JC White - Fitness Coach to 7-Figure CEOs | How to Build Your Body Like You Build Your Business

Summary

Success Story with Scott D. Clary

Episode: JC White – Fitness Coach to 7-Figure CEOs | How to Build Your Body Like You Build Your Business
Date: September 30, 2025

---

Episode Overview

In this episode, host Scott D. Clary interviews JC White—entrepreneur, elite fitness coach, and founder of T3 Body Training—about the connections between business success and physical health. JC draws parallels between the discipline of bodybuilding and building a successful business, emphasizing the need for patience, personal accountability, and a holistic approach. The discussion dives into hormone health, the dangers of hustle culture, practical nutritional and fitness strategies, the pitfalls of trendy advice, and the importance of mental and spiritual health for high achievers.

---

Key Discussion Points & Insights

1. The Hidden Costs of "Hustle Culture" and Burnout

• The Health Impact of Constant Hustle:
  • Chronic stress and "hustle" mindsets raise cortisol, decrease testosterone, and undermine long-term health/performance.
    • JC White (00:00; 01:33): "When you consistently do that, you increase your cortisol levels, you decrease testosterone and also other performance indicators. So we have to find this fine balance between success and also longevity."
• No Trade-Off Required:
  • JC rejects the myth that you must choose between financial/professional success and health.
    • Scott Clary (01:55): "It doesn’t make sense that I could have good body, good health, good relationships... plus make money. It almost like doesn't compute."
    • JC White (03:46): “It’s fear and it’s lack of patience... Just extrapolate time more. It takes the pressure off.”

2. Bodybuilding as a Blueprint for Life and Business

• Self-Accountability and Patience:
  • The mental and spiritual lessons of bodybuilding translate directly to business and life: focus on what you can control, take radical ownership, play the long game.
    • JC White (02:30): "When they get into their 40s and 50s, their body catches up to all the years that they neglected it... everything ends up catching itself in the end."
    • JC White (06:01): "It's you versus you. Yeah, there's no more excuses. It's a massive amount of accountability. And so with those two things in mind, you can't point the finger at somebody else if you're not getting the results."
• The Value of Slow Progress:
  • Unrealistic expectations and impatience undermine both physical and business growth.
    • JC White (04:40): "They didn't see the results fast enough because it was just unrealistic. I'm like, bro, you've been in that body for 40 years. You expect to get out of it in three months? It doesn't work."

3. Nutrition, Training, and Building Longevity

• Beginner’s Approach:
  • Start simple: focus on cardio (3-5x/week); light, whole-food-based nutrition; prioritize quality sleep.
    • JC White (15:21): "Mix of cardio and strength training... Focus more on, you know, whole foods and... leaner proteins, like fishes and chickens, and then get really good sleep."
• Defining "Healthy":
  • The difference between looking fit (magazine-ready) vs. living long and well.
    • JC White (13:17): "You want to kill it in the gym and go. Muscle mass, that is not optimal for longevity."
    • JC White (13:39): "For longevity, focus on cardiovascular... strength training is just to maintain bone density and hormones."

4. Individual Optimization: Bloodwork, Genetics & Real Data

• Testing & Personalization:
  • Importance of regular biomarker and genetic testing for customized health strategies.
    • JC White (23:33): "We start off with at least 79 [biomarkers]... advanced cardiovascular, blood sugar, all hormones... just to get a full identification of what's going on inside."
• Common Issues in High Performers:
  • Chronic high cortisol, low testosterone, estrogen imbalance, immune disturbances, and heart disease risk.
    • JC White (24:41): "Typically it's usually high cortisol... because of that, testosterone is lower... estrogen rises to compensate... usually some immune system disorders too as well..."
• Genetics Matter:
  • Some people are genetically predisposed to high cholesterol—keto can be actively harmful for them.
    • JC White (26:04): "Some people can just have higher levels of cholesterol just naturally. And if that's the case, then the ketogenic diet can actually be very dangerous for them..."

5. Supplements, TRT, and Trends—Proceed With Caution

• TRT (Testosterone Replacement Therapy):
  • Widely over-marketed and over-utilized; not a magic bullet—should only be used after foundational issues are addressed.
    • JC White (18:52): "TRT is the most well marketed supplement, but the most highly over utilized for optimal performance. You can't put a band aid over a bullet wound."
• Monitoring and Strategy:
  • Off-the-shelf, influencer-driven supplementation is often misleading or dangerous. Always test, tailor, and monitor.
    • JC White (58:03): "Everything that people...supplements, diets...run everything through [examine.com]...99% of these influencers are full of shit."

6. Biomarkers vs. Biofeedback

• Two Sides of the Picture:
  • Biomarkers: Objective—bloodwork, genetics, and measurable health data
  • Biofeedback: Subjective—track sex drive, energy, mood, appetite, digestion
    • JC White (32:49): "Biofeedback is going to be a qualitative measurement that you would actually rate yourself...sex drive, energy, mood, appetite and digestion."
• Tracking Changes:
  • "Midday energy crashes," low sex drive, confidence loss, and gut issues are red flags for deeper health imbalances.

7. The Gut-Health Connection

• Chronic Stress and Gut Dysfunction:
  • The gut is central to mood, hormones, and immune health. High stress and poor sleep wreck gut health, especially in entrepreneurs and high-achievers.
    • JC White (41:45): "There's more nerve endings inside your gut than anywhere else...that's where a lot of your mood comes from, your energy, your hormone regulation..."

8. Spiritual and Mental Health—The Essential Layers

• Purpose Beyond Money:
  • Lasting fulfillment is anchored in a purpose bigger than personal gain or status.
    • JC White (44:22): "I believe that we're here for contribution to each other...when you're playing it from that lens, then life becomes more meaningful."
• Mental Reflection and Realignment:
  • The need for self-inquiry, periodic slowing down, and self-honesty.
    • JC White (45:30): "One simple question. What motivates you?"
• Faith and Stillness:
  • Inner peace and motivation are often found when intentionally quieting the noise and seeking connection (spiritual or otherwise).
    • JC White (61:38): "Usually takes people having to be still...when we're still, then we connect with God and that's where we can get really clear on what we're supposed to be."

9. Mindset & The Process of Transformation

• Long-Term Coaching Approach:
  • JC’s T3 process: A 12-month transformation—biomarkers, genetics, custom supplement formulas, expert team approach, mindset coaching, and reverse dieting for sustained results.
    • JC White (62:42): "It's a 12 month transformation process...start off, we get blood work and DNA tests done...a team of experts, medical doctor, nutritionists, health coaches, mindset coach..."
• Reverse Dieting & Set Point:
  • Crucial to maintaining results is gradually scaling calories and lifestyle (not sudden reversion to old ways).
    • JC White (65:17): "About 90% of people rebound from their diet and gain the weight back...when you reverse diet properly, you can re-acclimate your body to a healthier caloric intake..."

---

Notable Quotes & Memorable Moments

• On Hustle Culture:

  • “When you consistently do that, you increase your cortisol levels, you decrease testosterone and also other performance indicators. So we have to find this fine balance between success and also longevity.”
    (JC White, 00:00 & 01:33)

• On Bodybuilding as Accountability:

  • “It is literally the mental and spiritual side that comes out of it. Because when you take those lessons and you apply it to business or you apply it to other areas of your life, you cannot lose.”
    (JC White, 02:26 & 06:01)

• On Health vs. Wealth:

  • “Who cares if you're a billionaire, but you croak at 55? You should have another at least 30, 40 years, man.”
    (JC White, 44:54)

• On The Role of Data:

  • “You can't put a band aid over a bullet wound. Like, you got to go back down to the root cause it's just an amplifier.”
    (JC White, 18:52)

• On Defining Success:

  • “The fastest way to make better choices in life is to make, take more accountability over your previous choices, have enough faith to begin the process, and God will take care of the rest.”
    (JC White, 00:48 & 67:23)

• On Holistic Health:

  • “We have to tie this stuff all together—the mind, the body, the spirit. Because like, that is what true optimal health is. You can't just look at one or the other.”
    (JC White, 61:08)

---

Timestamps for Important Segments

| Timestamp | Topic | |-----------|-------| | 00:00–01:55 | The dangers of hustle culture to hormonal and longevity health | | 02:30–06:01 | Bodybuilding’s lessons for business and life; accountability and patience | | 10:34–16:12 | Defining “healthy”; science vs. bro-science; longevity vs. aesthetics | | 23:33–29:54 | The importance of biomarker/genetic testing; tailoring health strategies | | 18:52–20:34 | Cautionary notes on TRT and supplement fads | | 41:45–42:39 | Gut health, stress, and the entrepreneur’s body | | 44:22–45:16 | The importance of purpose, contribution, and meaning | | 62:42–66:18 | JC’s holistic, 12-month transformation journey; mindset and reverse dieting | | 67:23 | JC’s #1 life lesson: “Have enough faith to begin the process and God will take care of the rest.” |

---

Final Takeaways

• Don’t sacrifice your health on the altar of success.
• Start simply: cardio, strength training, real food, and sleep.
• Let data (biomarkers + biofeedback) guide your journey—not trends or influencers.
• Long-term results require patience, self-awareness, reflection, and a plan tailored to your unique biology and life.
• Build your health like you’d build your business: strategically, incrementally, and with the long-game in mind.
• Ultimate motivation should come from inspiration, contribution, and purpose—not from fear, status, or others’ expectations.
• The most important lesson?
  JC White (67:23): “Have enough faith to begin the process and God will take care of the rest.”

Transcript

[JC White]

Hustle, hustle, hustle. When you consistently do that, you increase your cortisol levels, you decrease testosterone and also other performance indicators. So we have to find this fine balance between success and also longevity.

[Scott Clary]

On today's episode, I'm joined by JC White, an entrepreneur and innovator who knows what it means to build from the ground up. From the early days of hustling to now creating ventures that challenge convention. JC has proven that resilience and bold thinking can change entire industries.

[JC White]

Bodybuilding is the greatest thing. It's not just about, like, building muscles or the superficial stuff. It is literally the mental and spiritual side that comes out of it. Because when you take those lessons and you apply it to business or you apply to other areas of your life, you cannot lose.

[Scott Clary]

He's not afraid to push boundaries, test limits, and bring ideas to life that most people wouldn't even attempt. His story is about grit, vision, and the courage to bet on yourself when the odds are stacked against you.

[JC White]

The number one killer in America is heart disease. Million deaths happen every single year from heart disease. The good thing is a lot of those things can be easily fixed, which is nutrition and lifestyle. And it's not like crazy as people think. Some people can just have higher levels of cholesterol just naturally. And if that's the case, then the ketogenic diet can actually be very dangerous for, for them. So an attempt to get healthy sometimes that can actually cause people to get unhealthy and then raise their risk of heart disease. The fastest way to make better choices in life is to make, take more accountability over your previous choices, have enough faith to begin the process, and God will take care of the rest.

[Scott Clary]

Okay, so, J.C. what is modern success doing to our hormones?

[JC White]

Absolutely taking them, because modern success is go, go, go, hustle, hustle, hustle, grind, grind, grind. And when you consistently do that, you increase your cortisol levels, you decrease testosterone and also, and also other performance indicators. So we have to find this fine balance between success and also longevity.

[Scott Clary]

I think that a lot of people that sort of identify as high performers, listen to this podcast, are looking at you or even looking at me and saying, I want to achieve success. I want to learn from Scott's guests, and I want to achieve, like even a little bit, a fraction of what they've done. I do believe that they think that they have to sacrifice their health to get it. I've heard this repeatedly, like, I cannot build anything significant and be in shape and go to the gym. I think it's short sighted for sure. What Happens when you live your life like that because you see the guys and the girls and everybody who lives their life like that, what happens?

[JC White]

Well, typically what ends up happening is when they get into their 40s and 50s, their body catches up to all the years that they neglected it. So that's when they'll see levels of high cholesterol, they're going to be more insulin resistant and then that's where their hormones are going to have huge issues. So cortisol issues, testosterone issues and other things that come alongside it. So, so when we start to have that type of image of success was compartmentalized, you know, in order to be successful in business, you have to give up your health. In order to be successful with your family, you know, you have to put work on the back burner. That's when we start to be very short sighted and you know, everything ends up catching itself in the end.

[Scott Clary]

Is it because people are, are not good at balancing life? Is it because people's priorities are screwed up? Like why do people believe this in the first place?

[JC White]

Fear.

[Scott Clary]

Fear of not making it, Fear of not being good enough. Fear of like, well, you know, I don't feel like I can achieve X amount of income or X amount of business success without sacrificing something. Like it doesn't make sense to me. It doesn't make sense that I could have good body, good health, good relationships with my family, good relationships spiritually, mental health plus make money. Like it almost like doesn't compute.

[JC White]

Yeah, it's fear and it's lack of patience. If we set clear, objectable goals and we give ourselves enough time and the, in the time period isn't something that is too shortened, you know, saying instead of a year, we give ourselves five or 10 years to actually achieve those goals in each area of life. Then it almost loosens the reins a little bit. So if you want to be healthy, but you also want to build a very successful, maybe multi eight figure business, you want to be married and have kids and have good mental health. Well, as opposed to just saying, okay, I want to accomplish that in the next year. Well, just extrapolate time more. It takes the pressure off. Yeah, but when we just started just, I need to get rich tomorrow, I need to get fit tomorrow. That's when people get into this, you know, they, they don't get there to their goal in a quicker time and they, they quit. You know, that's what we always see in fitness, right? People start January 1st, I'm gonna get fit this year.

[Scott Clary]

It's time to go to the gym for, for people to like going to the gym, it's the worst time to go.

[JC White]

You know, I actually, I appreciate seeing them because I was once a person that started in that cycle too as well. Stick to it. But, you know, they get into that cycle and then they, they end up quitting, you know, a month or two later because they, they, they didn't see the results fast enough because it was just unrealistic. I'm like, bro, you've been in that body for 40 years. You expect to get out of it in three months like that. It doesn't work.

[Scott Clary]

Wild when you frame it like that.

[JC White]

Yeah, that's the way it is. It's like if you were broke for 40 years, you expect to be a multi millionaire in three months. You know, we got to be more patient with the process.

[Scott Clary]

What made you stick with it? What made you stick with it that a lot of people lack? Because I think that something that all bodybuilders and not just bodybuilders, saying bodybuilders is tough because it's like you against you. There's no coach, especially when you start out sort of pushing you on. Like if you're playing for a team, you have your teammates, your peers, your coach. Bodybuilding, it's like such a solo sport. So, like, the mental fortitude it takes to just continue on, it's not easy. So what made you successful at bodybuilding? Because I think there's actually a lot things that translate from bodybuilding and just being okay, inflicting a certain amount of pain on yourself to business success. But what made it, like, what made you successful at it? Have you ever identified, like, what that psychological thing was that allowed you to be successful when many people weren't?

[JC White]

I believe that I just had an innate desire to want to be great. And I felt like that was like the key in order to do that, because like you just mentioned, it's you versus you. Yeah, there's no more excuses. It's a massive amount of accountability. And so with those two things in mind, you can't point the finger at somebody else if you're not getting the results. And as a young man, that's the lesson that I needed to learn. Because the reason why I, you know, didn't do as well in other things in my life at the time is because I lacked accountability, is because I didn't look myself in the mirror and say, okay, this we need to improve upon. This is where your strengths are, this where your weaknesses are, and then go to war with Myself. Bodybuilding is the greatest thing. It's not just about like building muscles or the superficial stuff. It is literally the mental and spiritual side that comes out of it. Because when you take those lessons, you apply it to business or you apply it to other areas of your life, you cannot lose. That's the beauty in the game. I mean, you take that mindset in the business, you're not going to win, you'll crush. Because you're not looking at your competition, you're looking at you. You say everything that my results that I'm producing is solely on me, nobody else.

[Scott Clary]

But a lot of people have a hard time with that. A lot of people have a hard time with accountability and sort of looking inside and saying like, the life that I'm living is a result of really just my choices. Whether or not, whether or not you, you like that or, or you don't, it doesn't matter. It's like most people's lives is the sum of their choices. And yeah, there's bad luck for people for sure, but still it's all on you to figure it out.

[JC White]

Well, I would just ask them, what kind of life do you want to live at the end of the day? Yeah, because at the end of your life it's going to be dictated by the choices that you make. And if the, the, the fastest way to make better choices in life is to make better, like take, take more accountability over your previous choices. So we are direct equation of the choices we've previously made in life. You're at where you're at in life because you made good choices, hopefully some good ones. Yeah, it seems like you've made pretty good choices.

[Scott Clary]

Thank you, dude.

[JC White]

You know, I'm at where I'm in life because I've made good choices too as well. You know, I hadn't always made great choices in life, but you know, it's because you can take the moment to self reflect and say, okay, this is where I've fallen short and this is where I need to do in order to move life forward. So I just believe like that's, that's one of the beauties in bodybuilding and in fitness, you know, and it's just a byproduct that you look better, you feel better, like that's just, that's just the icing on the cake.

[Scott Clary]

Where were you at mentally when you were missing college basketball tryouts? You were depressed, you weren't doing great. How did you pull yourself out of that? What was like, what happened?

[JC White]

Yeah, I was, I was crushed. I Mean, I was, I was a decent high school athlete. I had some D1 looks, you know, that's some recognition from, you know, local papers and statewide papers. And then my college coach had set up a, a tryout with a, A one of the, the college I went to at the time, which was Western Michigan before I transferred. And I slept through it.

[Scott Clary]

Like. Like, was it because of depression or was it you were just like tired or what?

[JC White]

Just irresponsible and I think a little bit of self sabotage.

[Scott Clary]

A little bit. A little bit.

[JC White]

And I woke up and I remember I just called my, my ex girlfriend at the time and she was like, what's wrong? I was like, yeah, I just slept through it was the whole reason why I went to the school in the first place. And she was like, you're gonna call your coach and figure out if you can arrange another one?

[Scott Clary]

I was like, nope.

[JC White]

So what are you gonna do? I was like, I don't know. Figure it out. And that was like a very defining moment because I didn't really have a path at that point. Yeah, I didn't know what I was gonna do. I was kind of interested in law at the time, but I was like, I don't know if I really want to go down that route. I was just gonna go down there for the money, but. And then I just found my way into the gym later that week. And I used to hate the gym, dude, I was so fucking weak. I remember one time I went in high school and we were bench pressing, everybody was like throwing around 225. I only had 35 pound plates on there, which was like only like 115, barely hitting it. I was like, dude, I hate this shit.

[Scott Clary]

That's so funny.

[JC White]

But I went in the gym and then, you know, it wasn't that I was stronger when I went in there, but it started to help me to feel a sense of accomplishment and relief. Because just doing one workout, if you just knock out one, you've won.

[Scott Clary]

Yeah.

[JC White]

And then you do it again and you've won again. And so that started to stick with me. And the results don't come fast, but as long as you stick with that and you start to learn the other skills that come with it about, you know, nutrition and lifestyle and sleep, which we'll get into, more about that. Then the winds start to compound and then that's where you start to see the transformation. But you know, to kind of, to wrap that up, you know, taught me like a lot of life skills doing that. And it enabled, started to Transform me from the inside out.

[Scott Clary]

So talk to me about bodybuilding and sort of what you learned from bodybuilding that sort of shaped your view of nutrition, health and wellness.

[JC White]

Yeah, nutrition is the most underutilized mechanism in order to transform the body. People do not look at it as, as how powerful it actually is. When you dial it in to the degree of what your body needs, not only based upon your blood chemistry, but how you're training, how you, well, you recover, and then making adjustments based upon your biofeedback, that is a huge mover. That's what helped me. Don't get me wrong, I was also very young too. So you're going to have optimal hormones during that time period. So I'm going to take advantage of that. But people need to really understand the power of nutrition and power of actually supplementing it, like intelligently, not just randomly taking supplements because some guy on the Internet said take something right, which a lot of you end up doing. But when you take it based upon what your body actually truly needs.

[Scott Clary]

I think when a lot of people start working out the obvious thing or the thing that feels right is to go to the best looking person on Instagram and just listen to what they say. And a lot of the time some people are honest more than when I started working out. People are more honest about if they, if they take steroids or they take something. But a lot of people aren't honest. So a lot of people are listening to the advice of people that aren't natural and are on a whole bunch of shit and they're like, why isn't, you know, my gym routine working compared to X influencer on social media? So as somebody who's like truly natural and competed natural and sort of, I would say, you know, figured out how to optimize yourself naturally. Where does somebody start? Like, what is, what is, bro? Science versus actual science, Right?

[JC White]

I love this. I love this. So do one more quick thing for me to find be healthier. What does that mean? Because that could mean a lot.

[Scott Clary]

Great. So let's define it. How do you define be healthier?

[JC White]

Yeah, so my definition of that would be high levels of energy, optimal blood work. And then, you know, you have, you know, if we were to track your sleep, you have good HRV and things like that. Is that the definition we want to do for like, okay, kill it in the gym and be healthy.

[Scott Clary]

What would other definitions be?

[JC White]

Some people, it may just be, okay, I want to have better cardiovascular endurance.

[Scott Clary]

But I think that, I think that all of that, if I look at what are the, the markers of, of living a long life.

[JC White]

That's different then. So look at it like a spear, right? Because like if you want to go in.

[Scott Clary]

Yeah.

[JC White]

You want to kill it in the gym and go. Muscle mass, that is not optimal for longevity. Like, if we're going to go interesting. Yeah, that's, that's a different path you got to go down. The macronutrients are going to be different. So like your protein, carbohydrates and fats for both of those, your recovery cycles are going to be different. Like the whole game plan is going to be different. I will not be doing the same thing from now, like 10 years from now, bro, that I do right now. This is not good. Yeah, this is not going to take me to 85, 90, 85.

[Scott Clary]

People want to live to 120, bro. Like.

[JC White]

Yeah, well, yeah, you know what I mean though, right?

[Scott Clary]

Yeah.

[JC White]

Like this is to just to look great, you know, do magazine stuff. That's it, you know, you know, look good for women. You know, that's what it's.

[Scott Clary]

I think most people want to look good for women if you, if you're, if you're trying to like go to the gym. But I don't think many people think they want to end up on the COVID of like a fitness magazine. So there has to be a balance between both. I want to look good and then I also want to live long.

[JC White]

Okay. All right, so that clearly defines what we mean by healthy then. So that's probably going to put you around like 13 to 15 body fat. A true 13 to 15 body fat. With that type of protocol, then you want to focus mainly on your cardiovascular. Like the most recent research shows that cardiovascular is more important in strength training. I would, I would say doing that three or five times per week for about 30 minutes to 50 minute sessions is going to be most important in a zone 2. And then strength training is just going to be to. For bone density. And that's also going to help with some natural growth hormone release and keeping testosterone levels optimal too, as well that you want to need about three times per week for about 30 to 45 minutes. You want to focus on like heavier compound lifts. And then as far as nutrition now this is where it's actually going to be different.

[Scott Clary]

We'll get more, we'll get more in the weeds too. I just want somebody like just starting out. So. Yeah, so go for it. But I know that they're like. It's so funny when you talk to somebody who's such a Specialist. There's like a trillion different options in your head about, okay, well, we have to measure this and your reaction to this. And if you're, you know, genetically predisposed.

[JC White]

To this, that's where my brain goes.

[Scott Clary]

I know that's where your brain goes, but I, I don't want people to start there because I think that they have to start somewhere and then, then once. And we can talk about habit forming too. I think that it's important to start at a spot where you can maintain the habit and once you maintain the habit, then you can go a level deeper and a level deeper. But I also believe that too many people online throw too much shit at people out of the gate and then they're like, well, fuck this, I can't do all this way too much stuff. Right? And then they just drop off and then there's. They're the typical January gym goer who signs up in January and then you pay the gym for the rest of the year and you never go.

[JC White]

Okay, yeah, So I would say just a mix of cardio and strength training. Primarily focusing on cardio. Then when it comes to the nutrition, just to keep it like high level. Focus more on, you know, whole foods and like being the primary focus of your plate with the side of protein, lean more towards, like lighter proteins, not like, you know, steaks and stuff like that. So like fishes and chickens and then get really good sleep. That's going to be the biggest.

[Scott Clary]

That is important.

[JC White]

Yeah.

[Scott Clary]

That goes against the hustle culture. Yeah, yeah.

[JC White]

I got some stuff to say about that, but yeah, yeah, yeah. Getting really. Get really good sleep. It's not just the quantity, it's the quality of the sleep. There's tons of different ways you could track that. With Oura ring.

[Scott Clary]

Do you use one in particular?

[JC White]

Yeah, absolutely. But I lost it in Greece, so it's going now, so that's.

[Scott Clary]

Okay. So I've also heard this. Tell me if it's right or wrong. The biggest indicators of longevity are strength training and VO2 max. Does that make sense?

[JC White]

Yeah, yeah, there's, there's also some other things too as well. But yeah, those are, those are great indicators.

[Scott Clary]

You said like the way that you eat and lift and live right now, it's not for longevity.

[JC White]

No.

[Scott Clary]

So is there a point in your life when you are going to switch it up?

[JC White]

Yeah, absolutely.

[Scott Clary]

And if you do switch it up, you said like the way that bodybuilders live, which I agree it's not to live to 90 or 100 or even 80, 85, can you reverse a lifestyle at a certain point. So for example, if you switch your lifestyle in 10 years, can you live to 100?

[JC White]

Depends on how much damage, to be brutally honest. You know, you know, I check my blood work probably about three to four times per year and it's usually very good. But you know, if I were to push in certain ways and do certain things, you know, you always, it's, it's a fine tune. I love bodybuilding, I love stream training, I love powerlifting. That's why I've done all those things. But it does come with a cost, you know, so, you know, it's just how far can I push it? How far do I want to push it?

[Scott Clary]

If somebody is actually really into bodybuilding and they've been bodybuilding say until like they're like, you know, mid to late 30s, is there things that. This is going to be a smaller sample of the audience, but are there things that you look for in your blood work that could indicate like, oh, I have to change my lifestyle sort of sooner than later?

[JC White]

Yeah, for sure. I would tell anybody who's into bodybuilding to get more advanced cardiovascular panels done. So like a lipoprotein A, like look at all those. So look at particle size too as well. That's very, very important, especially if they're using anabolics because that typically drives up those inflammatory markers. I look at C reactive protein too as well. That's just an overall inflammatory marker of the body. And then also don't just look at your glucose, look like your A1C and your, you know, your insulin resistance or sensitivity. That's really important. And then also depending upon how much testosterone you're using, if you are doing that type of game, look at your red blood cell count because a lot of times that thickens your blood.

[Scott Clary]

Is there issues that you see with so many people jumping on trt? I think it's becoming more popular and people are, I think men in general feel like they, and I understand why they want to have sex drive. They want to feel like they have energy and they want to feel like they did when they were 20. So I feel like everybody's jumping on TRT now because it's not taboo. Okay, fine. But I don't think there's anybody that's really speaking about the potential negatives to sort of cruising on testosterone your entire life.

[JC White]

Yeah, great question. So TRT is the most well marketed supplement, but the most highly over utilized for optimal performance. We get guys that come to us every single day where we look at their Blow work. And it is still absolute trash. And they're not being monitored or supervised correctly by whoever put it on them. And they'll have. TRT will drive up your LDL cholesterol, which is typically thought of like the bad one. Drive your hdl, which is thought of like the good one, thickens up the blood. And it's crazy because, like, a lot of guys, what they'll see, they'll see an initial bloop up at first when they get on trt, get a little energy back, get a little libido back, they'll start to feel good. But then it goes right back to baseline. You can't put a band aid over a bullet wound. Like, you got to go back down to the root cause it's just an amplifier. Like, I started using TRT once I got into my 30s and a little bit more sometimes. Right. But only. It only amplifies and helps if you're doing everything else correctly. You don't have to be, you know, like a crazy man with it and track every single macro and eat out of Tupperware. But you do need to have the, like, the fundamentals down. I'd almost say, like, it's like, it's like if you wanted to build a business and you get funding, but you don't even have, like, a business game plan.

[Scott Clary]

Yeah, yeah.

[JC White]

It's like you're just gonna.

[Scott Clary]

Money's not gonna go anywhere. Yeah.

[JC White]

So it's like the same thing. You have to have a smart strategy behind it. And it's. It's. I don't want it to. To run its course, and then people just go on to the next fat because we just didn't utilize it correctly. So there needs to be more education in the space. Like, okay, yes, it's good to use if. If your body is no longer producing it or producing it, you know, lower than. Especially with free testosterone, lower than what your body actually needs. But we do need to focus on the main things. You need to make sure you get good sleep, make sure you're eating correctly.

[Scott Clary]

HubSpot is a success story, partner. Now, think about listening to this podcast. Right now, you're probably multitasking. You're probably catching 70 to 80% of what we're talking about. But let's flip that and imagine you're only catching 20%. That'd be crazy, right? It's really not a good use of your time if you only remember 20% of what we're talking about. But most businesses, most entrepreneurs are only using 20% of their data all the most important details in call logs, emails, chats with their customers. It's just left floating in digital space, not being used. HubSpot it gives you the access to those insights to help you grow your business. Because when you know more, you grow more. Visit HubSpot.com to get the full picture of your business today. NetSuite is a success Story Partner now what does the future hold for business? If you ask nine experts, you'll get 10 answers. Bull market, Bear market. Rates are up, rates are down. At the end of the day, it'd just be easier if somebody invented a crystal ball. But until then, over 43,000 businesses have future proof themselves with NetSuite by Oracle, the number one AI cloud ERP that brings accounting, financial management, inventory and HR into one unified platform. Here's what I love about it. Instead of juggling multiple systems, you get one source of truth, real time insights and forecasting that you peer into the future with actionable data. When you're closing your books in days instead of weeks, you're spending less time looking backwards and more time focusing on what's next. Whether your company is earning millions or hundreds of millions, netsuite helps you tackle immediate challenges while seizing your biggest opportunities. If I needed this product in my business, this is what I'd use. It's a game changer for business visibility and control. If you want to see how AI can transform your financial operations, download the CFO's Guide to AI and Machine Learning for free. That's netsuite.com Scott Clary Indeed is a Success Story Story Partner. Now say you just realized your business needed to hire someone fast. How can you find amazing candidates fast? It's easy. Just use Indeed. When it comes to hiring, Indeed is all you need. Stop struggling to get your job post seen on other job sites. Indeed Sponsored Jobs helps you stand out and hire fast. And with sponsor Jobs, your post jumps to the top of the page for your relevant candidates so you can reach the people you want faster and it makes a huge difference. According to Indeed data, Sponsored jobs posted directly on Indeed have 45% more applications than non sponsored jobs. Plus with Indeed sponsored Jobs, there's no monthly subscription, no long term contracts. You only pay for results. There's no need to wait any longer. Speed up your hiring right now with Indeed and listeners of this show will get a $75 sponsored job credit. To get your jobs more visibility, just go to indeed.comclary right now and support our show by saying you heard about Indeed on this podcast. Indeed.com Clary terms and conditions apply if you're hiring. Indeed is all you need. First of all, I don't even think people know what a biomarker is. So what is a biomarker? You test 79 of them. This is sort of like the basic rudimentary. I'm going to start working with jc this is what I have to do. Right, okay, so talk to me about biomarkers. Why are they important? What are they? What do they tell you?

[JC White]

Yeah, so Bob, to simply put is just individual blood tests. Right. So and then each one has like a panel will have like either 20 or 33 or 7 or 5. Just depends on what you're actually looking at. So we start off with at least 79. It could be way more. Just depends upon once we intake a new client if we need to do more. But we look at advanced cardiovascular, we look at like blood sugar, we look at all hormones. So like testosterone free testosterone, sex hormone binding, globulin, cortisol, estradiol, other things too as well, just to really get a full identification of what's going on in the person inside. Because that determines the roadmap, that determines the strategy. Because, you know, you, you and I are the same age, but we took our blood test to probably come out very different. So therefore we need different supplements, different trainings programs, different arrest recovery protocol. All those things would be different. So that's what we do in order to help get people to the from A to Z as fast as possible.

[Scott Clary]

And what do you see in like somebody who's like a high performer, stressed out, working hard, what do you see typically? I mean, it's going to be nuances, but what is it typically in their blood?

[JC White]

Yeah, typically it's usually high cortisol. So stress.

[Scott Clary]

A lot of stress.

[JC White]

Yeah, stress is usually high. And then because of that, testosterone is lower.

[Scott Clary]

Yeah.

[JC White]

And then estrogen rises to compensate for that normally. So that's like estrogen is kind of like the female hormone for our viewers who don't understand it. So that usually starts to compensate. That's when the body starts to get soft and doughy, you know, all the water, watery, all that kind of stuff. And then there's some, usually some immune system disorders too as well. That's just because of the elevated stress chronically. So that's usually like the things that, that we'll see. But the good thing is a lot of that's. Oh, and cholesterol too as well. The number one killer in America's heart disease. About a million deaths happen every single year from Heart disease. So. So those things. The good thing is a lot of those things can be easily fix, which is nutrition. Nutrition and lifestyle. And it's not, like, crazy as people think, in order to, like, help with cholesterol, it's just increasing fiber, lowering saturated fats. That's pretty much it for the most part. And it's just making more conscious, smarter choices when you go out to eat. So instead of having, like, the ribeye for dinner, have the fillet.

[Scott Clary]

Yeah.

[JC White]

And then have a little bit of oatmeal for breakfast. Like, it's just conscious choices like that. And then we custom formulate supplements, too, as well. That can help people with the.

[Scott Clary]

Are there any. Is there any genetic predisposition to certain diets that work well for some people versus others? Do some diets just work well, generally versus others? Is there any truth to that? What's true, what's not?

[JC White]

Yeah. So we do a genetic test, and it'll look at just any things that you're genetically predisposed to. So hypercholesterol anemia is one of them. So some people can just have higher levels of cholesterol just naturally. And if that's the case, then the ketogenic diet can actually be very dangerous for them because ketogenic diet is high in fats. High in saturated fats, which will drive up your cholesterol even more. So an attempt to get healthy sometimes that can actually cause people to get unhealthy and then raise their risk of heart disease. So we'll look at, like, your particle size too, as well, to really see if a good look at that. And, you know, we've been able to save some lives by doing that, I have no doubt.

[Scott Clary]

Because. Because I. I've seen. I see people. One of my friends has exactly what you're describing. And, like, he's a very small person. Like, he's not. Not fat. He's not fat at all. He's like. He's, like, tiny. He's very skinny. But, like, his cholesterol is just horrible, like, genetically horrible. And his kid's cholesterol is horrible. And this kid is, like, very young, but still, it's like highly elevated cholesterol. And the kid is just a kid. Doesn't eat, like shit. They feed him healthy stuff. So these. So this genetic predisposition, he tracks his blood work now. But yeah, it's very scary because you wouldn't look at him. You'd look at him as, like, the healthiest dude.

[JC White]

Exactly.

[Scott Clary]

Healthiest.

[JC White]

It's a silent killer.

[Scott Clary]

Yeah.

[JC White]

Yeah.

[Scott Clary]

And But I think that, like, when I think, I think, when people think silent killer that just think like, well, it's going to sneak up on me. I'm not going to feel sort of any, I'm not going to feel anything wrong with me before it happens. But I don't think that people that are really skinny think that they even have a chance of dying.

[JC White]

Common misconception.

[Scott Clary]

But tell me when you, if you were going to go into the mind of somebody who's like a man, you know, 6ft, 190 pounds, 200 pounds, maybe 190 sort of small, 200 pounds, whatever. They're not thinking I should worry about my cholesterol. I, I really doubt they are because they're like, well, look at, I'm skinny, you know, I fit into like a, you know, 32, 34 pant. I'm like a pretty slim guy. I go for runs. So I don't think people even think about the fact that you could be genetically predisposed to like, heart disease. Not directly, but through high cholesterol.

[JC White]

Yeah, the, the data says otherwise just based upon the amount of Americans that have high cholesterol and the amount of Americans that are either pre diabetic or diabetic, which eventually usually leads to higher levels of cholesterol in people. So one in three Americans either pre diabetic or diabetic, that's 33%.

[Scott Clary]

One in three.

[JC White]

One in three, yeah.

[Scott Clary]

And they don't want to look at is what we're saying.

[JC White]

No, they typically don't. So that's why it's just so important to look at these different biomarkers in your body to understand what's going on with you.

[Scott Clary]

Yeah.

[JC White]

Because when you do, then you can actually make intelligent choices with your food and with your supplementation as opposed to just taking like, random things. So, for instance, if you found out like, you had higher levels of cholesterol or even high levels of blood sugar, berberine is a great effective supplement. You can get over the counter, take a gram per day. And that has really good research showing that it can lower cholesterol and also lower blood sugar.

[Scott Clary]

But if you don't know, you don't.

[JC White]

Yeah, you don't know. You just think, oh, you know, papa Men's one a day, which is, yeah, yeah, yeah, not a great vitamin, but you'll pop that and I'll be good to go. It's like you got to look at you. Once you look at your blood work, it really just tells like, like a full story. Like, I Didn't understand because I, I have higher levels cholesterol naturally. And I remember I got done one time getting ready for a magazine shoot and I was in great shape. I looked amazing. And my cholesterol was at 103, which is about three points above the top end of the medical range. Optimal was about 70 to 80. So I had a little bit of work to do. I was like, how in the head heck is my cholesterol?

[Scott Clary]

No fat. Yeah.

[JC White]

I was like, I'm eating this really like clean diet and everything like that. Then I got a genetic test done. I was like, oh, hypercholester anemia makes sense. Okay. So I have to play with that my whole life. If I get out of, out of pocket for a little bit for a four month time period. Oh, I don't even want to see the blower.

[Scott Clary]

It goes to.

[JC White]

Dude, it's awful. I'm like, my cholesterol will be through the roof. I'm all right. I got to get back together again. I gotta really tighten up the diet.

[Scott Clary]

What happens, what happens to somebody's actual performance when like their hormones are out of whack, their cortisol is too high? Like, what do you see sort of when people come to you as the before image? What, what is it like their decision making abilities compromise. Like, what is the thing that not paying attention to your health does with your business?

[JC White]

So belly fat was the first thing that came to my mind. That's one of the first things that I can see. The, the decision fatigue. They're not going to be able to make decisions as sharply. Also, just the amount of decisions they can make in a day is going to go down tremendously. Brain fog, lack of mental clarity. Usually midday crashes is something that they experience. And then confidence, confidence is the biggest one. They don't feel like the man that they used to be. And that is directly correlated to their internal health. So once that gets dialed back in, those things reverse and they get that, that, that, that brain going again. There's no midday crashes. And they have the confidence back. But that, that has to be to be fixed. But yeah, that's, that's usually the things that they experience.

[Scott Clary]

And then also I guess the last thing, everybody starts talking about testosterone and, and like testosterone levels. And that's why again, I think executives, before even jumping and you know, before even getting their, their blood test done, they jump on trt. I think that's probably for men. That's probably like, I feel like that's where I go. Talk to me about testosterone and like what levels are normal, what range should they be in where TRT has a place where it doesn't. I'm assuming it's after you figure out your blood work and your diet. But just talk to me about testosterone because I think that's something that a lot of people, again, just assume is the one thing that's wrong with them when there's like a million other things that are wrong with them.

[JC White]

Yeah. So the testosterone range is quite large. It's about 250 to 1100.

[Scott Clary]

Okay.

[JC White]

And most physicians, once you get down to around like the 250 is when they'll start to look at TRT.

[Scott Clary]

Yeah.

[JC White]

But they don't always consider to look at your free testosterone, which is actually what your body is utilizing. So I liken total testosterone to revenue and free testosterone to profit.

[Scott Clary]

I like that. That's good. It's a good analogy.

[JC White]

So you know, if you, if you have high revenue but low profit, you should still probably look into TRT. So say if you had like a 800 total test but your free T was low, then you, that that's something that you want to look at. Or if you look at what's called sex hormone binding globulin, which is your expenses.

[Scott Clary]

Yeah.

[JC White]

You want to make sure that that's at an optimal range too as well. So it's a fine balance between all those things to actually see if that's something that you need to get on.

[Scott Clary]

What is the difference between biofeedback and biomarkers?

[JC White]

Yeah, so biomarkers is going to be your blood work, so it's gonna be your genetics. Biofeedback is going to be both a qualitative measurement that you would actually rate yourself and then also some things that we would get from data to, to quantify that. Okay, so some good bio. Biofeedback. So five of them that, that we look at, that we want you to rate so you can get more in tune with your body would be sex drive, energy, mood, appetite and digestion. And those things are actually directly correlated with a lot of hormones in the body. So it gives us an instant feedback loop.

[Scott Clary]

Understood.

[JC White]

And then we quantify that with like hrv, your sleep, your stress throughout the day, because that can actually be measured with a lot of different tracking now.

[Scott Clary]

So those, those sort of five main biofeedback things that you look for, how should actually. Well, actually this is probably going to be a really good test for somebody to go through to figure out if, I mean they should always get blood work done, but they should Sort of go through a test to see how these five things are. How, how do I say it? How these five things, like, impact them right now to see if they're healthy. Right. So what were the five things again? How do you measure them?

[JC White]

Yeah, sex drive, energy, mood, appetite, digestion.

[Scott Clary]

So for example, sex drive, what would, what would that be like? Waking up, like with an erection. Is it just like being like into somebody? Or like, is that how you measure sex drive? Or is there other markers that you should look for?

[JC White]

Yeah, so think about it like this. So if we had to say zero, being absolute dog.

[Scott Clary]

Yeah, yeah.

[JC White]

No libido. If the most beautiful person, whatever you're into, walked by, you would just not be interested. Okay, that's a zero. And the best time in your life being a five, where you just, you know, felt like you could, it could be the most ugliest person in your life. That's how you would just rate that scale.

[Scott Clary]

Yeah.

[JC White]

Okay, now where do you fall on that right now? Like you, for instance?

[Scott Clary]

I'd say a four. Okay, say it. Yeah, I'd say a four. I'd say like, I think that, I think that I remember like when I was like 15, 16, like, like any girl was like, oh my God, yes. Now I'm like, yeah, I'm like like three and a half, four. I think I'm like pretty healthy, but like, I'm not like only thinking about sex all day. So I think that's also useful to not be distracted by sex non stop. But I do notice that there's times when I work too much and I pay attention to it, but I also pay attention to it because I used to be really into bodybuilding. So I was always very aware of how my body felt and how my body responded to food, to training, to everything. I think more aware than the average person just walking down the street. But yeah, there's sometimes when I'm traveling a lot or when I'm stressed about work where it's, you know, I could not be bothered with sex. Like, it's just like so far away from like what I care about because it's probably because like high cortisol and other things around my mind, but I can tell, like, when. I don't know if this is like a marker. Like when I wake up and I have like, erection in the morning. Like that to me is like, okay, I'm not stressed out. Or if I'm like, you know, with, with Gina, like, we're like, okay, we want each other like now. Like, yes, that's great. After a day of work, that's good. And if I work too hard, then after I'm done work, I have like no interest in sex at all. And that is like a signal to me that something's off.

[JC White]

See what you just said, There is a whole reason why it needs to be tracked.

[Scott Clary]

Yes, true. 100.

[JC White]

So that's what I want people to. By giving your example. That's the importance of why the, the audience should track with inside of themselves. Because you mentioned cortisol stress. You also mentioned times when maybe life's just going a little bit too fast, you need to settle down a little bit more. And those are all things directly rated back to your blood biomarkers.

[Scott Clary]

Yeah.

[JC White]

So that's the importance of keeping just in tune with your body. And it's not just because, like, all right, if you find out. And there's something else I want to say about that too as well, because if you like fall down to a two, right. And it's life's normal, not too stressed.

[Scott Clary]

Out, but you still don't like want to hook up with anybody or sleep with your wife or sleep with your husband, and you're just like, why? Yeah, why? Like, I'm, I'm on vacation and I should be relaxed and we should be having sex, but I just don't feel it.

[JC White]

Now there's, now there's potential supplementation we can look into to actually help to boost that back up. So we can look into, you know, zinc, if you take a good amount of like 30 milligrams of zinc per day, making sure your vitamin D levels are okay. There's also some naturally things like d aspartic acid, 3.2 grams of that a day. Shown to increase testosterone about 42%. Usually an untrained men. But there can be some benefits in train men too as well. So that's the whole reason why you. You want to measure that so that you can be more in tune with your body and what's going on.

[Scott Clary]

The HubSpot Podcast network is a success story, partner. Now a quick podcast recommendation. I've been listening to Truth, Lies and Work. They're in the HubSpot Podcast Network. Just like success story. It's this husband and wife team, Al and Leanne Elliott. They break down why people actually do what they do at work. So if you have a business, if you manage people, if you have to hire people, at any point, you have to listen to their show. I just listened to an episode on why good employees suddenly quit. That's an issue that we all have, and it totally clicked for me. One of the reasons they explained is why it's not usually about the money. It's about all these little promises that we as founders, entrepreneurs, managers, leaders, we break without realizing it. Like when you tell someone you just hired they're going to learn all these new skills, but you just keep giving them the same tasks over and over and over again. It made me realize that I've probably lost a lot of good people for dumb reasons that I never noticed, and hiring is one of the most important things you can figure out. So if you manage people or if you just want to understand what makes your coworkers tick, it's worth checking out. Listen the truth, lies and work wherever you get your podcast Shipstation is a success story partner. You know what separates successful online businesses from literally everyone else? It's not just having great products. It's delivering an amazing shipping experience that keeps customers coming back. All of my friends that run the biggest e commerce companies, they use ShipStation and it has completely transformed how they handle orders. They save thousands on shipping costs thanks to the Rate Chopper tool that finds the best discounts. And what makes Shipstation brilliant. You never need to upgrade because it grows with your business no matter how big you get. And they offer discounts up to 88% off UPS, DHL Express and USPS rates, and up to 90% off FedEx. It integrates seamlessly with every selling channel you're already using, and your customers get branded tracking updates that keep them happy and informed. When shoppers choose your products, you turn them into loyal customers with cheaper, faster and better shipping. No credit card required. Cancel anytime. That's shipstation.com code success story HubSpot is a success story partner. Now. The future of business is happening right now and you don't want to miss it. That's why you have to be at inbound 2025. They are bringing together the brightest minds in marketing, sales, business, entrepreneurship, AI for three incredible days in San Francisco, the global epicenter of innovation and technological disruption. Picture this. You are learning directly from Amy Poehler about creative leadership. You're getting AI insights from Dario Amodi, who's literally shaping the future of artificial intelligence. Here's what makes Inbound special. It's not just the great keynotes you're going to dive into breakout sessions where you can immediately implement what you learn. And plus, San Francisco's legendary startup ecosystem provides the perfect backdrop for networking with all these great entrepreneurs, decision makers, industry leaders, peers who are actively shaping the future of business from September 3rd to 5th at the Moscone center, you're going to be surrounded by forward thinking professionals who turn insights and ideas into breakthroughs. Don't just watch the future unfold, be part of creating it. Visit inbound.com register to get your ticket today. What are some so outside of so energy, mood, sex drive. What are some other things that you can sort of pay attention to as you go through your day with these biofeedback. Biofeedback markers that are sort of, if this happens to me, it's sort of a red flag that I should go get checked out or I should go do my blood work or I should fix something.

[JC White]

Yeah. Midday energy crashes.

[Scott Clary]

Okay.

[JC White]

Yeah. If, if you are not able to start your day, go through it and crush it and then walk out and still have time with your family and do all those things that feel accomplished at the end there's something wrong. Your, your body is engineered of millions of years to, you know, to be able to do these things. So you know, usually when people, if they, you know, they, they wake up, they're having multiple cups of coffee, they still feel tired and sluggish around noon and then they're dragging and everything like that and they're stressed out and their mood starts to tank. There's something going on internally that needs to be looked at and it usually comes down at that point is that their body is more insulin resistant and they're not processing their food correctly.

[Scott Clary]

So you've found a lot of gut issues.

[JC White]

100. Yeah.

[Scott Clary]

In entrepreneurs, executives, CEOs, high performing. Why is that? Because I would have thought like cortisol is like the obvious thing with, with somebody who's always on, always working. How does gut issues tie into that?

[JC White]

Yeah, because when you're, when your body is stressed out, one of the first places that it goes to is your gut. There's more nerve endings inside of your gut than anywhere else in your body. And that is where a lot of your mood comes from. Your energy, your hormone regulation. All these things are going to come from your gut and a healthy microbiome.

[Scott Clary]

Yeah.

[JC White]

So when we put ourselves through chronic stress, terrible sleep, unoptimal hormones that is going to massively disrupt your gut and that's what's going to cause a lot of brain fog, fatigue. All those things that they're experiencing is usually triggered from the gut. So that's why cleanses are usually can be a good, like short term cleanses, not like the, you know, the, the, the market, it cleanses, you know those. But Things just to kind of help your gut to reset and to help it to kind of find its balance again, along with some proper supplementation. Doing that will set them up for the right path, to start to rebuild it properly. Because we're eating all this food here in America that is, you know, terrible. It, it sets us up terribly.

[Scott Clary]

I think a lot of people, especially in like our circle, people listen to this show, they do folk, so they focus on making money for sure. And they just run towards that. And then if they're lucky, if they're lucky and they're fortunate, then they realize that money's not everything. So then they don't sacrifice the relationships in pursuit. But I, I, I, I don't speak about it a lot, but I, I definitely don't think that people care about their spiritual health as much as they should at all. I think there's, that's, I think that, I think there's a whole bunch of issues with how secular society has become. Whether or not it doesn't matter to me which, which God you pray to and believe in. But just the way that I look at it is what God allows you, what God really forces you to do. It's probably a better word for it, but you'll understand where I'm coming from. It forces you to remove yourself from the center of the picture. There's something bigger than you, something more important than you. And I think that when people don't have any version of God in their life, they believe they're like the main character. And I think that that doesn't always lead to the best decisions. And like, I don't know if like, people that work with you, if you sort of help them recenter themselves and sort of remove themselves as like the, the main character and focus on things that are bigger than them and focus on maybe a North Star that's bigger than money or career, success, maybe, maybe that's like the psychological component. They're like the mental component that people have to understand so that they actually, you know, focus on the relationships, focus on their health, focus on all these other things that are so important that are not just career, money.

[JC White]

100. It also comes down to why we're here in the first place. I believe that we're here for contribution to each other.

[Scott Clary]

Yeah.

[JC White]

And when you're playing it from that lens, then life becomes more meaningful.

[Scott Clary]

It's almost like when you just, you know, air quotes just to make money. It's almost like the most selfish thing you can do. Not because money's bad, but because you're, It's. If you sacrifice yourself in the pursuit of money, like, you're also, like, how. How can you serve people with that money if you have no help?

[JC White]

Exactly. Yeah, exactly. Yep. I mean, who cares if you're a billionaire, but you croak at 55, what's gonna happen? You should have another at least 30, 40 years, man.

[Scott Clary]

Yeah.

[JC White]

And then imagine what you can do and how that money can compound and how many more people that you can help and then the impact that you can make. It's. It's. Life changes at that point, not just for you, but for generations of people to come.

[Scott Clary]

It's true. How do you get people out of the. Like, when somebody's like, running so fast, like when I, when I was 25 and like running so fast, how do you get somebody out of that headspace? Like, what do you tell somebody who's me 10 years ago, 15 years ago?

[JC White]

One simple question. What motivates you?

[Scott Clary]

Do people have an answer for that?

[JC White]

It's usually a long 20 minute answer, and I just dissect what I need out of that and then reflect back to you what you said, and then we just start putting the pieces together.

[Scott Clary]

So if I was this like young, super ambitious, 20, 25 year old, and I said, money motivates me, which I think a fair amount of people listening to this podcast will say, yeah, that makes sense to me. What do you say to me? Because you know what motivates me, but, you know, that's also not the healthiest reason to wake up in the morning.

[JC White]

Well, I wouldn't judge. So healthiest. That's.

[Scott Clary]

You don't seem very judgy, but I appreciate you.

[JC White]

I wouldn't put judgment on that. I would just ask, okay, well, what about money motivate you particularly?

[Scott Clary]

So let me go back to me at the time, I would say, I would say success, freedom, status, sort of. Probably some, probably some chip on the shoulder shit you should talk to a therapist about because, like, you want to achieve whatever the house that you think is like the house you should have. The, the life that you feel like you should have. Like you're aiming for all these sort of material aspirations. And I think you can make. I think you can try and probably do some psychological work as to where those material aspirations actually come from. But I think it's. I think, I think that, you know, your friends, your Instagram, whatever it is, is showing you what your life should be and that's what you're running towards. So it's. Yeah, it's like status, happiness, whatever that is, whatever that means to that 25 year old version of Scott.

[JC White]

Do you think that that makes Scott more valuable having those things?

[Scott Clary]

At the time? I would have said yes for sure. I would have said yes.

[JC White]

So if Scott only acquires half those things, is he not still the same value?

[Scott Clary]

I don't know. I don't know. Valuable in different ways, but I feel like I wouldn't be living to my full potential.

[JC White]

So you believe that you acquiring those things, the status, the wealth, the income, is you maximizing your potential?

[Scott Clary]

Yes, I would, yes.

[JC White]

How would you want your life to look like once you acquire those things? And who would you want around you?

[Scott Clary]

So I don't think I ever did that exercise in my head because I don't even think, I don't think I had an answer because I was, I was sacrificing a relationship for work. So I can't say, like, I can't say that I would have wanted that relationship. I mean, there's a lot of things that are wrong with that relationship by the time that's a whole different conversation. But like I, I would, I would say I want a family, I would say I want a wife, I want kids, I would say all these things. But then the actions don't align with what I'm saying, which is interesting. And I don't really have an answer as to why, because growing up I definitely wanted like family, wife and kids. And then at some point I was like, I gotta make a lot of money, let me work hard. And I don't really know when that point was, but it's like my goals growing up and the goals I still have now, like I still want like wife, kids, family. Those are like always been really important to me. And I think that like money has actually mattered less to me now. Not that I don't think it's important to make it, but I don't, I don't, I'm not the same person now as, as when I was like early 20s. So at some point something flipped in my head and I just thought I just have to work non stop and make as much money as possible. Even though, even though it didn't really help me achieve the goals that I had, which were like my most important goals for family, kids, sort of. That was my most important goal.

[JC White]

Sigmund Freud said we're either chasing pleasure or running away from pain. Which one do you think you were doing back then?

[Scott Clary]

I think chasing pleasure because I don't think I was running away from pain. Because I didn't come from, like, a tough childhood. I didn't come from, like, poverty. I didn't come from, like, some people are very tough. I didn't come from any of that. So I had, like, a pretty comfortable childhood. Like, so I think it was probably chasing pleasure.

[JC White]

What do you believe the driver for status was then?

[Scott Clary]

That's where I think that. I think that money, in my mind, was the driver for status.

[JC White]

It's interesting what you said. It was kind of like the pea and the elephant. Have you ever heard that?

[Scott Clary]

No, I haven't.

[JC White]

So it's a reference to our brains, our conscious brain, where we make, like, our decisions is like the. Excuse me, the flea. And the elephant is our subconscious. You can just imagine the difference in size. Well, the elephant is actually what drives a lot of our behavior. And you seem like at one point you have friction between what you were saying and what you're actually doing. So consciously you were saying you wanted some things, but subconsciously it really wasn't.

[Scott Clary]

I agree, but that's probably why I was so burnt out, because now your brain's almost arguing with itself all the time, and the stuff that you're living every single day is not. By the way, I don't think this is, like, that abnormal. I mean, you. You speak to a lot more people that are going through some shit than the average person. Because you're unpacking. Okay, why are you even coming to me? Why are you coming to me? Like, you. You say you want health and wellness and you want to feel better, but, like, what are you doing in a day? What does your day look like? Right? And there's this. This. This lack of alignment between the two.

[JC White]

Yeah, alignment is the most important thing. So I ask you this, then. Who's the Scott 2.0?

[Scott Clary]

Somebody that likes the work that I do, but doesn't sacrifice my life for my work. I also do believe that being obsessed with what you do is important. But obsessed doesn't always equate to hours. I think that I understand leverage. I understand delegation. I understand focusing on my strengths much better than when I was 25, where I just figured I could just outwork everyone and do everything. And that did not work for me. It just didn't work. So now I'm forcing myself to be more strategic about my obsession. I still. I'm obsessed with my work. I absolutely love it. I live and breathe it, but not at the expense of my life. And I've made more money living that way. And I've had, you know, we Were talking about, like, what level am I at in terms of like my sexual health and my mood and my energy? Like, so when I'm obsessed with something, but obsessed with it to the point where I can do it without sacrificing my life because I have a longer time horizon that I want to be successful with than all those other markers increase. And I'm like, okay, this is like, I like this. I enjoy this now. I could be better. I could still. Everyone could always be better. Right? Like, there's still times when I should probably like, you know, take some time and go travel more, you know, make sure that I don't skip like a date night that week because I, I'm working. But it's still not as bad. So it's like moving in the. Listen, life is like, you just have to always move in the right direction. Right. So that's. I guess that's Scott 2.0.

[JC White]

There we go. There we go. Beautiful man.

[Scott Clary]

Yeah, I try, I try because I don't like, listen, it's been like a journey for sure. I feel like you're interviewing me now. It's been like a journey for sure. But I don't want to. I don't want to. I don't want to just work and I don't want to just make money. And I think that also being on this podcast and interviewing people that have just again, like just made money, like made a lot, a lot of money where their families are broken or their health is. I'm like, when you get a front row seat to these people, it's not so attractive. When somebody is worth over $100 million and their wife hates them, their kids hate them. Like they look like they're literally like one sandwich away from dying because they are so morbidly obese. And it's just. That's not attractive. You can keep your money. I'll just take, you know, happiness, balance, however you want to describe it. A family who loves me and my health and ability to live to hopefully older than 80. I'll take that every day. Right. I think that that's something that I wish more people could experience when they're on these like sort of self destructive paths.

[JC White]

So what you just described there was also the beginning of creating your own masterpiece of a life. You should start to write these things down.

[Scott Clary]

Sometimes I do.

[JC White]

Sometimes it's like a guiding north star.

[Scott Clary]

Have you figured out, have you, have you gone through like a similar journey in your life?

[JC White]

Yeah, like, like to yours.

[Scott Clary]

Far as, like the, like, I mean, have you had moments of imbalance, or have you had moments where that radically woke you up and rely and you had to take a step back and say, the path that I'm on is really not the path that I should be on. And if I continue down this path, like, I'm not going to live long, I'm not going to have the life that I want. Have you gone down through this as well?

[JC White]

Yeah, I. One time I pushed myself. I was working so hard. I pushed myself in the hospital, got rabbed of myeliosis. That was seriously. Yeah, it was the process of me starting T3. I was also transitioning out of personal training at the time, and I was training for a bodybuilding composition. So I was in the gym about two hours per day. So I was literally working from 5:00am to about 9 or 10:00 clock every single night. Like, just go, go plus push my body really hard. And I remember I was in the gym and I was training, and my left, it was his warm set. I was doing a hammer string press, you know, and my left side just started going out. And I was like, that's weird. I was like, maybe I'm not warmed up enough.

[Scott Clary]

What was happening?

[JC White]

Like, my left side literally was going out. Yeah. And then I did like another set and then it literally just lost it. I stand up and I go talk to my friend who was a trainer gym. I was like, hey, can you just. Just stand by me for a little bit? I was like, I just feel kind of funny today.

[Scott Clary]

Yeah.

[JC White]

And then literally my whole left side started to go numb, bro. I thought I was having a stroke. I was so scared. I was like, all right, I'm not. I'm not gonna train today. I'm just gonna go home, you know, drink some water, rest. Like, the. The intensity I was going at for that many weeks was like insane. Like, how hard I was pushing my body in the gym, how hard I was working, how hard I was, like, trying to put together everything that I needed to. To start this company. I was going insanely hard. And so I go home, I started drinking some water and everything like that. I called my girlfriend at the time, she said, what's wrong? I was like, you know, I was just in gym. My left side started going. I was, I think I'm fine. I'm gonna get some rest. Literally, as I'm drinking water, I lose feeling in my hand, dropped the water cup. I was like, I gotta go to hospital right now. They do. They do like some blood test on me. My creatine kinesis level. So, like, the top end of that range is 800. Mine was at 8,000. So my, my, basically my body could not keep up and recover what was going on between lack of sleep, training hard, pushing mentally, all these things. And that's when I really learned, like, okay, like, success is very rhythmic. Progression is very rhythmic. You cannot, like, swim up the current. You have to flow with the current. And so, like, at that point, I was trying to, like, brute force everything. I was like, I'm gonna. I'm gonna get jacked as heck. I'm gonna start this company. I'd do it.

[Scott Clary]

That's what I was.

[JC White]

Yeah.

[Scott Clary]

Like different, but not so different.

[JC White]

Yeah. And I learned like, okay, now you gotta ask me more strategic. You have to think bigger, think longer, and like, pace yourself and be smart with it. So understanding that, that rhythm now, it allows me to understand that and also help to coach other people. Like, don't try to get it all done in one month, two months, three months, or even a year. Sometimes, like, just expand it because you'll be very satisfied and probably even overwhelmed with the amount of success you'll have in five or 10 years if you just give yourself more time up.

[Scott Clary]

It's interesting when people, like, slow down. They really do speed up.

[JC White]

Yes.

[Scott Clary]

If somebody is going on this health journey, I don't want them to be susceptible to, like, clickbait social content. You mentioned a lot about where they should start and what they should look at. But, like, what are the resources actually that you trust?

[JC White]

Great question. I think examine.com is really good for like, learning and. Yeah, yeah, it's. It's boring because this is going to give you the literature. But what it does do is it really consolidates it down and it rates the actual, the effectiveness of the study and it makes it super easy for you to. To understand it. And you can actually go. To actually reference it and take a look at like, the full document if you like. But that's a. That's a great tool to look at.

[Scott Clary]

I love that. And then that sort of like cuts through all the social media.

[JC White]

Yeah. Run everything through there. Like everything that people. Supplements, diets, like, it. Run everything through there. Because you'll see like 99 of these influences are full of shit. You'll see it like, right away. They don't know what they're like. They just, they're just doing stuff to.

[Scott Clary]

Just collect dollars to the average person who has that definition of success that I had, say 10 years ago. I know that they have to go on their own journey. But what's the first step that they should take towards reevaluating what their definition of success looks like?

[JC White]

Yeah, the first thing I would say is ask himself, like, truly figure out what motivates them. Like, really think deeply about that. And it has to be an answer that you feel pulled towards, not pushed towards. And make sure it's not coming from fear, but coming from inspiration.

[Scott Clary]

What happens if you feel pushed towards it by your family, your friends, what Instagram says, like, success looks like, your, your wife, your husband. Is that where midlife crisis comes from? Sometimes, yeah.

[JC White]

You're doing it for other people, you're not doing it for yourself. And so you're gonna have a feeling of emptiness and you're not going to be fulfilled by that process. And then when no one's looking, you're not going to want to do the work. Like, the true inspiration comes when nobody's looking, that you're still willing to do whatever it takes to get the outcome.

[Scott Clary]

What about, what about mental health? We didn't really touch on that too much. But health, wellness, working out. I think you believe a lot of the same things as I believe when it comes to like treating depression and anxiety with like lifting and busting your ass in the gym, which I don't even, I don't know if that's a controversial opinion. I think, I'm sure it is to some people. But talk to me about sort of mental health, working out and how that, how does that tie together?

[JC White]

Yeah, every good therapist I know always has that part of their protocol is getting people into the gym because it naturally releases hormones that help with happiness, with, help with mood. And then once you start to take care of yourself, it just raises your self esteem so you feel better about yourself, which is going to help with depression and all those different things. But yeah, I, I believe the picture of health is, is way more holistic. Like if we just look at blood biomarkers and, and, and all that kind of stuff and we just go directly there, but we're not fixing the actual computer that's supposed to be put in the solutions and follow the protocols. It's all going to be missed. So we have to really like tie this stuff all together, the mind, the body, the spirit. Because like, that is what true optimal health is. You can't just look at one or the other.

[Scott Clary]

It's true optimal health. It's true optimal success. It's, it's true optimal happiness. It's like not one thing, right? It's like mental health, physical health, spiritual Health, physical health, all of it. All of it. And find a way like whatever that, you know, you mentioned like the motivation that like you're not being pushed towards but pulls you. I, I believe that that motivation should include sort of all these different boxes that you should check.

[JC White]

Yes, it will if it's correct for you. You know what I'm saying? If you really figure out what you're motivated towards. Yeah, they'll check every box. It's not going to be hard to find. You got to just listen. And that, that usually takes people having to be still, which is hard in today's society because there's so much noise. But you, when we're still, then we connect with God and that's where we can get really clear on what we're supposed to be.

[Scott Clary]

So I think that to close this out, first of all, where can people connect with you? Like what are your socials and websites? So drop them and I'll put them in the show notes. But what are they?

[JC White]

Yeah, Instagram is coach JC White and then the website is t3bodytraining.com.

[Scott Clary]

Why do you call it T3 body training?

[JC White]

It actually stands for teleosoma, which means become your highest self. It's just a Greek translation and a couple things that we turned around and make it.

[Scott Clary]

I love that. That's beautiful. When people connect with you. Spoken a little bit about the protocols that you put people through, but just so they can understand exactly what they're sort of signing up for, so to speak, they contact you. What is the journey that they're going to go on?

[JC White]

Yeah, it's a 12 month transformation process. So it's not a 90 day, just you know, get Beachbody in, out. We're really in it to help you win for the long haul. So first we start off, we get blood work and DNA tests done and we do that every three to four months. But we surround you with a team of experts, so a medical doctor, functional nutritionists and health coaches and a mindset coach too as well because that's a huge important part of this whole journey. We got to get this right in order to get the body to move. And then we provide you with custom formulated supplements based upon your labs and your DNA. So it's literally a one of one formula, nothing stock, nothing's inventory. It's based upon what your individual body needs and then potentially peptides and other things like that, if that's what your protocol is going to need to help you elevate to the next level. And then yeah, that's that's the whole entire journey. So within three to three to six months usually we would see the hugest body composition change. So you lose the body fat that you want to lose. You, you gain the muscle mass that you're looking for. And the last six months is about putting you back into a more of a. Maintenance getting your body to really just acclimate there and then, and then setting you up for long term success. So that's like what's called like reverse dieting. Walking the calories back up.

[Scott Clary]

And that's, I think that that's something that. Two points on that. First of all, I love that you do the mindset piece of it because I think that that's what, I think that that's probably the one thing that's going to let somebody achieve success if they get in the right mindset. And like we've, we've spoken about this and we've even like gone through some exercises and stuff about how to focus on what actually matters in your life. But that's, that is the precursor. Right? Because if not they're going to fall off and drop off. But also I think a lot of people have a really hard time. Reverse dieting, I only know that term because of bodybuilding. But I don't think a lot of people understand how hard it is to make a radical life change and to achieve whatever body you want to achieve and then actually keep it for the long term. I think that this is what people are going to have a hard time with with those epic and all and all these peptides and triazepatide and all these other ones like, or even just go, forget, forget, forget peptides and like Ozempic. Just like even a very strict diet people rebound so hard because they don't know how to come back. So I think that that's probably mindset plus reverse dieting so that this can be like just part of like a lifestyle that will indicate success better than anything because I think that everybody can like stop eating for like a couple months.

[JC White]

Very easy.

[Scott Clary]

But that why don't they lose weight? Right? Why don't they keep it off? Why do they always rebound?

[JC White]

Yeah, yeah. About 90 of people rebound from their diet and they gain the weight back. Yeah, it's staggering statistics. So people don't actually keep the weight off. When you reverse diet properly, you, you can re acclimate your body to a healthier caloric intake while maintaining the same body fat percentage that you have.

[Scott Clary]

Is this what set point means?

[JC White]

Yeah, that is, yeah. Where you adjust Your set point now it's going to be, it's, it's challenging because like a lot of people want to go full retard once they get to there. So you have to kind of pace yourself a little bit and just slowly walk your calories back up. So usually like, like not to get too much of the weeds of it, but you want to put yourself back up to maintenance so you can feel, you know, great again. It depends on how lean you get to as well and then just slowly walk up the calories over time. But it's usually not a stressful process at all. I've seen guys eat like more calories than they were when they were fat, but now they're 30, 40, 50 pounds leaner. And that's just such, that's like an amazing thing because now you can go out and live life and you look amazing and you eat way more food than what you used to.

[Scott Clary]

That's a secret in like diet success. Being able to just like go back to your like quote unquote, regular life. And this is why, this is why I actually appreciate your approach so much. Like, not just the diet, not just to working out, not just the peptides, not just supplements, not just my, like, it's all of it. Like it is truly all of it. That's why I can't stand like 30 second reels on how this particular dot is going to change your life. Because there's so much more to it than that. But listen, like to your point, you know, you spent, spent 30 years, 20 years getting yourself into this. You're not going to take 20 years to get out of it. But like, you got to change some stuff, you got to change habits. Last question I like to ask. Out of everything that you've learned in your life, it could be diet advice, it could just be life advice. You have to pick the most important thing that say you could only pass this one lesson onto your kids because it is the most important, okay, the most important. It could be the thing that, you know, just radically changed your life. It could be the best piece of advice you ever got from a mentor, whatever it is, but you can only take this one thing and pass it on to your kids. What would that thing be and why?

[JC White]

Have enough faith to begin the process and God will take care of the rest.