want to send us an email, you can slide into our DMS over Tyle underscoreishau. And we can't forget to thank the shameless media team who make all of this possible head of podcast Lucy Hunt and senior podcast producer Kate Emma Burke. We'll be right back with you next Wednesday. See you then.

[Annika Joshi Smith]

Bye bye.

[Tully Walter]

This podcast was recorded on Wurundjeri Land. Always was, always will be Aboriginal Land.

[Annabelle]

Hey guys, it's Annabelle here. Are you struggling this summer because all of your favorite shows are on break? Well, fear not, because our recently launched interview show Inherited is working right through the summer. Summer break. Yep. That means fresh interviews every single week. If you've not listened to an episode of Inherited, we ask our guests for the recipes, rules, relics and rituals that have shaped who they are today. My favorite interview so far was definitely with Lucy Jackson because of so many reasons, but mainly because of the way she opened up about heartbreak in all forms. Whether that's the aftermath of being cheated on, ending a 13 year old relationship, or how situationship breakups are arguably the hardest. Here's a snippet.

[Lucy Jackson]

I was with my same boyfriend from like 17 to 31 and when we broke up, any bad things that happened after that with boys or situationships or whatever, I was so utterly shocked. I was just used to having a really great partner for years and years and years. So when things would happen, I did not know that this is what people could do to each other. But I built up a resilience really quick, quickly. And then, yeah, then just got cheated on. I was kind of like, oh, whatever.

[Annabelle]

Search Inherited on any of your favorite podcast apps and get listening. Your summer road trip is all sorted.