About my guest:

Meredith Kallaher is a self-professed podcast addict when she heard Rick Mulready, of The Art of Paid Traffic, say “Facebook ads are simple. They are all about the numbers,” everything for Meredith Kallaher just clicked.

An A-Ha moment, maybe?

Her CPA and 6 years with PricewaterhouseCoopers combined with her social media marketing expertise has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns. “I love numbers,” Meredith thought as Rick explained that successful ad strategies required Managers to understand the lifetime value of a customer for a business, compare that to the related acquisition cost by evaluating target audience sizes, cost per lead, return on ad spend, and click-through rate percentages.

“EASY” said all the creative CPA’s in the room!

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182 - Meredith Kallaher: Digital Advertising Expert